Peter Fisk’s Blog
The Reinvention Playbook … Lamborghini was a tractor company, Samsung was a grocery store … Reinventing strategies, brands and business models to stay relevant in an ever-changing world
November 30, 2024
Lamborghini was a tractor company. Samsung was a grocery store. Lego was a wooden toyshop. Nintendo made playing cards. LG was a facial cream. IKEA was a pen company. In today’s fast-changing markets, the ability to reinvent yourself can often make the …
The Entrepreneurial Mindset: How can I build a faster, more entrepreneurial organisation to succeed in fast changing markets?
November 14, 2024
Building a faster and more entrepreneurial organization to succeed in fast-changing markets is a multifaceted challenge that requires a comprehensive approach. Here’s a guide that draws from academic models and lessons learned from successful companies …
“The Future, Made in China” … China has become the world’s technology innovator … from AI to semiconductors, clean energy to electric mobility … from BYD and Nio to CATL and LONGi
October 24, 2024
China is becoming the world’s leading technological innovator, and now dominates industries from clean energy to electric mobility. It outspends every other nation on R&D, and files around 70% of the world’s patents, including 60% of those for AI. …
The New Marketing DNA … AI with authenticity, vision in real time, collaborative yet personal … building brands with more ingenuity, and more impact
October 21, 2024
Rapidly shifting consumer behaviour and rampant technological revolution are causing a transformation in marketing. How you market has become as significant as what you say, and what you sell. The new future of marketing AI is a transformative force in …
Can the company that invented Aspirin reinvent itself? … How Bayer, 160 years old with 100,000 people, is creating a new operating model for future business called “Dynamic Shared Ownership”
October 20, 2024
As the world changes, organisations need to change too. But in a world of relentless, revolutionary reinvention, it is not easy for organisations to keep pace. They need something more radical, more continuous, and more inspiring, if they are to thrive …
Reinventing the “luxury” of luxury brands … Louis Vuitton’s travel adventures, Balenciaga gaming, Chanel atelier tours, Hermes customisation, Prada AI and AR, Ferrari by subscription
October 17, 2024
Luxury has evolved significantly in recent times, from traditional notions of exclusivity and opulence to embrace a wider range of values, experiences, and innovations. The concept of luxury has shifted from being solely about status symbols, material …
The Best Business Books of 2024 … The Algebra of Wealth, Supremacy, The Art of Uncertainty, Growth, Main Street Millionaire, Fusion Strategy, Make Your Own Rules, How to Become Famous … and More
October 15, 2024
I’ve written 10 business books, selling over 100,000 copies, won a few awards along the way, and seen them translated into 35 languages. I’ve hosted the Future Book Forum for the last 10 years, bringing together many of the world’s top publishers and p …
Seaweed as abundant energy … the most available, scalable and productive source of sustainable biofuel lies in our oceans … and it absorbs carbon dioxide too
October 12, 2024
Seaweed is amazing! Seaweed, and other microscopic algae, are amongst the fastest growing organisms on the planet (the giant kelp Macrocystis Pyrifera, can grow nearly a metre a day, attaining lengths in excess of 50m) . Seaweed outnumbers land-based p …
Visiting Mammoth … the world’s largest carbon direct air capture and storage facility near Reykjavik in Iceland … operated by Swiss company Climeworks.
October 11, 2024
This week I got to visit the world’s largest carbon capture and storage facility in Iceland, operated by Swiss company Climeworks. At Climeworks’ new “Mammoth” DAC facility, the CO₂ is permanently removed from the air by capturing and geologically stor …
Are you a future optimist or pessimist? … Using the Polak Game to understand how you see the future … and turn a changing world into your big opportunity
September 30, 2024
Two questions for you … In the next 10 years, do you see the world as getting better or worse? How capable do you feel of personally affecting the future? Think about it. We live in a world of relentless change. Superfast-gaming chips and fat-busting …