Peter Fisk

Gamechangers Cyprus … How to create innovative strategies for business and brands in a fast changing world

Download the brochure

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing.

From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.

I asked 1000 business leaders to nominate the companies who they believe are creating the future in each different sector. The top 100 innovators are big and small, spread across every sector and continent, from Asia to the Americas, finance to fashion. And then we wanted to understand what they did differently.

They range from well known innovators like Amazon and Apple – the magic Dash buttons creating a direct link between consumer and brands, the ecosystems that go beyond devices – to new brands like Brazil’s Beauty’in fusing the world of food and cosmetics, or even Zespri redefining the obscure Chinese gooseberry as the superfood Kiwi fruit.

They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. They fuse digital and physical, global and local, ideas and networks. Social media drives reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.

Brand building also doesn’t require big budgets. We live in an ideas world, where a relevant, distinctive and contagious idea can spread rapidly across social media, and through brand partners, engaging a target audience by word of mouth, tweet to retweet, or Facebook like. Consider “shoestring” budget brands with big ideas, examples like the Dollar Shave Club, challenging the global beauty giants, or Oriflame’s spread across Asia, through networked marketing.

As they say in the GoogleX moonshot factory, in seeking to reinvent everything from cars to healthcare, “Why be 10% better, when you could be 10 times better?”

Agenda

09:10 – 09:20 Welcome and introduction

09:20 – 10:50 Gamechangers Part 1: Innovative Strategies for Business and Brands  by Peter Fisk 

• Kaleidoscope World: making sense of change, to find new opportunities for growth locally and globally
• Exploring new customer expectations and aspirations; emerging markets, powerful millennials, new women
• Thinking bigger, thinking differently. Combining big data with big ideas to focus and engage people.
• Disruptive Innovators: Learning from the world’s most innovative brands, large and small
• Winning Strategies: Creating innovative strategies to shape markets in your own vision
• Building brands that are audacious, inspiring, collaborative and enabling

10:50 – 11:30 Networking Coffee Break

11:30 – 13:00 Gamechangers Part 2: Making your best ideas happen fast and effectively by Peter Fisk 

• Getting Started: Practical tools to help you think differently, define and change your game
• Building your momentum – finding ways to accelerate growth – future back, outside in, focused and fast
• Changing your brain to change your game – staying smart as a business leader in a fast changing world
• Be the Gamechanger – what will you do to shape your future, change your market, out-think the competition
• Applying the best ideas to your business – personal, practical, and profitable – and the Gamechangers Toolkit
• Q&A … Be bold, brave and brilliant

13:00 – 13:10 Summary and close

Cypriot Gamechangers

So who are the “Gamechangers” of Cyprus? Economic crisis and changing geopolitics have challenged the Cypriot markets in recent years. In January 2015, for example, Cyprus Airways flight 337 from Athens touched down at Larnaca airport – the final landing for an airline established 68 years ago. In June 2016, a new Cypriot airline launched, Cobalt, with 49% Chinese state investment. Like AirAsia and JetBlue, it combines the value for money pricing of low-cost airlines with high tech interiors and modern service. Meanwhile the best funded start-up in Cyprus is invest.com seeking to “democratise smart investment”. Founded by Ophir Gertner the new player offers “smart investing opportunities for everyone, including portfolio management, access to a range of alternative investment strategies and trading platforms”. The company was founded in 2014 when a group of financial experts united around a common goal – to break down the barriers to alternative investments. They believed that the time had come for everyone, not just the very wealthy, to enjoy their high return potential and low market correlation.

The event is sponsored by Cyta (Cyprus Telecommunications Authority). Cyta provides a broad range of services and facilities for voice and data applications in both fixed and mobile telephony. Particular emphasis is placed on the provision of value added services, such as content/multimedia via the Internet. Cyta has provided mobile telephony service since 1988, which currently operates under the name Cytamobile-Vodafone, following a Network Partnership Agreement with Vodafone in 2004. It provides Internet access since 1995 under the Cytanet brand and it now offers broadband services DSL Access. Branded as miVision then, Cyta entered in 2004 the digital and interactive television market, and was renamed Cytavision.

More about Gamechangers

Kaleidoscope World … Making sense of fast changing markets to find the best new opportunities locally and globally.

Key concepts

• Change drivers, global trends and new opportunities
• Exploring the new customer expectations and aspirations
• Thinking bigger, thinking different, 10 times not 10%
• Emerging markets, powerful millenials, and new women
• Winning in an ideas economy – outthinking your competition
• So how could you change the world? Exploring the 10 themes

Example cases

• Aeromobil – the flying car from a little town in Slovakia
• Li and Fung – the Hong Kong business that can do anything
• Google X – driverless cars and free wifi from the Moonshot Factory
• 23andMe – DNA profiling for $99 changes the future of healthcare
• Zespri – redefining your market in your own vision, words and rules
• Xiaomi – from start-up to global superstar in 5 exponential years

Distruptive Innovators … Learning from the next generation of business and brands, to drive innovation and growth

Key concepts

• The world’s 100 most disruptive businesses and brands
• The future of banking, technolodgy, retail, healthcare and more
• Why fast speedboats will beat the big supertankers
• Being digital and physical, to create reach and richness
• Designing new business models, including 36 new templates
• Driving innovation, that disrupts and transforms markets

Example cases

• Airbnb – the sharing economy beats the old economy
• Dollar Shave Club – building brands on shoestring budgets
• Juan Valdez – better than Starbucks with local authenticity
• Nespresso – the power and profitability of new business models
• Tesla – harnessing technology to make life better
• Umpqua Bank – learning from anywhere but your competitors

