Events Archive - Page 50 of 52

An Evening of Gamechangers … Exploring innovative strategies to drive brand innovation and business growth in an incredible, fast-changing markets … with Peter Fisk

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing. A new generation of businesses are rising out of the maelstrom of economic and technological change across our world. They think in new ways, with new mindsets and ambitions. To make the world better. 10 times, not 10%.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.

From Airbnb to SpaceX, Alibaba to Xiaomi, the new generation of brands see the world differently. Digital and human. Global and local. And their impact is exponential. WhatsApp creating $19bn value in 3 years, Uber $50bn in 5 years. It has fundamental implications for luxury brands too.

Explore: Change your market.
Out-thinking the competition, with ideas that can change the world. We live in an ideas economy, a kaleidoscope of opportunities, limited only by our imaginations. The past is no guide to the future.

Disrupt: Change your strategy.
Finding your own space, with a strategy that disrupts the future. Strategy is about finding your space in crowded and convergent markets. Through a more stretching vision and disruptive thinking, you choose your future.

Inspire: Change your brand.
Building brands around consumers and aspirations, not companies and products. Capturing a big idea that is then translated into solutions and experiences that enable people to achieve more, and make the world better.

Resonate: Change your marketing.
Engage consumers in new ways, more personal and interactive. Building a story narrative that is liquid and linked, realtime and relevant. Relationships which bring consumers together in meaningful communities.

The new luxury is not about elitism and heritage, it is more about innovation and experiences. Drive your Tesla car, to your OneFineStay, dressed in your best Shang Xia fashion, carrying your Tumi luggage, and your Vertu phone.

Brands are the most powerful platforms to accelerate growth. A great example of this is Ferrari, which launched itself on the NYSE last month with an $11 billion IPO. Whilst the business certainly has a great heritage, founded by motor racing driver Enzo Ferrari in 1929, it is not fast cars that investors are interested in. It is the brand.

Ferrari only sold 1699 cars last year, generating $600m revenue and $70m profit. Therefore a business valuation 150 times larger than annual profits must have an incredibly powerful asset, that can unlock future growth. Yes the brand, and in particular the opportunity to shift its meaning from fast cars, to luxury lifestyle.

Peter Fisk is a global thought leader on strategy and innovation, brands and marketing. He is CEO of GeniusWorks, a boutique futures business based in London, and professor at IE Business School in Madrid. His new bestselling book “Gamechangers” was voted Marketing Book of the Year, and he appears on the Thinkers 50 Guru Radar.

Download Peter Fisk’s article The New Luxury

Creating innovative strategies for growth

Innovation Labs for Business Leaders, 18-20 October 2016

Download a summary

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing.

A new generation of businesses are rising out of the maelstrom of economic and technological change across our world.

Innovative strategies for growth. Making sense of fast-changing markets to develop better strategies for profitable growth.

http://www.slideshare.net/geniusworks/innovation-lab-at-vistage-london

Innovation in most companies is still mostly about products and services, whereas innovation has most impact when applied to business modelsand customer experiences. We therefore focus on business innovation, driven by your purpose and opportunity, and by thinking hard about what is the problem we are trying to solve, and the impact we want to make. Innovation is therefore particularly about five important factors, looking across the whole business to open up, and then close down:

Design thinking – embracing “insight” to understand the deeper motivations and aspirations of customers, through deep-dive immersion with individuals, connecting analytics with observation and intuition. Design thinking is about better defining the challenge – problem, opportunity – then being more human, creative and real in solving it.

Making connections – fusing ideas to create richer “concepts”, but also learning from other places, from “parallel” markets where the same customers are already embracing change and new ideas, and then applying to your own market, as a pioneer. Connecting initial ideas into concepts makes them stronger and more distinctive.

Creative disruption – how to be different, to challenge the conventions, break the rules, and redefine the markets in a different way – for example by technological simplification, or new customer behaviour. This creates rethinking – changing the who, why, what and how – and can potentially recalibrate the market.

New business models – more dramatic and sustainable innovation usually involves changing the way the business works – in particular through new partnerships, and creating new revenue streams built around a strong value proposition at the core – this focuses on value propositions and business model design.

Accelerating action – facilitating your best ideas to market better and faster, through challenge and support, bringing your best people together, adding external ideas to internal expertise, and disciplined process. This includes “lean thinking” techniques from minimal viable products, prototyping and then vortex market adoption.

