Peter Fisk’s Blog
The Brand Doctor … Tetra Pak has been a great innovator of food packaging, but must now reinvent the food system, not just the cartons
February 3, 2026
Each month The Brand Doctor, aka business expert Peter Fisk, takes a global brand that has lost its way, and considers how it could reinvent itself. If it’s your brand, do you have the courage to change? If not, what would you do, and how could you app …
How space has become the new frontier for AI and computing, communications and advanced manufacturing, with limitless energy and zero emissions … and why the SpaceX and xAI/X merger is a symbol of exponential possibilities
February 3, 2026
AI is advancing at a breathtaking pace. Models are growing larger, systems more autonomous, and intelligence more deeply embedded into everything from healthcare and finance to logistics, defence and climate science. Yet beneath the excitement lies a h …
Reinventing Strategy … embracing “Dynamic Strategy” for a world that never stops … how the world’s best companies stay focused, fluid, and future-ready
January 21, 2026
Download Dynamic Strategy: A New Playbook for Business Strategy by Peter Fisk. Read the new articles Strategic Jazz and The Dual OS of Business by Peter Fisk. In a world where change is constant and disruption arrives from every direction, the old ap …
The Future of Food … Embracing the rapidly changing world of food, driving innovation in products and experiences, and reinventing value in dynamic markets
January 20, 2026
Food is no longer a slow-moving sector defined by incremental change. It has become one of the most dynamic arenas of reinvention in the global economy — shaped by economic pressure, scientific breakthroughs, cultural shifts and radically changing cons …
The Rise of Brands as Intelligent Companions … how AI is transforming brands from sellers into always-on partners in people’s lives
January 18, 2026
The uncomfortable truth is that most brands were not built for the world they now operate in. They were designed for scale rather than relevance, for broadcast rather than dialogue, and for efficiency rather than intelligence. Artificial intelligence c …
“You can’t create the future with yesterday’s business model” … It’s time for leaders to step up in a world of exponential tech, structural shifts, multiple crises and relentless change
January 18, 2026
This week, many of the world’s business leaders are meeting in Davos, Switzerland. It’s a carnival of walking boots and super-padded coats, where business leaders meet, politicians like to be seen, and consultants dominate, trying to sell their next pr …
The Next/Now Innovation Playbook … 33 practical innovation tools to shape the next decade … from AI-enabled co-creation to foresight flywheels and next-gen business models
January 15, 2026
Innovation is no longer episodic. It is continuous, strategic, and existential. The forces reshaping business — artificial intelligence, platform economics, climate transition, demographic shifts, geopolitical fragmentation — are not incremental trends …
What happened to sustainability? … from corporate rallying cry, to quiet embedded reality … and why it matters more than ever
January 5, 2026
There was a moment — not so long ago — when sustainability felt unstoppable. It was the shining topic on the covers of business magazines, a headline on every CEO’s quotes page, and the go‑to strategy theme for keynote speeches at global forums. Boards …
My Top 10 Business Predictions for 2026 … from agentic productivity and human authenticity … to new trade hubs and Sanaenomics … the new capabilities of leaders, and value-creators of tomorrow
January 5, 2026
2026 is likely to be the moment when the “great experimentation” of the early 2020s matures into a period of deep structural accountability. For business leaders, the coming year represents a shift from a world of boundless digital possibility to one o …
From Autobahn to Algorithm … How the shift from engineering excellence to software intelligence is redrawing global leadership in the automotive business … from BMW and Mercedes to BYD and Xiaomi
January 2, 2026
The global automotive industry is in the midst of a historic transformation. For more than a century, European car makers have defined the standards of design, engineering and prestige. Brands like Volkswagen, Mercedes‑Benz, and Porsche became synonymo …