Peter Fisk’s Blog

Think like a futurist … business needs more future-thinking leaders … to make sense of change, seek out new opportunities, make smarter decisions

September 15, 2023

How do you see your future? Ask this to any business leader, and there is a long silence. But it’s probably the most important question you could ask. Investors are desperate to know where companies are heading, not just how they are surviving. Wouldn’ …

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The Great Remobilization … seizing the turmoil of recent years to redesign global strategies and systems for a smarter, more resilient, and equitable future

September 14, 2023

How does the turmoil of recent years give leaders an unprecedented opportunity to redesign global strategies and systems and to “remobilize” toward a smarter, more resilient, and equitable future? How can leaders faced with tremendous global upheaval c …

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Coke explores future magic … the limited edition “Coca-Cola Y3000” imagines futuristic flavours using an AI-powered experience

September 12, 2023

Coca‑Cola is inviting consumers to imagine what the future tastes and feels like with a limited-edition drink and new AI-powered experience. The “Coca‑Cola Y3000 Zero Sugar” was co-created with human and artificial intelligence by understanding how peo …

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Collaborative Leadership … sharing purpose and values, ideas and experiences … recognising diversity of talent and perspectives … to think smarter, innovate faster, go further, and achieve more

August 29, 2023

Working together sounds obvious. “Of course we do” every organisation will reply, especially the leadership team. But then you have somebody who thinks they’re an expert and can do better, or that there is no time to debate and build consensus, or that …

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Intelligent Innovation … from Amazon to Dreambox, logistics and healthcare … how AI to revolutionising, accelerating and personalising every type of innovation

August 25, 2023

AI has the power to drive radical new innovation through its ability to analyse vast amounts of data, identify patterns, and generate insights that humans might not easily discern. The recent advances in generative AI to create new content – to reimagi …

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Brunello Cucinelli, the King of Cashmere … runs his Italian luxury design house in a fascinating way … including the 8-6 rule, the 20% system, and a 1000-year project

August 24, 2023

Brunello Cucinelli, known as the King of Cashmere, runs his Italian luxury design house in fascinating way. The Italian fashion designer and the founder of the luxury cashmere brand that bears his name. Born on September 3, 1953, in Castel Rigone, Ital …

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Imagineering = Imagination + Engineering … How Disney keeps the magic alive, using the power of “plussing” to create more human, engaging, living experiences

August 22, 2023

Walt Disney was never satisfied with making movies. To him, the idea of a theme park gave so much more scope to add value, to be more relevant and engaging with your audience, and to keep the experience alive. “A picture is a thing that once you wrap i …

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The tao of Alibaba, the rise of non-human customers, and how to solve the toughest problems … 10 new books I am reading this summer … inspiration for business leaders

July 30, 2023

Lie on the beach, hike in the mountains, sail the oceans … time to relax, step back, recharge … to find new ideas and inspiration for the journey ahead. I love to switch off … but after a few days, my mind is already buzzing with new ideas, initi …

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Gymshark … forget digital and physical, hybrid or phygital … instead start with the customer, and how their experience can flow more positively, personally and profitably.

July 21, 2023

Gymshark, the activewear brand created by Ben Francis has grown rapidly over recent years, largely serving a young audience, selling online direct, powered by social influence. It started out by drop shipping bodybuilding supplements online, before bra …

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AI just wrote my next book … Quantic Brains, the Spanish team of human brains building artificial brains for books, videos and games

June 29, 2023

This week I met Quantic Brains, a Spanish AI-based start-up which is reinventing the way content is created for books, videos and games. I sat down with founders Manuel Lucania and Julio Covacho, chose a title for my next book, and within 10 minutes it …

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