I created this website to help you create a better future. Here are some of the most useful pages:

Explore my 7 books, from Marketing Genius to People Planet Profit and most recently, Gamechangers.
Watch my latest videos, including keynote speeches and interviews from around the world.
Get inspired by 100 case studies, real-time stories of 100 companies shaking up markets right now.
Download 16 practical canvases, one-page processes and templates to help you make it happen.
Book me as a keynote speaker, with insightful and inspiring talks, customised for your event and audience.
Download my recent presentations, from leading innovation to luxury brands and being superhuman!
Join one of the workshops, both executive business school programs, or customised for your team.
Hire me as a consultant, to stretch and facilitate your strategy, innovation and planning workshops.
Read my latest blog updates, insights and ideas to inspire your thinking, and accelerate your action.
Check out my next events, where I am around the world, and the events I will be speaking at.
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DEEP = Discover + Engage + Energise + Pull

“Innoday” is the leading day of innovation ideas, inspiration and implementation in Istanbul. It’s great to be part of it again, kicking off and hosting the day, at a time when VUCA world – volatile, uncertain, complex and ambiguous is never more true – but at the same time, change brings incredible opportunity – to see things differently, to think different things.

This year’s theme is DEEP, which stands for discover, engage, energise and pull … it’s all about taking ınnovation from the consumer perspective – more insightful, more useful, more profitable.

Discover

Discovery is the first step of innovation journey. Discovery is about finding new opportunities and new ideas. It is searching for lies beneath the surface, beyond what consumers tell us. It is about connecting dots that have not been connected. It is the magic moment (I hate that phrase ” aha moment”!) when you notice a need that is not articulated by the consumers, or sometimes even the consumers are not aware of. Empathy leads to discovery – reading, listening, observing, or simply just living the consumer life. Discovery leads to problem solving, imagination and invention.

Key innovation tools include: customer insight, design thinking, problem solving.

Engage

Innovation is everybody’s job. We need to engage everyone across the value chain to be able to generate value at the end of the innovation effort. The whole team, and organisation, should be engaged around the discovered truth so that the optimum solution embedding technical feasibility and business viability can be created while staying true to consumer truth to ensure desire. It is about engaging technologies, and partners, to design and build better solutions. The ultimate engagement happens with the consumers – whether its through co-creation, purchase, or ongoing partnership.

Key innovation tools include: concept design, lean development, new business models.

Energise

Problem solving and invention turn into innovation when commercial value is generated. That is why we need to energize the team and consumers to make it a success at the market. At the heart it is about energising the customer, bringing ideas to life, made human and practical, inspiring and aspiring. Whilst most innovation still focuses on products, and to a lesser extent services – the most fertile ground for innovation is to go deeper – to innovate the channel and sales approach, the business model and pricing model, and the consumer experience.

Key innovation tools include: inspiring propositions, storytelling, customer experience design

Pull

Even the best solution for a consumer requires support to be a success in the marketplace. We need to invest into the innovation to make sure the consumers are aware of it. We need to tell the right and relevant story to put our solution into the consideration set of the consumers And we need to make sure the product is at the right place once the consumers are convinced to try it. Pull is the right set of messages and activities across the journey from awareness to trial, advocacy and building fans

Key innovation tools include: brand activation, native storytelling, raving fans.

Here is a brief summary of my opening keynote:

http://www.slideshare.net/geniusworks/deep-innovation-by-peter-fisk

We also have some fabulous guests to help us on this journey of DEEP innovation, exploring each aspect of the DEEP journey. They range from user experience innovator Amber Case who has just launched her new book Calm Technology, to Ramon Vullings who is the cross-dressing ideas DJ (his words) and focuses on helping you take the best ideas from unusual places and apply them to your own world :

https://www.youtube.com/watch?v=CR7T_84xdqQ

Amber Case – We are all Cyborgs now!

Ramon Vullings – Not invented here!

Simon Harrop – Dare to sense

Tanyer Sonmezer – The innovation pirate

Yildiz Holding is a Turkish market leader with wide range of chocolate and snacks, imitating the concepts of global players then delivering them cheaper. How things change. Now Yildiz is devouring global brands itself, from Belgium’s Godiva Chocolatier for $1.3bn to Britain’s United Biscuits for $3.2bn. Now with 53 plants in 10 countries, and a portfolio of billion-dollar brands like McVities and its Jaffa Cakes, Yildiz is ready to take on the world with a new collective strategy and name, Pladis.

However success requires change. In Yildiz’s case they want to double their revenue in four years. But securing a significant return on acquisitions requires more than just operating the existing businesses. It’s all about “fusion” … mixing up the new portfolio across markets, to combine brands and products, capabilities and channels. Kraft’s acquisition of Cadbury quickly gave us Philadelphia cheese with a twist of Dairy Milk, Ritz sandwiches and KitKat ice creams … Fun products, but the real money is in simplifying the complex product ranges through the lens of a small number of more powerful consumer-centric brands, then taking them as innovative ranges in new and relevant ways to the world’s fast growth markets.

