Vuori was founded in 2013 by Joe Kudla in Encinitas, California. Kudla, a former investment banker and outdoor enthusiast, started the brand with the goal of creating activewear that could seamlessly transition from performance to everyday life.

The idea behind Vuori was to provide comfortable, functional, and stylish activewear for various activities, from yoga and running to casual wear. Kudla was inspired by his love for the outdoors and the active lifestyle of Southern California.

Vuori focuses on using high-quality, sustainable materials in their products. They incorporate performance-enhancing features into their designs while ensuring that the clothing remains fashionable and versatile.

The brand has gained popularity for its commitment to sustainability, using eco-friendly fabrics and implementing environmentally conscious practices in their manufacturing processes.

Since its inception, Vuori has grown and gained a dedicated following, attracting people who appreciate activewear that not only performs well but also reflects a commitment to ethical and sustainable practices.

Kuala struggled to find support for his Vuori in the early days. Brands like Allbirds and Glossier were growing rapidly with DTC models, and billion dollar valuations. VCs told him, that he wasn’t being disruptive enough. But he stuck to a model of finding premium channel partners, and focus on profitability.

In a recent interview with Fast Company, Kudla reflected “A lot of those startup founders saw their businesses though a tech lens, whether that was selling new kinds of products online or using AI. All of this hooked tech investors. Meanwhile, we were just focused on trying to create really excellent workout shorts.”

But eight years later, Kudla is now grateful that investors weren’t eager to fund Vuori. It forced him to stay focused on profitability, rather than growth. By year two, Vuori was already in the black, which is very different from many other DTC brands, which have struggled to turn a profit.

And in the end, investors began to take note of Vuori’s healthy balance sheet, and came knocking. In 2021, Japanese investor Softbank poured $400 million into Vuori, landing it a whopping $4 billion valuation. Now, Vuori is headed towards an IPO, which could come as soon as mid-2024.

 

For centuries a site along the Rio Tinto in Huelva, Spain, has been mined for copper, silver, gold and other minerals. Around 3000 BC, Iberians and Tartessians began mining the site, followed by the Phoenicians, Greeks, Romans, Visigoths and Moors. After a period of abandonment, the mines were rediscovered in 1556 and the Spanish government began operating them once again in 1724.

However, Spain’s mining operations there were inefficient, and the government itself was otherwise distracted by political and financial crises, leading the government to sell the mines in 1873 at a price later determined to be well below actual value. Following purchase of the mine, a syndicate including Matheson and Deutsche Banks launched the Rio Tinto Company, in 1873. At the end of the 1880s, control of the firm passed to the Rothschild family, who increased the scale of its mining operations.

Today the Rio Tinto Group is an Anglo-Australian multinational company that is one of the world’s largest metals and mining company. Although primarily focused on extraction of minerals, it also has significant operations in refining, particularly the refining of bauxite and iron ore. It is based in London and Melbourne.

Rio Tinto;s purpose builds on a goal of over 150 years, “finding better ways to provide the materials the world needs.”

“We were at the forefront of automation – trucks, trains and drills – and remote operations in our industry. We’ve found better, lower carbon ways of producing materials like aluminium and copper. And we’ve introduced the world’s first sustainability label for aluminium using blockchain technology.

The need for innovation is greater than ever. The energy transition and continued urbanisation will require more of the materials that make these things possible, such as copper, aluminium, iron ore, lithium and minerals. If the materials that make renewable energy possible cause more harm in production than their products offset, nobody benefits. Much of the technology we need to get to net zero by 2050 doesn’t exist today, so we need to contribute, support and partner to make it a reality.

Breakthrough technologies also create opportunities for our business. For example, technology advances are helping our geologists to find new deposits, unlock previously economically unviable resources, and extending the life of existing assets. We’re also creating new products from waste. We became the first producer of scandium oxide in North America, using an innovative process we developed to extract high purity scandium oxide from waste streams without the need for any additional mining.”

Rio Tinto has embraced digitalization in various aspects of its operations. Here are some examples of Rio Tinto’s digitalization initiatives:

  • Autonomous Haulage System (AHS): Rio Tinto has implemented an Autonomous Haulage System across its mining operations. Large autonomous trucks are used to transport ore and waste material, guided by GPS and advanced sensors. This technology improves safety, efficiency, and productivity by reducing the risk of accidents and enabling continuous operation.
  • Remote Operations Centers: Rio Tinto operates Remote Operations Centers (ROCs) for its mines, which use advanced technologies such as artificial intelligence (AI), machine learning, and real-time data analytics. These ROCs monitor and control the mining operations remotely, allowing for optimized production planning, equipment maintenance, and resource allocation.
  • Integrated Mine Planning and Optimization: Rio Tinto utilizes digital tools and software to integrate mine planning and optimization processes. These tools analyze various factors, such as geological data, resource availability, and market conditions, to optimize mine design, production scheduling, and material blending. This digital approach improves operational efficiency and maximizes resource utilization.
  • Digital Twin Technology: Rio Tinto employs digital twin technology, which involves creating virtual replicas of physical assets or systems. Digital twins are used to simulate and analyze different scenarios, enabling predictive maintenance, optimizing equipment performance, and enhancing overall operational efficiency.
  • Data Analytics and Predictive Maintenance: Rio Tinto utilizes data analytics and predictive maintenance algorithms to analyze large volumes of data collected from sensors and equipment. By monitoring the health and performance of machinery in real-time, potential equipment failures can be predicted, and maintenance activities can be scheduled proactively. This approach reduces downtime, lowers maintenance costs, and improves operational reliability.
  • Robotics and Automation: Rio Tinto has implemented robotic and automated systems in its mining operations. Robots are used for tasks such as drilling, blasting, and rock sample analysis. Automation reduces human exposure to hazardous environments and enhances accuracy and productivity.
  • Digital Supply Chain and Logistics: Rio Tinto employs digital solutions to optimize its supply chain and logistics operations. These solutions use real-time data to track and monitor shipments, optimize routes, and manage inventory levels, ensuring timely delivery of raw materials and reducing operational costs.

