Peter Fisk’s Blog
The context revolution … how it could change how marketing to become more available, permissioned, personal, authentic and purposeful
April 6, 2020
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and …
How Turkish entrepreneur Eren Bali created Udemy and Carbon Health
April 6, 2020
Eren Bali is the co-founder of Udemy and Carbon Health Bali grew up in a small village in Turkey. “My primary school was a one-room schoolhouse where a single teacher tried her best to teach five different grades at the same time,” recalls Eren. “That …
Creating a business case for purpose … why customers prefer, employees work for, and investors support companies with purpose
April 6, 2020
Purpose defines what the business contributes to the world, or equally, why the world would be a lesser place if the business did not exist. Purpose creates an enduring cause which the business is willing to fight for. For some this might be an urgent …
Go forth and conquer … Steve Jobs to JK Rowling, Elon Musk to Sheryl Sandberg … What would you say to new graduates?
April 1, 2020
Steve Jobs said “the only way to do great work is to love what you do.” In a remarkably personal address, the Apple founder and CEO advised graduates to live each day as if it were their last. “Remembering that I’ll be dead soon is the most important t …
What’s your leadership style? … it’s ultimately about being yourself, finding what works authentically for you, whilst embracing different characteristics in different situations
March 30, 2020
We all tend to have a preferred or “natural style” of leadership. Leading in a way that feels right and natural to you, is both easier for you, and more consistent and authentic for others. Whatever your style, people will engage with and trust you mor …
Happier homeworking with Zoom … how Eric Yuan developed the world’s fastest growing web conferencing business … which has doubled its value in the last 3 months
March 29, 2020
It’s a difficult time. All around us, the chilling news updates on our screens and social media are relentless as the COVID-19 pandemic multiplies across continents. The human tragedy, concern for our loved ones, frustration at politicians, admiration …
Reimagining capitalism in a world on fire … Rebecca Henderson on stakeholders, purpose and sustainability … and how business can save the world
March 28, 2020
“Free market capitalism is one of humanity’s greatest inventions and the greatest source of prosperity the world has ever seen. At the same time, its single-minded pursuit of profit has led to rampant inequality and the looming threat of climate catast …
The human and economic impacts of COVID-19 … What should business leaders do now, to support people and society, whilst also sustaining their businesses?
March 26, 2020
It’s a difficult time. All around us, the news updates on television screens and social media are relentless as COVID-19 multiplies across our cities, nations and continents. The human tragedy, concern for our loved ones, frustration at politicians, ad …
Whilst everyone else is losing their heads, the companies of tomorrow are being created right now … How to survive and thrive in crazy times
March 23, 2020
The future might seem chaotic and uncertain. It’s only human to be fearful and even initially paralysed to the point of inaction. But for leaders it needs to be more. Andy Grove, former CEO of Intel, once said “Bad companies are destroyed by crisis, go …
The World’s Best Innovation Labs … from Boston Dynamics to CERN, DeepMind to MIT Media Lab, PARC and Alphabet’s X
March 20, 2020
What do you think of when you hear “innovation lab?” You may have in mind something closer to the original innovation lab, which was the Skunk Works at Lockheed Martin started decades ago. Innovation labs have shifted beyond the traditional, insular R …