The Executive Leadership Programme is the essence of latest knowledge from IE Business School, which is consistemtly ranked among the top 5 European Business School according to Financial Times. The first module will be handled by HPI School of Design Thinking, a sister organisation to the famous D-School at Stanford University. The programme is targeted executives, high level managers and specialists who don’t have the need or the time for a full Executive MBA.
Our strategic challenges cannot be solved solely by traditional thinking and classic business models. We need new thinking and new ways of doing thinks – to be more innovative also in our business models. The rapid development makes it impossible to plan strategies that can run for many years into the future.
Our strategic thinking needs new inspiration. This inspiration could be found in fields like anthropology, where the crux is to understand customers and phenomenon in a broader sense is that one based on technology alone. Design is not only product design but also design of business models and the two combined. Just think of IDEO’s and Apple’s revolutionary strategies. This is the next wave of methods and tools to create winning strategies.
Day 1 am … Gamechanger Strategies
0900 – 1030: Making sense of the kaleidoscope
- Global and connected, human and fragmented
- From Alibaba to Beauty’in, Uber and Xiaomi
- Speedboats and supertankers
- Boomers, millenials and the new customer agenda
1100 – 1230: New strategies for growth
- Strategy in a fast changing world
- Finding the best opportunities for growth
- Framing busness around an inspiring vision and purpose
- The Gamechanger Game
Day 1 pm … Business Innovation
1330 – 1500: Innovative business design
- The 10 types of innovation
- Border crossers and idea fusions
- New collaboration and partnership models
- New revenue streams and customer experiences
1530 – 1700: The Business Model Canvas
- Art and science of the business model canvas
- Airbnb to Zipcars … 36 business models archetypes
- When and how to use business models
- The art of business models
1700 – 1730: Review and next steps
Day 2 am … Customer Propositions
0900 – 1030: Customer Thinking
- Customer insights and segmentation
- Jobs to be done, pains and gains
- Customer propositions
- Product and services, channels and pricing
1100 – 1230: Business Model Accelerator
- Team Competition
Day 2 pm … New Business Models
1330 – 1500: Business Thinking
- Assets and activities
- Partners and resources
- Revenue and cost streams
- Distinctive, practical, and commercial
1530 – 1700: Business Model Accelerator
- Team competition
1700 – 1730: Review and project briefing
Day 3 … You new business model
Using exactly the same process as day 2, you will design a better business model for your own business. You will start by mapping out the existing model, then think about how you need to change it, or add to it. Each participant will work on their own business with expert one to one consulting support.
Here are some of the key posters from the program:
Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision.
They think about making things 10 times better, not just 10%.
Most of all they have great ideas. They out-think their competition, thinking bigger and different. They don’t play the game, they change the game. They create their own space, innovating markets first, the way they work, what people want, and who they compete against – and then innovate their on business, on their own terms. They create their future.
Gamechangers is the title of Peter Fisk’s new bestselling book … How can you be the Gamechanger?
Odense in Denmark has become Europe’s “robot city” and seeks to change the game in the way in which it works with start-ups and corporates in accelerating the technical development and market growth of robotics and drones.
https://youtu.be/8M37nWAhsJE
We want to make Odense, the nation’s third largest city, a place where you can change the world. How can it be a gamechanging city? Attracting gamechangers from around the world, and creating local gamechangers too?
Read more about Odense in my article Robot Makers
On 28 January 2016, I will be in Odense to explore the future … How can we all be Gamechangers?
1000 – 1200 : Gamechanger Leaders … Are you ready to change the world?
(CEO event, by invitation only)
- Winning in a kaleidoscope world – Asia to Americas, young and old, genetics and robotics
- What do the world’s 100 most innovative companies do – Alibaba to Amazon, Space X and Xiaomi
- How can you change the game – 10 ways to rethink your business
- Heads up … How will you change the world? … Bold, brave, brilliant
- Q&A
1400 – 1600 : Gamechanger Innovators … The Future of Disruptive Innovation
(free event, sign up below)
- Winning in a kaleidoscope world – Asia to Americas, young and old, genetics and robotics
- What do the world’s 100 most innovative companies do – Alibaba to Amazon, Space X and Xiaomi
- How can you change the game – 10 ways to rethink your business
- Heads up … How will you change the world? … Bold, brave, brilliant
- Q&A
Find out more about Gamechangers
The events will be stretching and inspiring, challenging you to see the world differently, embrace the best ideas of the world’s 100 most innovative companies, and think how could you disrupt your industry, and create a better future in your own vision.