Rio Tinto’s digitalization efforts are aimed at improving safety, productivity, and sustainability in its mining operations. By embracing digital technologies, the company strives to optimize its processes, enhance decision-making, and create more efficient and sustainable mining practices.

Siemens & Halske was founded by Werner von Siemens and Johann Georg Halske on 1 October 1847. Based on the telegraph, their invention used a needle to point to the sequence of letters, instead of using Morse code. The company, initially called Telegraphen-Bauanstalt von Siemens & Halske, is the forerunner of today’s German industrial giant, which continues to reinvent itself in a digital world.

Today headquartered in Munich and Berlin, Siemens and its subsidiaries employ approximately 311,000 people worldwide and reported a global revenue of around €72 billion in 2022. It is the largest industrial manufacturing company in Europe.

The principal divisions of Siemens are Digital Industries, Smart Infrastructure, Mobility, Healthineers, and Financial Services, with Siemens Healthineers and Siemens Mobility operating as independent entities.

Major business divisions that were once part of Siemens before being spun off include semiconductor manufacturer Infineon Technologies(1999), Siemens Mobile (2005), Gigaset Communications (2008), the photonics business Osram (2013), and Siemens Energy (2020).

Siemens has been a strong proponent and driver of digitalization across industries. The company recognises the transformative potential of digital technologies and has actively incorporated them into its offerings. Digital-specific businesses include:

  • Digital Industry: Siemens provides a comprehensive portfolio of digital solutions for industrial automation, manufacturing, and process industries. Their offerings include digital twins, which are virtual replicas of physical assets, enabling simulation and optimization of processes. Siemens also offers industrial IoT platforms, cloud-based services, and analytics tools to collect and analyze data for improved efficiency, predictive maintenance, and better decision-making.
  • Digital Energy: Siemens leverages digital technologies to optimize energy generation, transmission, and distribution. Their digital energy solutions help utilities and grid operators monitor and control power systems in real-time, ensuring reliable and efficient energy supply. Siemens also enables the integration of renewable energy sources, energy storage systems, and smart grid technologies to create more sustainable and resilient energy networks.
  • Digital Healthcare: Siemens is a significant player in digital healthcare solutions. The company offers a wide range of medical imaging equipment, laboratory diagnostics, and clinical IT systems. These technologies enable the digitization of healthcare processes, such as medical imaging, patient data management, and telemedicine, leading to improved diagnostics, treatment, and patient care.
  • Smart Infrastructure: Siemens provides intelligent infrastructure solutions for buildings, cities, and transportation. Their smart building technologies optimize energy consumption, enhance occupant comfort, and enable predictive maintenance. Siemens’ smart city solutions integrate various urban systems, including transportation, energy, and public services, to improve efficiency, sustainability, and livability. In transportation, Siemens offers digital solutions for rail automation, traffic management, and intelligent transportation systems.
  • Digital Services: Siemens offers a range of digital services to support its customers throughout the lifecycle of their products and systems. These services include remote monitoring, predictive maintenance, and performance optimization. By utilizing data analytics and machine learning algorithms, Siemens helps customers maximize the availability, reliability, and performance of their assets, reducing downtime and maintenance costs.

Siemens’ digitalization efforts aim to empower industries and society to embrace the potential of digital technologies, enabling greater efficiency, sustainability, and competitiveness. Through their innovative digital solutions, Siemens continues to shape the future of various sectors and contribute to the advancement of the digital economy.

A recent article gave more insight into Siemens’ approach to innovation:

Companies expect half of their revenues five years from now to come from businesses and offerings that do not yet exist. As a consequence, building new businesses that aim to reach beyond a company’s existing core business has become one of the top strategic priorities at those organizations – double the share of recent years.

In contrast to an M&A-only strategy (in which corporations buy or merge with established companies) and corporate venture capital (in which they mostly invest in external startups), internal business building makes the most of a core organization’s existing assets and capabilities to create separate but linked businesses.

As a consequence, many companies seek to concurrently exploit and explore, that is to sustain their existing businesses and build new ones in parallel. What makes implementing this challenging is the fact that exploiting existing businesses on one side and exploring new businesses on the other draw on disparate requirements

Siemens Digital Industries has fully realized the need to become ambidextrous and develop its exploratory business building capabilities. “Explorers are seen as those burning the money, while Exploiters earn the money” says Franz Menzl, VP Technology and Innovation & CTO Factory Automation. “Therefore, a decisive question to be addressed to build new businesses in a corporate environment is: How can exploratory innovation be accomplished in a capital-efficient, bold and successful way?”

