Events Archive - Page 44 of 52

What are the best new ideas in business?

At this GERBUS Knowledge Day, business professor, author and director of Thinkers50, Peter Fisk brings together the 60 best new ideas in business, making sense of all the new theories and their practical application for business leaders.

Markets of relentless change, exponential technologies, social and political uncertainty, challenge every business. Ideas can change the world, but making sense of this change, and making new strategies happen is not easy. In fact, everything you learn’t at business school has probably changed.

That’s why, even the busiest CEO, the most qualified and experienced leader, still needs to take time out to think, to make new connections, and to explore “where next” and “how better.”

Thinkers50 ranks all of the world’s top business thinkers – academics, leaders, authors, consultants – based on the power of their ideas (how distinctive, relevant, useful and contagious it is). I’ve decoded all of these ideas, brought them together into themes, and made them practical for you to apply in your business.

So imagine listening to the top business gurus, reading all the best books, going to all the elite business schools, and getting the best of the best … all in one day … what could be a better use of you time?!

The Agenda

The day will be structured into 8 fast and intense sessions:

0900 – 0930: The power of ideas … How has business changed since you went to business school? How do the best companies win today? Where do ideas come from? How to use them better?

0930 – 1015: The 10 best ideas on strategy … and what they mean for you and your business.

Enlightened Value … Michael Porter on shared value creation for more impact
Finding Purpose … Simon Sinek says your Why is the purpose, cause, belief that inspires you
Smarter Choices … Roger Martin on the cascade of choices that best shape your future
End of Competitors … Rita McGrath explains how to be more than different
Blue Ocean Shifts … Kim and Mauborgne, shifting to uncontested market spaces
Disrupting the Disruptors … Scott Anthony, how incumbents beat start-ups
Laws of Globalisation … Pankaj Ghemawat, how to win globally
East-West Strategy … Anil Gupta, and winning on the new Silk Road
Diaspora Markets … Nurmalya Kumar on winning in emerging markets
Brand Tribes … Seth Godin on being relevant to customer-centric markets

1015 – 1100: The 10 best ideas on innovation … and what they mean for you and your business.

Disruptive Innovation … Clay Christensen on technology-driven disruption
Business Models … Pigneur and Osterwalder’s one page canvas, and going beyond it
Platform Models … Weiru Chan on the primacy of platform business models
Collaborative Models … Rachel Botsman and the sharing economy
Design Thinking … Tom Kelley on deep diving for richer insights
Sense & Respond … Gothelf and Seiden on listening deeper to customers
Lean Innovation … Eric Ries on the speed and experimentation of start-ups
Frugal innovation … Navi Radjou, simple solutions from emerging markets
Little Ideas … David Robertson on the power of small ideas with big impact
Corporate Startup … Tendayi Viki on how established companies develop innovation ecosystems

1100 – 1130: Coffee …. and Ideas to Grow

1130 – 1215: The 10 best ideas on talent … and what they mean for you and your business.

The 100 Year Life – Linda Gratton on why living longer means more career reinventions
What Drives Us – Dan Pink on how to engage people with your emotional self
Give and Take – Adam Grant talk reciprocity, the more you give, the more you can take
Emotional Intelligence – Daniel Goldsmith summaries why EQ always beats IQ
Collaborative Intelligence – Erika Dhawen on why together we are so much more
Awesomely Simple – John Spence offers an entidote to a world of complexity
Innovators DNA … Hal Gregorson on the new capabilities for innovation
Multiplier Effect – Liz Wiseman explains how to make everyone smarter
Happy Progress – Teresa Ambile on keeping people happy and motivated with small wins
Millennial Work – Karl Moore on how to engage the new generation in the workplace

1215 – 1300: The 10 best ideas on organisations … and what they mean for you and your business.

