Events Archive - Page 49 of 52

Fast Track Introduction

“Fast Track Growth: Leading Innovation, Accelerating Growth” is a three-day executive development program for business leaders who want to innovate and grow in a fast-changing world. It will be stretching and challenging, but also applied to your business and highly practical. It will be facilitated by Professor Peter Fisk, a global thought leader in strategy and innovation, author of the bestselling Gamechangers, and advisor to business leaders around the world.

Markets are volatile and uncertain, winners rise and loser fall, competition intensifies and customer have a relentless desire for better. Of course biggest is not always best. Market share is rarely a measure of success today. Growth is typically found in profitable niches, where you can grow further, focused and faster.

The best organisations are exponential – they harness technology, but also new business and market models – physical and digital – to accelerate value creation. Think about how WhatsApp created $19bn value in just three years, Uber $60bn in 4 years, Xiaomi $70bn in 5 years or Alibaba $130bn in 11 years. At the same time, its about ensuring that revenues and profitability follow the valuations.

Finding fast growth means opening your eyes to new opportunities – to the fast growth markets of Asia, Africa and South America, or to the new consumers, such as women, millennials and boomers. It means redefining purpose in a way that is relevant, refocusing strategy on markets, and particular the new profit pools, and innovating business models and customer experiences for growth. It also means ensuring that growth is profitable – it is easy to be big, but to create profits, and sustained value, is much harder.

What are the growth engines of business today?

Markets– finding the best spaces for growth in existing and new markets, for example in new geographies, in niche segments, in adjacent markets, or elsewhere – in the past we assuming that we continue to focus on the same domains, today growth starts with choice of markets.

Customers– redefining your business around what your target customers seek to achieve, rather than what you do, gives you huge space to meet their needs better through more joined-up and relevant solutions – enabling them to achieve more, and you to create and capture more value.

Networks – forget the old thinking about core capabilities where you had to produce and distribution everything, find the best opportunities and ideas, then bring together the right partners to exploit it. Similarly with customers, they trust each other more than brands and distributors. Networks have an exponential effect, on supply and demand.

Business models– rethinking the way your business works, in particular the different revenues and cost streams. Consider alternative business models, such as freemium, subscription or time-based –to generate income, to engage customers in more distinctive ways, and drive more profitable sustainable growth in a dynamic world.

Leading – in today’s market requires new ideas, and new ways of working. Inspired by the world’s most innovative companies right now, we explore what leaders do to drive innovation and growth – how to create the future in your own vision, to inspire your people and customers. and to ensure that it happens fast and effectively. Get ready to change your world!

Fast Track Goals

1. To make sense of a fast-changing business world, and where the best new opportunities lie to create disruption and create new growth for your business

2. To develop a “gamechanger” strategy for your business, based on how you can rethink the definition and ways in which your market works, and shape it to your advantage.

3. To drive more radical innovation in your market by embracing new tools, in particular design thinking, innovation spectrums and new business models.

4. To be a more effective leader in driving this change, in a way that engages customers and employees, and accelerates the delivery of business performance.

Fast Track Agenda

Day 1 : Growth Strategies

0800 – 1000 : Fast-changing world

Making sense of fast and connected global and local markets, inspired by the world’s most disruptive businesses right now

Change drivers, global trends and new opportunities
Emerging markets, powerful millennials, and new women
Resolving the paradoxes of a changing world, eg global v local
Exponential and disruptive thinking – what they really mean
Thinking bigger, thinking different, 10 times not 10%
Ideas and networks – using the assets of a connected world
Case studies include 23andMe and Tesla

1030 – 1230 : Gamechanger vision

Shaping your business, and your market, to your advantage

Creating a higher purpose, future vision and better brand
Being digital and physical, to create reach and richness
Exploring the future of banking, retail, tech and more
Applying the best ideas from other places – copy adapt paste
Changing the who, why, what and how of your business
Case studies include GE and Syngenta

1300 – 1500 : Strategy roadmap

Defining your direction and priorities for growth, and developing a strategy that combines vision with agility

What is the role of strategy in a fast changing world?
“Future back” thinking rather than “Now forwards”
Making the right choices of where and how to compete
Blue oceans, adjacent markets and emerging trends
Horizon planning, mapping out the growth roadmap
Defining the deliverables – short, medium and long-term
Output from day 1: My strategy roadmap for growth

