Peter Fisk’s Blog
L’Oreal’s smart hairbrush, developed with Nokia, ready to shake up the haircare category
January 5, 2017
L’Oreal’s Kerastase luxury hair-care brand is unveiling a $189 digitally connected brush at CES, injecting tech into a seemingly unlikely age-old product. The Kerastase Hair Coach Powered by Withings, which will be available to consumers later this yea …
Do you fear being replaced by robots? Instead think how machines can make life and work better
January 5, 2017
Search for “Tesla crash” and you’ll see a real-life video taken from a Tesla speeding down a motorway. You can hear the bleep of the car’s autopilot applying the brakes as it predicts, correctly, that the car two ahead is going to crash. No human drive …
17 new “Gamechangers” for 2017 … Affectiva to Ava Wines and Magic Leap … Innovators disrupting their markets right now
January 3, 2017
Ava Winery founders Mardonn Chua and Alex Lee claim they can “turn water into wine” in just 15 minutes, without using grapes. The San Francisco startup aims to disrupt high-end wines by offering bottles of chemically identical wine cheaper and more sus …
2016 was an incredible year of technological innovation that will change our lives forever.
December 31, 2016
I keep saying it. It sounds dramatic, a nice sound bite, but it’s true. And here is evidence … the next 5 years will see more change in our world, than we have seen in the last 250 years. So more dramatic than the impacts of industrialisation and glo …
Retailer’s own labels are becoming stronger than classic brands … more intimate, more contextual and more experiential
December 28, 2016
“Private labels” (store brands) are a retailer’s own branded versions of popular products, used to be seen as cheap and generic, sometimes as low-priced imitators of classic brands. That old mindset has changed. Supermarkets now offer their own gourmet …
The best management ideas of the year … millennials and globalisation, platforms and good leadership
December 23, 2016
As director of Thinkers50, the global ranking of the world’s best management thinkers, I spend a lot of time scanning, curating and making sense of the best ideas in business. Of course it doesn’t follow that the top academics will produce the best new …
Digital Marketing 2017 … automation and big data, content and display, mobile and IOT, search and social
December 17, 2016
Digital marketing is many things. Whilst everyone wants to create their app, pull on their VR helmut and Snapchat their brand, it is much more than that – sometimes much more boring, but also much more profound and connected too. In simple terms all ma …
Moonshot Marathon … Nike seeks to break the 2 hour marathon barrier
December 14, 2016
Nike has launched Breaking2 part of the NXT Generation Research Project at the Nike Sport Research Lab, seeking to break one of sport’s most formidable barriers, the two-hour marathon. After more than two years of research, preparation and testing, thr …
The best 2017 trend reports … inspired by Alibaba’s Buy+, Google’s Tilt Brush and Momondo’s DNA Journey
December 12, 2016
Trend reports are everywhere at this time of year. What matters is the underlying patterns. Futurists are all about pattern recognition, and being able to decipher the important, emergent signals amidst the fads and fashions, and all the trend talk. Wh …
The Future of Learning … the 100 year life, nanodegrees and the rise of Education 4.0
December 10, 2016
The nanodegrees launched this week by Udacity in subjects ranging from driverless car engineer to virtual reality headset designer. Each course typically requires 3 x 2 months of study, for a fee of around $250 per term, which is refunded if you don’t …