Bad Bunny
Puerto Rican rapping brand influencer
The Puerto Rican artist has expertly harnessed the power of music streaming and social media to become one of the most famous musicians on the planet. After partnering with companies like Gucci, Adidas and WWE, he’s wielding his fame to become a global brand.
Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, is a Puerto Rican singer, rapper, and songwriter. Born on March 10, 1994, in Vega Baja, Puerto Rico, Bad Bunny rose to prominence in the Latin music scene with his unique blend of reggaeton, Latin trap, and other musical influences.
Bad Bunny gained attention in 2016 when he released music on SoundCloud, and his popularity continued to grow with the release of his debut single “Soy Peor” in 2017. He quickly became a leading figure in the Latin music industry, known for his distinctive style, energetic performances, and collaborations with other prominent artists.
His debut album, “X 100pre,” was released in 2018 and received critical acclaim. Bad Bunny’s music often explores themes of love, heartbreak, and social issues, and he has been praised for pushing the boundaries of traditional Latin music.
In addition to his successful music career, Bad Bunny has ventured into other areas of entertainment. He has made appearances in films, including a role in the 2022 film “Narcos: Mexico.” Bad Bunny has also been involved in fashion, collaborating with brands and making a statement with his bold and eclectic style.
Bad Bunny has become a cultural icon and a trailblazer in the Latin music industry, breaking barriers and gaining recognition on a global scale. His influence extends beyond music, making him a multifaceted and dynamic figure in the world of entertainment.
Whatever he creates becomes a worldwide hit. Over the last three years, he has been Spotify’s most-streamed artist, with 35.9 billion plays. His YouTube channel has attracted more than 32 billion views—more than those of Justin Bieber, Ed Sheeran and, yes, Taylor Swift. He has won three Grammys and 11 Latin Grammys. In April, he made history as the first Latin artist to headline the Coachella music festival.
And he’s done it all while singing solely in Spanish. “Spanish is part of me, it’s in my DNA,” he says. “I like speaking it wherever I go—not to force it on people, but because it’s who I am.”