Day 2 : Business Innovation

0800 – 1000 : Design thinking

Finding the best new insights to engage customers with more powerful value propositions

What really matters to customers and consumers today
Asking the right questions, in order to find better answers
Exploring the deeper and more emotional aspirations
Understanding your customer’s “job to be done”
Focusing on the benefits that engage and enable people
Case studies include Umpqua Bank and Harley Davidson

1030 – 1230 : Rethinking business

Driving innovation in every aspect of your business. Exploring new ways to work, new ways to make money

Exploring 10 different ways to innovate your business
Starting outside in to design new products and services
Developing a portfolio of innovations, big and small
Exploring new ways of working – create and make
Exploring new ways of working – sell and support
Case studies include Netflix and Nespresso

1300 – 1500 : New business models

Defining the business model to deliver your faster growth, by aligning innovations across your business

What is a business model?
36 different business models to choose from, our create your own
How business models transform business and markets
Reflecting on your strategy, and what needs to change
Developing a new business model for your business
Aligning the components, to be practical and profitable
Output from day 2: My business model for growth

Day 3 : Winning Leaders

0800 – 1000 : Leading change

How to make change and innovation happen effectively

The 4 roles of leaders in driving innovation and growth
Change formula to deliver the strategy roadmap
Making change happen, making the case, making it stick
Aligning structure, partners and processes to deliver
Building agility to adapt to change, and pivot if needed
Case studies include Amazon and Virgin

1030 – 1230 : Delivering impact

Delivering innovation in your market and customers worlds

Engaging customers through active collaboration
Delivering experiences which enable people to do more
Working with social influencers to harness networks
Actively managing the business portfolio and performance
Delivering revenue, profit and growth as value creation
Accelerating growth, to achieve exponential impact
Case studies include Glossier and Rapha

1300 – 1500 : Personal leadership

Being a bold, brave and brilliant business leader

What is great leadership?
What is the role of leaders today, the 4Cs to deliver fast growth
Inspiration from Jeff Bezos, Jack Ma and Elon Musk
My business – how will I drive innovation and growth?
My team – how will I amplify the potential of my people?
My self – how will I change in order to change my world?
Output from day 3: My personal action plan

Fast Track Leader

Peter Fisk helps business leaders make sense of a fast-changing world, to find the best new opportunities for growth, to embrace the best new ideas through insight and creativity, to rethink their entire vision and strategy, business model and customer experience. Being 10% better is just enough to compete in today’s world, to stand still. The real question is how to be 10 times better, to get ahead, to stand out, to be the leader who helps the business create and deliver future success.

Peter works across the world, helping business leaders to develop innovative strategies for business and brands. He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, whilst also founder and CEO of GeniusWorks, a boutique consulting firm, helping clients across every sector to make sense of fast-changing markets, and find new ways to think, compete and win.

Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. As a highly experienced consultant he has worked in every sector and region of the world. As CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what’s best and next in business and markets.

Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with companies big and small, food to fashion, skincare to stock exchanges, high tech to human – and organisations as diverse as Aeroflot and Banyan Tree, Cartier to Coty, Coca Cola and Club Med, Cooperative and Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&S and Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull and Savola, Santander and Skanska, Shell and Tata, Telia and Turkcell, Unilever and UAE Government , Virgin and Visa, Vodafone and Yapi Kredi – to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.

Peter’s new book “Gamechangers: Are you ready to change the world?” explores the next generation of business and brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Management Book of the Year 2015.

His other books include “Marketing Genius” explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation, and “Creative Genius”, the innovation handbook for business leaders, defining what it takes to be Leonardo da Vinci in the 21st Century.

Peter features in the Guru Radar of Thinkers50, and was described by Business Strategy Journal as “one of the best new business thinkers”. His advice is sought after by business leaders around the world, he adds specialist expertise to key projects, combining new ideas with practical action, inspiration and impact. Helping you to find your own space, to be leaders of change – to be bold, brave and brilliant.

Download the full brochure here, which can be customised and delivered by Peter Fisk as an open or in-company customised program, anywhere.

