Peter Fisk’s Blog
The Brand Doctor … Ecco, the Danish footwear brand, has long been associated with comfort and craftsmanship, but it is also seen as dull and undifferentiated … How should Ecco reinvent itself?
July 12, 2025
Each month The Brand Doctor, aka business expert Peter Fisk, takes a global brand that has lost its way, and considers how it could reinvent itself. If it’s your brand, do you have the courage to change? If not, what would you do, and how could you app …
Reinventing business with a future mindset … anticipatory living and shapeshifting organisations, meta systems and fractal growth loops … 10 radical pathways to more enlightened business transformation
July 10, 2025
Business reinvention has always been essential. From IBM’s pivot from hardware to services, to Disney’s evolution from animation studio to entertainment empire, to Mercado Libre’s leap from e-commerce into fintech, companies that adapt to changing time …
Customer Psychology … from neuroscience to nudges, 95% of consumer decisions are subconscious, most in less than 2 seconds, and 80% of product launches fail … so how can business know people better than they know themselves?
July 10, 2025
As a scientist, a career in marketing seemed like a step away from the logical, evidence-based pursuit of knowledge, and its systematic application. When I started out, marketing was all about insight and creativity. We researched markets to find avera …
The Invisible Bank … reinventing banking, enabled by technology … but the disruption is more profound than digitalisation … it demands a fundamental reimagination of why banks exist, how they work, and add value
July 9, 2025
The bank of the future will need to embrace emerging technology, remain flexible to adopt evolving business models, and put customers at the centre of every strategy. But that’s probably not enough … Indeed, the bank might need to think even more rad …
The “Performer Transformer” Leaders … How great leaders deliver today and create tomorrow … with dual thinking, to build dynamic ambidexterity, continually strategyzing, to perform and transform
July 7, 2025
I work with many business leaders, coaching and advising them on their business futures, and personal leadership. The biggest challenge – or tension – they almost all say they experience, is between delivering immediate results and preparing for the fu …
The Leader’s Leap … stepping up from being a manager to leader is more significant and difficult than most people imagine … navigating chaos, innovative problem-solving, driving growth
July 7, 2025
Most organisations are full of good managers. They make sure plans are executed, resources are allocated, and operations run smoothly. Good managers provide clarity, stability, and focus — all essential in keeping things on track. But the leaders who t …
The AI-Driven Reinvention of Luxury … from LVMH’s AI “factory” to Gucci’s immersive storytelling, how AI can transform products and experiences, business models and profitability
July 6, 2025
Luxury is often thought of as timeless—defined by centuries of craftsmanship, exclusivity, and cultural prestige. Yet in today’s fast-shifting world, even the most storied maisons cannot rely on heritage alone. Changing customer expectations, sustainab …
Go on, do the right thing … how brands can accelerate the consumer shift to sustainable products and practices … from food and fashion, to energy and electric cars
July 5, 2025
When Oatly first launched in Sweden, it was a quirky oat milk company trying to persuade consumers to ditch dairy. Rather than preach about climate change, it made oat milk cool—partnering with baristas, turning its cartons into witty billboards, and w …
Future Bank … Strategic options for the future of banking, beyond the myopic obsession with fintech … inspired by DBS and ING, Nubank and Revolut, Apple and Chime, Jio and N26
July 3, 2025
Banking is one of the world’s oldest industries — and one of its most disrupted. For centuries, the strategic model was remarkably stable: hold deposits, lend prudently, earn the spread, and scale through physical branches. Today, that architecture is …
Leading the Revolution: Reinventing business in a fast-changing world … Introducing the Global Advanced Management Program 2025-26 … the world’s best program for leaders stepping up to lead the future
July 1, 2025
What do business leaders need, or indeed want? Not another executive education course. What they seek is a strategic reawakening. Because the future is here, yet much of its potential is still unrealised. It is a program that helps you to reinvent your …