Many companies still follow the big bet approach to innovation, i.e., pre-selecting a very small number of ideas and opportunities (occasionally a single one only) they intend to put all their funding into, that have typically crystallized out of

  • idea competitions
  • pitch contests
  • gut feel
  • presentations to and decisions by executives (gut feel again)
  • advisory from consultancies and external experts

However, experience and data from the startup space has shown: nobody can pick winners! The vast majority of startups fail and less than 1% become Unicorns, ie grow to companies with a valuation of more than $1bn. In fact, the failure rate ranges between 70 and 90%, depending on the study considered. Bottom line: Failure is inherent in starting new ventures, success cannot be predicted upfront and uncertainty is high. But what is the key reason for this high startup failure rate? And what needs to be tackled to increase the yield?

In their latest analysis, CBInsights have presented the top reasons for startup failure. It reveals that besides running out of cash and failing to raise new capital (38% of postmortems), the top reason is: no market need, i.e., lack of customer demand for the startup’s offering (35%) – followed by

  • Got outcompeted (20%)
  • Flawed business model (19%)
  • Regulatory/legal changes (18%)
  • Pricing/cost issues (15%)
  • Not the right team (14%)

But how about Corporates and new ventures started inside them? A body of research also reveals here, that 70-90% of corporate innovation efforts fail – a striking analogy to the startup space! Obviously, it’s not possible to pick winners in the corporate space, either – particularly not in the exploration (vs. exploitation) space away from the existing core business. In light of these issues, Siemens has entered a collaboration with Bosch Innovation Consulting geared towards solving the Ambidexterity challenge, opening up new markets and business models and advancing evidence-based innovation management. The reasons for corporate innovation failure can be manifold, but mostly trace back to having missed addressing one or several of the following key questions, according to Franz Menzl:

Value creation

  • Who is the customer?
  • What problem are we solving?
  • What value proposition do we have?
  • Why would anyone pay for this?

Value delivery and capture

  • Do we have channels?
  • Can we build it? Should we?
  • Do we need partners?
  • Is it repeatable, scalable, profitable?

Strategic framing and alignment

  • Does this venture fit our strategy?
  • Where will it land in our organization (existing BU, standalone,…)?
  • Are we committed to investing it until it has been scaled up?

Tackling inherent uncertainty and increasing the yield of exploratory ventures in corporate innovation requires maximizing the number of business experiments through a portfolio approach, keeping their cost as low as possible and following a structured approach that scrutinizes the very questions above. Or as Jeff Bezos put it “If you can increase the number of experiments you try from a hundred to a thousand, you dramatically increase the number of innovations you produce.”

In essence, this logic provides the basis of Siemens Digital Industries’ modern innovation framework, which aims at building exploratory capabilities in addition to existing core business strengths and, thereby, turning Siemens Digital Industries into an Ambidextrous Organization.

Building new growth businesses calls for a paradigm change: Rather than going all-in too early and risking waste of resources in case of failure, a more effective and resource-efficient approach is to gradually increase investment with in-market evidence, based on phase-specific criteria (see exhibit below).

Bosch has developed and honed data-driven innovation by having run ca. 800 internal ideas through this process. Improvements have been impressive:

  • 7-10x more ideas evaluated
  • 4-6x faster time to revenue
  • 3-6x increase in venture net present value (NPV)
  • Significant savings that can be reinvested into innovation and new business building

Drawing on Bosch’s experience, Siemens Digital Industries has established a holistic exploratory innovation approach (see exhibit below) to build new growth businesses that combines two elements:

Foresight-driven Innovation – targeted at identifying and exploring high-potential opportunity areas (also known as search fields, hunting zones,…).

DI Innovation Framework – targeted at discovering, validating and scaling new ventures within those opportunity areas. It covers an end-to-end process and leverages a powerful combination of coaches, leading innovation methodologies and tailored trainings for the entrepreneurial teams along the process. This process is characterized by three key success factors: Strategic Framing, Learning ahead of Investment and Purposeful Integration with Core Business. The DI Innovation Framework puts three critical priorities front and center:

  • Shift from a technology view to a customer-centric view (with in-market evidence)
  • Empowerment of innovation project teams to take data-driven, self-declared go/no-go decisions
  • Transparency towards share- and stakeholders and engaging them with data and insights from experiments, investment release upon passed maturity level (VC-based funding approach), demonstration of investment-efficiency.
The Siemens Digital Industries Innovation Framework

At the moment, ten ideas/projects are running through the validation phase of the DI Innovation Framework, centered around topics like AI-based robotics for logistics and the food industry up to the Autonomous Factory designed by and for people.

Franz Menzl concludes: “We have already made important learnings on our journey to building new growth businesses for Siemens Digital Industries and thus becoming ambidextrous as an organization, four central ones of which being:

  • Focusing strongly on high-value customer problems is crucial.
  • Running innovation as a diversified portfolio of small bets proves key.
  • Operating ambidextrously requires maintaining a zero-mistake culture in core businesses, but also creating an experimentation-driven culture in exploratory businesses.
  • Giving exploratory businesses sufficient independence to test their business model hypotheses rapidly and efficiently has turned out indispensable.”

