Peter Fisk’s Blog
Muskism: The ideology behind the man who is rebuilding reality … how Elon Musk’s worldview reshapes technology, power, and capitalism … and why it may define the next era of global business systems
May 3, 2026
I don’t really like Elon Musk as a human being, his behaviour in public and as described in private, and I wouldn’t suggest leaders should emulate his style or conduct. Yet I do admire the sheer visionary engineering genius behind what he has built – T …
The Reinvention of Ping An … how the world’s largest insurance business reimagined itself as an enabler of a better life … the story of Good Doctor, and what happened next
May 1, 2026
Shenzhen From the upper floors of the Ping An Finance Centre, Shenzhen feels less like a city and more like a living experiment. Tower cranes mark tomorrow’s skyline, not yesterday’s. Entire districts appear to have been imagined, financed and built wi …
Turkey’s Relentless Reinventors … from Trendyol’s rise as a super-app powerhouse, to the bold transformations of industrial giants … how a young, ambitious nation is turning innovation into a continuous reinvention
May 1, 2026
The story of modern Turkish innovation can be told through many lenses, but few are as powerful, or as emblematic, as the rise of Trendyol. Trendyol, the Turkish superapp It began, as many transformative stories do, with a bold return. In 2010, Demet M …
London, 26 April 2026: The day the 2 hour marathon started to feel ordinary … how Eliud Kipchoge set the mindset of possibility, and Sebastian Sawe made it seem almost normal
April 26, 2026
It began, as all revolutions do, with numbers. 1 hour, 59 minutes, 30 seconds. A negative split—the second half faster than the first. Three men under the previous world record. Two of them wearing the latest generation of ultra-light Adidas super shoe …
NewBird AI … Allbirds was a great £4 billion sneaker brand that lost its way, and was sold off last month for $39m. Now the company has pivoted to AI, with an instant $150m jump in its value. Will it work?
April 16, 2026
Yesterday, 16 April 2026, one of the most unlikely reinventions in modern business unfolded in real time. Allbirds, the San Francisco-based maker of wool trainers once valued at more than $4 billion, had just sold its core operating business (its brand …
The AI Reinvention Machine: How AI Is reshaping the logic of business … from Insilico to Notco, Reliance and Schneider, TikTok and WeBank … and a 12 point manifesto for AI-enabled business transformation
April 10, 2026
There are moments in economic history when the structure of competition changes so profoundly that the language which the business community uses to describe strategy begins to lag reality. We are in one of those moments now. AI is widely discussed as …
Concrete to Code, Projects to Platforms … What’s the future of construction? … Embracing value shifts and new business models, technology and ecosystems
April 10, 2026
The construction industry has always been paradoxical. It is both ancient and essential, rooted in craft yet responsible for shaping the most modern expressions of civilisation. Cathedrals, railways, motorways, data centres, each era leaves behind its …
Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great … I explore Eric Reis’ new thinking on business reinvention and long-term value creation
April 9, 2026
Eric Ries’ new book, Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great, represents a significant evolution in his thinking. While The Lean Startup was concerned with how entrepreneurs create successful new ventures, Incorrupti …
The Reinvention Imperative … Why every industry is being rebuilt, and transformation is the essential skill of business leaders … inspired by Apple and Microsoft, to BYD and DBS, to Siemens and Xiaomi
April 7, 2026
The language of transformation has grown tired. For more than a decade, executives have spoken of “digital transformation” with a kind of ritualistic confidence, as though the destination were known and the journey largely technical. Platforms, data, c …
The Brand Doctor … Could Mercedes Benz reinvent itself as a trillion-dollar business, combining the platform thinking of Apple, and rare luxury of Ferrari?
April 3, 2026
Each month The Brand Doctor, aka business expert Peter Fisk, takes a global brand that has perhaps lost its way, and considers how it could reinvent itself. If it’s your brand, do you have the courage to change? If not, what would you do, and how could …