Another example of this shift in power, and power of fusion comes from India … Tata Group have done a fabulous job in reenergizing the Jaguar and Range Rover brands, encouraging new concepts and editions to reach out to new audiences, from the female-friendly Evoque, to the streets of Shanghai. Whilst Tata has stayed loyal to the origins of the brand, giving new life to British carmakers, it has added the vision, networks and drive to win in new markets such as Brazil, China and India. Tata doesn’t just look west, having this month made a huge investment in Xiaomi, the Chinese tech superbrand that is outthinking Apple in emerging markets, and has created $45bn value in just 5 years.

Download my keynote from last year “Building the DNA of Global Brands”

http://www.slideshare.net/geniusworks/fusion-the-dna-of-a-global-business

Yıldız Holding CEO Murat Ülker recently explained how Godiva, DeMet’s, United Biscuits and Ülker brands will come together under the new global brand Pladis. He also said that they can secure their places in markets where they are the leader and afterward they can open in other markets around the world where there are various advantages. “We see this as a great opportunity,” Ülker said.

Today, Yıldız Holding is active in 14 countries, has 77 plants, 300 brands and more than 1,000 sales points, and Ülker said that they have accomplished their dream of becoming a global brand. “Our family has grown considerably. We are a family of around 50,000 people. Further, our group will grow by 10 percent this year, but now we want to focus on our main job – biscuits, chocolates and sweets. We want to become globalized, so we need to reorganize our business. Our aim is to unite our power and combine our companies under one brand to become a leader in the sweet snacks market,” Ülker said.

The company’s structure has been renewed and reorganized, and they have separated regions of the world and distributed these regions among their CEOs. Yıldız Holding Food Group CEO Mehmet Tütüncü will be responsible for Turkey, the Middle East, North Africa and Central Asia; Godiva CEO Mohamed Elsarky for America and Japan, and United Biscuit CEO Jeff van der Eeems for the U.K., Europe and Africa.

Executive Assistant Cem Karakaş said that the total turnover of the group was $12 billion in 2015 and $5.2 billion of this was obtained from the brands that will be under Pladis. Yıldız Gıda had an income of $8.2 billion last year, and the total number of employees at DeMet’s, Godiva, United Biscuits and Ülker is around 26,000. “We plan to increase the turnover from 3.5 billion pounds [$4.99 billion] in 2015 to 5.5 billion pounds in 2018 with a 17 percent increase and earnings before interest, depreciation and tax from 343 million pounds to 900 million pounds with a 26 percent increase,” Karakaş said

Explore more about innovation and how I help companies to innovate:

Gamechangers: Creating innovative strategies for business and brands in a fast changing world … with Peter Fisk

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing.

A new generation of businesses are rising out of the maelstrom of economic and technological change across our world.

Innovative strategies for growth. Making sense of fast-changing markets to develop better strategies for profitable growth.

What you’ll discover:

THINK: Change your future. Out-thinking the competition, with ideas that can change the world. We live in an ideas economy, with possibilities limited only by our imaginations. The past is no guide to the future. The best companies focus on 10 times not 10% better.

EXPLORE: Change your market. Making sense of the kaleidoscope, to shape markets in your own vision. Finding the best opportunities for growth in connected and fragmented markets, disrupted by tectonic shifts in power and new technologies. The best companies look beyond traditional borders, geographies and categories.

DISRUPT: Change your strategy. Finding your own space, with a strategy that disrupts the future. Strategy is about finding your space in crowded and convergent markets. Through a more stretching vision and disruptive thinking, you choose your future – reframing your context, choosing a different audience, playing by new rules.

Vistage Open Days are high-impact, half-day business workshops where Vistage members and guests get together to experience a world-class Vistage speaker. You will learn several new techniques, share ideas and experiences and you will leave the workshop with actions that can be implemented immediately within your business. You will also be able to meet and network with other local senior business leaders, in a safe and trusted environment.

08.00 : Breakfast
08.30 : Welcome
08.40 : Are you ready to change your world?
10.30 : Coffee
10.50 : KeltaFit case study and practical actions
12.15 : Review
12.30 : Lunch
13.30 : Close

Apex City Quay Hotel and Spa
1 W Victoria Dock Rd
Dundee
DD1 3JP

11 February 2016

Download summary of Peter Fisk’s content here

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing.

The best opportunities for businesses to win – to find new growth, to engage customers more deeply, to stand out from the crowd, to improve their profitability – is by seizing the opportunities of changing markets.