Hilti AG develops, manufactures, and markets products for the construction, building maintenance, energy and manufacturing industries, mainly to the professional end-user. It concentrates mainly on anchoring systems, fire protection systems, installation systems, measuring and detection tools (such as laser levels, range meters and line lasers), power tools (such as hammer drills, demolition hammers, diamond drills, cordless electric drills, heavy angle drills, power saws) and related software and services

Hilti has transformed the way in which it works directly with its construction customers by embracing a digital mindset to its tools, systems, and services. This includes a new rental-based business model, and asset management system.

  • Digital Tools and Services: Hilti offers a range of digital tools and services to support construction professionals. This includes software solutions for design and planning, project management, and asset management. These digital tools help streamline processes, improve collaboration, and enhance productivity on construction sites.
  • Hilti Connect: Hilti Connect is a cloud-based platform that provides construction professionals with real-time access to information about their Hilti tools and equipment. It allows users to track the location of tools, monitor usage, schedule maintenance, and receive notifications about tool status and performance. This digital platform helps optimize tool management, reduce downtime, and improve efficiency.
  • ON!Track Asset Management System: Hilti’s ON!Track is an asset management system that enables construction companies to track and manage their assets, including tools, equipment, and consumables. It uses barcoding and RFID technology to monitor asset usage, location, and maintenance history. This digital solution helps prevent loss, optimize inventory, and ensure the availability of the right tools at the right time.
  • Digital Training and Education: Hilti provides digital training and education programs to empower construction professionals with knowledge and skills. This includes online training modules, virtual reality (VR) training simulations, and webinars. These digital learning tools enable flexible and accessible training, ensuring that professionals stay up to date with the latest techniques and best practices.
  • Hilti Mobile Apps: Hilti offers a range of mobile apps that provide access to product information, technical data, and installation instructions. These apps also enable users to place orders, track deliveries, and access customer support. Mobile apps from Hilti enhance convenience, speed up processes, and support on-site decision-making.
  • Smart Construction Solutions: Hilti integrates smart construction solutions into its product offerings. For example, Hilti’s PROFIS Engineering software allows engineers to design and analyze connections in steel structures efficiently. It provides accurate calculations, reduces design time, and ensures compliance with codes and standards.
  • Internet of Things (IoT) and Connectivity: Hilti incorporates IoT capabilities into its products, enabling them to collect and transmit data. For instance, some Hilti tools can communicate usage data to the Hilti Connect platform, providing insights into tool performance and usage patterns. This data-driven approach helps optimize maintenance, improve tool performance, and enhance productivity.

Hilti “Fleet Management” rental service allows customers to access a wide range of Hilti tools and equipment on a short-term basis, providing flexibility and cost-effectiveness for construction projects. It includes:

  • Tool Selection: Hilti offers a comprehensive selection of tools and equipment for rent, including power tools, drilling and demolition equipment, anchoring systems, laser measuring devices, and more. They cater to various construction needs, allowing customers to rent the specific tools required for their projects.
  • Flexible Rental Periods: Hilti Rental provides flexible rental periods, allowing customers to rent tools for as long as they need them. Whether it’s a few days, weeks, or months, customers can customize the rental duration based on their project timeline and requirements.
  • Well-Maintained Equipment: Hilti ensures that their rental equipment is well-maintained and in good working condition. The tools undergo regular inspections and servicing to ensure their reliability and performance. This helps customers avoid downtime due to equipment malfunctions.
  • On-Time Delivery and Pickup: Hilti strives to provide a smooth rental experience by offering on-time delivery and pickup services. They coordinate with customers to arrange the delivery of rented tools to the desired location and promptly collect them once the rental period is complete.
  • Training and Support: Hilti offers training and support for customers renting their tools. They provide guidance on tool operation, safety procedures, and proper maintenance. This helps customers maximize the effectiveness of the rented equipment and ensures safe usage on the job site.
  • Transparent Pricing: Hilti provides transparent pricing for their rental services. They offer competitive rates based on the rental period and the specific tools or equipment being rented. Customers can get a clear understanding of the costs involved and make informed decisions.

Another digital initiatives is the ON!Track asset management system, a cloud-based software solution that enables construction companies to effectively track and manage their assets, including tools, equipment, and consumables, throughout their lifecycle. It includes:

  • Asset Tracking and Management: ON!Track provides construction companies with a centralized platform to track and manage their assets. Each asset is tagged with a unique barcode or RFID tag, allowing for easy identification and monitoring. The system captures important asset information such as location, maintenance history, and calibration status, providing real-time visibility into asset utilization and maintenance requirements.
  • Inventory Optimization: The ON!Track system helps construction companies optimize their inventory by providing accurate and up-to-date information on asset usage and availability. Companies can avoid overstocking or understocking tools and materials, leading to improved cost control and increased productivity. The system also sends notifications for maintenance or calibration requirements, ensuring that assets are properly maintained for optimal performance.
  • Tool Management and Theft Prevention: ON!Track helps prevent tool loss and theft through enhanced tracking capabilities. Construction companies can monitor the movement of tools across job sites and receive alerts if tools are moved without authorization. This helps mitigate the risk of asset loss, reduces replacement costs, and enhances overall security.
  • Data-Driven Decision Making: The digitalization of asset management with ON!Track enables data-driven decision making for construction companies. The system generates comprehensive reports and analytics on asset utilization, maintenance costs, and productivity. This information empowers companies to make informed decisions about resource allocation, equipment investment, and process improvements.
  • Enhanced Customer Experience: Hilti’s ON!Track system goes beyond asset management by providing additional features that enhance the customer experience. Customers can access their asset information, track orders, and request service and repairs through a user-friendly web portal or mobile app. This streamlines communication, improves customer satisfaction, and fosters long-term partnerships.

