Key Topics

Brands

What’s new and next in branding? Peter Fisk has over 30 years of brand development experience, from his first job as a brand manager in the airline industry, through many roles in developing brand strategies for the likes of Asahi and Coca Cola, P& …

Customers

What’s new and next for customers? Hello! I am your customer! “Yes, a real person, a human being. I have my needs and wants, to get through the day, and to achieve what I must. But I also have my hopes, dreams and ambitions. For too long you have treat …

Future

What’s new and next in exploring the future? The next decade will be defined not by incremental progress but by seismic shifts in how the world works. Megatrends aren’t background noise; they’re the blueprint for what’s next. From AI to aging populatio …

Growth

What’s new and next in growth strategies? Reinventing Business for Profitable, Sustainable Growth In an era of rapid technological disruption, shifting consumer expectations, climate urgency, and geopolitical volatility, growth is no longer a straight …

Innovation

What’s new and next in innovation? Whilst creativity is about divergent thinking – opening up to explore new perspectives, make new connections, generate more ideas – innovation is about convergent thinking – evaluating the best ideas, focusing on maki …

Leadership

What’s new and next in leadership? Leadership is being redefined in the face of a world marked by relentless change, complexity, and uncertainty. The traditional model of top-down authority and rigid planning is giving way to a more dynamic, human-cent …

Marketing

Marketers as the catalysts of growth, driven by customer engagement, supercharged by brands Peter Fisk has over 30 years of marketing experience, from his first job as a brand manager in the airline industry, through many roles in developing marketing …