Peter Fisk’s Blog
What’s new and next in brand marketing? … Exploring the best ideas and practices in brands and marketing
October 10, 2017
“It’s a complicated and noisy world … and we’re not going to get a chance to get people to remember much about us” mused Steve Jobs back in 1997, just before his decade of greatness … “so that chance to make a memory, is the essence of brand marke …
Netflix … an innovative business model outside and in … reinventing culture, organisations and leadership
October 5, 2017
Antoine de Saint-Exupéry, the author of The Little Prince, said: If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. Reed Hastings likes to s …
Designing and delivering a strategy that works … new report by the EIU say most companies struggle to implement
October 5, 2017
To understand why many organizations fail to bridge the gap between strategy design and delivery, The Economist Intelligence Unit (EIU), sponsored by the Brightline Initiative, undertook a global multi-sector survey of 500 senior executives from compan …
Elon Musk is the Thomas Edison of our times … Tesla to SpaceX, Hyperloop to Neuralink … and to Mars
October 2, 2017
Elon Musk has become the Thomas Edison of our times. Whilst his part role in the success of PayPal may not have transformed our lives, it funded his imagination, and the possibilities to change our futures in ways that science fiction writers could not …
Project Oxygen … Google set out to explore whether managers are really necessary … They concluded that they were critical to driving structure, clarity and performance
October 1, 2017
Are managers really necessary? In 2002, Google set out to find out, and experimented by removing bosses from its hierarchy. The answer was a resounding yes. Managers were critical not only for structure and clarity, but also for team performance. Afte …
Global shifts and technological fusion, meta intelligence and the dark side … Finding the “megatrends” to amplify your future success
September 25, 2017
Growth is shifting, innovation is relentless, disruption is accelerating, expectations are high, and social tensions are rising. Making sense, and making use, of these dramatic forces of change will help you to make better strategic choices, shape mark …
Rihanna arrives in Madrid to launch her new Fenty brand, disrupting the world of beauty
September 24, 2017
This weekend I’m in Madrid celebrating my 50th birthday, but somehow Rihanna gatecrashed the party. My route to my favourite Plaza Mayor restaurant was barred by enormous crowds and security staff. Was it a surprise birthday party laid on by my colleag …
The Copenhagen Letter … manifesto calls for technology to put humans ahead of business
September 21, 2017
Over 150 people, from entrepreneurs to designers to philosophers, have signed The Copenhagen Letter this week calling for better practices in technology and design. The letter, which was published by Copenhagen’s Techfestival, calls for a “new Renaissa …
What is patient-centric healthcare? … it’s about real people … empathetic, integrated, personal and wellness
September 20, 2017
Through positive wellness and personalised pharma, robotics and genetics, digital applications and patient-centric business models … the future of health is about specialisation and innovation, patient-centric solutions that are faster and more efficie …
“Creating Great Choices” is all about moving beyond trade-off thinking, to explore new and better ways of winning
September 19, 2017
Strategy is all about making choices. Where to compete? How to be different? What to do, and not? Today’s business leaders face more choices than ever. You could be in any market, segment or geography, or any sector for that matter. Leaders like Bezos …