Peter Fisk’s Blog
The Business Olympics, 1500m Final … Altman vs Nadella, Barra vs Su, Lütke vs Jun … 4 Laps of strategic ambition and tactical execution … Who will win the gold medal? What can we learn from the world’s best athletes?
June 24, 2025
A year ago I was sitting in the Stade de France, in Paris. The sun blazed hot, and I was in my seat a good two hours before competition began. The crowd buzzed with anticipation. Tonight it was the 1500m final, the blue ribbon athletics events of the S …
The Brand Doctor … Philip Morris, the world’s largest tobacco company, with brands like Marlboro, has said it’s giving up cigarettes, and is already 41% smoke-free … How should PMI reinvent itself?
June 20, 2025
Each month The Brand Doctor, business expert Peter Fisk, takes a global brand that has lost its way, and considers how it could reinvent itself. If it’s your brand, do you have the courage to change? If not, what would you do, and how could you apply t …
Future Junkies … the best leaders are obsessed with what’s next … addicted to ideas, guided by purpose, inspired by technologies … turning challenges into opportunities, accelerating possibilities into progress
June 16, 2025
In a world defined by relentless change and rising complexity, a new breed of businesses is emerging—ambitious, restless, and unapologetically visionary. These are the Future Junkies—companies addicted to possibility, obsessed with the edges of tomorro …
The AI Money OS … banks are not fit for purpose in a world of fast and dramatic change … reinventing banking, inspired by DBS and Nubank, Nubank and WeBank, and beyond
June 15, 2025
Banking is one of the oldest industries in human civilization, yet today it stands at a profound inflection point. For centuries, banks have played the same roles: safeguarding money, enabling transactions, and allocating capital. Their architecture—br …
From Coal to Bioscience: The many reinventions of DSM … How the Dutch national coal mines reinvented itself, many times, to become a leading life sciences business
June 15, 2025
Few companies in modern history have undergone as many profound transformations as DSM. Born in the soot and struggle of Europe’s early industrial age, DSM has travelled further, over more decades, across more sectors, and with more reinvention than al …
Ecosystems Inc … How the music industry was reinvented through ecosystem thinking … from Napster and Apple, to Spotify and Youtube, TikTok and Fortnite … and what it means for every other industry
June 12, 2025
“The future of music is access, not ownership” says Daniel Ek, founder and CEO of Spotify. “We no longer compete for shelf space, we compete for attention” adds Lucian Grainge, the CEO of Universal Music Group. TikTok has become the new radio. It’s the …
Asia, the world’s innovation hub … how Asian companies became the world’s most innovative … from Bytedance and Grab to Jio and Ping An, the world now looks east not west for ideas and inspiration
June 10, 2025
Over the past two decades, Asia has transformed from being the world’s factory to becoming its innovation engine. From super apps and AI platforms to smart logistics and consumer electronics, Asian companies are now at the forefront of technological di …
What will they do next? … ASML to BYD, Eli Lilly and Illumina, Next Era to Nvidia … Some of the world’s most innovative companies ready to deliver huge stock market growth over the next 5 years, and how they could do it
June 9, 2025
Predicting which companies will see the most significant stock market growth by 2030 involves identifying those best positioned at the intersection of exponential technologies, structural global shifts, and strong execution. These are companies driving …
Business Transformation … the new superpower of business leaders … reimagining the future, redefining strategy, reinventing the organisation, rewiring performance … the journey to deliver step change in value creation
June 8, 2025
In today’s world of accelerating change, disruption is no longer the exception, it is the norm. Technology, climate imperatives, shifting customer expectations, and geopolitical volatility are reshaping the business landscape. In this environment, incr …
Next Generation Business Models … redefining value, ownership, scale, and trust … powered by AI and data, decentralised and human, catalysed by sustainability … Bytedance and Earthchain, KlimaDAO and On, Ping An and Soul Machines
June 5, 2025
The most innovative businesses today are reimagining what it means to create, deliver, and capture value. Moving far beyond traditional “new” models – like auctions and exchanges, licensing and subscriptions – a next generation of business models is em …