We live in an exponential world … Rapid shifts in power, the disruptive power of technology and awakening of new aspirations and possibilities. Every market, sector and geography, is being shaken up by new ideas, radical innovation and a new generation of brands and businesses. “Gamechangers”. You can read about them and how they win, in my new book.
Healthcare, and in particular the world is pharmaceuticals, is about to go through the most radical reinvention. As we live longer, and seek more, our attention turns to the science and technology, behaviours and devices that enable this. Look at the Apple Watch. Wellbeing is its number one proposition, with diagnostics, trackers, games and workouts to engage us in better living.
My new keynote, workshop and consulting service FutureHealth 2020 is all about rethinking and reinventing the world of healthcare.
Download my recent keynote here: FutureHealth2020
Healthcare is no longer being rewarded for incremental innovation, me-too products and selling the most pills. Companies will need to demonstrate that their brand adds value to patients and they will have to offer a package of products and health services that the market not only wants and needs but is willing to pay a premium for. Here are just some of the challenges:
- Chronic disease is soaring
- Healthcare policy makers and payers are increasingly mandating what doctors can prescribe
- Pay-for-performance is on the rise
- The boundaries between different forms of healthcare are blurring
- The markets of the developing world, where demand for medicines is likely to grow most rapidly over the next 13 years, are highly varied
- Governments are beginning to focus on prevention rather than treatment
- Regulators are becoming more risk-averse
In order to be successful, companies will need to stop the aggressive marketing focusing only on the product of the current model and:
- Recognise the interdependence of the payer, provider and pharmaceutical value chains
- Invest in developing medicines the market wants to buy
- Adopt a more flexible approach to pricing
- Develop plans for marketing and selling specialist therapies
- Manage multi-country launches and live licensing
- Form a web of alliances to offer supporting services
- Create cultures that are suitable for marketing specialist healthcare packages
- Develop marketing and sales functions that are fit for the future and a knowledge based commercial organisation
Time to think different. FutureHealth 2020 introduces a new vision, inspired by the innovators in healthcare and across every other sector too. Disruptive innovators like 23andMe and Epocrates, Organova and SecondSight. But equally Airbnb and Beauty’in, Uber and Zidisha. The next five years will be crucial, demanding new mindsets and leadership, strategies and innovation, and bold action. What is most exciting is that in this sector compared to all others, we can make the bigger impact, to make life better.
12 steps to accelerate growth inspired by the world’s most innovative brands
How can your brand be your catalyst for growth? … New insights from the world’s best brands to challenge and inspire your thinking … with Peter Fisk, global business expert, author, and professor of strategy and marketing
What can you learn from Airbnb to Burberry, RedBull and Tesla to innovate your own brand’s future? This is not a normal workshop, with all the usual models and case studies about Levi 501s from decades ago. This is about what is happening in the world right now, with the best brands, and how you can practically apply the best ideas to your own business, for real impact.
The Brand Innovation Lab is for marketing leaders to rethink their brands and marketing in fast-changing environments. Learning from the best ideas of the world’s leading brands – developing new insights and ideas to rethink, refocus and reenergise your brand in today’s markets.
Fast and fresh, stretching and practical … the workshop will be is about new insights and ideas from the best brands of today – learning how they are shaking up markets and expectations right now. Brand and innovation expert Peter Fisk of GeniusWorks and IE Business School, facilitates the high-energy, high-participation learning experience, developing a practical roadmap for the future of your own brand.
Part 1: Dare to Dream
The future factory … Brands with purpose and ambition, shaping markets in your own vision
Step 1: Disruptive vision … The Tesla Way
- New insights and inspiration … The vision of Elon Musk, making electric cars sexy, direct retail to the Supercharger network, Hyperloops and Powerwalls.
- Practical ideas and applications … How to develop a more disruptive vision of your changing markets, and to win by designing the future on your terms.
Step 2: Obsessive focus … The Apple Way
- New insights and inspiration … We all know the story of Apple, but how does it continue to innovate after Steve Jobs, and build its brand?