Winning Strategies … Creating innovative strategies to outthink the competition and shape markets in your own vision

Key concepts

• Building brands that are inspiring, collaborative and enabling
• Combining big data with big ideas to focus and engage people
• Telling stories, through liquid and linked content that keeps moving
• Real time marketing, that is fast and personal, real and believable
• Creating richer customer experiences, about customers not products
• Building communities that connect and mobilise people

Example cases

• GE – connecting the ideas of B2C to B2B businesses
• Jonny Cupcakes – turning t-shirts into a richer experience
• Nike+ – its not about the shoes, its how fast you can run
• Periscope – inspired by revolution, how new ideas go viral
• Rapha – building clubs and communities around people and passion
• Threadless – being a little crazy, and more loved, in a changing world

Be the Gamechanger … how you can drive innovation, change and growth … how will your change your game?

Key concepts

• Where to start – where you’re a big company or small company
• Building your momentum – finding ways to accelerate growth
• What leaders do – the new role and rules for effective leadership
• Changing your brain, to change your game
• Getting started with the Gamechangers Toolkit
• Being bold, brave and brilliant

Interview with Peter Fisk

In advance of “Gamechangers Cyprus” Peter Fisk answered questions for local journalists.

How does one move from nuclear physics, to managing brands such as British Airways, Virgin and Microsoft?

Science is about making sense of the world – based on experimentation that starts with a creative hypothesis, and then proving it through demonstration and analytical method. For me, being a physicist was interesting and a good training, but my passion was much more about people, creative ideas and innovative action.

Similarly in marketing we need “right-brain” thinking to imagine new possibilities, find new market opportunities and observe new behavioral patterns – and then “left-brain” thinking to analyse the big data, quantify the impact, and focus our effort. We need to do both more than ever. Marketers need both, more than ever, to make better choices in a big and connected world, and to “out-think” the competition.

For Cypriot marketers this is even more important. Success is not about how big you are, or even where in the world you are based. It is about thinking bigger, different and smarter.

How has technology changed strategies for business and brands? How has it made life easier for the promotion of a brand and at the same time, how has it made it more complicated or challenging?

Technology has transformed markets, and how to win in them. Genetics, robotics, infomatics, nanotech – over the next 15 years we will see more change than in the last 300 years. It creates new markets, sectors converge, and geography becomes irrelevant. These new technologies change are lives (for example 23andMe’s DNA profiling for $99 transforms healthcare, and your personal future), and change the ways of doing business (for example, WhatsApp creating $19bn of value in 3 years with 17 people).

Marketing is also transformed by technology. Not only in terms of digital channels and interactive media, big data and personalization, but also in the fundamental ways in which people make choices and engage with brands. Marketing is about pull not push, doing business on customer terms – when, where and how they want. Businesses can engage directly with consumers (look at Amazon Dash), so retailers and distributors need to think differently. Consumers trust each other more than any brand, so loyalty is built in communities (like Harley Davidson).

For marketers this requires us to think differently. To seize the opportunities of technology, we need to think strategically – we could be in almost any market (product or geography), though new partnerships, sharing capabilities, and new business models. Through services and broader solutions, any brand can find new revenue streams, be they ancillary activities, or moving to a subscription service, for example. We shouldn’t just think of technology as digital channels, but as ways to reframe and reinvent our business. We also shouldn’t think of digital as something extra, it should just be the normal way of working, physically and virtually, for every business.

You have well known clients such as Coca Cola, P&G, Red Bull, Oriflame, British Airways, Aeroflot as well as purely technology-based ones like Microsoft. What are the similarities and differences from a marketing perspective when approaching different brands with different objectives?

In market, we get obsessed by our own industry. We think we are so different. But consumers work across sectors every day without ever thinking about it. The best ideas don’t come from seeking to imitate your competitors (who are almost the same as you), but by taking ideas and insights from other markets, and then adapting them. For example, a bank learning from a retailer (where the consumer is the same person, and so you can already see what works and doesn’t!).

Marketers need to be better at learning from other markets. Retailers learning from travel brands, food learning cosmetics, healthcare learning from financial services, and on. Even in business to business, we are still talking about people. Indeed B2B is becoming less and less different from any other consumer or industrial sector. Data, social media, content and experiential marketing are just as important. People still ultimately make decisions in 2.8 seconds (according to neaurologists!).

What is interesting is how technology markets have led the way in being more collaborative – open innovation, platform strategies, co-creation and ongoing collaboration. Companies like ARM, the world’s leading semiconductor business, have become 10 times more successful than Intel, for example, through the power of ecosystems, working in partnership with customers, fast and agile.

Can you talk about the marketing sector in Cyprus?  How would you describe it and assess it?

I want to learn more about the Cyprus market and local brands. Local people are the experts of the market, I can bring new ideas and examples to inspire them to think and act differently!

As I said, being a small country, is no longer a disadvantage. You are not limited by your geographical size, both in taking local brands to global markets, or in being focused and relevant locally.

Two examples I do see which seem to illustrate the changing Cypriot brand landscape are the rise of Cobalt (new investors, new business model), and also Invest.com (new proposition, global market) – alongside the decline of traditional models and companies.

In January 2015, for example, Cyprus Airways flight 337 from Athens touched down at Larnaca airport – the final landing for an airline established 68 years ago. In June 2016, a new Cypriot airline launched, Cobalt with 49% Chinese state investment. Like AirAsia and JetBlue, it combines the value for money pricing of low-cost airlines with high tech interiors and modern service. Meanwhile the best funded start-up in Cyprus is Invest com seeking to “democratise smart investment”. Ophir Gertner, the founder, says it offers “smart investing opportunities for everyone, including portfolio management, access to a range of alternative investment strategies and trading platforms”.