Corporate Rebels – Minnaar and Morree create the challenges to take you further
Culture Mapping – Erin Meyer explores how cultures work best together at work
Strategic Change – John Kotter on the rights steps to make change happen and stick
Project Business – Antonio Nieto Rodriguez on creating a project culture
Extreme Teaming – Amy Edmundsen on why teams always beat lone genius
Creative Class – Richard Florida dreams of ideas and inspiration in work
Micro Businesses – Zhang Ruimen leads Haier as hundreds of small businesses
Holocratic Organisations – Brian Robertson abolishes organisation hierarchy
Business Storytelling – Jennifer Aaker on how stories engage people more deeply
Viral Communication – Jonah Berger on how to make ideas spread further faster

1300 – 1400: Lunch …. and Ideas to Engage

1400 – 1445: The 10 best ideas on leadership … and what they mean for you and your business.

Authentic Leaders – Hermina Ibarra on leaders who win by being their best selves
Power and Influence – Jeffrey Pfeffer on asserting your impact on others
Humble Leaders – Jim Collins takes us to level 5 leadership, a higher place to be
Executive Presence – Sylvia Ann Hewlett explains how to have more impact
Disrupt Yourself – Whitney Johnson applies disruption to your own self and career
Work and Life – Stew Friedman on going beyond balance to get the best of both
Leadership Triggers – Marshall Goldsmith on finding the trigger to great leadership
Measuring Leaders – Dave Ulrich defines leadership capital, the measure of effectiveness
Being a Super Boss – Syd Finkelstein surrounds himself with great talent to do better
Grit and Perseverence – Angela Duckworth reminds us that nothing beats hard work

1445 – 1530: The 10 best ideas on progress … and what they mean for you and your business.

Creating the Future … Mark Esposito harnesses the mega trends to shape your better future
Exponential Organisations … Salim Ismael inspires your 10x rather than 10% thinking
Machines and Platforms … Brynoffsen and McAfee’s manifesto for the 4th industrial revolution
Blockchain and Wikinomics … Don Tapscott harnesses the power of digital, intelligent networks
3D Printed Production … Richard D’Aveni explains how 3D printing changes everything
Humans and Robots … Kate Darling explores the new roles and relationships of us and them
Global Impact … Alexander Betts reflects on populism, refugees and why global is undemocratic
Circular Economy … Ellen MacArther on create a net positive impact on the world
Social Entrepreneurship … Roger Martin on applying all the ideas for more impact
Emotional Agility … Susan David on how to survive and thrive in a time of incredible progress.

1530 – 1600: Coffee … and Ideas to Inspire

1600 – 1700: The ideas to drive your business … Which ideas matter most? How will you apply them? How to get started?

1800 – 2000: Dinner … and Ideas to Share

See you there!

Here are a few teasers to get you started … some of the best known ideas in business right now (and we’ll be exploring many others which are less well known, but just as useful!):

“Design Thinking” … one of the buzzwords of today’s business, coined by David Kelley at IDEO to capture his deep dives process of gaining deeper insight into customer’s challenges and opportunities, and rapidly turning these insights into practical ideas and prototypes which can then be much more tangibly shaped further. Read more about Design Thinking.

“Disruptive Innovation” … perhaps one of the most overused words thrown around. Harvard’s Clayton Christensen interprets it in a very specific way, about how a new good-enough technology can displace an existing over-engineered one. However it can have many other definitions too, Jean Marie Dru focuses on how a radical new idea to create a mindset step-change in markets. Read more on Disruptive Innovation.

“Blue Ocean Strategy” … one of the most commercialised terms, coined by Insead’s Renee Mauborge and Chan Kim. In simple terms “blue oceans” are the uncontested market spaces – for example, an unserved customer segment, a new application and need, or a redefined space – as opposed to the existing “red oceans” which are fought over by most competitors.

“Reverse Innovation” … sometimes known as “trickle-up innovation” is an innovation seen or used first in the developing world, before spreading to the industrialized world. Vijay Govindarajan wrote a book on it, and worked with GE to apply the principle. One frequent example is Godrej’s battery-operated fridge, which is cold enough to allow people to store fresh food and drink for a short time.