Hilti’s implementation of the ON!Track asset management system demonstrates their commitment to digitalization and providing innovative solutions to the construction industry. By leveraging digital technologies, Hilti has enabled construction companies to streamline their asset management processes, optimize inventory, prevent theft, and make data-driven decisions for improved productivity and profitability.

Northvolt AB was a Swedish battery developer and manufacturer, specialising in lithium-ion technology for electric vehicles. 

The company was founded as SGF Energy in 2015 by Peter Carlsson (now CEO) and Paolo Cerutti (now COO) who were working in Supply Chain and Operations Planning at Tesla Motors prior to that. In 2017, the company changed its name to Northvolt. It was founded with the aim to supply the automotive industry with electric vehicle batteries. 

In June 2017, companies including BMW Group, Volkswagen Group, Goldman Sachs and Folksam announced that they would invest in the company. In total, the investments amounted to $1 billion, framed as a way to challenge what was reported as the dominance of Tesla, Inc. and Asian companies such as Toyota and Nissan on the market for electric vehicle batteries.

Northolt started building a battery factory in Skellefteå, Sweden, with the aim to start production of electric vehicle batteries in 2021. The first battery in Skellefteå was assembled in December 2021, and the production for commercial uses is started in 2022.

The company made swift progress on its mission to deliver the world’s greenest lithium-ion battery with a minimal CO2 footprint and has grown to over 3,500 people from over 110 different nationalities. Northvolt secured more than $55 billion worth of contracts from key customers, including BMW, Fluence, Scania, Volkswagen, Volvo Cars and Polestar, to support its plans, which include establishing recycling capabilities to enable 50 percent of all its raw material requirements to be sourced from recycled batteries by 2030.

So what went wrong?

Northvolt filed for bankruptcy in November 2024 due to  a combination of internal challenges and external pressures, including production problems, dwindling funding, and intense competition from China.

Here’s my outsider’s view of the factors that contributed to Northvolt’s downfall:

Internal Challenges:

  • Production Scalability Issues: Northvolt struggled to scale up production effectively, leading to delays and missed targets.
  • Over-reliance on Chinese Machinery and Personnel: The company reportedly relied heavily on Chinese machinery and personnel, which caused communication problems and inefficiencies.
  • Excessive Spending and Subpar Safety Standards: Some reports suggest that Northvolt’s spending was excessive and that safety standards were subpar.
  • Flawed Battery Design: Some sources suggest that Northvolt’s most critical issue was a fundamentally flawed battery design, which could not be fixed through process improvements.
  • Logistical and Operational Inefficiencies: Northvolt faced challenges with material losses and communication within its multinational team.
  • Rapid Hiring and Confusion: The company hired aggressively, leading to confusion and unclear expectations among employees. 
External Pressures:
  • Slower-than-Anticipated EV Adoption: The slower-than-expected growth of the electric vehicle market put additional strain on the company.
  • Rising Capital Costs: Increased interest rates and capital costs made it harder for Northvolt to secure funding.
  • Geopolitical Instability and Supply Chain Disruptions: Events like the Russia-Ukraine war and supply chain disruptions further impacted the company.
  • Competition from China: China’s dominance in the EV battery market and its established players like CATL and BYD posed a significant challenge.
  • Loss of Major Orders and Cancellation of Deals: Northvolt lost major orders and had deals canceled, including a 2 billion euro agreement with BMW.
  • Lack of Funding: Northvolt failed to secure new funding, leading to its bankruptcy filing.
So what can we learn?
  • Operational Discipline and Diversified Supply Chains are Crucial: Northvolt’s struggles highlight the need for greater operational discipline and diversified supply chains to avoid over-reliance on specific regions.
  • Focus on Commercialisation of Technology: Companies need to focus on commercializing their technologies and not just on lab-level breakthroughs.
  • The Importance of Domestic Manufacturing: A robust domestic manufacturing base can help mitigate risks and bolster competitiveness.
  • EU’s Reliance on China: Northvolt’s failure raises concerns about Europe’s reliance on Asian battery manufacturers. 

SSAB focuses on developing environmentally friendly and energy-efficient steel solutions. In 2021, SSAB produced the first steel manufactured without the use of fossil fuels. Created with a process using hydrogen instead of traditional methods that require the coking process, the first fossil-free steel was delivered to Volvo on a trial basis.