As a global thought leader, expert consultant and keynote speaker in marketing with your vast experience what would you advise a marketer nowadays regarding the promotion of a brand?

Times of change are the most exciting times. Every market is changing faster and more dramatically than ever – everything from banking to newspapers, winemaking to healthcare. Change is disruptive, but also exciting, because it brings new opportunities.

Now is the most important and exciting time to be a marketer. Marketers are the people in business who can make sense of changing markets, they navigate the future trends and opportunities, and guided by changing customer attitudes and behaviours. Technology is just an enabler in all of this. For Cypriot marketers, you have more opportunity than ever before, global markets and local advantages. You just need to think. Think bigger, think different, think smarter.

Now is the time to be a gamechanger. To think how can you change “the game”, the way your market works, and the way your brand can win. Marketing is not simply about promotion – of the same old products, through the same old channels. You can do better than that. Be the Nespresso coffee of your market (great and profitable). The Dollar Shave Club (cheap and cheeky). Or the Tesla car (direct and connected). Whatever your business, size or sector, you can change.

Come along to Gamechangers Cyprus on 30 September and I will tell you how!

Marketers are the customer champions, business innovators and growth drivers

Marketing has always been about customers and brands, innovation and growth. Yet digital technologies have created a seismic shift, and distraction, in the activities of marketers – from push to pull, from standard to personal, from advertising to social media. Digital has come centre stage, particularly mobile. Forget the classic model of awareness and interest, every customer starts with a Google search. Forget trying to build relationships with customers, they don’t trust you. Instead facilitate relationships between customers, to indulge their shared passions, to become advocates and collaborators.

Download my Keynote “Gamechangers” Presentation

In this keynote we will focus on three things:

• What does it mean to be customer-centric? In particular in a B2B world, where it can be easy to lose sight of the ultimate customer (the consumer), tending to the needs of retailers and distributors, rather than being driven by what matters. How to work with these partners more collaboratively to deliver a better experience for their customers, how to innovate new products and services together, to capture the full perceived value of what you offer and enable them to do, and how to engage people in more relevant, emotional and distinctive ways.
• Where are the new markets for growth? Exploring the new and adjacent markets to your core business, in particular by reframing your space from the customer’s perspective. In the car industry, for example, we might call spare parts, the “after market”. But for customers it is the ongoing experience of usage and support which matters more and longer than initial purchase. Equally new technologies can spark new market spaces, such as telematics enabling digital services with and within the car. Indeed, many have reframed cars as “mobility”.
• How can you make more money? Business model innovation is probably the biggest opportunity for marketers to rethink what they do, and how they succeed. Look at the way in which Zipcars, for example, have transformed people’s aspirations of car ownership by moving them to a on-demand sharing model. Or Uber. Or Airbnb. Or Surfair. Beyond the transactional approach of selling a product, there are at least 36 alternative models to apply to every industry in creative ways. Changing relationships, redefining value, generating new and enhancing new revenue streams.

Overall, we will explore a new vision for marketing … what does the marketer of the future really look like. Is she/he subservient to the digital agency driving mobile-centric communication with real-time social media, discounts and promotions. This fragments, commoditises and relegates the value of marketers in business. Instead think of the marketer as the future maker, the difference maker – the champion of customers, the facilitator of innovation, and driver of future growth.

• Goldman Sach’s 7 megatrends that will shape the future of the auto industry
• Business Insider’s critique of the 7 megatrends in response to Goldman Sachs
• Frost and Sullivan’s future vision of car retailing, aftersales and service
• WEF Future of Auto Industry, including vision of Mary Barra, CEO of GM
• Global Change explores the revolution of the roads, electric cars and more
• Forbes on the car industry will change forever, but nobody is prepared for it
• Design Council future of the auto industry, three expert visions of the future

• Book: “Marketing Genius: The left and right-brain of marketing”
• Book: “Brand Innovation“
• Keynote: “Zoom in Zoom out: The future of marketing”
• Keynote: “The Magic Marketing Machine”
• Workshop: “Market Makers” Development Portfolio
• Workshop: “Genius Marketing: 21st Century Marketing Toolkit”

Gamechangers: Developing the strategic horizons to shape markets to your advantage

The world of exhibitions, from conferences to trade shows is changing rapidly. In a connected, and digital world, events provide more than a simple platform for communication. They become more sophisticated in their activities and impact, and also in their global spread and formats.

For the companies that make these events happen, in particular logistics providers, there are many new challenges. Agility and speed, staging and technology, safety and security, are all constantly evolving requirements. Specialist providers need to constantly raise their games, think in new ways, work together in networks, develop new business models, in order to deliver on the aspirations of exhibitors and organisers.

Download a summary of my keynote at IELA Dublin 2016:

http://www.slideshare.net/geniusworks/gamechangers-shaping-the-future-to-your-advantage

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing.

From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.

We asked 1000 business leaders to nominate the companies who they believe are creating the future in each different sector. The top 100 innovators are big and small, spread across every sector and continent, from Asia to the Americas, finance to fashion. And then we wanted to understand what they did differently.

They range from well known innovators like Amazon and Apple – the magic Dash buttons creating a direct link between consumer and brands, the ecosystems that go beyond devices – to new brands like Brazil’s Beauty’in fusing the world of food and cosmetics, or even Zespri redefining the obscure Chinese gooseberry as the superfood Kiwi fruit.

They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. They fuse digital and physical, global and local, ideas and networks. Social media drives reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.