The best way to seize these changes is by innovating – not just innovating the product, or even the business itself, but by innovating the market. Today’s most successful businesses – from Airbnb to Tesla, Apple to Uber – innovate the market – what it is, how it works.

However most businesses accept the market as given – the status quo – and compete within it. With slightly different products and services, or most usually by competing on price. Most new products are quickly imitating, leading to declining margins and commoditisation.

The new breed of “Gamechangers”

From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.

We asked 1000 business leaders to nominate the companies who they believe are creating the future in each different sector. The top 100 innovators are big and small, spread across every sector and continent, from Asia to the Americas, finance to fashion. And then we wanted to understand what they did differently.

They range from well known innovators like Amazon and Apple – the magic Dash buttons creating a direct link between consumer and brands, the ecosystems that go beyond devices – to new brands like Brazil’s Beauty’in fusing the world of food and cosmetics, or even Zespri redefining the obscure Chinese gooseberry as the superfood Kiwi fruit.

Download extract of “Gamechangers” (German Edition)

0800 -0900 Welcome

0900 – 1030 Exploring the future

Seizing change to shape the future in your own vision
Learning from the world’s most disruptive innovators

1100 – 1230 Changing the game

Finding your best new opportunities to accelerate future growth
Exploring innovative strategies to create and shape your better future

1330 – 1500 Design Thinking

Deep diving for new insights about current and future customers
More creative approach to business problem solving and ideation

1530 – 1700 New Business Models

Creating more focused and inspiring customer value propositions
Developing new business models to drive new revenues and growth

1700 – 1730 Next Steps

1900 – 2200 Dinner

This is the first in an exciting new program of executive eduction and practical masterclasses for Germany’s business executives from GERBUS Academy.

Follow-up with GERBUS “Gamechangers Deutschland” executive program:

Day 1 am: Future Possibilities … Developing a better strategy for future growth
Day 1 pm: Disruptive Innovation … From products to experiences to markets
Day 2 am: Design Thinking … Customer deep-dives and creative development
Day 2 pm: Business Innovation … Developing a future blueprint for your business
(Break for applied work in your business)
Day 3 am: Exploring New Business Models … opportunities for your own business
Day 3 pm: Defining your New Business Model … choices and implications
(Break for applied work in your business)
Day 4 am: Making Ideas Happen … planning and accelerating implementation
Day 4 pm: Leadership and Performance … turning strategy and ideas into results

Next GERBUS knowledge days

Digital Strategy with Rahar Harfoush
Marketing Strategy with Charles Nixon
The World’s 50 Best Ideas for Business Leaders with Peter Fisk

Additional GERBUS workshops include:

50 Ideas for Business Leaders: The best new ideas in business, all in one day
Design Thinking: Deeper customer insight and rapid concept design
Growth Strategies: New approaches to grow your business faster
Business Innovation: Developing more innovative business models
New Rules of Marketing: Storytelling brands and social experiences
Accelerating Action: How to make your best ideas happen faster

These are also available as customised in-company programs to address your specific business and people needs, and can be extended and combined as required.

More details from Henrik Lauridsen at:

GERBUS Academy

Poppenbütteler Bogen 44

D-22399 Hamburg

Telefon: +49 (0) 40/6 9797 462-1

Fax: +49 (0) 40/6 9797 462-9

Mobil: +49 (0) 160/970 63356

Web: www.gerbus-academy.com

Mail: hl@gerbus-academy.com

What is progress?

Thinkers 50 scans and ranks the best thinkers, and ideas, for business. The bi-annual global summit, on 9 November this year, is the “Oscars” of business thinking, and brings together most of the top business gurus for when incredibly intellectually brain-powered day. The agenda is filled with quick thinking, debates and leads to the evening awards ceremony, this year including Zhang Rhuimin, the CEO of Haier Group, the world’s largest white goods business.

This year I will chairing a debate with Amy Edmundson (Novartis Professor of Leadership and Management at Harvard Business School) and Whitney Johnson (author of Disrupt Yourself, and a former investment banker, and founder of Clay Christensen’s disruptive innovation investment fund) exploring “Do we need to redefine what we mean by progress and how we measure it?”

If progress is a journey, where are we trying to get to?
If the destination has changed, do we need to recalibrate the journey?
When technology progresses exponentially, does everything else?
When we seek a sustainable, circular economy, what is progress?
What is progress for an artist, athlete, scientist and politician?
And what does this mean for business, society, and nations?
So what is progress today, and how has it changed?