Here are some examples of SSAB’s sustainable innovation initiatives:

  • Green Steel Production: SSAB is actively working on reducing the carbon footprint of steel production. They are pioneering the use of fossil-free steel production technologies, such as the *HYBRIT initiative, in collaboration with partners. HYBRIT aims to replace traditional blast furnace ironmaking with a process that uses hydrogen produced from renewable energy sources, resulting in a significant reduction in CO2 emissions.
  • Advanced High-Strength Steels: SSAB has developed a range of high-strength steels with improved properties, such as high strength-to-weight ratio and enhanced formability. These steels enable the production of lighter and more fuel-efficient structures, contributing to lower energy consumption and reduced greenhouse gas emissions across industries like automotive, construction, and transportation.
  • Life Cycle Assessments (LCA): SSAB conducts comprehensive life cycle assessments to evaluate the environmental impact of their products throughout their entire life cycle, from raw material extraction to end-of-life recycling. This information helps SSAB identify areas for improvement and develop sustainable steel solutions that minimize environmental impact.
  • Circular Economy Initiatives: SSAB actively promotes circular economy principles by supporting the recycling and reuse of steel. They offer services for the collection and recycling of steel products, such as steel scrap and end-of-life steel structures. By facilitating the circularity of steel, SSAB helps reduce waste generation and conserve resources.
  • Sustainability Certifications: SSAB’s products, including their advanced high-strength steels, have received various sustainability certifications. For example, their products have been certified by the International EPD System, which verifies the environmental performance of products based on life cycle assessments and transparency criteria.
  • Research and Development Collaboration: SSAB collaborates with research institutions, universities, and other stakeholders to drive sustainable innovation in the steel industry. They actively engage in research projects and partnerships to develop new technologies, processes, and materials that contribute to a more sustainable and efficient steel sector.

By embracing sustainable innovation, SSAB aims to provide steel solutions that enable their customers to meet their sustainability goals and contribute to a more sustainable future. Through initiatives like green steel production, advanced high-strength steels, life cycle assessments, circular economy practices, and research collaborations, SSAB demonstrates its commitment to driving positive change in the steel industry.

*In 2016, SSAB, LKAB (Europe’s largest iron ore producer) and Vattenfall (one of Europe’s largest energy companies) joined forces to create HYBRIT – an initiative that endeavors to revolutionize steelmaking. Using HYBRIT® technology, SSAB aims to replace coking coal, traditionally needed for ore-based steelmaking, with fossil-free electricity and hydrogen. The result will be the world’s first fossil-free steelmaking technology, with virtually no carbon footprint. Our goal is to reduce Sweden’s CO2 emissions by 10% and Finland’s by 7%.

Today, Skanska is the fifth-largest construction company in the world, using knowledge and foresight to shape the way people live, work, and connect. More than 135 years in the making, it operates across the Nordics, Europe and the United States.

T32,000 employees, work collaboratively with customers, seeking to create innovative and sustainable construction solutions that support healthy living beyond our lifetime.

Here are some examples of Skanska’s innovation initiatives:

  • Digitalization and Building Information Modeling (BIM): Skanska has been at the forefront of leveraging digital technologies and BIM in construction projects. They utilize BIM to enhance collaboration, improve project visualization, identify clashes and conflicts, and optimize construction processes. Skanska also explores emerging technologies such as augmented reality (AR) and virtual reality (VR) to further enhance design and construction workflows.
  • Sustainability and Green Building Solutions: Skanska is dedicated to developing sustainable and environmentally-friendly construction solutions. They actively pursue green building certifications, such as LEED and BREEAM, and implement sustainable practices throughout their projects. Skanska explores innovative approaches like energy-efficient designs, renewable energy integration, and the use of sustainable materials to reduce environmental impact.
  • Off-Site Construction and Modularization: Skanska embraces off-site construction and modularization techniques to improve construction efficiency and quality. They leverage advanced manufacturing processes and digital tools to prefabricate building components off-site. This approach reduces construction time, minimizes waste, and enhances quality control.
  • Safety and Health Innovations: Skanska prioritizes safety and health in their construction projects and actively seeks innovative solutions to improve worker safety. They implement advanced safety practices, including the use of wearable technology, Internet of Things (IoT) sensors, and data analytics to monitor and mitigate safety risks. Skanska also invests in employee wellness programs and training initiatives to promote a culture of safety.
  • Collaboration and Open Innovation: Skanska actively collaborates with external partners, including startups, universities, and research institutions, to foster open innovation in the construction industry. They engage in partnerships and innovation challenges to explore new technologies, methods, and materials that can drive positive change and improve project outcomes.
  • Skanska Innovation Center: Skanska operates its own Skanska Innovation Center, which serves as a hub for research, development, and testing of new ideas and technologies. The center focuses on areas such as digitalization, sustainability, and construction process optimization, fostering a culture of innovation within the company.

Skanska has made sustainability a core part of its business strategy and has been recognized for its commitment to environmentally-friendly practices and sustainable building solutions.

  • Green Building Expertise: Skanska has extensive experience in constructing green buildings that meet or exceed various sustainability standards, such as LEED (Leadership in Energy and Environmental Design) and BREEAM (Building Research Establishment Environmental Assessment Method). They have successfully delivered numerous sustainable projects worldwide.
  • Environmental Focus: Skanska places a strong emphasis on minimizing the environmental impact of construction activities. They have implemented initiatives to reduce energy consumption, water usage, and waste generation on their construction sites. Skanska also promotes the use of renewable energy sources in their projects.
  • Carbon Footprint Reduction: Skanska is committed to reducing carbon emissions from its construction operations. They have set ambitious targets to decrease carbon emissions from their own operations and to work with suppliers and subcontractors to achieve carbon neutrality. Skanska actively explores innovative construction techniques and materials to achieve this goal.
  • Sustainable Materials and Technologies: Skanska emphasizes the use of sustainable and environmentally friendly materials in their construction projects. They actively seek out alternatives to traditional construction materials, such as recycled or low-carbon materials. Skanska also integrates innovative technologies, such as energy-efficient systems and smart building solutions, to enhance sustainability performance.
  • Stakeholder Engagement and Collaboration: Skanska engages with stakeholders, including clients, suppliers, and local communities, to promote sustainable practices throughout the construction process. They collaborate with partners to develop innovative solutions and share best practices for sustainable construction.
  • Reporting and Transparency: Skanska is committed to transparency and regularly reports on its sustainability performance. They provide detailed information on their environmental and social initiatives, including progress towards sustainability goals and key performance indicators.

