Peter Fisk’s Blog

How SpaceX’s Falcon Heavy launch became a great story of “future back” innovation, brand, and leadership

February 7, 2018

Elon Musk could not stop smiling. As I sat wide awake in my Dubai hotel bedroom, 0245 local time, watching every moment of SpaceX’s launch spectacle live on YouTube, it initially seemed just another rocket taking off.  In 6 hours I would be on a big st …

Read more >


The platform revolution … how network-based markets are transforming the rules of business

January 31, 2018

A platform is a business model that creates value by facilitating exchanges between two or more interdependent groups, usually consumers and producers. In order to make these exchanges happen, platforms harness and create large, scalable networks of us …

Read more >


Don’t be average, conformist and boring … be individual, extreme and remarkable!

January 27, 2018

We love to converge to sameness. We copy our peers, we average our data, we stereotype our culture. Too few people dare to be different. In today’s world you’re either average or extreme, boring or remarkable. And, all your life, everyone has been push …

Read more >


Winning in a fragmented world … 7 paradoxes for business leaders to resolve through smarter innovation

January 23, 2018

Davos has become a festival of rock gods and global presidents, Asian entrepreneurs and African charities. Whilst Bono strolls through the party scene and Will.i.am plays with the latest gadgets, Prime Minister Narenda Modi extols the virtues of the In …

Read more >


Social is core of marketing … People with people. Influencers gain influence. Chatbot chat. Stories go live …

January 18, 2018

What customers want, how they think, and interact with each other are all changing, relentlessly. Each year marks a rapid change in the social media landscape, rapidly emerging trends and fundamental changes to customer aspirations and preferences, dri …

Read more >


A Sense of Purpose … BlackRock Chairman Larry Fink’s 2018 Letter to CEOs

January 16, 2018

Dear CEO, As BlackRock approaches its 30th anniversary this year, I have had the opportunity to reflect on the most pressing issues facing investors today and how BlackRock must adapt to serve our clients more effectively. It is a great privilege and r …

Read more >


Leadership Disrupted … reinventing the role of business leaders in a world of dramatic and relentless change

January 16, 2018

Kyocera, the Japanese multinational ceramics and electronics manufacturer, needed to become more agile, adaptable, and resilient in order to face increasing competition, changing customer needs, and new business models. Under the leadership of Kazuo In …

Read more >


Disrupt yourself … disruptive innovation starts with you, the business leader, says Whitney Johnson

January 10, 2018

Disruption was officially the most common business buzzword of last year. We all know that new technologies are having a hugely disruptive impact on how we do business. And by adding new business models, reaching new audiences, and delivering new custo …

Read more >


Estás listo para la fiesta? Exploring the magic of design, entrepreneurship and innovation with IE Business School

January 8, 2018

I’m currently developing a fantastic new learning experience for IE Business School, their new flagship program for senior executives. It’s called the Global Advanced Management Program. And it’s all about preparing executives for the C-suite … in fo …

Read more >


NOW+NEXT 2018 … Smarter technology, innovative brands and courageous leadership … Big ideas for the year ahead.

January 5, 2018

We live in an incredible time … More change in the next 10 years, than in the last 250 years … Connected technologies, augmented intelligence, and possibilities limited only by our imaginations. Elon Musk says we live in a time of profound progress …

Read more >