Peter Fisk’s Blog
Marketing Recoded … Q&A in advance of CAMP 2022 … plus a sneak preview of the Gamechangers Latin America 2022
June 1, 2022
Next month I am delighted to be delivering the opening keynote of CAMP 2022, the largest marketing conference in Peru. In advance of the event, the fantastic organising company Seminarium, brought together a diverse range of questions from local media. …
Marketing Recoded … reinventing brands and marketing for a world where customers are in control, and technology changes all the rules
May 26, 2022
Every market is shaken up, with new challengers and disruptive innovation, new agendas for customers and business. Marketers are the sense makers, the business innovators and growth drivers. The pioneers of your future business. Consumer to consumer mo …
The power to change lives … How book publishing can transform itself for sustainable, profitable growth … at the Future Book Forum 2022
May 25, 2022
How many everyday products have the power to change lives? Books can. While most publishers seek to maximise sales volumes by churning out as many titles, pages, and copies as possible – and then selling them at prices cheaper than a movie ticket – th …
Brain Business … psychology at work … understanding human motivations and behaviours – customers, employees, investors and society
May 23, 2022
Can we predict the “irrational” behaviour of customers? What drives preference, desire and loyalty to brands in today’s connected world? How do we rebuild corporate trust and reputation in society? Why are GenZ rejecting corporate employment in record …
The Over 60s … How do you think of this $22 trillion market opportunity … as elderly grandparents, or baby boomers in their affluent prime?
May 20, 2022
It’s easy to think of the over 60s consumer as old … white-haired grandparents, slowing down, retired from work, declining health, drinking cups of tea, gazing into the sunset. In 35 years of marketing, it constantly annoys me that most marketers – p …
Beyond all the hype, the “metaverse” reaches an inflection point, and a $3 trillion opportunity for business over the next decade.
May 17, 2022
New: Value Creation in the Metaverse, by McKinsey. $54 billion per year is currently spent on virtual goods, almost double the amount spent buying music, says a new report, that goes beyond the hype to explore the real business potential of what we i …
Be More Human … Joe Coulombe’s inspiring Trader Joes, the rise of Superhumans in Denmark, and the Future of Work
May 15, 2022
Human skills will grow in value – complex problem solving and creativity, emotional intelligence and partnership building. Let machines do the simple, repetitive tasks. In a world obsessed with the potential of technologies, it is human ingenuity that …
Radically Human … technology advances are making tech more human … How can human-centric innovation transform your business?
May 8, 2022
“Technology advances are making tech more … human.” From the blockchain, to the metaverse, to emotional AI, digital technologies are rapidly advancing at a time when enterprises face more pressure than ever to innovate to gain a competitive advantage …
Covid-19 almost killed Airbnb … but then the travel brand used the catalyst of change to drive new innovation and growth
May 4, 2022
Airbnb was on a roll. Born out of the financial crisis of 2008 when three young guys decided to offer airbeds to rent on their apartment floor, with a bowl of breakfast cereal thrown in as added value, to become a serious alternative to the world’s ste …
“The Code Breaker” … the story of Jennifer Doudna, Gene Editing, and the Future of the Human Race
May 3, 2022
How Nobel Prize winner Jennifer Doudna and her colleagues launched a revolution that will allow us to cure diseases, fend off viruses, and have healthier babies. When Jennifer Doudna was in sixth grade, she came home one day to find that her dad had le …