Skanska’s dedication to sustainability has earned them recognition and accolades in the construction industry. They have received numerous sustainability awards and have been included in prestigious sustainability indices, such as the Dow Jones Sustainability Index and the FTSE4Good Index.

Today Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.

The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf, Germany, and is one of the most internationally aligned German companies in the global marketplace.

Henkel’s purpose is to be “pioneers at heart for the good of generations”.

It describes its organisation as a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions.

Some of Henkel’s best known brands include Loctite, Pritt, Schwarzkopf and Persil. (Persil is separately marketed by Unilever is some markets – including the UK, France, China, Australia and most of Latin America, under a license deal in 1931).

Loctite

Loctite is the world’s leading brand for adhesives, sealants and surface treatments. The brand essence (Lock Tight) has stood for top performance in industry and household for decades. Its premium products and solutions impress industrial customers and consumers in over 130 countries around the world with their quick, strong and durable hold. A key factor in Loctite’s success is its power of innovation: It allows the continuous development of new products and formulations for a large number of solutions, particularly in the electronics, automobile, aviation and manufacturing industries. Additionally, Henkel also offers solutions for routine household gluing jobs under the same brand. While Loctite is mainly known as an industrial brand in Germany, consumers the world over place their trust in its large selection of superglues, all-purpose adhesives and special glues.

3 grams + 45 minutes = 200 tons: The Loctite moment

Loctite caused a stir during the market launch of its hybrid adhesives, which have applications in production as well as maintenance and repairs. The patented technology combines all the main properties of structural, super and epoxy glues: strong hold, quick hardening and long durability. To demonstrate the performance of these products, customers, sales partners and media from various countries were invited to special Loctite events. First, the guests watched as three grams of hybrid glue were applied on two steel blocks in an S-shaped pattern. After a hardening time of 45 minutes, the blocks were tensioned between a locomotive and a wagon as their sole connection. With this glue joint of just about 230 square centimetres, the locomotive hauled a total weight of more than 200 tons over the rails.

  • Loctite adhesives are used in the wings of passenger planes. They act as a liquid washer to even out minor irregularities and serve to connect the two wing halves.
  • In modern cars, glue is increasingly substituted for welding. Loctite solutions make it possible to create a durably strong bond between lightweight construction materials, like aluminum or plastic, and steel.
  • Smartphones contain a whole series of Loctite products. In addition to adhesives, a display for example also contains anti-reflective, dirt-repelling and anti-glare coatings.
  • In the late 1980s, a fire broke out in a soccer stadium in the UK and many people suffered burns. A doctor used superglue to stick together skin for transplants.
  • A turtle’s broken shell was patched back together using Loctite superglue after the animal fell out of a second-floor window. The glue also succeeded in reattaching the fin on a koi carp.
  • Loctite materials are increasingly used in 3D printing, which enable the additive production of functional types and components.
  • Henkel is driving digitalization in industry with its Loctite Pulse brand. Sensors continuously monitor the condition of key components such as pipelines and prevent unplanned plant shutdowns.

Schwarzkopf

Successful innovations and consistent geographic expansion make Henkel’s top brand Schwarzkopf one of the world’s leading brands for hair-related products. In its five global research centers, hair experts develop products and services that create a world of vibrant color, beautiful styling and properly cared for, healthy hair.

The brand’s success has its foundation in two key elements: a gradual, steady brand development in all hair categories of the consumer and salon businesses, and the successful, even geographic expansion in Europe, North America, Latin America, the Middle East, Africa, and Asia.

Schwarzkopf provides every day more than two million people around the world the confidence to craft their own beauty. The brand has earned high trust among both hairdressers and consumers.

From a small drugstore to a global brand

More than 120 years ago, the opening of a small drugstore became the foundation for the global brand Schwarzkopf. Attention to detail and an obsession with brilliant results have always been the pinnacle of the brand’s world since the chemist and pharmacist Hans Schwarzkopf opened a “color, drug and perfume shop” in Berlin-Charlottenburg in 1898.

  • Schwarzkopf has brought numerous innovations to the market: 1903 the first powder shampoo, 1955 the first hairspray and 1972 the first hair care system including shampoo, conditioner, and deep conditioners.
  • In 1921, Martha Schwarzkopf, wife of Schwarzkopf founder Hans Schwarzkopf, took over the company after his death and became one of the first women to become managing director herself, two years after women’s suffrage was introduced in Germany. A woman at the top: this not only marks a milestone in the history of the company. The entrepreneur, mother, wife and visionary Martha is also a role model for an entire generation of women and entrepreneurs in Germany. As from 2022, Henkel presents the “Martha Schwarzkopf Award,” a tribute to Martha Schwarzkopf, to support women in science, especially in hair research.
  • The word “taften” is synonymous with “to spray the hair with hairspray”.

