Peter Fisk’s Blog
La Renaissance of Growth … from Adyen to ASML, Hermes and LVMH, Schneider and Spotify …. how Europe’s best companies are reinventing themselves to find new growth
August 18, 2025
For years, Europe has carried a reputation for economic maturity rather than dynamism—steady, but slow. The narrative often cast Silicon Valley as the engine of global innovation, while Europe seemed weighed down by regulation, fragmentation, and tradi …
Consumer of the Future … “Aisha blinked twice, the smart lenses in her eyes had already scanned her biometric mood, cross-checked her carbon budget, and pulled up items her climate-positive friends were buying this week”
August 11, 2025
Aisha blinked twice, and the shelves around her re-arranged in mid-air. The smart lenses in her eyes had already scanned her biometric mood, cross-checked her carbon budget, and pulled up items her climate-positive friends were buying this week. Somewh …
The Brand Doctor … Aperol Spritz emerged in the cafes of Padua during the 1950s, and became the iconic aperitif, but has changed little since then … How should Campari Group reinvent the brand?
August 5, 2025
Each month The Brand Doctor, business expert Peter Fisk, takes a global brand that has lost its way, and considers how it could reinvent itself. If it’s your brand, do you have the courage to change? If not, what would you do, and how could you apply t …
Reinventing Business with AI … the 5 big shifts enabled by AI that can reinvent every business … inspired by the innovative AI applications of TikTok and L’Oreal, Insilico to PingAn, Enel and Inditex, Amazon and Coca Cola
August 2, 2025
AI is no longer an experiment running in the backrooms of tech companies. Over the last two year it has become the new operating system for business — rewiring how organisations create, deliver, and capture value. There are plenty of excited tech artic …
Danish Innovators … Denmark is a quiet superpower of innovation, from Lego and Mærsk, Ørsted and Vestas, to Ganni and Pleo, Topsøe and Trustpilot … where science meets design, purpose and profit
August 2, 2025
Denmark has long been a quiet superpower of innovation. A small nation with just under six million people, it has repeatedly reshaped global markets — from wind energy and shipping to enzymes, toys and pharmaceuticals. Its innovation model is distincti …
“Let my people go surfing” by Yvon Chouinard … and other books that have inspired me in recent months … from hidden geniuses to storytelling brands, thinking like a minimalist and reinventing luxury
August 1, 2025
It’s a superfast, crazy and unpredictable world – no time to read, no time to think – indeed, leaders face unprecedented challenges: rapidly evolving technologies, shifting consumer expectations, and the imperative to balance profitability with purpose …
Megatrends 2035 … the dramatic forces shaking up every market, and demanding that every business reinvents itself … How will you lead in a future of disruptive, relentless, incredible change?
July 31, 2025
Download the new report “Megatrends 2035” by Peter Fisk In an age of accelerating disruption, every company faces a choice: adapt, transform, or fade away. The next decade will be defined not by incremental progress but by seismic shifts in how the wor …
The Spotify of Books … How Gelato is reinventing book publishing in a digital world … think platforms not factories, empower creators anywhere, deliver on demand anytime
July 30, 2025
In an era when the boundaries between physical and digital are blurring, the publishing industry stands at a crossroads. For centuries, it has been dominated by linear supply chains: authors write, publishers print, distributors ship, and retailers sel …
The Story of Umpqua Bank … how a small Oregon bank became “the world’s greatest bank” with coffee and community, hoodies and smiles … and then drifted back to corporate mediocrity
July 29, 2025
“Fall in love at Umpqua Bank … We want our customers to be really really happy” is not the proposition you’d expect from a bank. There was more. “Spread some good (the world always needs more)”. And “Reinvest in yourself” as a rework of taking out a lo …
From Implementers to Transformers … Why tech companies must do more than technology … it’s about helping clients to see new possibilities, solve the most important problems, shape their better futures
July 26, 2025
Technology has never been more powerful — or more misunderstood. For decades, the world’s leading tech companies have spoken the language of platforms, architectures, clouds, and code. They’ve promised transformation but often delivered integration. Th …