Leadership that Amplifies Potential
Gamechangers do not have to be the biggest companies to be the best. Leaders amplify the potential of others, brands amplify the value of innovations, networks amplify the reach and richness, and customers amplify their own potential by achieving more.
The capacity to achieve more.
Today’s business needs leaders who can make sense of a fast-changing world, thinking bigger and different, finding their space, redefining the rules, engaging people on their terms, and creating the future in their own vision. They can be big or small, start-ups or well established.
But success requires more. More than an idea. More than action.
Success requires you to amplify – from initial idea to scalable impact, from early adopter to mainstream customer, from positive buzz to profitable growth. Amplifying is about increasing your capacity to succeed, and therefore about changing your potential, personally and organizationally. It doesn’t mean you have to be big. Scale and share are not always the route to profitability. But it does mean you have to create a sustainable presence, one that can stand on its own feet, and make a difference to the world …