Peter Fisk’s Blog

The New Growth Playbook … Unlocking the new growth engines that enable businesses to thrive … accelerating growth in a world of relentless change and incredible opportunity

September 22, 2025

How do you find growth in stagnant, disrupted and uncertain markets? For decades, growth in business was treated as a linear journey. Companies extended existing products, squeezed efficiency, expanded to new geographies, and pursued predictable market …

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Eyes on Tomorrow … What leaders must see before everyone else … Exploring the critical megatrends, changing markets and new leadership mindset

September 19, 2025

In an age of accelerating disruption, every company faces a choice: adapt, transform, or fade away. The next decade will be defined not by incremental progress but by seismic shifts in how the world works. Megatrends aren’t background noise; they’re th …

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Space Thinking … How do you define your market, and business? … forget sectors, think spaces … instead of products, define yourself around people, and their lives … to drive more innovation and growth

September 15, 2025

Do customers care about banks, or about their wealth? Do they care about insurance, or their protection and peace of mind? Do they care about cars, or travel? Michelin got it right. The French tyre brand always said it was about the journey, not the ru …

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Engaging Gen Z Consumers … from polished to playful, aspirational to ironic, cool to real … Bilibili and Duolingo, Rappi and Ryanair, Wendy’s and Zomato … the rise of cringe culture, and 5 rules for brands

September 11, 2025

Gen Z, born roughly between 1997 and 2012, is the first generation to grow up fully immersed in the digital world. They don’t know a reality without smartphones, social platforms, or instant access to global information. This shapes not only how they c …

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The Super Innovators … 10 radical ways to disrupt conventions, embrace deeper insights, unlock valuable assets, and stretch innovation for more dramatic impact … time to reinvent the future, and yourself

September 3, 2025

Innovation has become surprisingly conventional. Most companies are locked into group think, short-termism, blinkered perspectives and risk aversion. When innovation should be the rocket fuel of reinvention, it becomes the habit of incrementalism. In a …

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FLUX Strategy … How to develop a business strategy in a world of relentless change … combining a strong, enduring direction with micro-moves that adapt quickly to emerging shifts

September 1, 2025

The pace of change is not just accelerating—it’s relentless. From technological disruption to geopolitical shocks, from shifting customer expectations to climate urgency, leaders face a world in constant motion. Traditional business strategy, built on …

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La Renaissance of Growth … from Adyen to ASML, Hermes and LVMH, Schneider and Spotify …. how Europe’s best companies are reinventing themselves to find new growth

August 18, 2025

For years, Europe has carried a reputation for economic maturity rather than dynamism—steady, but slow. The narrative often cast Silicon Valley as the engine of global innovation, while Europe seemed weighed down by regulation, fragmentation, and tradi …

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Consumer of the Future … “Aisha blinked twice, the smart lenses in her eyes had already scanned her biometric mood, cross-checked her carbon budget, and pulled up items her climate-positive friends were buying this week”

August 11, 2025

Aisha blinked twice, and the shelves around her re-arranged in mid-air. The smart lenses in her eyes had already scanned her biometric mood, cross-checked her carbon budget, and pulled up items her climate-positive friends were buying this week. Somewh …

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Reinventing Business with AI … the 5 big shifts enabled by AI that can reinvent every business … inspired by the innovative AI applications of TikTok and L’Oreal, Insilico to PingAn, Enel and Inditex, Amazon and Coca Cola

August 2, 2025

AI is no longer an experiment running in the backrooms of tech companies. Over the last two year it has become the new operating system for business — rewiring how organisations create, deliver, and capture value. There are plenty of excited tech artic …

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Danish Innovators … Denmark is a quiet superpower of innovation, from Lego and Mærsk, Ørsted and Vestas, to Ganni and Pleo, Topsøe and Trustpilot … where science meets design, purpose and profit

August 2, 2025

Denmark has long been a quiet superpower of innovation. A small nation with just under six million people, it has repeatedly reshaped global markets — from wind energy and shipping to enzymes, toys and pharmaceuticals. Its innovation model is distincti …

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