Peter Fisk’s Blog
Reinventing the Kingdom … how Saudi Arabia’s economy is transforming from ancient sands to advanced technologies … from oil dependancy to diversified, digital businesses
September 25, 2025
For more than two decades, I have had the privilege of working with many of Saudi Arabia’s most ambitious organisations — from STC, where my collaboration began twenty years ago, to companies like Almarai, Hungerstation and Savola. There’s also others …
The New Growth Playbook … Unlocking the new growth engines that enable businesses to thrive … accelerating growth in a world of relentless change and incredible opportunity
September 22, 2025
How do you find growth in stagnant, disrupted and uncertain markets? For decades, growth in business was treated as a linear journey. Companies extended existing products, squeezed efficiency, expanded to new geographies, and pursued predictable market …
Eyes on Tomorrow … What leaders must see before everyone else … Exploring the critical megatrends, changing markets and new leadership mindset
September 19, 2025
In an age of accelerating disruption, every company faces a choice: adapt, transform, or fade away. The next decade will be defined not by incremental progress but by seismic shifts in how the world works. Megatrends aren’t background noise; they’re th …
Be More Strategic … how to see further, decide smarter, and shape the future … a strategic thinking mindset has never been more valuable, and more misunderstood
September 18, 2025
“I’ve no time to think” says the frantically busy CEO, trying to keep pace with customers and innovation, economic shifts and investor expectations, let alone stay on top of his (or her) inbox. In an age of relentless speed and constant noise, the abil …
The Strategic Mindset … how business leaders can rise above the tactical obsession of operations to see the bigger picture, seize the best opportunities, and shape the future
September 17, 2025
Most business leaders believe they are strategic. They talk about strategy, attend strategy meetings, and present plans that have the word “strategy” stamped proudly across the cover. Yet in practice, many remain deeply rooted in operational activity. …
Reinventing Luxury … transforming luxury businesses in a world of data and AI … what transformation really means, and the most important shifts … inspired by Apple and Burberry, Boucheron and Cucinelli, Hermès and Moncler, Nio and Porsche
September 16, 2025
Luxury companies operate at the intersection of aspiration, craftsmanship, and experience. Unlike mass-market businesses, luxury trades not merely in products but in emotion, narrative, and identity. Its value is largely intangible, built on brand, her …
Space Thinking … How do you define your market, and business? … forget sectors, think spaces … instead of products, define yourself around people, and their lives … to drive more innovation and growth
September 15, 2025
Do customers care about banks, or about their wealth? Do they care about insurance, or their protection and peace of mind? Do they care about cars, or travel? Michelin got it right. The French tyre brand always said it was about the journey, not the ru …
Value Shifts … capturing the radical changes in how value is created, captured and sustained across every industry … and what businesses need to do differently
September 13, 2025
For most of the twentieth century, business value was relatively easy to understand. Companies created value by making things efficiently, captured value by selling more units at lower cost, and sustained value through scale, assets, and barriers to en …
Engaging Gen Z Consumers … from polished to playful, aspirational to ironic, cool to real … Bilibili and Duolingo, Rappi and Ryanair, Wendy’s and Zomato … the rise of cringe culture, and 5 rules for brands
September 11, 2025
Gen Z, born roughly between 1997 and 2012, is the first generation to grow up fully immersed in the digital world. They don’t know a reality without smartphones, social platforms, or instant access to global information. This shapes not only how they c …
“Reshuffle” … How AI is rewiring the world’s economic systems … from steam to internet, every tech revolution has reorganised how people, resources, and decisions align
September 5, 2025
The story of AI is often told as one of automation — machines replacing human effort, algorithms outperforming human judgement. But this is the narrow view. The deeper truth is that AI isn’t just a new tool of production; it’s a new infrastructure of c …