In business, is the pursuit of financial success, and in particular maximising shareholder value (the long-term return to shareholders based on share growth and dividends), still as important as ever? (Remember, that’s the legal responsibility of a board of directors in a publicly traded company!). Or is the pursuit of a better world, of doing good for society and “happiness” increasingly more important? (Which all sounds very nice, but are they more input measures to create a more sustained business model, and if they are equal, how do they connect?)

Come to the Thinkers 50 Global Summit and find out!

From Amazon to Etsy, ZaoZao and Zappos … through branded boutiques and online marketplaces, digital walls and mobile marketing, big data and personalised promotions … what is the future of retailing, in general, and for your business in Portugal?

Walking around the Burberry flagship store on London’s Regent Street, with its beautifully arranged clothes, it magic mirrors that superimpose your image in the clothes of your fantasy, and place of your choice, and the VVIP room on the top floor, it is a world of imagination, where emotions not rational desire prevails. It is the work of designer Christopher Bailey who has overseen the rejuvenation of the brand from its “chav” ubiquity to its super premium status. The $100,000 limited edition, white alligator skin jacket, not to everyones taste, perhaps demonstrates this stretch. It is a brand that is truly global, more Asian than European if measured by its custom, and more digital then physical, based on the focus of its innovations. Burberry shocases the future of retail – as a niche focused, premium branded, hybrid experience.

Smart shoppers, smart stores

Online retail has grown rapidly over the last decade, from a marginal bolt-on, to major revenue stream in a multi-channel model. In the US, it has grown by around 18% per year, and now accounts for 8% of all sales. But digital is more that this, it is not just another way, but a fundamental capability that can enhance every channel. Search on your phone, buy online, pick up in store. Go to store, use your phone to buy, delivered to your home. Retail innovation is about hybrids, combing physical and digital activities and options in a more experiential and valuable way.

Retail purpose, formats and incentives all change – whilst loyalty cards originally drove behaviour through points, people soon became wise that the rewards were trivial compared to special offers in store. Whilst stores have enhanced their shopper experiences, markets have fragmented with more space for discounters. In Turkey for example, BIM has taken around 40% of the food market with low price, small outlets across cities. At the same time, online players have morphed into credible alternatives, where Amazon sells wines and eBay replaces physical outlet stores. More emotionally, technologies such as Synqera from Russia can “mind-read” a shoppers emotions, judging how to best engage them as they shop, and how to make them smile.

Digital hybrids, data and mobile

Mobile is already a huge factor: at upmarket fashion retailer Gilt, 50% of shoppers, and 30% of sales is by mobile. It is the glue that brings together online and offline, creating more personal experiences, from individual promotion geo-targeted, for in-store research and navigation, price checks and comparisons, as well as fast and safe payment. As newspapers are replaced by digital news, TV is on demand, and online retailers never close their doors, the ways retailers engage and serve consumers changes. We expect 24 hour access, we don’t tolerate stock outs, compare prices instantly, shop beyond our borders, and demand delivery in 24 hours.

Big data, the huge quantitites of transacational data, mashed with other sources of personal and behavioural data through complex algorithms, means that marketing is highly personalised. Around 35% of all Amazon purchases and 75% of Netflix movie choices are based on recommendations. Of course these suggestions compete with the much more trusted recommmendations of friends and peers on social media, often valued around 10 times more highly than anything from a brand. A brand therefore needs to think laterally, about how to influence communities, and give them the abilities and incentives to influence each other. Consumers also become much less tolerant of failures, unavailable products or poor service, they expect free and easy returns, and they immediately tweet their feelings, particularly the negative ones, to thousands of people like them.

Together, our gamechangers show how the variety of innovations build a future vision of retail. The demand side is led by the engaging, personal experiences – driven by the passion of Zappos, collaboration of Threadless, affinities of Greenbox or latest desires of Zao Zao. On the supply side, this is about the efficiency and speed of Amazon, the reach and richness of Aramex or Etsy, and the transparency of Positive Luxury. In between is the ability to match niche segments with lifestyle store experiences, and whilst the Aberchrombie brand portfolio is not without challenges, it knows how to connect.

How does this apply to Portugal?

After recent years of decline, retailing in Portugal stabilised during 2015 with some tentative signs of recovery. The purchasing power of average Portuguese consumers is slowly returning to pre-recession levels. Nevertheless, the economy is growing again, unemployment has started to decline and consumer confidence has recovered lost ground. The store closures which plagued Portuguese high streets and shopping centres during the years of economic recession have now slowed down and some retail channels, mainly in grocery retailers, are once again experiencing positive growth.