KFAS is a private non-profit organization dedicated to supporting the progress and advancement of science and technology. Established by an Amiri decree in 1976, H.H. the Amir of Kuwait Sheikh Sabah Al-Ahmed Al-Sabah continues to chair the Foundation’s Board of Directors, with private sector companies contributing 1% of their annual net profits to the Foundation.

ARM is one of the world’s most innovative businesses.

Based in Cambridge, UK, the “architects of the digital age” have outsmarted Intel in the battle of the chipmakers, soaring ahead through their collaborative business model. You can read the full story, including an interview with CMO Ian Drew in the Gamechangers book. Or you can come along to ARM’s head office to meet author Peter Fisk for an evening of insight, innovation and inspiration.

Cambridge Marketing College are hosting this event, exploring the world’s 100 best innovators, and in particular how innovation has become core to the CMO challenge, and how to learn from the world’s best. Peter Fisk will describe why business innovation is the most powerful way to shape markets to advantage, and drive exponential growth in your bottom line. From design thinking to business models to realtime marketing to movement building.

As we are in Cambridge, we’ll also be celebrating some of the other local innovators who have made the global ranking – harnessing the power of imagination and technology to disrupt markets and inspire people. Raspberry Pi is a great example of this, with its $35 computer that empowers people young and old to turn their best ideas into action, with the help of a global network of Pi clubs.

How today’s most successful businesses harness the opportunities of change to disrupt and innovative, embracing new business models and solutions.

Keynote at the Norwegian Lithuanian Business Forum 2016 in Vilnius.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose.

They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different.

What does this mean for business in Lithuania, and how can we work better together, in new and innovative ways to create a better future, to change the game?

Changing World – making sense of change, the macro global trends, economic and polical, technological and cultural, and the impact on the needs and aspirations of businesses and consumers. And how this affects us locally too.

Business Innovation – how today’s most successful businesses harness the opportunity of change, to disrupt and innovate, to think in different ways, embraxing new business models and solutions. Learning from global and local companies.

Winning Leaders – what it means for business leaders to lead and manage in this new environment, to balance costs and risks, with the need to change and move forwards. What it means for business leaders, and the support they need to win.

According to Forbes, Europe’s major start-up hubs are still London and Berlin, but some less well known innovation hotspots are making their mark: Netherlands (Eindhoven), Portugal (Lisbon), Hungary (Budapest), Estonia (Tallinn) and Lithuania (Vilnius).

Watch some of Lithuania’s startups share their thoughts on the innovation in this video:

Deeper, a wireless fish-finding sonar device designed by a team of Lithuanian engineers, won the award for best innovation in the wireless handset category at this year’s Consumer Electronics Show:

Anykščiai Treetop Walkway has been awarded as one of the most innovative tourism projects at the UN World Tourism Organization’s Excellence and Innovation in Tourism awards for 2016:

https://www.youtube.com/watch?v=4SEqlFTTxiM

Elinta were winners of the 2015 Baltic Innovation Prize. Their Rubbee concept is a portable, all-in-one electric drive system designed to work with most traditional bicycles, folding and full suspension included.

See you in Vilnius for more innovations!

Download: OECD Economic Survey for Lithuania 2016

Download: Innovation Opportunities in Lithuania 2016

Download: Be the Change: Be the Gamechanger

“Brand innovation” is about rethinking brands and marketing in fast-changing environments. It is about innovating the brand concept – and also the innovation of brand-related products, services, channels, business models, experiences and more.

The best ideas for brand innovation typically come from customer insights and inspirations from other brands. It is about learning from the best ideas of the world’s leading brands – developing new insights and ideas to rethink, refocus and reenergise your brand in today’s markets.

What can you learn from Airbnb to Burberry, Rapha and Tesla to innovate your own brand’s future?

Here are 12 steps to brand innovation, grouped into three parts – the first about the ambition (Dare to Dream), the second about the solution (Innovate and Inspire), and the third about the experience (Engage and Enable). We chose one leading brand to illustrate each of the 12 steps, together creating a roadmap for accelerated growth:

Part 1: Dare to Dream

Brands with purpose and ambition, shaping markets in your own vision

Step 1: Disruptive vision … The Tesla Way

New insights and inspiration … The vision of Elon Musk, making electric cars sexy, direct retail to the Supercharger network, Hyperloops and Powerwalls.
Practical ideas and applications … How to develop a more disruptive vision of your changing markets, and to win by designing the future on your terms.