As they say in the GoogleX moonshot factory, in seeking to reinvent everything from cars to healthcare, “Why be 10% better, when you could be 10 times better?”

Kaleidoscope World … Making sense of fast changing markets to find the best new opportunities locally and globally.

Key concepts

• Change drivers, global trends and new opportunities
• Exploring the new customer expectations and aspirations
• Thinking bigger, thinking different, 10 times not 10%
• Emerging markets, powerful millenials, and new women
• Winning in an ideas economy – outthinking your competition
• So how could you change the world? Exploring the 10 themes

New insights

• Aeromobil – the flying car from a little town in Slovakia
• Li and Fung – the Hong Kong business that can do anything
• Google X – driverless cars and free wifi from the Moonshot Factory
• 23andMe – DNA profiling for $99 changes the future of healthcare
• Zespri – redefining your market in your own vision, words and rules
• Corning – industrial manufacturing is about people and emotions too

Distruptive Innovators … Learning from the next generation of business and brands, to drive innovation and growth

Key concepts

• The world’s 100 most disruptive businesses and brands
• The future of banking, technolodgy, retail, healthcare and more
• Why fast speedboats will beat the big supertankers
• Being digital and physical, to create reach and richness
• Designing new business models, including 36 new templates
• Driving innovation, that disrupts and transforms markets

New insights

• Airbnb – the sharing economy beats the old economy
• Juan Valdez – better than Starbucks with local authenticity
• Nespresso – the power and profitability of new business models
• Tesla – harnessing technology to make life better
• Umpqua Bank – learning from anywhere but your competitors
• Xiaomi – from start-up to global superstar in three years

Winning Strategies … Creating innovative strategies to outthink the competition and shape markets in your own vision

Key concepts

• Building brands that are inspiring, collaborative and enabling
• Combining big data with big ideas to focus and engage people
• Telling stories, through liquid and linked content that keeps moving
• Real time marketing, that is fast and personal, real and believable
• Creating richer customer experiences, about customers not products
• Building communities that connect and mobilise people

New insights

• GE – connecting the ideas of B2C to B2B businesses
• Jonny Cupcakes – turning t-shirts into a richer experience
• Nike+ – its not about the shoes, its how fast you can run
• Periscope – inspired by revolution, how new ideas go viral
• Rapha – building clubs and communities around people and passion
• Threadless – being a little crazy, and more loved, in a changing world

Be the Gamechanger … how you can drive innovation, change and growth … how will your change your game?

Key concepts

• Where to start – where you’re a big company or small company
• Building your momentum – finding ways to accelerate growth
• What leaders do – the new role and rules for effective leadership
• Changing your brain, to change your game
• Getting started with the Gamechangers Toolkit
• Being bold, brave and brilliant

How to create innovative strategies for business and brands in a fast changing world

When P&G acquired Gillette for $57 billion a decade ago, everyone described it as a perfect marriage of the two leaders in women’s and men’s beauty products. Gillette could develop razors of women, with soaps to match, whilst P&G could surf across men’s new enthusiasm for grooming. The best mass market brands for everyone. Reshaping the world of beauty.

Beauty disruption

10 years later, economic tsunamis and exponential technologies, and the resultant priorities and influences of consumers, have changed the way in which brands win. New start-ups can reach further and compete faster online. Look at the cult success of Dollar Shave Club with 3 million subscribers. Millennial consumers have different priorities and new heroes.

Look at the demand for Urban Decay amongst fast-grown-up teens. Brands are no longer built through advertising, but through the peer to peer influence of Instagrammers and vloggers. Look at Michelle Phan’s weekly Youtube audience, and her Ipsy brand.

Download the summary of my keynote Changing the Game of Beauty

Changing the game

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing.

From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.

We asked 1000 business leaders to nominate the companies who they believe are creating the future in each different sector. The top 100 innovators are big and small, spread across every sector and continent, from Asia to the Americas, finance to fashion. And then we wanted to understand what they did differently.

They range from well known innovators like Amazon and Apple – the magic Dash buttons creating a direct link between consumer and brands, the ecosystems that go beyond devices – to new brands like Brazil’s Beauty’in fusing the world of food and cosmetics, or even Zespri redefining the obscure Chinese gooseberry as the superfood Kiwi fruit.

They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. They fuse digital and physical, global and local, ideas and networks. Social media drives reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.

As they say in the GoogleX moonshot factory, in seeking to reinvent everything from cars to healthcare, “Why be 10% better, when you could be 10 times better?”

Gamechangers of beauty

Example 1: Michelle Phan and Ipsy … curated by people like you

Read more about Ipsy the curator of subscription beauty bags, using the power of vlogging and social media to unlock influencer marketing.

Example 2: The Organic Pharmacy … natural cosmetics, treatments and food

The Organic Pharmacy started 15 years ago in London with a passion for “all natural” cosmetics and skincare. It has developed a cult following across the world with a range that spans homeopathic therapies to glamour foods.

Example 3: Tatcha Skincare … beauty inspired by the Japanese Geisha

https://www.youtube.com/watch?v=HxvHFyveKJ8

Read more about Tatcha and how founder Vicky Tsai turned a Geisha secret into a cosmetics innovation, In fact Tsai’s business card reads “chief treasure hunter”.

Example 4: Adorn … 3d printing foundation pen

Find out more about Adorn, the world’s first 3d printing foundation pen, that creates personalised foundation to match your skin.

https://www.youtube.com/watch?v=5GhdPNm2XK4

Example 5: Blow.LTD … the “Uber of beauty” on demand to you

https://www.youtube.com/watch?v=2s3oufrOL7A

Read more about Blow.LTD and how they secured funding from the likes of Unilever to turn their salon experience into “the Uber of beauty” that comes to you.