- Practical ideas and applications … How to apply ruthless focus and simplicity to your best ideas, in a way that shapes markets and inspires humanity.
Step 3: Deeper insight … The Airbnb Way
- New insights and inspiration … From renting out air beds, to more rooms than Hilton Hotels, how to build a trusted platform that brings people together.
- Practical ideas and applications … How to make sense of changing consumer behaviours, connect people in new ways, and win in the sharing economy.
Step 4: Iconic meaning … The Red Bull Way
- New insights and inspiration … adrenalin-fuelled Red Bull is much more than a drink – it became a media company, building its brand beyond mere products.
- Practical ideas and applications … How to make develop practical ways to build brands beyond products, to engage people in bigger ideas.
Part 2: Innovate and Inspire
The design studio … Brands harnessing tech and humanity to innovate business models and experiences.
Step 5: Parallel worlds … The Umpqua Way
- New insights and inspiration … the bank inspired by Starbucks and Gap, redesigning everything from products to service, language and interiors.
- Practical ideas and applications … How to learn from the experiences of your own consumers in parallel sectors, to find new ideas that already work.
Step 6: Experiential design … The Burberry Way
- New insights and inspiration … from classic logo to iconic experience, engaging audiences more deeply by fusing digital and physical across multi-channels.
- Practical ideas and applications … rethink your physical and digital brand experience to be more participative and personal.
Step 7: Crowd participation… The Threadless Way
- New insights and inspiration … Crowdsourcing, co-creation and competitions to create the coolest t-shorts in the world, and sell more every month.
- Practical ideas and applications … Embracing collaboration to build your brand with your consumers, by them and about them, building loyalty and advocacy.
Step 8: Building communities … The Nike Way
- New insights and inspiration … from a waffle-inspired vision, to doing more for everyone with Nike Considered to Nike+, Rockstar Workouts and Fitness Club
- Practical ideas and applications … how to build communities that go beyond social media, enabling people to do more together.
Part 3: Engage and Enable
The story-board … Brands engaging people in the best stories, and delivering experiences that do more.
Step 9: Creative storytelling … The Mercedes Benz Way
- New insights and inspiration … Mercedes Benz set up an in-house agency, to drive better stories faster and further.
- Practical ideas and applications … How to rethink brand communication in an always-on, real-time world of distracted and discerning consumers.
Step 10: Liquid content … The Coca Cola Way
- New insights and inspiration … Learn from Coke’s “liquid and linked” brand communications, staying fresh with will.i.am and Ekocycle.
- Practical ideas and applications … How redefine brands as stories, that are relevant, flexible and evolving – and the role of marketers as storytellers
Step 11: Empathetic delivery … The Starbucks Way
- New insights and inspiration … Learn from Starbucks Reserve, and how big brand keep innovating – pouring one cup at a time, Moby Dick lives on
- Practical ideas and applications … exploreing how brands stay connected to the world – caring, responsible and doing more.
Step 12: Fast growth … The Rapha Way
- New insights and inspiration … Cycling Clubs for lycra-clad enthusiasts, drinking coffee and talking about tours, with Paul Smith and Team Sky.
- Practical ideas and applications … Building brand experiences and communities around real people, to drive and sustain fast growth.
Each case study progresses through the 12 steps of brand innovation, with specific inspiration from one leading brand and its most recent innovations. These insights are fresh and real-time, making sense of what is happening right now, rather than the old case studies which you have heard before. It is then about applying their best ideas to our own brands, through appropriate tools and templates. Together, over the 12 sessions, we build a practical, relevant and new roadmap for your brand and its future. This is a shortened version of the 3 day executive development program by Peter Fisk which is available to companies. There are also a range of other development programs and consulting solutions for leadership, business strategy, innovation and marketing.
Download Brand Innovation Lab at IBS December 2015
The best marketers are disruptive innovators … from Alibaba to Zipcars, Le Pain Quotidian and Stella Artois.
Download summery of Peter Fisk’s keynote: Be the Gamechanger
Across the world, new ideas, new businesses and new solutions are transforming every market.
“Gamechangers” think and act differently. They innovate every aspect of their brand and marketing.
The best opportunities for businesses to win – to find new growth, to engage customers more deeply, to stand out from the crowd, to improve their profitability – is by seizing the opportunities of changing markets.