“Business Model” … explains how the business creates, delivers and captures value. Examples of business model innovations include Xerox’s copier’s which were leased rather than sold, Southwest Airline’s low cost model, and Netflix’s subscription to unlimited movies. Most commonly used is the one-page canvas which articulates all of this in one diagram, popularised by Alex Osterwalder and others. Read more on Business Models.

“Viral Communication” … social media has popularised the notion of things going viral, be it an inspiring article or crazy gif, it can spread quickly. Of course, there have always been fashion trends to catchy pop songs that spread contagiously, whether through word of mouth or tribal behaviour. Jonah Berger added science to the concept explained who spreads and the structure of ideas that spread fastest.

“Level 5 Leadership” … Jim Collin’s wrote the bestseller Good to Great which includes this concept, about leaders who are humble, but driven to do what’s best for the company. It champions humility and engagement rather than command and control. Leadership in a digital age requires new approaches, to engage diverse people in new ways, to champion ideas-driven growth rather than operational efficiency.

“Emotional Intelligence” … we all know this one, and the common phrase “EQ beats IQ”, meaning its how you get one with people that matters more than how clever you are. Daniel Goldman described it as the capability of individuals to recognise their own and other people’s emotions, to discern between different feelings, and manage emotions to adapt to environments or achieve your goal.

We’ll also be learning directly from some of the world’s top business gurus (including a run-down of the Thinkers50 global ranking), and about their new ideas – making them clear and practical for you:

Erin Meyer … the American-born, Paris-loving, Insead professor has become a global guru on how cultures work together. Her recent book The Culture Map gives us a fascinating insight into how different cultures get along – both inside business, and in markets. Americans with Germans? British and Japanese? The implications are huge – how to build global teams, how to do business around the world, and more.

Dan Pink … says we’re all in sales now. But sales is not what it used to be. When sellers are in command, and information is accessible by all, then we sell by being more human and more yourself. In his book DRIVEhe illustrates the hidden truths behind what really motivates us at home and in the workplace, and how to build our personal brand for more effective relationships, leadership and happiness.

Erica Dhawan … on the power of connected intelligence. In her book Getting Things Done she focuses on harnessing knowledge and networks to engage with people in better ways – the shift from quantity to quality, how we use knowledge and human capital, to embrace diversity and the power of togetherness – and the there types of people – the thinkers, the idea enablers, and the connection executors.

Don Tapscott … the Canadian guru, author of Wikinomics, explores the potential of networks. Networks have the ability to connect people in exponential ways, to share ideas, to mobilise communities and deliver value in new ways. From blockchain that is set to revolutionise transactional processes, to challenging nation states, Tapscott demonstrates the value of networks is proportional to the square of their nodes.

Antonio Nieto-Rodriguez … the Spanish guru, who grew up in the America, now lives in Belgium and leads the project office of GSK’s vaccines business has a passion for projects. He says that, as business focuses on relentless change and innovation, organisations are more about projects than functions, continually developing and delivering newness, and leaders will become the ultimate project managers.

Martin Lindstrom … the Danish brand guru, who cut his teeth in Lego, and now hosts American TV shows explaining brands to consumers is fascinated by what and how we buy. In the future, he says, you’ll subscribe to brands the same way you currently subscribe to Netflix. Martin is also famous for his concept of Small Data, by which he means the small insights that when addressed can have big impact.

These are just a few of the thinkers and ideas that we will explore. How can you apply them to your business? Which ones matter most to your future?

Sign up now for The 50 Best Ideas for Business Leaders in One Inspiring Day when I will reveal all 50 of the best ideas, and the people behind them. There’s also a practical workbook to capture these ideas, apply them to your business, and develop your personal plan for implementation.

Digital. Automated. Social. Big data. Millennials. Boomers. Gig economy. Virtual working. New attitudes. New skills. Talent. Imagination. It’s a new world of work …

“The 100 year life” means we will all evolve through more careers, more job changes, typically 6 different vocations during our lifetime. “Industry 4.0” is the new age where AI and robotics begin to challenge humans for traditional roles, or transform work so that humans need to add value in different ways. Every industry, in every country, is being transformed as we watch. With huge implications.