Example 6: Pat McGrath Lab’s Gold 001

Read more about Gold 001 and how the famous Pat McGrath Labs created a global beauty sensation in make-up with its always sold-out gold powder.

Example 7: Zenta by Vitaya … first think human, then think tech

Zenta is the wearable tech fashion range from Kate Unsworth, the 28 year old artist and mathematician who believes in transforming people’s inner wellbeing through human-centred technology. Zenta is a first wearable “happiness tracker.”

Example 8: MatchCo … customised cosmetics from your phone

MatchCo is one of the latest, and most interesting players in the customised beauty market, which has never really taken off. Yet. The Santa Monica-based business focuses on personalised foundations through a phone-based app.

Example 9: Isamaya French … fusing art and fashion to be extreme

Read more about Isamaya Ffrench the young London make-up artist who fuses fashion and art in the most striking, bizarre and creative styles.

Key concepts

Kaleidoscope World … Making sense of fast changing markets to find the best new opportunities locally and globally.

Key concepts

• Change drivers, global trends and new opportunities
• Exploring the new customer expectations and aspirations
• Thinking bigger, thinking different, 10 times not 10%
• Emerging markets, powerful millenials, and new women
• Winning in an ideas economy – outthinking your competition
• So how could you change the world? Exploring the 10 themes

New insights

• Aeromobil – the flying car from a little town in Slovakia
• Li and Fung – the Hong Kong business that can do anything
• Google X – driverless cars and free wifi from the Moonshot Factory
• 23andMe – DNA profiling for $99 changes the future of healthcare
• Zespri – redefining your market in your own vision, words and rules
• Corning – industrial manufacturing is about people and emotions too

Distruptive Innovators … Learning from the next generation of business and brands, to drive innovation and growth

Key concepts

• The world’s 100 most disruptive businesses and brands
• The future of banking, technolodgy, retail, healthcare and more
• Why fast speedboats will beat the big supertankers
• Being digital and physical, to create reach and richness
• Designing new business models, including 36 new templates
• Driving innovation, that disrupts and transforms markets

New insights

• Airbnb – the sharing economy beats the old economy
• Juan Valdez – better than Starbucks with local authenticity
• Nespresso – the power and profitability of new business models
• Tesla – harnessing technology to make life better
• Umpqua Bank – learning from anywhere but your competitors
• Xiaomi – from start-up to global superstar in three years

Winning Strategies … Creating innovative strategies to outthink the competition and shape markets in your own vision

Key concepts

• Building brands that are inspiring, collaborative and enabling
• Combining big data with big ideas to focus and engage people
• Telling stories, through liquid and linked content that keeps moving
• Real time marketing, that is fast and personal, real and believable
• Creating richer customer experiences, about customers not products
• Building communities that connect and mobilise people

New insights

• GE – connecting the ideas of B2C to B2B businesses
• Jonny Cupcakes – turning t-shirts into a richer experience
• Nike+ – its not about the shoes, its how fast you can run
• Periscope – inspired by revolution, how new ideas go viral
• Rapha – building clubs and communities around people and passion
• Threadless – being a little crazy, and more loved, in a changing world

Be the Gamechanger … how you can drive innovation, change and growth … how will your change your game?

Key concepts

• Where to start – where you’re a big company or small company
• Building your momentum – finding ways to accelerate growth
• What leaders do – the new role and rules for effective leadership
• Changing your brain, to change your game
• Getting started with the Gamechangers Toolkit
• Being bold, brave and brilliant

To celebrate their sponsorship of the UEFA Europa League Final, FedEx are bringing their top customers together in Zurich.

“Gamechangers” is about more radical innovation, and how to seize the opportunities of a changing world – geographic, economic, technological, cultural – to out-think the competition, and win in new ways.

Kaleidoscope World … Making sense of fast changing markets to find the best new opportunities locally and globally.

Key concepts

• Change drivers, global trends and new opportunities
• Exploring the new customer expectations and aspirations
• Thinking bigger, thinking different, 10 times not 10%
• Emerging markets, powerful millenials, and new women
• Winning in an ideas economy – outthinking your competition
• So how could you change the world? Exploring the 10 themes

New insights

• Aeromobil – the flying car from a little town in Slovakia
• Li and Fung – the Hong Kong business that can do anything
• Google X – driverless cars and free wifi from the Moonshot Factory
• 23andMe – DNA profiling for $99 changes the future of healthcare
• Zespri – redefining your market in your own vision, words and rules
• Corning – industrial manufacturing is about people and emotions too

Distruptive Innovators … Learning from the next generation of business and brands, to drive innovation and growth

Key concepts

• The world’s 100 most disruptive businesses and brands
• The future of banking, technolodgy, retail, healthcare and more
• Why fast speedboats will beat the big supertankers
• Being digital and physical, to create reach and richness
• Designing new business models, including 36 new templates
• Driving innovation, that disrupts and transforms markets

New insights

• Airbnb – the sharing economy beats the old economy
• Juan Valdez – better than Starbucks with local authenticity
• Nespresso – the power and profitability of new business models
• Tesla – harnessing technology to make life better
• Umpqua Bank – learning from anywhere but your competitors
• Xiaomi – from start-up to global superstar in three years

1230 – 1330 … Lunch … with Gamechanger food!