Step 2: Obsessive focus … The Apple Way

New insights and inspiration … We all know the story of Apple, but how does it continue to innovate after Steve Jobs, and build its brand?
Practical ideas and applications … How to apply ruthless focus and simplicity to your best ideas, in a way that shapes markets and inspires humanity.

Step 3: Deeper insight … The Airbnb Way

New insights and inspiration … From renting out air beds, to more rooms than Hilton Hotels, how to build a trusted platform that brings people together.
Practical ideas and applications … How to make sense of changing consumer behaviours, connect people in new ways, and win in the sharing economy.

Step 4: Iconic meaning … The Red Bull Way

New insights and inspiration … adrenalin-fuelled Red Bull is much more than a drink – it became a media company, building its brand beyond mere products.
Practical ideas and applications … How to make develop practical ways to build brands beyond products, to engage people in bigger ideas.

Part 2: Innovate and Inspire

Brands harnessing tech and humanity to innovate business models and experiences.

Step 5: Parallel worlds … The Umpqua Way

New insights and inspiration … the bank inspired by Starbucks and Gap, redesigning everything from products to service, language and interiors.
Practical ideas and applications … How to learn from the experiences of your own consumers in parallel sectors, to find new ideas that already work.

Step 6: Experiential design … The Burberry Way

New insights and inspiration … from classic logo to iconic experience, engaging audiences more deeply by fusing digital and physical across multi-channels.
Practical ideas and applications … rethink your physical and digital brand experience to be more participative and personal.

Step 7: Crowd participation… The Threadless Way

New insights and inspiration … Crowdsourcing, co-creation and competitions to create the coolest t-shorts in the world, and sell more every month.
Practical ideas and applications … Embracing collaboration to build your brand with your consumers, by them and about them, building loyalty and advocacy.

Step 8: Building communities … The Nike Way

New insights and inspiration … from a waffle-inspired vision, to doing more for everyone with Nike Considered to Nike+, Rockstar Workouts and Fitness Club
Practical ideas and applications … how to build communities that go beyond social media, enabling people to do more together.

Part 3: Engage and Enable

Brands engaging people in the best stories, and delivering experiences that do more.

Step 9: Creative storytelling … The Mercedes Benz Way

New insights and inspiration … Mercedes Benz set up an in-house agency, to drive better stories faster and further.
Practical ideas and applications … How to rethink brand communication in an always-on, real-time world of distracted and discerning consumers.

Step 10: Liquid content … The Coca Cola Way

New insights and inspiration … Learn from Coke’s “liquid and linked” brand communications, staying fresh with will.i.am and Ekocycle.
Practical ideas and applications … How redefine brands as stories, that are relevant, flexible and evolving – and the role of marketers as storytellers

Step 11: Empathetic delivery … The Starbucks Way

New insights and inspiration … Learn from Starbucks Reserve, and how big brand keep innovating – pouring one cup at a time, Moby Dick lives on
Practical ideas and applications … exploreing how brands stay connected to the world – caring, responsible and doing more.

Step 12: Fast growth … The Rapha Way

New insights and inspiration … Cycling Clubs for lycra-clad enthusiasts, drinking coffee and talking about tours, with Paul Smith and Team Sky.
Practical ideas and applications … Building brand experiences and communities around real people, to drive and sustain fast growth.

12 steps to innovating your brand, and innovating your business through your brand. 12 examples of great brands who have reached sought to innovate in different ways. And even more powerfully, an illustration of how you could start to connect the innovations of different brands together.

Brand innovation is available now as a three-day executive workshop, and also as a depth facilitated innovation project to develop your brand in new ways that accelerate profitability and growth.

Email peterfisk@peterfisk.com

Be the Change. Be the Gamechanger!

You can download the presentation from today’s webinar here!

Gamechangers: Innovative Strategies to Accelerate Growth is a 3-day workshop for business and marketing leaders. It combines new ideas and insights from the world’s most innovative companies, with the best approaches to making sense of changing markets, developing better strategies and innovation, then delivering more effective brands and marketing, for profitable growth.

