Peter Fisk’s Blog
Brainy Brands … how businesses can embrace behavioural science to transform their marketing, innovation and growth
December 27, 2024
Walking into Starbucks is more than asking for a tall skinny latte. It’s an immersive lesson in brand psychology. From the size of cups (why is Tall the smallest size?), to the structure of its pricing menu (which size seems best value?), to the handwr …
The Invisible Business … In today’s world, most companies are built on intangible assets – ideas and brands, software and relationships – but few managers really know how to unlock their full potential value.
December 21, 2024
Seeing the Unseen A century ago, the world’s most valuable companies were measured by how much land they owned, how many tons of steel they produced, or how many barrels of oil they extracted from the ground. Today, the most valuable companies own few …
Soundtracks of My Life … Every breadth you take, every move you make … Bowie and Bono, Prince and Madonna, Moby and Dido, Crowded House and the Beautiful South … Remember them?
December 17, 2024
I grew up in Northumberland, actually born on the banks of the Tyne. Sting, perhaps, not surprisingly, has been a fixture in my musical life. In fact, when I was at school, he was still a teacher at another nearby school, while playing evenings in loca …
The Invisible Business … today’s best organisations are built on intangible assets … ideas and brands, algorithms and ecosystems … but few leaders know how to effectively unlock their real value
December 17, 2024
A century ago, the world’s most valuable companies were measured by how much land they owned, how many tons of steel they produced, or how many barrels of oil they extracted from the ground. Today, the most valuable companies own few factories and carr …
The Reinvention Playbook … Lamborghini was a tractor company, Samsung was a grocery store … Reinventing strategies, brands and business models to stay relevant in an ever-changing world
November 30, 2024
Lamborghini was a tractor company. Samsung was a grocery store. Lego was a wooden toyshop. Nintendo made playing cards. LG was a facial cream. IKEA was a pen company. In today’s fast-changing markets, the ability to reinvent yourself can often make the …
The Entrepreneurial Mindset: How can I build a faster, more entrepreneurial organisation to succeed in fast changing markets?
November 14, 2024
Building a faster and more entrepreneurial organization to succeed in fast-changing markets is a multifaceted challenge that requires a comprehensive approach. Here’s a guide that draws from academic models and lessons learned from successful companies …
“The Future, Made in China” … China has become the world’s technology innovator … from AI to semiconductors, clean energy to electric mobility … from BYD and Nio to CATL and LONGi
October 24, 2024
China is becoming the world’s leading technological innovator, and now dominates industries from clean energy to electric mobility. It outspends every other nation on R&D, and files around 70% of the world’s patents, including 60% of those for AI. …
The New Marketing DNA … AI with authenticity, vision in real time, collaborative yet personal … building brands with more ingenuity, and more impact
October 21, 2024
Rapidly shifting consumer behaviour and rampant technological revolution are causing a transformation in marketing. How you market has become as significant as what you say, and what you sell. The new future of marketing AI is a transformative force in …
Can the company that invented Aspirin reinvent itself? … How Bayer, 160 years old with 100,000 people, is creating a new operating model for future business called “Dynamic Shared Ownership”
October 20, 2024
As the world changes, organisations need to change too. But in a world of relentless, revolutionary reinvention, it is not easy for organisations to keep pace. They need something more radical, more continuous, and more inspiring, if they are to thrive …
Reinventing the “luxury” of luxury brands … Louis Vuitton’s travel adventures, Balenciaga gaming, Chanel atelier tours, Hermes customisation, Prada AI and AR, Ferrari by subscription
October 17, 2024
Luxury has evolved significantly in recent times, from traditional notions of exclusivity and opulence to embrace a wider range of values, experiences, and innovations. The concept of luxury has shifted from being solely about status symbols, material …