MASH+UP March 2014

$19 billion for WhatsApp might seem expensive, particularly compared to the $1bn also paid by Facebook for Instagram, and similarly by Google for YouTube. But with 450 million active users, 70% daily, a more global audience, and a commercial business model, the instant messenger could help to retain confidence in the $100bn social network. 37 year old Ukrainian co-founder Jan Koum is doubly happy. He grew $6.8bn richer in the same week that he watched revolutionary change in his hometown of Kiev.

In this issue, we also learn about gamechanging brands like Aeromobil and Airbnb, Geak and Google X, Oculus Rift and Oreo, ZaoZao and Zilok … and much more!

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