Peter Fisk’s Blog
Restless consumers and technological disruption means that marketing, and advertising specifically, needs a big rethink
November 1, 2016
A great FT article this week captured the challenge for today’s marketers, suggesting that ad agencies have long past their sell-by date, and that marketers need to wake up to their lazy dependence on an outdated medium. Whilst digital is talked about, …
Is Michael Porter still relevant in today’s fast and connected markets?
October 31, 2016
Michael Porter is seen as the guru’s guru, the world’s best management thinker, the godfather of strategy. Born in Ann Arbor, Michigan, 69 years ago, he credits his own Harvard professor Chris Christensen with inspiring him and encouraging him to speak …
“Shop Small” on Small Business Saturday … the innovative program from American Express is back again
October 31, 2016
26 November 2016 is Small Business Saturday. American Express launched Small Business Saturday 7 years ago – focused on the most important shopping holiday in the USA, the first Saturday after Thanksgiving. The idea was to encourage shoppers to patroni …
AT&T acquires Time Warner for $85bn … Content matters more than pipes, being human in a digital world.
October 25, 2016
I was sitting in the lobby of Hong Kong’s Shangri La Hotel, ready to do an executive workshop for Time Warner’s top global leaders. Sitting down next to me, the CFO started to chat. Creating value is easy he said, you just have to think smarter. He the …
Why sports sponsorship is incredibly effective marketing, if you think from your audience back to your brand.
October 23, 2016
In the time Usain Bolt clocked up 9 Olympic gold medals he has become an icon of sports, and of sports sponsorship. Since those record-breaking Olympic victories in Beijing 2008, when Bolt’s only sponsors were Puma and Jamaican mobile phone company Dig …
Blockchain has the potential to transform the relationship between consumers and brands
October 12, 2016
Online streaming of music grew by 80% last year, whilst overall revenues from music are stagnant, and the amount back to artists is falling. Piracy and arguments about IP are rife. As technology continues to disrupt the industry, several artists are tu …
Design a better business … applying design principles to your new concept, brand or business future.
October 12, 2016
For too long, people have pretended that business is linear, and predictable. For too long have they tried to ignore and remove uncertainty, with little effect. Designers have always lived with uncertainty, and know how to turn it into an ally. In toda …
The New Rules of Marketing … Growth hacking to social influencers and exponential results
October 10, 2016
Markets have fundamentally changed. A new generation of businesses (new technologies, new business models, new leadership) is emerging to address a new generation of customers (new audiences, new geographies, new aspirations). Marketing exists to conne …
Uber Home … how every type of service can be innovated with an Uber-style business model
October 10, 2016
It’s a simple game … “Imagine creating an Uber-type of business model for …” Entrepreneurs love it, and in particular see the home as a great place to innovate the way in which services can be delivered on-demand. CB Insights, the research firm, id …
Inspired by Spanish innovation … fast fashion, gourmet tapas and quirky shoes
October 6, 2016
Spain is a land of diverse cultures that drives incredible creativity. From the humanistic forms of Antoni Gaudi and cubist renaissance of Picasso, to great cities like Barcelona and the rejuvenated Bilbao, the ready-baked clothes of Amancio Ortega to …