Be the Gamechanger … 10 Ways to Change the Game

Peter Fisk describes 10 ways to transform your business and market – from strategy to innovation, brands to business models, performance and leadership – required to win in today’s fast, digital and global marketspaces.

From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world. Over the last 12 months I have completed a huge research project to find the 120 companies, large and small, from every continent, who are changing our world … and how they do it.

“Gamechangers” are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns …

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