The best way to seize these changes is by innovating – not just innovating the product, or even the business itself, but by innovating the market. Today’s most successful businesses – from Airbnb to Tesla, Apple to Uber – innovate the market – what it is, how it works.
However most businesses accept the market as given – the status quo – and compete within it. With slightly different products and services, or most usually by competing on price. Most new products are quickly imitating, leading to declining margins and commoditisation.
Marketers, instead of having their heads down, playing this game of diminishing returns – simply trying to build awareness, with tactical promotions, social media gimmicks and price discounts a should have their heads up – fining the best new market opportunities, then thinking how to innovate the market, and then the business.
Marketers are the best people to do this – to change the game, not just play the game – they are the “Gamechangers” … To innovate their market, and then to innovate their business – like Whatsapp creating $19bn in three years, Uber $40bn in 5 years … These companies harness the power of ideas and networks to create exponential impact.
Gamechangers … next generation brands
From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.
Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.
We asked 1000 business leaders to nominate the companies who they believe are creating the future in each different sector. The top 100 innovators are big and small, spread across every sector and continent, from Asia to the Americas, finance to fashion. And then we wanted to understand what they did differently.
They range from well known innovators like Amazon and Apple – the magic Dash buttons creating a direct link between consumer and brands, the ecosystems that go beyond devices – to new brands like Brazil’s Beauty’in fusing the world of food and cosmetics, or even Zespri redefining the obscure Chinese gooseberry as the superfood Kiwi fruit.
Changing the game … in Europe
Europe is a land of “gamechangers” too … from Raspberry Pi’s $30 computers built in Cambridge to Red Bull in Salzburg (redefined as a media company, rather than a drinks company), and Renova’s colourful toilet papers in Lisbon (any colour except white!). Even more locally, in Belgium Alain Coumont changed the game when he launched his artisan bakeries Le Pain Quotidian (as an antidote to a digital world!) and Stella Artois ensured it would always be seen as a great beer (being “reassuringly expensive” and served in its distinctive “chalice”).
They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. They fuse digital and physical, global and local, ideas and networks. Social media drives reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.
As they say in the GoogleX moonshot factory, in seeking to reinvent everything from cars to healthcare, “Why be 10% better, when you could be 10 times better?”
What will you do in 2016?
Here are some of the big trends being embraced by marketers right now. How could your business use them to think different, innovate smarter and grow faster?
Simplicity … convenience … speed … in crowded markets, finding ways to make life easier … This might be simplifying the latest technologies to make it accessible to everyone, or using tech automation to make things faster and better, curation to simplify choice design thinking to reduce complexity and also stand out more boldly.
Social … communities … movements … people don’t trust brands, they trust each other … Therefore a brands role is for brands to facilitate people connecting with other people like them, usually supported by social media. This build communities. Communities with a purpose become powerful, energised and valuable – they are movements.
Sharing … collaboration … togetherness … the diversity of business models, from subscription to rental, allows business to engage customers in new ways … Collaborative business models, from co-creation to crowdsourcing, collaborative consumption and community, are one of the most dramatic – increasing revenues, reducing waste and more fun!
Mobile … big data … human … most interactions start with a smartphone … Developing mobile-centric customer experiences, not just in terms of information or offers, but using mobility in ways that add value – using location, personalisation and ongoing support. This drives huge amounts of big data which companies can now harness, analyse and use in smart and positive ways.
We want to make Odense, Denmark’s third largest city, a place where you can change the world. How can we be a gamechanging city? Attracting gamechangers from around the world, and creating our own gamechangers too?
Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision.
Most of all they have great ideas. They out-think their competition, thinking bigger and different. They don’t play the game, they change the game. They don’t believe in being slightly cheaper or slightly better, which leads to diminishing returns. They create their own space. They create their future.
The Executive Leadership Programme is the essence of latest knowledge from IE Business School, which is consistemtly ranked among the top 5 European Business School according to Financial Times.
The first module will be handled by HPI School of Design Thinking, a sister organisation to the famous D-School at Stanford University.
The programme is targeted executives, high level managers and specialists who don’t have the need or the time for a full Executive MBA.
Our strategic challenges cannot be solved solely by traditional thinking and classic business models. We need new thinking and new ways of doing thinks – to be more innovative also in our business models. The rapid development makes it impossible to plan strategies that can run for many years into the future.