The workshop will be stretching and inspiring. It brings together new leading-edge content, with practical case studies and techniques, group experiential learning, and personal development. Participants also bring and work on their own projects and challenges to maximize the impact the program will have on their own organization.

Participants leaving the course will be able to:

Make sense of fast-changing markets, and learn how to find the best opportunities for their business to grow more profitably
Embrace leading-edge approaches to business and market strategy, strategic innovation and new business models, brands and marketing
Change their game, the way in which they approach markets, develop strategies, engage their customers, and drive growth
Learning from the most innovative companies around the world – how they think, the strategies they follow, and how they compete and win
Benefit from an intimate peer learning group that shares real insights and experiences, and accelerates their learning during and beyond the program

Whilst creativity is about divergent thinking – opening up to explore new perspectives, make new connections, generate more ideas – innovation is about convergent thinking – evaluating the best ideas, focusing on making them practical and profitable, then making them happen effectively.

In my book “Creative Genius” we explore Leonardo da Vinci’s 8 principles, then apply them to today’s business world: being curious, exploring margins, reframing context, visualisation, resolving paradox, balancing art and science, making new connections and being alive.

Innovating the whole business

Innovation in most companies is still mostly about products and services, whereas innovation has most impact when applied to business models and customer experiences. We therefore focus on business innovation, driven by your purpose and opportunity, and by thinking hard about what is the problem we are trying to solve, and the impact we want to make. Innovation is therefore particularly about five important factors, looking across the whole business to open up, and then close down:

Design thinking – embracing “insight” to understand the deeper motivations and aspirations of customers, through deep-dive immersion with individuals, connecting analytics with observation and intuition. Design thinking is about better defining the challenge – problem, opportunity – then being more human, creative and real in solving it.

Making connections – fusing ideas to create richer “concepts”, but also learning from other places, from “parallel” markets where the same customers are already embracing change and new ideas, and then applying to your own market, as a pioneer. Connecting initial ideas into concepts makes them stronger and more distinctive.

Creative disruption – how to be different, to challenge the conventions, break the rules, and redefine the markets in a different way – for example by technological simplification, or new customer behaviour. This creates rethinking – changing the who, why, what and how – and can potentially recalibrate the market.

New business models – more dramatic and sustainable innovation usually involves changing the way the business works – in particular through new partnerships, and creating new revenue streams built around a strong value proposition at the core – this focuses on value propositions and business model design.

Accelerating action – facilitating your best ideas to market better and faster, through challenge and support, bringing your best people together, adding external ideas to internal expertise, and disciplined process. This includes “lean thinking” techniques from minimal viable products, prototyping and then vortex market adoption.

Peter Fisk helps you to innovate, further and faster. This can be either through fast and focused facilitation using the “Innolab” methodology that brings expert support to help you make the best ideas happen faster, through to the broader challenges of developing a creative culture, and innovation strategy – from capability diagnostics to portfolio management.

In this seminar for one of the Nordic’s leading food and drinks companies we explore five factors:

the new challenges and opportunities for innovation and growth in fast-changing, digitally-enabled markets
how are digital technologies changing the attitudes and behaviours, priorities and dreams of consumers?
what do the world’s most innovative companies do – in food and drink, and learning from other sectors too?
so what does it take to create an innovation culture, to think and deliver innovation in every aspect of business?
and what is the role of leaders in creating and sustaining this mindset, and turning it into profitable growth?

Useful videos and reports to download:

The Executive Leadership Programme is the essence of latest knowledge from IE Business School, which is consistemtly ranked among the top 5 European Business School according to Financial Times.

Our strategic challenges cannot be solved solely by traditional thinking and classic business models. We need new thinking and new ways of doing thinks – to be more innovative also in our business models. The rapid development makes it impossible to plan strategies that can run for many years into the future.

Our strategic thinking needs new inspiration. This inspiration could be found in fields like anthropology, where the crux is to understand customers and phenomenon in a broader sense is that one based on technology alone. Design is not only product design but also design of business models and the two combined. Just think of IDEO’s and Apple’s revolutionary strategies. This is the next wave of methods and tools to create winning strategies.

The ELP is about creating and delivering a more innovative and successful future for your business, and your role as a leader in making this happen.