Winning Strategies … Creating innovative strategies to  shape markets in your own vision

Key concepts

• Building brands that are inspiring, collaborative and enabling
• Combining big data with big ideas to focus and engage people
• Telling stories, through liquid and linked content that keeps moving
• Real time marketing, that is fast and personal, real and believable
• Creating richer customer experiences, about customers not products
• Building communities that connect and mobilise people

New insights

• GE – connecting the ideas of B2C to B2B businesses
• Jonny Cupcakes – turning t-shirts into a richer experience
• Nike+ – its not about the shoes, its how fast you can run
• Periscope – inspired by revolution, how new ideas go viral
• Rapha – building clubs and communities around people and passion
• Threadless – being a little crazy, and more loved, in a changing world

 

Be the Gamechanger … how you can drive innovation, change and growth … how will your change your game?

Key concepts

• Where to start – where you’re a big company or small company
• Building your momentum – finding ways to accelerate growth
• What leaders do – the new role and rules for effective leadership
• Changing your brain, to change your game
• Getting started with the Gamechangers Toolkit
• Being bold, brave and brilliant

• Q&A

https://www.youtube.com/watch?v=A-B1uZwLjh8

From Sales to Key Account Management to Strategic Partnering

The classic sales focus on building relationships is increasingly under pressure from price, particularly when all the solutions on offer are standard and the same.

As markets are shaken up, customers redefine their priorities, and a new order of competitors emerges. There will be winners and losers. Some companies will work harder, whilst others will think smarter. Some will take anything, whilst others refocus their effort. Some will struggle to survive, whilst others will seize the opportunities of change, to sell more, and grow.

SMART selling is about solving real problems, helping the client to understand their markets, risks and opportunities, then together developing practical approaches that are real, relevant and more profitable. SMART selling is more engaging, more distinctive and more likely to win you the business. It is about winning together, enabling you and your client to achieve more.

Part 1: Time for a Sales Revolution

• Customer power, declining prices, promiscuous customers
• How to understand changing markets, risks and opportunities
• Why changing markets require a new approach to sales
• What will make customers choose you?
• 5 types of sales people
• Google. Stop selling products. Start creating growth.
• Skanska. Helping clients to find better opportunities.

Part 2:  Shaking up markets with the SMART selling system

• See the bigger opportunities
• Motivate the client by seeing the value
• Articulate the improved client solution
• Redefine yourself as business partner
• Transform the client’s business
• Intel. From product roadmaps to customer growth maps.
• DHL. Supply chains need innovative solutions.

Part 3: Accelerating impact with a SMART platform

• Finding the right clients
• Challenging and inspiring decision makers
• Building a portfolio of potential solutions
• Enabling clients to achieve more
• Creating an ongoing platform
• Corning. From Gorilla Glass to better life.
• IBM. Selling more in a smarter planet.

Part 4: Winning as a SMART sales team

• How will you win?
• Create the sale, don’t wait for it, work smarter not harder
• Finding new insights, ideas and innovations
• Turning opportunities into practical solutions
• Time to be bold, brave and brilliant
• McKinsey. Selling the brand to the CEO.
• GE. From order takers to market makers.

(Today’s workshop is an introduction to this process, defining the company’s aspiration for strategic partnering, and the priorities for moving towards it. The full program is available as a 2 day masterclass).

Thinkers50, the global platform for management thinking, today announces a groundbreaking new partnership with the city of Odense in Denmark.  Thinkers50 Europe will be based in the city, the third biggest in Denmark, and play an important role in Odense’s transformation into a knowledge hub.

“Odense is committed to building its future around knowledge and that really resonated with the objectives of the Thinkers50.  We believe in the power of ideas to make the world a better place. We look forward to bringing some of the best ideas in the business world to Odense and also taking some of the most exciting innovations, leaders, thinkers and entrepreneurs in Odense to the world,” says Thinkers50 cofounder Des Dearlove.

Anker Boye, the Mayor of Odense, heralds the launch of Thinkers50 Europe as a major step forward in the city’s development. “We are building a city for the future. We are delighted to welcome the world’s business leaders to Odense, to share the best ideas that will allow local and global businesses to innovate and grow.”

Thinkers50 Europe will bring some of the world’s leading business thinkers to Odense with regular events.  It will also serve as a center for the development of new business insights.  Thinkers50 research will look at best practice within the Odense region, one of the world’s foremost clusters of knowledge in the field of robotics.

Thinkers50 Europe is a long-term commitment from the city of Odense and represents the first partnership of its kind for the city and Thinkers50.  “In the same way as Davos has become a meeting place for world leaders, we would like to imagine Odense could do the same for business thinkers and business leaders. We see it as a potential gamechanger for the city and for Thinkers50,” says leading business author Peter Fisk who has helped the city to develop a new strategy.

With a population of 190,000 Odense is situated at the heart of Denmark.  The city has a long tradition at being at the forefront of ideas.  An English Benedictine monk, Aelnoth, based at the city’s St. Knud’s Monastery wrote Denmark’s first literary work in 1100 and, in 1482, a German printer, Johan Snell, printed the first two books in Denmark at the invitation of Odense’s clergy. The city is still best known as the birthplace of Hans Christian Andersen.

Today, the University of Southern Denmark, the broadcaster TV2, and more than 80 innovative companies in the robotic, component, integration and automation sectors are based in Odense, now the world’s third largest hub in the robotics industry. Over the next 10 to 15 years, it is planned that investments totaling 3.2 billion euros will transform Odense into an internationally renowned city of knowledge.

What the world’s business gurus say

Some of the leading business thinkers in the world have commented on the launch of Thinkers50 Europe:

“A city which champions the latest management ideas is unique and groundbreaking. Thinkers50 Europe might well re-invent how we create and access business knowledge.”

