Peter Fisk’s Blog
Elon Musk’s most important role as leader … to build brand evangelism amongst a new generation of consumers
April 4, 2016
Elon Musk launched the much-anticipated Tesla Model 3 last week – for release in 2017 at a starting price of $35,000. Much has been said about the car itself, from its affordable price point to its standard autopilot feature. Yet perhaps the most impre …
Case study of British Airways “Visit Mum” Campaign … analysing data from over 1,400 worldwide routes revealed untapped sales opportunities
March 30, 2016
British Airways, the United Kingdom’s largest airline in terms of fleet, routes and revenue, was looking for opportunities to increase North American sales. The airline was aiming for 10 percent business growth in North America. However, flights to and …
Changing the game of insurance … 135 start-ups seeking to shake-up the industry
March 25, 2016
The insurance sector is ripe for disruption by technologies, and in particular by start-ups who can focus and innovate in niche markets, and specific aspects of insurance. My friends at CB Insights have provided me with a fantastic map which illustrate …
The pivot … the agility to change direction, to move from mediocrity to magic
March 24, 2016
The ability to “pivot” your strategy, maybe to reinvent your entire business, is essential to being able to survive and thrive in fast-changing markets. We used to define a clear vision, develop a long-term strategy, then move ahead with clarity and co …
Behind the scenes at the creative studios of Disney Pixar
March 24, 2016
Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. When writing my latest book “Gamechangers” I got the opportunity to explore what lif …
Banking Innovation in Berlin … from Number26 to Solaris, Fidor and Wirecard
March 20, 2016
Berlin is rapidly becoming one of Europe’s most exciting tech innovation hubs, not least for financial services. In my recent “Gamechangers” book, I explored Fidor, the German bank that amongst many ideas, has tried connecting interest rates to Faceboo …
Steven Johnson is one of my favourite authors … Here are 9 lessons from his great book “Where Good Ideas Come From”
March 18, 2016
Lesson 1: Evolution and innovation usually happen in the realm of the adjacent possible. Four billion years ago, carbon atoms mulled around the primordial soup. But as life began, those atoms did not spontaneously arrange themselves into complex life f …
What is innovation? Connecting the dots, the ones other people miss.
February 26, 2016
What is innovation? Sounds like an easy question. Or should be. But we still stumble over phrases like making ideas happen, solving problems, doing it profitably, or at least with a positive impact. And of course its easy to resort to Apple, or more sp …
Siggi’s Dairy … the fastest-growing yoghurt brand In America
February 25, 2016
When Siggi Hilmarsson founded his company in 2004, Americans weren’t thinking critically about food like they do today. Popular foods trends like juicing and paleo diets were nonexistent compared to the mainstream acceptance they experience now. Today’ …
Small Data … from little insights come big ideas
February 23, 2016
Martin Lindstrom has been called the “Sherlock Holmes of marketing”, alert to clues in changing consumer behaviour, new attitudes and behaviours, in everything from the way we clean our teeth, to drive our cars and do our laundry. Martin claims to spe …