Talent platforms, big data and matching algorithms in the new world of work … New research indicates a huge opportunities to “change the game” … to create a better future for companies seeking the best talent, and for the people seeking the right jobs. And for companies, traditionally called recruitment agencies, who make it happen.

From “job centres” to “talent managers” … Who has the best vision of the future? How will they shape this evolving market to their advantage? That’s the big question in Zurich. So where do we start? Well let’s look at the changing world, the changing needs and aspirations of audiences, companies seeking people, and people seeking work.

We can also get great inspiration from other places where searching, connecting, matching also matter – such as banking, entertainment, professional services – and innovators in other sectors too:

FutureBank: exploring how to “change the game” of banking

Examples might include:

Umpqua Bank: rethinking the customer proposition, then reinventing branches and services

Moven: helping people to manage money in a mobile-centric world

Comm Bank: enabling customers to do more, building partners and communities to support

And learning from other sectors:

Farfetch: bringing together 400 retailers to reinvent local retail in a digital world

Netflix: from video stores to DVDs by mail to subscription-based, personalised movies on demand

WeWork: shared workspaces that add more value, building communities, accelerating growth

What can we learn? Why do people trust Farfetch as a new intermediary rather than do direct to any of the designer labels which they sell? How did Netflix move people to a digital world, and make transform the entire entertainment industry?

Customer-centricity is the real transformation – so put the job seeker first, be on their side
Add value beyond the transaction, enable more – so enable the person, to do a better job
Harness the intelligence to do it better – matching is about knowing both sides intimately
Create solutions that do more than connect – new services, for talent and recruiters
Embrace new partners to add even more value – increase effectiveness, reduce cost and time
Build the platform to do this anywhere anytime – physical and virtual, but digitally integrated
Communicate it in a new, audacious and inspiring way – be the talent managers of future work

Where do you start? Whilst the tangible changes – the digitalisation of location-based physical activities, to knowledge-based digital platforms – can seem relatively obvious, behind them is important thinking. Banks initially assumed that it was a simple shift online, to phone and mobile. But it wasn’t:

How has the customer or consumer changed – who, why, what, where?
What is the new structure of the industry – the role of intermediaries?
Why would people prefer it to the old world – and maybe even pay more?
What is the value proposition to the customer – and the solutions to deliver it?
How have new players or partners added value – new services, new ways?
Who is the most successful now – and likely to be over the coming years?
How are they continuing to shape the future to their advantage?

As Adecco Group says:

“Workplaces worldwide are changing, so it’s time to push against traditional ways of thinking. There’s no longer a norm to conform to. Whatever our business, whatever our sector, we must look to the future and be ready to rise to the challenges ahead. We must familiarise ourselves with the workplace landscape ahead and start building the foundations of the organisational changes it may demand, and the opportunities it will have to offer.

Our vision is to ensure that people across the globe are inspired, motivated, trained and developed to embrace the future of work. To be in environments where they are empowered to thrive, stimulated to succeed and given every chance to make their individual futures better and brighter than ever before.”

We are in the midst of a revolution. The internet, social media, and mobile technologies have transformed how customers interact with brands and how companies market their products and services. It has transformed products themselves, customer experiences, business models, and organisation structures. It has transformed markets, customer aspirations and how value is created.

Most significantly it is a mental shift. From marketing organisations built around brand managers, campaign schedules, paid-for advertising and distribution channels – to a world where the only limit is imagination and time – tweets are unlimited, Facebook pages are free, social influence is done by customers. Whilst the technologies are fascinating – VR helmets and data analytics – it is the mindset that makes the difference.