Amy C Edmondson, Novartis Professor of Leadership and Management, Harvard Business School, author of Building the Future: Big Teaming for Audacious Innovation and Teaming: How organizations learn, innovate and compete in the knowledge economy.

“This is exciting. Ideas need to be at the top of the business agenda.  Thinkers50 Europe can help achieve just that.”

Don Tapscott, CEO, The Tapscott Group Inc.; Fellow, Martin Prosperity Institute; and co-author of Blockchain Revolution: How The Technology Behind Bitcoin Is Changing Money, Business And The World.

“At a time when a decent lifestyle seems beyond the aspirations of many, the Danish city of Odense is having none of it.  With long-term thinking, integrated plans for infrastructure and development and long-term leadership, Odense has made quality of life the centerpiece of its development philosophy.  Next up, a move to becoming a hub for innovation, which is already paying off in its leading position in the robotics industry – just in time for the Internet of Things.  Keep an eye on developments from this surprising, intriguing place.”

Rita McGrath, Professor, Columbia Business School, author The End of Competitive Advantage.

“Ideas are the driving force of change, improvement and strategy. Thinkers50 Europe will without any doubt play an important role in how to shape what will come to define the future.”

Martin Lindstrom, author of Buyology and Small Data.

“Odense, Denmark. Haven’t heard of it? You will. With Thinkers50 Europe now headquartered there, it’s about to become the Davos of business ideas.”

Whitney Johnson, author of Disrupt Yourself.

“What Got You Here Won’t Get You There is not only a book title and a concept that applies to leaders, it also applies to cities, nations and regions.  Odense is, in many ways, creating the city of the future.  It is in the process of transforming from a great city today into an even greater city tomorrow.  A dynamic future depends upon the flow of creative, new ideas.  Thinkers50 Europe will be a source of thought leadership that can help shape the future of the city and the region.  I believe that Thinkers50 Europe will be a huge success.  I am looking forward to being both a contributor and learner in this exciting process.”

Marshall Goldsmith, author of What Got You Here Won’t Get You There, winner of the Thinkers50 Leadership award 2015.

 

Through positive wellness and personalised pharma, robotics and genetics, digital applications and patient-centric business models … the future of health is about specialisation and innovation, patient-centric solutions that are faster and more efficient. The fast-changing science is one factor, however far more significant is the convergence of pharma and biotech, insurance and hospitals, physicians and pharmacists … working together to make life better.

Personal, predictive and positive

For just $99 we can see our life before us, with a DNA profile from 23 and Me, and as a result we go to PatientsLikeMe to find out how others have responded. We eat the best foods from GSK, and check our daily fitness with Nike+, maybe with a little help from Avumio’s diagnostic apps and online advice from Dr Koop.

If we need help, we turn to ZocDoc where a local nurse with Epocrates at his fingertips, who prescribes a standard drug from Wuxi, or a custom prescription from Genentech. A night in W Hotel’s clinic, or a surgical trip to Antalya is unlikely. Instead we spray on our L’Oreal skin protection, sip on our super-vitamin Zespri kiwi juice, and smile.

The future of healthcare is personal, predictive and proactive, using advanced diagnostics so that people can themselves understand their likely conditions, and take better actions now to reduce risks or avoid illnesses. In this sense it is about positive wellbeing, rather than caring or curing. However when misfortune does strike, then care is about patients and personalisation, putting people at the heart of the medical process, supported by physicians and pharmaceuticals which are right for individuals.

Today we live in hope that we will stay healthy. Improved diets and active lifestyles intuitively reduce our concerns, but when something does go wrong we put our faith in a system that is largely designed around medical science and operational efficiencies. We wait in line for a hospital bed, for a standard procedure, for a generic drug. And once we get the all clear, we disappear until the next problem. When was the last time when you talked to a doctor whilst feeling good, and staying fit?

The future is different. It sees a convergence of sectors, enabled by an integration of technologies, the personalisation of science, and business models that are more human and commercial.

We recognise that prevention is better, and cheaper, than cure: cholesterol-reducing margarines, UV protection built into cosmetics, anti-statins to every over 50 in order to reduce the risk of heart disease, regular scans for people with family histories, blood pressure monitored daily by your smart watch, fitness parks designed for middle aged retirees, compression socks for long-haul flights. Drug companies make functional foods, sports companies create wellbeing devices, hospitals offer fitness programs, medical centres offer beauty treatments, cosmetics brands help you look good and live better.

From biotechnology to pharmaceuticals, governments to surgeons, sports clinics to supermarket pharmacies, cosmetics to functional foods, mobile technologies and online communities, many different partners and services will come together to keep us alive and well.

Catalysts of change

Big data for fast and remote diagnostics, wearable sensors for body management, sit alongside more innovative solutions like 3D organ printing and robotic surgery. Advances in technology are allowing for the provision of affordable, decentralised healthcare for the masses and are lowering the barriers to entry in less developed markets.

Of all the advances, mobile technology is the catalyst for change. The phone and tablet enable distribution of a broad range of medical and support services in hospitals, and particularly in countries with little or no healthcare infrastructure and areas in which there are few trained healthcare professionals. These technologies also allow trained professionals to perform quality control remotely.

Amongst the many significant developments is a shift towards one-on-one, in-field diagnostics and monitoring. Services that were once only available at a doctor’s office or hospital are now available on-demand through low-tech, affordable solutions. Personal systems allow for “good enough” diagnostics that would have been difficult, expensive, and timely to attain previously.

Download today’s keynote in Warsaw:

http://www.slideshare.net/geniusworks/customer-world-the-customercentric-business

 

Download: Customer Genius: How to be a customer-centric business

Download: Customer Genius Toolkit

Download: FutureHealth 2020: A patient-centric vision for healthcare

 

The future is not technology, the future is how it enables us to achieve more.