We started by seeing the world differently, using Design Thinking. We then explored new strategies for our businesses through Gamechangers and New Business Models. The final module is about strategic execution, focused on what it takes to engage your business in your big idea, deliver it effectively, and your leadership role in executing that successfully.

However turning a great idea into successful results is never easy. The Economist says that 57% of companies fail to implement their strategies. Harvard found that companies typically only deliver 63% of their promised impact. And AMA found that only 3% of leaders think their corganisations are good at execution. Yet market leaders are 35% more likely to prioritise strategy execution over formulation. Both matter, but doing it matters most.

Agenda

This module follows on from the previous workshops on design thinking, exploring future strategies, and developing new business models. It focuses on the practical approach to implementing the best new ideas in your business, whether you are a corporate or small business:

Agenda Day 1

0900 – 1030: Playing to Win

Defining your future strategy
Defining your customer proposition
Defining your business model
Lafley’s 5 Steps about Playing to Win

1100 – 1230: Aligning for Action

Defining the execution model
Structure and processes, capabilities and partners
Resources and rewards, people and culture
Galbraith’s 5 Stars about Aligning for Action

1330 – 1500: Horizon Planning

Future-back planning
Prioritising outcomes over three defined horizons
Actions required to deliver outcomes
Aligning deliverables and accelerating actions

1530 – 1700: Engaging Stakeholders

Making the case for action
Telling the story, pyramid thinking
Performance scorecards, goals and metrics
Mobilising yourself, your team, and your organisation

Agenda Day 2

0900 – 1030: Horizon 1, Launch and Lean

Launching your new strategy
Adopting “lean” ways of working
Fast action and quick wins
Action Plan: What will you do?

1100 – 1230: Horizon 2, Agile and Accelerate

Building momentum in the market
Learning to “pivot” when necessary
Accelerating action and delivering results
Action Plan: What will you do?

1330 – 1500: Horizon 3, Extend and Exponential

Making the shift to the new world
Sustaining momentum, innovation and growth
Creating exponential business performance
Action Plan: What will you do?

1530 – 1700: Leading to change your world

Leadership in today’s fast-changing world
Changing yourself, changing your business
Leading that drives innovation and practical action
Being bold, brave and brilliant.

Preparation

To get the most out of the two days, you will need to do some preparation:

Task 1: Test and improve your big idea

In the previous module you started to develop your big idea. You now have a chance to test it with customers and colleagues, and improve it …

Growth Opportunity … What is you big opportunity for growth? Does this fit with your business? What is the size of the opportunity?
Value Proposition … Who are the target customers? What are their real pains and gains, and what will you enable them to do better?
Business Model … How will you make this happen, the products and services to deliver, the channels and pricing, and resources?

Please bring an improved version of your business model to Kolding (the one page template is attached).

If you’d like to send it to me your one page business model in advance, for comment, email it to me at peterfisk@peterfisk.com

Task 2: Inspiration from the best leaders

Articules on strategy and exection (attached PDFs):
- A Playbook for Strategy, by P&G’s AG Lafley
- Cracking the Code, research by EIU
Videos on inspired leadership:

If you can arrive with your clearly defined concept, ready to implement, then we can have a much more effective workshop.

Additional resources

The Executive Leadership Programme is the essence of latest knowledge from IE Business School, which is consistemtly ranked among the top 5 European Business School according to Financial Times. The first module will be handled by HPI School of Design Thinking, a sister organisation to the famous D-School at Stanford University. The programme is targeted executives, high level managers and specialists who don’t have the need or the time for a full Executive MBA.

Day 1 am … Gamechanger Strategies

0900 – 1030: Making sense of the kaleidoscope

Global and connected, human and fragmented
From Alibaba to Beauty’in, Uber and Xiaomi
Speedboats and supertankers
Boomers, millenials and the new customer agenda

1100 – 1230: New strategies for growth

Strategy in a fast changing world
Finding the best opportunities for growth
Framing busness around an inspiring vision and purpose
The Gamechanger Game

Day 1 pm … Business Innovation

1330 – 1500: Innovative business design

The 10 types of innovation
Border crossers and idea fusions
New collaboration and partnership models
New revenue streams and customer experiences