For three decades, the Portuguese retailing industry has been accustomed to a constant stream of new large retailing spaces as hypermarkets and shopping centres appeared consistently in even the most remote areas of the country. Only 18% of the 308 municipalities in Portugal do not have at least one large shopping centre or a hypermarket. However, saturation and three consecutive years of recession brought this expansion to a grinding halt during the review period. During the 12 months to the end of 2014, only one new shopping centre and one new hypermarket opened in the country. There are signs that this may yet represent an opportunity for consumers to rediscover the joys of shopping on the high street. One example of this can be seen in modern grocery retailers, where smaller supermarkets and convenience stores are prospering in urban locations.

Non-grocery specialists continues to be more negatively affected by the constraints imposed by the economic crisis than grocery retailers. There are a few reasons for this. First of all, non-grocery products are generally less essential than grocery products. Second, non-grocery products have so far faced more competition from non-store retailing channels, mainly internet retailing, than grocery products. Portuguese consumers remain enthusiastic about shopping online for consumer electronics, consumer appliances and apparel and footwear. However, online sales of grocery products remain low in Portugal and only three of Portugal’s leading grocery retailers have so far entered the online channel. This could change over the forecast period, however, as more Portuguese grocery retailers are expected to adopt a multi-channel approach to their operations.

Sonae SGPS SA continues to dominate retailing in Portugal. For each €100 spent by Portuguese consumers on grocery and non-grocery goods, €14 is spent in stores owned by the Porto-based company. Sonae’s core business focus is on grocery retailers, a channel in which it remains the leading player. However, Sonae is also present in apparel and footwear specialist retailers with the Mo chain, electronics and appliances specialist retailers with the Worten chain, sports goods stores with the Sportzone chain, drugstores/parapharmacies with the Well’s chain and internet retailing with the Continente Online website.

Time to think different

In his keynote, Peter Fisk will challenge you to go beyond today’s world. To think of new possibilities. To learn from the best ideas around the world, and even from other sectors. And by applying new approaches from design thinking to gamechanger strategies, new business models to lean innovation, consider how you can innovate and grow.

You can download the summary of my keynote here

http://www.slideshare.net/geniusworks/gamechangers-retail-growth-through-consumercentric-innovation

More about Gamechangers

More about FutureStore

More about Peter Fisk

Whilst creativity is about divergent thinking – opening up to explore new perspectives, make new connections, generate more ideas – innovation is about convergent thinking – evaluating the best ideas, focusing on making them practical and profitable, then making them happen effectively.

In my book “Creative Genius” we explore Leonardo da Vinci’s 8 principles, then apply them to today’s business world: being curious, exploring margins, reframing context, visualisation, resolving paradox, balancing art and science, making new connections and being alive.

Innovating the whole business

Innovation in most companies is still mostly about products and services, whereas innovation has most impact when applied to business models and customer experiences. We therefore focus on business innovation, driven by your purpose and opportunity, and by thinking hard about what is the problem we are trying to solve, and the impact we want to make. Innovation is therefore particularly about five important factors, looking across the whole business to open up, and then close down:

Design thinking – embracing “insight” to understand the deeper motivations and aspirations of customers, through deep-dive immersion with individuals, connecting analytics with observation and intuition. Design thinking is about better defining the challenge – problem, opportunity – then being more human, creative and real in solving it.

Making connections – fusing ideas to create richer “concepts”, but also learning from other places, from “parallel” markets where the same customers are already embracing change and new ideas, and then applying to your own market, as a pioneer. Connecting initial ideas into concepts makes them stronger and more distinctive.

Creative disruption – how to be different, to challenge the conventions, break the rules, and redefine the markets in a different way – for example by technological simplification, or new customer behaviour. This creates rethinking – changing the who, why, what and how – and can potentially recalibrate the market.

New business models – more dramatic and sustainable innovation usually involves changing the way the business works – in particular through new partnerships, and creating new revenue streams built around a strong value proposition at the core – this focuses on value propositions and business model design.

Accelerating action – facilitating your best ideas to market better and faster, through challenge and support, bringing your best people together, adding external ideas to internal expertise, and disciplined process. This includes “lean thinking” techniques from minimal viable products, prototyping and then vortex market adoption.

Peter Fisk helps you to innovate, further and faster. This can be either through fast and focused facilitation using the “Innolab” methodology that brings expert support to help you make the best ideas happen faster, through to the broader challenges of developing a creative culture, and innovation strategy – from capability diagnostics to portfolio management.

The Executive Leadership Programme is the essence of latest knowledge from IE Business School, which is consistemtly ranked among the top 5 European Business School according to Financial Times.

Our strategic challenges cannot be solved solely by traditional thinking and classic business models. We need new thinking and new ways of doing thinks – to be more innovative also in our business models. The rapid development makes it impossible to plan strategies that can run for many years into the future.