Our strategic thinking needs new inspiration. This inspiration could be found in fields like anthropology, where the crux is to understand customers and phenomenon in a broader sense is that one based on technology alone. Design is not only product design but also design of business models and the two combined. Just think of IDEO’s and Apple’s revolutionary strategies. This is the next wave of methods and tools to create winning strategies.
We started by seeing the world differently, using Design Thinking. We then explored new strategies for our businesses through Gamechangers and New Business Models. The final module is about strategic execution, focused on what it takes to engage your business in your big idea, deliver it effectively, and your leadership role in executing that successfully.
However turning a great idea into successful results is never easy. The Economist says that 57% of companies fail to implement their strategies. Harvard found that companies typically only deliver 63% of their promised impact. And AMA found that only 3% of leaders think their corganisations are good at execution. Yet market leaders are 35% more likely to prioritise strategy execution over formulation. Both matter, but doing it matters most.
The Future Book Forum will be held at Canon’s Customer Experience Centre, just outside Munich on 4-5 November 2015. Last year’s event was particularly successful in attracting around 300 industry executives, who together created “FutureBook”, a manifesto for the future of publishing.
Whilst attendees are drawn from across the value network of publishers, suppliers, printers, distributors and more, it is the changing nature of the book that brings people together. It is the future of the book that gives us a common goal – “to create the future of publishing together.”
This is about reimagining physical books in a fast-changing digital world. And how they add more value to their readers – more personal, more relevant, and more treasured. It is about securing and recreating our future together, so that we create new formats, new business models and new demand. Whilst some see the future of books as one of decline, we see a brighter future of growth.
Last year we created an “Opportunity Map 2020” for the future of publishing. Together the industry participants specified a number of imperatives, ordered by the most urgent and important.
This year we move forwards, working together over two days to start making that future a reality.
In particular we will focus on
- Creating a showcase … Deep insights into a number of big innovations reshaping the world of books, learning from them together, and taking them further
- Defining the business case … Sharing our projections in terms of growth, new revenue streams, costs and risks, to make a real business case to take to owners and partners
- Defining a concept vision … Bringing the new insights, and business case, together into a bigger vision for the future of publishing articulated in clear and simple language.
This is the agenda set by the participants.
The two-day event will be facilitated by bestselling author and business expert, Peter Fisk. He is CEO of GeniusWorks, a specialist innovation firm, Visiting Professor at IE Business School, and has just published his new book Gamechangers.
How small businesses can grow faster and further through new types of partnerships
- Why are pilot fish successful in the natural world?
- Learning from “pilot fish” like Intel and Goretex, Hella and YKK
- Finding the right “shark” partner to take you further and faster
- How can you develop a “pilot fish strategy” for your business?
Every manager with any ambition wants to grow their business into new markets. But how? Business models that work well at home are rarely the right ones in international markets. Yet there is a new breed of small companies who have learnt to thrive internationally without excessive cost or risk. They are “pilot fish” companies.
In nature, pilot fish swim with the sharks, doing the things the big fish can’t or don’t want to do, whilst being protected and sustained in return. In business, “pilot fish“ work with strategic partners providing a small number of specialist ingredients, but with huge potential scale. The Pilot Fish keynote is an inspirational introduction to the new concept with practical examples that can be applied rapidly by the audience to their business. We explore the 4 phases of Pilot Fish strategies:
- How to find a unique capability or activity within your current business, for which there is a high demand internationally, and then find a potential shark to help you get there
- How to find the right Shark company who needs your uniqueness to compliment its own offering, and develop a mutually rewarding business model.
- How to maintain and manage the lucrative partnership, how to grow in the target markets together, and how to manage risks within it.
- How to realise the full value of your strategy either by selling the business to the shark or moving upstream and becoming a shark on your own.
Watch video clips of Peter Fisk’s “Pilot Fish” keynote
Example of the one day “Pilot Fish” program
09:00 Introduction – Blue Oceans and Pilot Fish
We kick off the workshop with an inspirational half an hour keynote presentation about Pilot Fish concept, strategic framework, the process and insights into successful Pilot Fish companies. We fish out the most potential Pilot Fish companies from your market and bring them to you. At the end of the session attendees will see a spectacular video about the Pilot Fish and Sharks on blue oceans, their relationship so similar to what Pilot Fish companies have with their giant partners.