1530 – 1700: The Business Model Canvas

Art and science of the business model canvas
Airbnb to Zipcars … 36 business models archetypes
When and how to use business models
The art of business models

1700 – 1730: Review and next steps

Day 2 am … Customer Propositions

0900 – 1030: Customer Thinking

Customer insights and segmentation
Jobs to be done, pains and gains
Customer propositions
Product and services, channels and pricing

1100 – 1230: Business Model Accelerator

Team Competition

Day 2 pm … New Business Models

1330 – 1500: Business Thinking

Assets and activities
Partners and resources
Revenue and cost streams
Distinctive, practical, and commercial

1530 – 1700: Business Model Accelerator

Team competition

1700 – 1730: Review and project briefing

Day 3 … You new business model

Using exactly the same process as day 2, you will design a better business model for your own business. You will start by mapping out the existing model, then think about how you need to change it, or add to it. Each participant will work on their own business with expert one to one consulting support.

Superhuman marketing is about enhancing the humanity of business and brands, enabling customers to achieve more individually and together.

Digital technologies enable us to reach and interact like never before, social networks enable us to connect and collaborate like never before, big data enables us to know and personalise like never before, nanotech gives us the power to exist and effect like never before, robotics enable us to support and serve like never before, genetics gives us the power to be like never before.

Technology enables us to be more human. To do things we could never do before.

The fourth industrial revolution is here. Klaus Schwab, founder of the World Economic Forum recently declared it the most significant step forward for business in a generation. Previous industrial revolutions drove a transformation in our worlds. From machines to automation, computers and digital connectivity. Now we are entering an age where robotics and artificial intelligence will rival the current practices of human beings. The revolution is not how robots displace people, but how the two work together to achieve more.

Marketing is being transformed. But digital is not the transformation.

In a world of scientific marketing – big data analytics and behavioural economics, predictive targeting and programatic advertising, search optimisation and social networks, customer co-creation and community building, 3d printing and lean delivery – it is easy to forget people, humanity and emotions. These are the things that still matter. 1.0 was about automation. 2.0 was about mobilisation. 3.0 was about digitalisation. Like the fourth industrial revolution, “Marketing 4.0” is about connecting the new science and technology with the power of humanity to engage people, develop solutions, drive sales, build relationships in better ways than ever before. It requires new thinking, and new actions.

Marketing 4.0 requires superhuman marketers to deliver superhuman impact.

In my “Gamechangers” book, I call it the ideas economy … where it is the power of ideas by which you win or lose … And everything else can be done by technology of partners. Therefore it’s about using deeper insight and richer imagination to create nigger and better ideas … That engage and enable people to do more … And so out-thinking the competition, inspiring customers and turning intangible assets into financial success … Look at Periscope $100m before launch, WhatsApp $19bn in 3 years, Uber $50bn in 5 years! How? By thinking bigger, smarter and better … outthinking the competition … through brain power!

This builds on the overall theme of Be-Wizard this year – that marketing automation is great and lets you save a lot of time so that you can focus on the heart of communication: the message. And here your brain is the most powerful software and it can’t, for the moment, be automated. Conclusion: technology is just technology, but can help us a lot to focus our brain and our human touch on the most important and creative idea… not to waste time doing things that a machine can do for you. Now marketing automation let you have the right audience in the right moment, you have to build, with brain and human touch, the right message.

You can download a summary of my keynote here, which explores the fast-changing world of business and customers today, and the new role for marketing in connecting them.

http://www.slideshare.net/geniusworks/world-changing-game-changing

In particular, its a world which is fuelled by technology, data and networks like never before – enhancing the reach, intelligence and aspirations of everyone. Marketing 4.0 is a new world of “superhuman marketing” …

http://www.slideshare.net/geniusworks/marketing-40-summary-by-peter-fisk

Addictive Ideas + Intelligent Networks = Superfast Growth

We live in an exponential world.

Airbnb is the world’s largest accommodation provider, yet owns no property
Facebook is the world’s largest media owner, but creates no content
Alibaba is the world’s most valuable retailer, despite having zero inventory
Uber is the world’s largest taxi company, and owns no vehicles

These companies are built on addictive ideas and intelligent networks. They grow through platforms and partnerships at unbelievable speed.

