Peter Fisk’s Blog
Dove’s Campaign for Real Beauty … how the Unilever brand has championed with 20 years of purpose-driven advertising … and now taking on the distortions of AI fakes, and the misled aspirations of young women
May 26, 2025
Dove’s Campaign for Real Beauty launched in 2004, challenging beauty stereotypes by featuring “real women” of different shapes, sizes, ages, and ethnicities instead of traditional models. Sparked by research showing only 2% of women considered themselv …
“There’s nothing like this” … how Taylor Swift embraced anti-fragility, blue oceans, socialised branding, analytics and AI, and platform reinvention … and some of my other favourite business books to read
May 25, 2025
There’s Nothing Like This: The Strategic Genius of Taylor Swift Kevin Evers book is a compelling exploration of how one of the world’s biggest pop stars became one of its savviest business leaders. More than a biography, the book offers a strategic pla …
“Human Umami” … what humans can offer, and AI cannot … like the “fifth taste” in cooking, human umami is subtle yet essential … it’s what gives augmented intelligence depth, richness, and resonance
May 22, 2025
AI is reshaping the way we live, work, and create. Algorithms now draft marketing copy, suggest medical treatments, trade stocks, and design products. In the rush to harness these tools, a fear lingers: what remains for humans to contribute? Yet, inste …
The Future Business … Reinventing the corporation for an age of relentless change … from atoms to bytes, legacy to foresight, efficiency to agility … how a new generation of companies thrive in a new world
May 22, 2025
We live in a time of great promise but also great uncertainty. Markets are more crowded, competition is intense, customer aspirations are constantly fuelled by new innovations and dreams. Technology disrupts every industry, from banking to construction …
The 3 Paradigms of Progress … how technology transforms markets in three waves … Progress isn’t just about doing things faster. It’s about doing them smarter, and ultimately, differently
May 21, 2025
We’re bombarded by the hype of AI. It will transform our world, every industry, every task. And it probably will, eventually. But it also feels like not much has changed. Yes we listen to music, navigate maps, and search information differently. But is …
The Reinvention Toolkit … 10 smarter ways to reinvent strategy, business models, organisations, processes, culture, leadership, and performance
May 20, 2025
This toolkit is taken from Peter Fisk’s new book The Reinvention Playbook, and are also offered as an executive workshop for business leaders, connecting personal development and preparing to transform their organisations. In a world defined by relentl …
The Net Positive Playbook … building a new generation of businesses that give more than they take … from Allbirds to Climeworks, Interface and Oatly … reinventing organisations for sustainable growth
May 19, 2025
The New Zealand footballer and his woolly sneakers, the Swiss climate entrepreneurs in remote Iceland, the French energy innovator who creates prosumers, the 87 year old fisherman who stood up to Trump, and the Swedish oat milk pioneer who can’t sing . …
A Guided Tour of Europe’s Innovators … 15 Inspiring Cities and 15 Innovative Companies … from Adyen in Amsterdam to DeepMind in London, Too Good to Go in Copenhagen and GoodAI in Prague
May 16, 2025
From AI labs in London to climate pioneers in Zurich, Europe’s cities host a wealth of innovation. Each city offers a unique perspective on solving global challenges — from how we move, eat, bank, and live to how we explore space or communicate across …
The Monk and the Riddle … a call to pursue meaningful work, reject empty careerism, and find fulfilment in the journey, not just the destination.
May 15, 2025
In my first week as a CEO, way back in 2003, I gave my leadership team a book to read (it’s short, you can read it in an evening). It’s a book that had inspired me to think differently – about work, and life – for entrepreneurs, but equally for anyone …
Reinventing Business with AI … How I’m learning to embrace the best of AI (and other new technologies) to radically reinvent organisations, and accelerate more profitable growth
May 15, 2025
A recent Goldman Sachs survey highlighted the greatest fear of Fortune 500 CEOs … making the wrong decisions about AI. Where are the biggest opportunities, and threats for my business? How should I embrace it? Who should I turn to for help, and which …