Peter Fisk

Global futurist. Innovative strategist. Bestselling author. Inspiring speaker.

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  • Recode
    • Introduction
    • First Chapter
    • 7 Shifts
    • 49 Codes
    • 100 Leaders
    • 250 Companies
    • Online Program
      • Recode 1: Future Recoded: Change, Purpose, Vision, and Scenarios
      • Recode 2: Growth Recoded: Strategies and Markets, Agile and Accelerated
      • Recode 3: Innovation Recoded: Creativity, Design, Innovation, Business Models
      • Recode 4: Work Recoded: People, Organisations, Agility and Transformation
      • Recode 5: Leadership Recoded … leaders and managers, performers and transformers
      • Online Resources
  • Events
    • Keynote Speaking
    • Keynote Feedback
    • Keynote Topics
    • Workshops
    • Executive Education
    • Consulting
    • Video Gallery
  • Insights
    • Key Topics
      • Brands
      • Customers
      • Future
      • Growth
      • Innovation
      • Leadership
      • Marketing
    • Blog
    • Fast Leader Magazine
    • Articles
    • Free Downloads
  • Books
    • Business Recoded
    • Gamechangers
    • People Planet Profit
    • Creative Genius
    • Business Genius
    • Customer Genius
    • Marketing Genius
    • Dear CEO
  • About
    • Biography
    • Expertise
    • Endorsements
    • Image Gallery
    • Contact me
  • Resources
    • Future Lab
    • Creative Lab
    • Brand Lab
    • Performance Lab

Customer Genius Workbook

Download the file for Customer Genius Workbook

Peter Fisk Follow 14,340 6,869

NEXT/NOW … future catalyst, strategist, author, advisor, speaker … inspiring better futures, innovation, brands, sustainability, transformation, leadership.

GeniusWorks
GeniusWorks avatar Peter Fisk @GeniusWorks ·
8h 1975468264882119030

Where to start? … solving problems requires systems thinking, seeing the bigger picture … but many systems are just too big, too complex and overwhelming … the real skill is finding a starting point that is practical, relevant, directional, progressive: https://ssir.org/articles/entry/systemic-investing-context-specific#

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GeniusWorks avatar Peter Fisk @GeniusWorks ·
3 Oct 1974056845527695675

The Business Brain … latest scientific research shows that your brain peaks at around 60 years old … What does this mean for business, and society, and how can you unlock your full cognitive potential?https://www.peterfisk.com/2025/06/brilliant-at-60-latest-scientific-research-shows-that-your-brain-peaks-at-around-60-years-old-what-does-this-mean-for-business-and-society-and-how-to-unlock-your-full-cognitive-potential/

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GeniusWorks avatar Peter Fisk @GeniusWorks ·
1 Oct 1973350873473622517

The Nexus Effect ... Amazon to Apple, L'Oreal and Jio, Nespresso to Nike, Spotify and Starbucks ... how companies and brands can multiply their impact through the power of connections: https://www.peterfisk.com/2025/10/the-nexus-for-consumer-brands-amazon-to-spotify-chewy-and-petco-brands-are-no-longer-isolated-entities-they-are-orchestrators-of-or-nodes-within-dynamic-ecosystems/

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GeniusWorks avatar Peter Fisk @GeniusWorks ·
25 Sep 1971306459683225993

“Let my people go surfing” by Yvon Chouinard … and other books that have inspired me in recent months … from hidden geniuses to storytelling brands, thinking like a minimalist and reinventing luxury: https://www.peterfisk.com/2025/09/let-my-people-go-surfing-and-other-books-that-have-inspired-me-in-recent-months-hidden-genius-to-story-brands-thinking-like-a-minimalist-and-reinventing-luxury/

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