We are all familiar with the tsunami of technological innovation which is changing (and more significantly, will) change our lives. From genetics to robotics, informatics and nanotech, internet of things and big data, we are inspired (and often overwhelmed) by the speed and potential of the new possibilities. Ray Kurzweil even talks about reaching a point of “singularity” by 2045, when technological capability and intelligence will surpass and subsume humanity. I see the future differently.

Superhuman is about using technologies to enhance our human potential. 

Digital technologies enable us to reach and interact like never before, social networks enable us to connect and collaborate like never before, big data enables us to know and personalise like never before,nanotech gives us the power to exist and effect like never before, robotics enable us to support and serve like never before,  internet of things gives us the freedom to live and act in realtime, genetics gives us the power to be like never before. The “innovation” (not the technical invention, but the practical application) of these technologies is not how they replace humanity, but how they enable us to achieve more.

Technology enables us to be more human … To do things we could never do before, individually and together.

The fourth industrial revolution is here. Klaus Schwab, founder of the World Economic Forum recently declared it the most significant step forward for business in a generation. Previous industrial revolutions drove a transformation in our worlds. From machines to automation, computers and digital connectivity. Now we are entering an age where robotics and artificial intelligence will rival the current practices of human beings. The revolution is not how robots displace people, but how the two work together to achieve more.

Business is being transformed … But technology is not the transformation, it is just one of the enablers of future growth and prosperity.

In a world of scientific business – big data analytics and behavioural economics, predictive targeting and search optimisation, supply chain automation and social networks, customer co-creation and community building, 3d printing and lean delivery – it is easy to forget people, humanity, emotions and life. These are the things that still matter. The change in business over the last 150 years has been dramatic – Business 1.0 was about automation. 2.0 was about mobilisation. 3.0 was about digitalisation. Like the fourth industrial revolution, “Business 4.0” is about connecting the new science and technology with the power of humanity to engage people, develop solutions, drive sales, build relationships in better ways than ever before. It requires new thinking, and new actions.

Business 4.0 changes the game … It is about having a bigger vision, to harness the new possibilities, and to deliver superhuman impact.

In my “Gamechangers” book, I call it the ideas economy … where it is the power of ideas by which you win or lose … And everything else can be done by technology of partners. Therefore it’s about using deeper insight and richer imagination to create nigger and better ideas … That engage and enable people to do more … And so out-thinking the competition, inspiring customers and turning intangible assets into financial success … Look at Periscope $100m before launch, WhatsApp $19bn in 3 years, Uber $50bn in 5 years! How? By thinking bigger, smarter and better … outthinking the competition … and being human!

Odense, the City of Robots, the place for Gamechangers

Odense, Denmark’s third largest city, is probably most famous as the birthplace of Hans Christian Andersen. However in the 21st Century Odense is telling a new story – thinking differently about how to engage its citizens, to attract business and tourism, and to create a better future.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision.

They think about making things 10 times better, not just 10%.

Most of all they have great ideas. They out-think their competition, thinking bigger and different. They don’t play the game, they change the game.  They create their own space, innovating markets first, the way they work, what people want, and who they compete against – and then innovate their on business, on their own terms. They create their future.

Odense has already made a good start. Beyond the charming old houses, and quirky statues of their most famous son, there is a revolution happening. Here are just a few symbols of its “disruptive innovation” ..

Odense has become Europe’s “robot city” with a thriving high-tech cluster

You can watch 6 great videos about Superhuman here

You can download my keynote “The Superhuman Future” first presented RoboBusinessEurope in Odense on 3 June 2016, Europe’s premier forum for robotic and drone experts!

http://www.slideshare.net/geniusworks/the-superhuman-future-by-peter-fisk

 

Imerys is a global, French-based Euro 4bn minerals business. It is increasingly focused on transforming rather than extracting, and creating solutions for customers. The Carbonates business unit is 13% of Imerys, and sold to customers as an added-value ingredient in downstream businesses such as paper, paints, plastics etc.

I’m working with Imerys to help them rethink for growth – rethink from a customer perspective, rethink the problems there trying to solve, rethink the solutions we can offer, and rethink the impact we can make. Like most companies, the challenge is how to build a more customer-oriented business, how to align research/development and marketing/sales, and how to make better choices. By learning from both upstream businesses (industrial, commodity) and downstream businesses (consumer, products), we can better explore new ways to work, and to drive future growth.

• How are markets changing? Where are the best growth opportunities? What do customers want?
• Imagine being 10x not just 10% better – lessons from Google X
• Learning from consumer innovators – insights from Amazon, Evian, Nespresso, Tesla, Xiaomi, Zespri
• Thinking differently – left brain or right brain, customer or business, future back or now forward
• What do the best marketers do? Start with customers, innovative problem solvers and relationship builders
• What does it mean to be customer oriented? The shift from product-centric to customer-centric
• Learning from industrial innovators – practical insights from ARM, Cemex, DSM, IBM, Otis, Skanska
• So where to start? What guides us? What drives our choices? Focused on purpose, growth, customers
• Whats your role as leaders – the 4Cs – communicate, connect, catalyse, connect and coach
• Whats the real secret – ask Elon Musk, Jeff Bezos, Lei Jen, Li Ka Shing – its people
• Be bold, be brave, be brilliant

See things differently … like Corning’s Day Made of Glass

https://www.youtube.com/watch?v=ZXX2dprIrvo

Find an inspiring purpose … like DSM’s Inspired Living

Connect with real people … like GE’s Men in Black

See my youtube channel for more!