10:00 Step 1 – Find your unique strength
This session will start by redefining greatness, with attendees brainstorming what uniqueness is. With a shared understanding, we consider existing and potential examples of unique positioning, differentiation, value propositions, patents, core competences, client relationships, knowledge and skills, brand image, and other properties that set some businesses far beyond the rest. And not just differentiated – but also valuable to others. Now we are ready to brainstorm what is your company’s valuable uniqueness? Or your own? What can you do better than the rest? In what are you the best in the world? What valuable is there in the history of your company and relationships? After breaking up the answers the session ends with an interview with the CEO of a successful Pilot Fish company.
11:00 Break
11:30 Step 2 – Find a Shark company
If you were lucky enough to find anything unique in your company or yourself and have not escaped during the coffee break, we now explore the world of sharks, and why do “shark companies“ use Pilot Fish companies. How do they meet their new partners? What qualities do they look for in their smaller partners? How will they decide whether to work with a Pilot Fish company or not? This introduces the next practical challenge. No matter how hands-on the attendees are in their daily business, this is a stretching exercise: knowing your unique strength and using all the resources available within the workshop location, put together a list of three potential shark companies that would benefit from your strengths. After considering the outputs, we explore the most efficient ways to search and find Shark companies. So before lunch, we are half way there. The session ends with a video interview of another CEO of a successful Pilot Fish company.
13:00 Lunch
14:00 Step 3 – Managing the Pilot Fish relationship
It would be nice to take it easy after lunch … but no. In real life, this is the “make or break” moment, and demands full attention. Not all the Sharks are friendly and supportive to their small partners. Some might seduce you then rip you off: your knowledge, patents, concepts … In the beginning of this session we cover the threats and risks in Pilot Fish relationships and the legal and non-legal ways to manage those risks. When the heat is taken off with the checklist of what attendees themselves need to watch out the most when entering Pilot Fish relationship, we take a tour on a softer side of managing your company within the framework of Pilot Fish partnership. When you have one or two huge clients, what is different in the way you manage? Or if the Pilot Fish unit is a spin-off from larger entity, how the management styles and culture work out with the “old” company? What do you need to change in a way you market your products? What changes in R&D? What is different about the people you need? And how to take all these changes to your people? This gives attendees a blueprint to start working as a Pilot Fish company. And some more tips by video from another Pilot Fish CEO.
15:30 Break
16:00 Step 4 – Exiting or moving upstream
Can you think of any large successful companies that started out as Pilot Fish? Or others that have been absorbed into larger companies, their Sharks? This session considers some of today’s great Pilot Fish, and others who have used the Pilot Fish strategy to achieve greatness, as worldwide brands in their own right, or sold to Sharks, and the owners walked away rich. Then we’ll do some joint thinking about when is the Pilot Fish company ready for that kind of choice? What are the pros and cons of both? What strategies to use if you wish to pursuit as a sole brand? How to prepare your company, and your shark company, for an exit? As this step is far in the future for the attendees, it is difficult to outline clear strategies. But attendees will take away the possible scenarios with their strengths and weaknesses, and gain inspiration from those Pilot Fish who learnt to swim with the sharks, or grow into one. The session will end with the thought provoking video about the highlights of the day. Or even better, let’s all get naked and go swim the blue oceans and party with the sharks.
Winning in a VUCA world … We live in a time of incredible change, of challenge and opportunity like never before – volatile but vibrant, uncertain and unreal, complex but crazy, ambiguous yet astounding, the impact you can have. WhatsApp creating $19bn in 3 years. Shifts in power, the potential of technology, speed of innovation, expectation of customers, and new possibilites for growth.
Everything is shaken up … China outgrows America. Millennials outthink boomers. 23andMe predicts your future health. Airbnb offers more rooms than Hilton. Coursera enables everyone to be great., Google X plans to give the world free wifi. Li and Fung enables you to do anything, Nespresso increases coffee spend by 800%, and Xiaomi challenges Apple for tech leadership.
What will you do? … There has never been a more important or exciting time to be in business. To shape the future. To see things differently, think different things. To harness the power of ideas, to create and collaborate, to drive innovation and growth, individually and together. It’s time to be bold, be brave and be brilliant.