Peter Fisk’s Blog
What can you learn from coconut water? … Creating new or recreating existing categories is the big thing
July 7, 2017
It may seem like semantics, but in every different kind of business today, creating – or recreating – a category is the most effective winning strategy. Geoffrey Moore’s Crossing the Chasm revolutionized how we think about new products in an existing m …
Blockbuster drugs … building and sustaining billion dollar brands in a fast-changing world of healthcare
July 6, 2017
Blockbuster drugs, those medicines that bring in more than $1 billion in sales every year, are the holy grail of drug development. They can make a pharmaceutical company and send them to rock-star status among investors, as evidenced by the rise of Gil …
Birchbox, Ipsy, Play … beauty subscription boxes are a great example of how new business models disrupt an industry
July 6, 2017
There was a time when beauty companies used to build brands, based on aspirational ideas and celebrity endorsements, which they hoped consumers would buy and buy again. Beauty counters clustered around the entrances of every department stores, offering …
88% of consumers want brands to be more purposeful … to make a positive difference to their world
July 6, 2017
88% of consumers believe companies have the power to influence societal change, and should be addressing issues presently facing us. Which is great news, given the declining interest of some world politicians in making the wold better. It also demonstr …
What would the world’s best innovation park look like? Insights from Antibes and Berlin, Singapore and Stockholm
July 5, 2017
Innovation parks are scattered across the world. Usually they focus on technological R&D, often adjacent to an academic institute, and in reality an excuse to attract large number of tech businesses to locate together. There are some obvious benefi …
Cannes Lions Festival of Creativity … best ideas from the ad world’s annual week of self indulgence
July 5, 2017
Marketing can be an incredibly exciting, disciplined, profitable and respected pursuit … until it’s left to advertising agencies and all their hangers on. Some creative agencies are intelligent, visionary and make a real difference to their client’s …
Adidas Parley … how to be good for the world, and good for business, at the same time
July 5, 2017
Plastic bottles, bags and trays, cups and straws, fishing nets and buoys … plastic waste has become the scourge of our oceans, polluting the water and killing animals, only to eventually make its way back to us through the food we eat (and the micro …
Corporate lawyers are the guardians of the future … harnessing the megatrends, becoming the new gamechangers.
July 3, 2017
It is often said that lawyers will be one of the first professions to be disrupted, maybe even displaced, by the growing presence of artificial intelligence. Robot lawyers seem like a bizarre idea. But when you think about it most of a lawyers activity …
Discover the virtual reality secrets of Jeju Island … Beauty gets intelligent, natural and personal
June 28, 2017
How will you look in 2018? Throw away your mass-market skin creams, make-up and hair colour … it’s time to go beyond average, to be personal, to be experimental, to be natural, to be you … From intelligent mirrors to 3d-printed colours to suit you …
Ikea’s Recipe Series … the self-assembly cooking sheets that started out as a Canadian advertising campaign
June 27, 2017
We’re all familiar with the bewildering self-assembly instruction sheets that come with Ikea’s flat pack furniture. Now imagine following a cookery recipe in the same format … Actually it works, incredibly well. It’s addictive, and a great way to tur …