Peter Fisk’s Blog
The Story of Umpqua Bank … how a small Oregon bank became “the world’s greatest bank” with coffee and community, hoodies and smiles … and then drifted back to corporate mediocrity
July 29, 2025
“Fall in love at Umpqua Bank … We want our customers to be really really happy” is not the proposition you’d expect from a bank. There was more. “Spread some good (the world always needs more)”. And “Reinvest in yourself” as a rework of taking out a lo …
From Implementers to Transformers … Why tech companies must do more than technology … it’s about helping clients to see new possibilities, solve the most important problems, shape their better futures
July 26, 2025
Technology has never been more powerful — or more misunderstood. For decades, the world’s leading tech companies have spoken the language of platforms, architectures, clouds, and code. They’ve promised transformation but often delivered integration. Th …
The Infinite Company … Establishing business transformation as a strategic advantage, operating system, and leadership superpower … enabling organisations to thrive in a world that never stops
July 20, 2025
The world will not slow down Every company today stands on shifting ground. Markets move faster than business cycles; technologies collide and converge; customer expectations expand by the day. The rise of artificial intelligence, climate transition, d …
Investing in Better Lives … How smarter investments can enable private companies to become platforms for change, harnessing the power of their brands and products, networks and consumers, to multiply their positive impact on society and the environment
July 15, 2025
In today’s rapidly evolving global landscape, the convergence of technological advancements, environmental imperatives, and social equity has redefined the role of private sector investments. Beyond mere financial returns, investors are increasingly se …
The Hire-Wire Act of Leadership … Leading in a world of intense competition and relentless change … being visionary and innovative, learning to adapt and endure … inspired by Taylor Swift, Roger Federer, Beyoncé, Lionel Messi and more
July 15, 2025
Leadership today is a high-wire act. The world is more volatile, more interconnected, and more unpredictable than ever. New technologies disrupt markets overnight, competition is no longer local but global, and the speed of change leaves little time fo …
The future of running shoe brands … as super shoes become normal, athletes look beyond the track to treadmills … and to the next generation of brands, materials and technologies
July 13, 2025
Five athletes, with a shared ambition: to run the first ever sub-six-hour 100km in history. Adidas called it “the story of how a group of radical minds ushered in a new era of performance, a story of elite athletes working alongside the world’s sharpes …
“Live More, Bank Less” … How DBS Bank reimagined itself as an “invisible bank” … a transformational journey guided by purpose, focused on customers, enabled by technology … a tribute to Piyush Gupta
July 13, 2025
When Piyush Gupta took over as CEO of DBS Bank in 2009, he inherited a bank that was deeply rooted in Singapore’s institutional banking history. It was a strong bank, well-regarded, but also very much a traditional banking organisation—hierarchical, wi …
The Brand Doctor … Ecco, the Danish footwear brand, has long been associated with comfort and craftsmanship, but it is also seen as dull and undifferentiated … How should Ecco reinvent itself?
July 12, 2025
Each month The Brand Doctor, aka business expert Peter Fisk, takes a global brand that has lost its way, and considers how it could reinvent itself. If it’s your brand, do you have the courage to change? If not, what would you do, and how could you app …
Reinventing business with a future mindset … anticipatory living and shapeshifting organisations, meta systems and fractal growth loops … 10 radical pathways to more enlightened business transformation
July 10, 2025
Business reinvention has always been essential. From IBM’s pivot from hardware to services, to Disney’s evolution from animation studio to entertainment empire, to Mercado Libre’s leap from e-commerce into fintech, companies that adapt to changing time …
Customer Psychology … from neuroscience to nudges, 95% of consumer decisions are subconscious, most in less than 2 seconds, and 80% of product launches fail … so how can business know people better than they know themselves?
July 10, 2025
As a scientist, a career in marketing seemed like a step away from the logical, evidence-based pursuit of knowledge, and its systematic application. When I started out, marketing was all about insight and creativity. We researched markets to find avera …