They are exponential:

Imagine that every year you take a step forward. Within 30 years you will have taken 30 steps … 1 … 2 … 3 … 4 … 5 … That is linear thinking.
Now imagine that you live in an exponential world. Within 30 years you will have taken a billion steps … 1 … 2 … 4 … 16 … 256 … That is exponential thinking.

Just think about the next 5 years, and how the tsunami of new technologies, will facilitate and accelerate these possibilities:

50 billion devices will connect our world (the internet of things), generating over 50ZB (that’s zettabytes, which is 10 to the power of 21 bytes) of big data
Computing power (Moore’s law still holds, doubling power ever two years), data speeds and network reach (Metcalfe’s law, value of network is relative to the square of nodes) will grow relentlessly.
1 billion robots, drones and artificial intelligence programs will design, build and deliver our goods (replacing routine human roles, but liberating us to add more value in human and creative ways).
Size of devices, cost of storage, relevance of geography, time to market, and the old economic frictions (the main ways in which lazy businesses still seek to profit) will decline towards zero.

The impact is exponential… WhatsApp creating $19 billion in 3 years through addictive ideas. Periscope sold for $100m before it was even launched. Add 3D printers and robotics, big data and biotech … Ideas and networks harness the power of technology and imagination to progress at speeds and magnitudes like never before … Multiplying the possibilities to grow and create value.

Are you thinking exponentially?

Exponential is the theme of our Marketing Summit in 2016 … I’ll be Istanbul for my 12th year, hosting the summit and bringing together the best marketers, role models and thought leaders from across the region. Here is the agenda with a fantastic line-up of speakers, workshops and much more:

6th December Agenda

0930 – 0940: Exponential World … Peter Fisk introduces how addictive ideas change the world.

0940 – 1000: Exponential Code … Tanyer Sonmezer shares insights from the local markets of Turkey.

1000 – 1030: Exponential Brands … Mark Ritson on brand building through exponential audiences.

1110 – 1130: Exponential Business … Mark Zeleski on how big companies can be just as exponential.

1130 – 1150: Exponential Innovation … Peter Vessenes on Bitcoin, Blockchain and your future.

1150 – 1210: What does it mean for you?

1325 – 1345: Exponential Insights … Oliver Britz on how one addictive word can transform your brand.

1345 – 1405: Exponential Experiences … Kubilay Ozerkan on how Metro is innovating food concepts.

1405 – 1425: Exponential Communications … Erg Civi on Spotify’s secret of putting humanity first.

1425 – 1445: What does it mean for you?

1520 – 1540: Exponential Change … Oliver Hupp, GfK, on transforming organisations with insight.

1540 – 1600: Exponential Retail … Ergun Guler on how Vestel see the future of brands and marketing.

1600 – 1620: Exponential Growth … Peter Fisk on how turning addictive ideas into superfast growth.

1930 – 2230: Moonshot Dinner … VIP dinner for business leaders exploring the future of marketing.

7th December Agenda

0930 – 1000: Exponential Futures … Martin Lindstrom on how “small data” can have a big impact.

1000 – 1010: Gamechangers Turkey

1010 – 1040: New Turkey … The new story of the turkish economy with Cem Seymen from CNN Turk.

1040 – 1050: Gamechangers Turkey

1135 – 1205: Exponential workshops (4 options)

1205 – 1215: Gamechangers Turkey

1345 – 1415: Exponential workshops (5 options)

1415 -1425: Gamechangers Turkey

1425 – 1455: Exponential workshops (5 options)

1455 – 1505: Gamechangers Turkey

1545 – 1615: Exponential workshops (3 Options)

1625 – 1655: CNN Debate: Lindstrom, Ritson and Vessenes

1655 – 1740: Gamechangers Turkey Awards 2016

So if you’d like to attend sign up now.

If you cannot attend then watch out for the livestream and tweets at #pz2016.

If you’d like to attend my XMarketing Masterclass on 5th December, then sign up now

And if you’d like to meet me in person to explore more opportunities, email peterfisk@peterfisk.com

https://www.youtube.com/watch?v=cI-kBtYWLqc

https://www.youtube.com/watch?v=WEjvyQAKAqw&t=3s

Last year’s event: Treasure Hunt 2015

Last year’s awards: Gamechangers Turkey 2015