Our strategic thinking needs new inspiration. This inspiration could be found in fields like anthropology, where the crux is to understand customers and phenomenon in a broader sense is that one based on technology alone. Design is not only product design but also design of business models and the two combined. Just think of IDEO’s and Apple’s revolutionary strategies. This is the next wave of methods and tools to create winning strategies.

The ELP is about creating and delivering a more innovative and successful future for your business, and your role as a leader in making this happen.

We started by seeing the world differently, using Design Thinking. We then explored new strategies for our businesses through Gamechangers and New Business Models. The final module is about strategic execution, focused on what it takes to engage your business in your big idea, deliver it effectively, and your leadership role in executing that successfully.

However turning a great idea into successful results is never easy. The Economist says that 57% of companies fail to implement their strategies. Harvard found that companies typically only deliver 63% of their promised impact. And AMA found that only 3% of leaders think their corganisations are good at execution. Yet market leaders are 35% more likely to prioritise strategy execution over formulation. Both matter, but doing it matters most.

Agenda

This module follows on from the previous workshops on design thinking, exploring future strategies, and developing new business models. It focuses on the practical approach to implementing the best new ideas in your business, whether you are a corporate or small business:

Agenda Day 1

0900 – 1030: Playing to Win

Defining your future strategy
Defining your customer proposition
Defining your business model
Lafley’s 5 Steps

1100 – 1230: Aligning for Action

Defining the execution model
Structure and processes, capabilities and partners
Resources and rewards, people and culture
Galbraith’s 5 Stars

1330 – 1500: Horizon Planning

Future-back planning
Prioritising outcomes over three defined horizons
Actions required to deliver outcomes
Aligning deliverables and accelerating actions

1530 – 1700: Engaging Stakeholders

Making the case for action
Telling the story, pyramid thinking
Performance scorecards, goals and metrics
Mobilising yourself, your team, and your organisation

Agenda Day 2

0900 – 1030: Horizon 1, Launch and Lean

Launching your new strategy
Adopting “lean” ways of working
Fast action and quick wins
Action Plan: What will you do?

1100 – 1230: Horizon 2, Agile and Accelerate

Building momentum in the market
Learning to “pivot” when necessary
Accelerating action and delivering results
Action Plan: What will you do?

1330 – 1500: Horizon 3, Extend and Exponential

Making the shift to the new world
Sustaining momentum, innovation and growth
Creating exponential business performance
Action Plan: What will you do?

1530 – 1700: Leading to change your world

Leadership in today’s fast-changing world
Changing yourself, changing your business
Leading that drives innovation and practical action
Being bold, brave and brilliant

Lego CEO Jorgen Vig Knudstorp on leadership and strategy:

https://www.youtube.com/watch?v=YPFWUFXYnXQ

P&G former CEO AG Lafley on strategies for growth:

https://www.youtube.com/watch?v=C0D72PKzp7w

Starbucks CEO Howard Shultz on brands and innovation:

https://www.youtube.com/watch?v=PApnozKYM8E

Tesla CEO Elon Musk on futures and being audacious:

https://www.youtube.com/watch?v=QGbGpC7o_Zo

Preparation

To get the most out of the two days, you will need to do some preparation:

Task 1: Test and improve your big idea

In the previous module you started to develop your big idea. You now have a chance to test it with customers and colleagues, and improve it …

Growth Opportunity … What is you big opportunity for growth? Does this fit with your business? What is the size of the opportunity?
Value Proposition … Who are the target customers? What are their real pains and gains, and what will you enable them to do better?
Business Model … How will you make this happen, the products and services to deliver, the channels and pricing, and resources?

Please bring an improved version of your business model to Kolding (the one page template is attached).

If you’d like to send it to me your one page business model in advance, for comment, email it to me at peterfisk@peterfisk.com

Task 2: Inspiration from the best leaders

Articules on strategy and exection (attached PDFs):
- A Playbook for Strategy, by P&G’s AG Lafley
- Cracking the Code, research by EIU
Videos on inspired leadership (linked below):
- Elon Musk … https://youtu.be/QGbGpC7o_Zo
- Jeff Bezos … https://youtu.be/ewM562NZPug

If you can arrive with your clearly defined concept, ready to implement, then we can have a much more effective workshop.

Additional resources

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing.

They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. They fuse digital and physical, global and local, ideas and networks. Social media drives reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.

As they say in the GoogleX moonshot factory, in seeking to reinvent everything from cars to healthcare, “Why be 10% better, when you could be 10 times better?”

Watch this intro video from Peter Fisk:

Day 1: Innovative strategies for growth.