Persil

Persil can look back on more than 115 years of success: from its revolutionary beginnings as the first self-activating detergent, to its great advances in areas of energy use and environmental protection, its significant contributions to sustainable business conduct, and its advancements in dosing and packaging. As a forerunner in the sustainability area, Persil plays an important role in promoting sustainable business.

A detergent makes history

Persil’s history is inseparable from Henkel’s success story. At the beginning of the 20th century, doing laundry meant hours – if not days – of physically-demanding labor for women. Fritz Henkel wanted to lighten women’s laundry day burden, and in 1876, founded the company Henkel & Cie, which developed Persil, the world’s first self-activating laundry detergent, in 1907. Strenuous washing as the world knew it, had come to an end, and riding on Persil’s triumph, the family company’s own success story began.

The name Persil is derived from the two most important chemical materials in the product: Perborat and Silicat. Henkel developed an innovative combination washing-and-bleaching agent in powder form. This meant that laundry could be cleaned and sanitized just by boiling it in water with Persil, eliminating the need for chlorine bleach. In 1908, Henkel produced 4,700 metric tons of Persil. By 1915, that amount had already tripled.

  • Persil was the world’s first self-activating laundry detergent.
  • On November 3, 1956, the first-ever spot for the laundry detergent aired on German TV.
  • From the very beginning, Persil was an advertising pioneer: On June 6, 1907, the first Persil ad appeared in a Düsseldorf newspaper. In 1908, Henkel unleashed a promotional team dressed in brilliant white and carrying oversized white screens onto the streets of Berlin. From 1922 and into the 1960s, the “Weiße Dame” (woman in white) was featured on billboards and enamel signs to promote the laundry detergent. Another spectacular promotion was the skywriting planes that wrote Persil’s name in white Persil-lettering in the skies of European cities.
  • Persil is sold in more than 60 countries worldwide. The premium quality product is also sold in some countries under local brand names, for example, “Le Chat” in France or “Dixan” in Italy. Since 2015, the famous detergent is also available in the USA.
  • In Germany, 5.2 million loads of laundry are washed with Persil daily.
  • The brand awareness of Persil lies at nearly 100 percent in Germany.

Holcim was founded by Adolf Gygi in 1912 as “Aargauische Portlandcementfabrik Holderbank-Wildegg”. The original headquarters were in Holderbank, Switzerland. In 1914, the company merged with “Rheintalischen Cementfabrik Rüthi” owned by Ernst Schmidheiny. Schmidheiny took over leadership duties and began the company on a course of expansion.

The company expanded into France and then throughout Europe and Middle East during the 1920s. They expanded in the Americas during the 1950s and went public in 1958. The company continued to expand in Latin America and added Asian divisions during the 1970s and 1980s. A series of mergers and buyouts made Holcim one of the two largest cement manufacturers worldwide by 2014, roughly tied with rival Lafarge. In April 2014, the two companies agreed to a US$60 billion “merger of equals”.

Holcim merged with Lafarge on 10 July 2015 to form LafargeHolcim as the new company and renamed to Holcim Group in 2021. When the merger was completed, the Holcim brand remain active within the group.

The Zug-based company now operates in over 70 countries and has a strong presence in Europe, North America, Asia Pacific, Latin America, Africa, and the Middle East. The company’s products are used in various construction projects, including residential, commercial, industrial, and infrastructure developments.

Over the years, Holcim has expanded its operations through mergers and acquisitions. In 2015, Holcim merged with the French cement company Lafarge to form LafargeHolcim, creating a global leader in the building materials industry.

Holcim’s purpose is to build progress for people and the planet. We set rigorous science-based targets to meet our net-zero and circular construction goals.

The “Accelerating Green Growth” strategy seeks to transform Holcim into the global leader in innovative and sustainable building solutions.

It is repositioning our business towards more dynamic end-markets (e.g. the United States) where green stimulus and renovation requirements are creating a growing demand for building solutions that help customers achieve ambitious sustainability targets.

It is also shifting its portfolio towards solutions and products, a lightside segment that offers above-market growth, strong pricing power and lower cyclicality, and which will make up over 30% of Holcim’s net sales by 2025.

14Trees, a LafargeHolcim joint venture with the UK’s publicly funded impact-investor CDC Group, is deploying 3D printing technology in Africa, to build affordable and low-carbon housing and schools in Malawi. Pioneering this technology in schools for the first time, 14Trees aims to address the country’s chronic infrastructure shortage while creating skilled local jobs. With its optimized material use, this technology enables the reduction of new homes’ carbon footprint by up to 70%.

Roblox was created by co-founders David Baszucki and Erik Cassel in 2004 under the name DynaBlocks.  Baszucki started testing the first demos that year. In 2005, the company changed its name to Robloxand it officially launched in 2006. Soon after it released a premium membership service named “Builders Club”.

In December 2011, Roblox held its first Hack Week, an annual event where Roblox developers work on outside-the-box ideas for new developments to present to the company. In 2013, Roblox released its Developer Exchange program, allowing developers to exchange Robux earned from their games into real-world currencies.