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New Roots

Swiss vegan cheese

New Roots, founded by Alice Fauconnet and Freddy Hunziker, is a Swiss producer of 100% plant-based cheese, following traditional cheesemaking techniques.

Unsurprisingly for the vegan food enthusiasts at New Roots, Switzerland – the home of Gruyère cheese – proved to be a hard nut to crack. With the population consuming increasing amounts of cheese per capita, each year – almost 22kg per person – the team at New Roots decided they’d heard enough of the line, “We can’t live without cheese”, and did something about it.

The result is eight incredibly convincing cheesy non-cheeses – including camembert, goats cheese, cream cheese and even an aged hard cheese. These ‘fauxmage’ masters have crafted an ethical alternative to the dairy favourite, offering Swiss consumers the option of reducing their dairy intake while still indulging their cheese cravings.

According to WWF, there are approximately 270 million dairy cows in the world, while animal agricultural industries contribute up to 50 per cent of greenhouse gas emissions. New Roots uses all-natural, vegan and organic ingredients for their cashew nut-based range, allowing you to get your fix and feel good about it.


New Roots is the result of Alice & Freddy’s very big dream : crafting a plant-based alternative to cheese. It took a lot of work, intrepidity, and a pinch of craziness, like big dreams do. Alice studied Social Anthropology in Paris, while Freddy was traveling with his downhill bike racing World Cups around the globe. So I guess you could say we weren’t exactly predisposed to end up making cheese out of plants.

“We met in the south of France, and not long after realised together that veganism was the only way to practice unconditional justice. As new vegans, we heard our fair share of myths about “humane slaughter” or “protein deficiency”, but what came up most often was how people apparently couldn’t live without cheese. This resonated with us to some degree, since we are cheese lovers -but somehow we didn’t think our tastebuds should prevail over the lives of other sentient beings.”

“But that got us wondering : what if we could discard this excuse altogether and come up with an artisanal, tasty, ethical and sustainable alternative to cheese ?

“When Freddy got seriously injured in 2015 and had to stay home for months, he started experimenting in our kitchen, first with kale chips, then with cheese alternatives from homemade nut milk. Before we knew it, he was selling his kale chips at the local organic shop (thank you Ökoladen for trusting us since the very beginning!) and had bought all kind of scary equipment to further his tasty projects!

“After a trip to Indonesia where we went on a raw organic cashew hunt, it was settled: Alice would join New Roots. It sounds like a line, but it’s truly been an adventure, and we are forever grateful for the trust and love that we’ve been given along the way.

“We will keep showing our gratitude by doing what we do best – that’s right, offering delicious, ethical and sustainable alternatives to traditional cheese!”

Animal Rights

Veganism is the active refusal of participating in the oppression and exploitation of billions of sentient beings each year for unnecessary reasons – pleasure, convenience, habit, amusement or fashion. Vegans don’t eat, wear, or use animals in any way. They don’t eat meat, dairy products, eggs, honey. They don’t wear leather, wool, silk or fur. They oppose zoos, circuses, or any form of exploitation of animals.

For instance, in the dairy industry, in order for humans to have her milk, a cow has to be forcefully impregnated yearly. She is either pregnant or lactating 9 months out of a year only to have the cycle repeat once she gives birth. All calves are taken away from their mothers within a few days. Some female calves become dairy cows and the rest, along with male calves, are sold and slaughtered for veal.

Many “organic” or “free-range” dairies advertise with pictures of happy cows. In reality, “organic” means that the cows are fed organic food and are not given antibiotics and growth hormones; they are still tortured and killed. And all of these mother cows – whether on a conventional or “organic” farm – end up in the same hideous slaughterhouse.

Non-human animals are one of the most oppressed groups that has ever walked the face of the earth. Veganism embodies the active opposition to the systematic oppression of animals. Regarding other species as inferior is a discrimination called speciesism. It’s one of the primary roots of other forms of oppression.

The very idea that “some lives matter” less than others allows us to discriminate against other groups like women, People of Color, members of the LGBTQ+ community, etc. Refusing to take part in that isn’t extreme, it’s rational.

Veganism is an effective social and political tool, as it is an embodiment of morality, a weapon against all forms of injustice, and a personal empowerment that allows each of us to live in alignment with ethical moral values. Being vegan is a matter of nonviolence and unconditional justice.Being vegan is a statement that you reject violence inflicted upon other sentient beings, to yourself, and to the environment, upon which all sentient beings depend.


Animal agriculture, in addition to being unethical from an animal rights perspective, is an environmental disaster.

  • Animal agriculture is responsible for 51% of all green house gas emissions. In comparison, all form of transport (road, air, marine, rail) only cause 13%. In this regard, a plant-based diet cuts your carbon footprint by 50%.
  • Animal agriculture uses 1/3 of earth’s fresh water and produces enormous amounts of waste.
  • Animal agriculture covers 45% of the earth’s total land and is the leading cause of species extinction, ocean dead zones, water pollution, and habitat destruction.
  • As a clear example, the land needed for one non-vegan for one year is 18x what’s needed for one vegan (674m2).

In addition to helping people transition to a plant-based diet, we are committed to improving each step of our process – from transporting the nuts to shipping the products – to make it as eco-friendly as possible.

A big challenge has been to find eco-friendly options for the wrapping of our products. But we are thrilled to announce that we finally switched to a 100% recyclable packaging. We are replacing our plastic vacuum-seal bags with very thin plastic cups made out of 30% plants. That means we use a lot less plastic, and it can now be recycled in PET. The cardboard strip around the cups is now made of 100% plant-waste material and is co2 neutral.


Plant-based diets have now proved to be the healthiest diets for human beings by nutrition specialists at the World Health Organisation and the Food & Agriculture Organisation of the United Nations, among others.

Dairy products in particular have been linked to a wide range of diseases such as cardiovascular disease, osteoporosis, different types of cancers, diabetes, etc.

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