Making sense of fast-changing markets to develop better strategies for profitable growth.

9:00 – 11:00 Session 1. THINK: Change your future.

Out-thinking the competition, with ideas that can change the world. We live in an ideas economy, with possibilities limited only by our imaginations. The past is no guide to the future. What we can do matters more than what we have done. The best companies are guided by an inspiring purpose, exploring new possibilities, being curious and connected, daring and ingenious, working from the future back, to develop more audacious and disruptive ideas, to “out-think” the competition.

11:30 – 13:30 Session 2. EXPLORE: Change your market.

Making sense of the kaleidoscope, to shape markets in your own vision. Finding the best opportunities for growth in connected and fragmented markets, disrupted by tectonic shifts in power and new technologies. The best companies have foresight beyond traditional borders, geographies and categories. From masses to niches, averages to individuals, geography to global tribes. They look east and south, to digital natives and migrants, women and entrepreneurs.

14:30 – 16:30 Session 3. DISRUPT: Change your strategy.

Finding your own space, with a strategy that disrupts the future. Strategy is about finding your space in crowded and convergent markets. It cannot be an extrapolation of the past, nor a fixed point in the future. Through a more stretching vision and disruptive thinking, you choose your future – reframing your context, choosing a different audience, playing by new rules. Strategy is then about pivoting to this better place, from mediocrity to magic, staying focused yet agile as you progress.

16:30 – 18:00 AMPLIFY: Review of day 1.

Finding the most relevant insights and ideas for your business
Personal applications and actions to make happen
My Gamechanger Plan

Day 2: Inspiring Customers.

Designing inspiring brands and business models, propositions and stories that engage people more deeply.

9:00 – 11:00 Session 4. INSPIRE: Change your brand.

Building brands about people not products, about making life better. Brands are about making people’s lives better. About me not you, what people want and aspire to, rather than companies and products. Brands are enriching and enabling, giving people the confidence, and helping them, to achieve more. They can reach into new spaces because they mean more. They are platforms that bring people together inside and out, engaging them in bigger ideas, collaborative and evolving over time.

11:30 – 13:30 Session 5. DESIGN: Change your business.

Innovating the whole company, from business model to customer experience. Innovation is about making the best ideas happen profitably. It uses design thinking to look beyond products, to rethink business models and customer experiences, hard and soft, and then the products and services to deliver them. Every aspect of business can be innovated, open and collaborative, simple and frugal. Innovation is driven by a human cause, to make a positive and profitable difference to our world.

14:30 – 16:30 Session 6. RESONATE: Change your story.

Tuning into the customer’s world with real-time and relevant content. Getting in sync with your customer’s world, engaging them in relevant and meaningful ways, about them, at the right time and place. Forget broadcast campaigns, advertising push. Think digital and physical, in context and on demand. Participation builds content that is liquid and linked, working across media, social and local, mobile and topical, articulated in stories that are authentic, collaborative, experiential and contagious.

16:30 – 18:00 AMPLIFY: Review of day 2.

Finding the most relevant insights and ideas for your business
Personal applications and actions to make happen
My Gamechanger Plan

Day 3: Incredible Results

Driving growth through better customer experiences, market movements and sustained value creation.

9:00 – 11:00 Session 7. ENABLE: Change your experience.

Delivering customer experiences that enable customers to achieve more. Customer experiences are much more than the touchpoints that lead to a sale. That is just the beginning for the customer. They should do more, and go further. Educating or entertaining, supporting and enabling the customer to achieve more. They are intelligent and interactive, collaborative and personal. Through digital interfaces and physical theatre, big data and human service, they immerse people in a brand that enables more.

11:30 – 13:30 Session 8. MOBILISE: Change your relationship.

Growing further and faster, through social networks and collaboration. Customers have more in common, trust each other, and want to connect with each other much more than with any business. Advocacy, trust and loyalty between customers can be far more powerful than any CRM or loyalty card could ever achieve. Social and collaborative, brands and networks can support their desire to collaborate and share ideas, to build communities, or to empower movements with cause and passion.

14:30 – 16:30 Session 9. IMPACT: Change your results.

Delivering and sustaining a positive impact, human and financial. Value creation is about more than sales, it is about sustaining long-term profitable growth, which is good financially, and good for the world. Sustaining growth means being sustainable more broadly, through circular business models, and enabling customers to be better too. Happiness and health, social and environmental. Finding growth that is good, profits that are shared, achieving more together.

16:30 – 18:00 AMPLIFY: Review of day 3.

Finding the most relevant insights and ideas for your business
Personal applications and actions to make happen
My Gamechanger Plan

As a little taste, here are some of the major “posters” of the program: