Peter Fisk’s Blog
“The Frugal Economy: Building a Better World With Less” … Navi Radjou is a joyful guy, an uplifter, and a catalyst for positive change
August 1, 2024
Navi Radjou is a joyful guy. A friend, a great thinker, and inspiration. I first met him almost 20 years ago, as a fellow new entrant to the Thinkers50 radar of new business thinkers. His beaming face and infectious laugh are enough to like him immedia …
The Race of your Life … What does it take to deliver peak performance … as Olympic athlete, or business leader?
July 22, 2024
Business leaders need to achieve more in today’s fast, dynamic and intensely competitive markets. Peter Fisk explores what it takes to deliver peak performance. Imagine that you are days away from competing in the Paris 2024 Olympic Games. As you prepa …
Estonia’s E-Government and Singapore’s Smart Nation … the innovative strategies by which governments seek to build future societies and deliver better services
July 19, 2024
Over 30 years of working with some of the world’s leading companies, I am still amazed by the lack of real strategy development in so many companies. Many like to dream big, but then jump to the delivery, without really understanding what is the strate …
DoorDash All the Ads … how the food delivery company’s Super Bowl ad became a marketing sensation, winning the Titanium Grand Prix in Cannes … and repositioned the brand as a platform to deliver anything
July 10, 2024
This year’s top marketing campaign came from DoorDash. The brand scooped the top prize, the Titanium Grand Prix, at Cannes Lions 2024, the advertising world’s self-indulgent booze fest on the French Riviera, plus a host of other awards at the D&ADs …
The Neuroscience of Marketing … 95% of consumer decisions are subconscious, most in less than 2 seconds, and 80% of product launches fail … so how can brands know people better than they know themselves?
July 10, 2024
As a scientist, a career in marketing seemed like a step away from the logical, evidence-based pursuit of knowledge, and its systematic application. When I started out, marketing was all about insight and creativity. We researched markets to find avera …
Future Bank … why DBS’s brand purpose to “live more, bank less” is probably the best idea in banking … time to embrace AI and cloud … and most importantly, to fundamentally reinvent the business model
July 9, 2024
The bank of the future will need to embrace emerging technology, remain flexible to adopt evolving business models, and put customers at the centre of every strategy. Indeed, the bank might need to think even more radically, in order to be relevant in …
Grand Slam Track … Calling all rivals, challengers and racers … Michael Johnson seeks to shake up the world of track (and field)
June 20, 2024
I’ve been a runner for over 45 years. In my youth I competed over 1500m and cross country. In those early days I was inspired by local world champion Steve Cram and particularly by Brendan Foster who was a great event innovator, launching the Great Nor …
Be me, be more … What do the world’s most customer-centric companies really do, beyond having deep insights and delivering great service?
June 14, 2024
Joshie the Giraffe A family staying at a Ritz-Carlton hotel accidentally left behind their son’s stuffed giraffe, Joshie. When the hotel found the toy, they went beyond simply returning it. The staff took photos of Joshie enjoying various hotel ameniti …
Lemonade introduces dating insurance … “It all started with a cheeseburger. Dinner and a movie. Classic combo! What could go wrong?” … Lemonade, led by Daniel Schreiber, shows how insurance can innovate
June 13, 2024
It all started with a cheeseburger. Dinner and a movie… classic combo! What could go wrong? Well, “dinner” turned out to be a Fudd 66 Green Chile Cheeseburger, cut down the middle (so was the check). And the movie? Well, that was a not-so-subtle invita …
Extreme Teams … The All Blacks are the all-conquering team from a small island, who lock together in their Maori haka before going to work. What can we learn from such teams?
May 13, 2024
Richie McCaw, the former captain of New Zealand’s “All Blacks”, is regarded by many as the greatest rugby player of all time. His teams won a remarkable 89% of their 110 matches in which he was their leader, including two World Cups. He even played thr …