The Marketing Summit, the biggest in Europe and based in Istanbul, is now in its 18th edition (over 20 years). It’s fantastic to have been part of the journey, hosting the event for most of those years:

“iMarketing” is the theme of this year’s MCT Marketing Summit in Istanbul. Turkey’s biggest and best marketing event will again be bringing together the cream of local marketers with the world’s leading marketing gurus. Digital is transforming every market, as well as the very essence of marketing. Not getting to grips with it, will leave you confused, and your brand irrelevant. This year’s summit will therefore be more important, interactive and inspiring than ever before …

iMarketing takes your brand further and faster:

i is for ideas … Marketing is about big ideas, that connect with people in more relevant and realtime ways. Ideas about their lives, enabling them to achieve more. These ideas come from deep insight, building brands with more meaning, and then solving real problems for mutual benefit. Ideas spread through word of mouth, or tweets and likes, accelerated by social influencers and shared passions.
i is for innovation … Marketing is been shaken up in a digital world, no longer centred around products and campaigns, advertising and selling … it is about engaging people in new ways, with new channels, and new incentives, creating business models that generate revenues in new ways. All marketing is digital, it is how it harnesses the power of data and technology to succeed more creatively.
i is for identity … Marketing gives people a richer identity, about who they are, what they believe and aspire to be. Brands are a reflection of customers not companies, communities and causes. Markets are increasingly fragmented, tribal and turbulent. Millennials add a new wave expectation and desire. Customer-centric marketing is all about you – on your terms, what and how, when and where you want it.
i is for imagination … Marketing brings new solutions to life through new technologies, co-created or customised with customers, brought to life through virtual and augmented reality, delivered in anticipation of needs by using big data to surprise and inspire people. Marketing can sometimes be accused of selling you what you don’t need, but it is also the platform for exploring possibilities, and a better life.
i is for impact … Marketing is the driving force of profitable growth, turning ideas into innovation, solutions into sales, futures into financial success. In a world where customers trust each other more than companies, it is networks that drive success – networks of partners, networks of customers, networks of participants. Time to market is accelerated, old decision processes are disrupted, impact can be instant.
i is for technology … Marketing is digital in everything it does. Digital is more than an app, a website, a fan page or a headset. Digital is about harnessing the power of data and networks to transform markets, and the relationship with and between customers. Whilst routine activities are automated and accelerated, technology gives marketers the opportunity to dream, to dare and to of further than ever before.

Agenda for iMarketing … theme of the 2018 Marketing Summit … which I will be hosting:

Tuesday 8 May

0930 – 0945: Peter Fisk, introduces the summit, and explores the theme of iMarketing

0945 – 1015: Tom Goodwin, author of “Digital Darwinism” and EVP Zenith Media USA

i-ideas

Tom Goodwin is the EVP and Head of Innovation at Zenith Media USA.He has been voted a top 10 voice in Marketing by LinkedIn (with over 350,000 followers), one of 30 people to follow on Twitter by Business Insider, and a “must follow” by Fast Company. In response he says “I hate the term follower. Nobody is “following” me, I’m not leading anyone. I’m a background element that sparks and hosts things. I’m not an influencer, a thought leader or a “brand”. I’m just lucky to have a platform to be an enabler of debates about the future. I don’t know more than others, but I know enough to ask good questions and listen to those who know more about things. My style is provocative and I’m irritating.”

1015 – 1030: Big Talk … Tom joins the audience to ask how it technology changing marketing – is it just a useful tool, or a transformation?

Tool v Transformation … Is it an add-on, or a total revolution?
Marketing v Media … Is there more to marketing than interfaces?
Digital v Beyond Digital … what does “post digital” mean?

1030 – 1100: Antonella Mei-Pochtler, Advisor on Media & Consumer, Boston Consulting Group

i-technology

Dr. Antonella Mei-Pochtler was a Senior Partner and Managing Director of The Boston Consulting Group. Italian, her roles at BCG included global chief marketing officer, global media sector leader, head of the Consumer Practice in Germany and member of the firm’s global Executive Committee. She cofounded BCG’s education project business@school, for which she received the German president’s Freedom and Responsibility Award in 2002. Consulting magazine named her a Top 25 Consultant in 2008 and gave her a Women Leaders in Consulting Lifetime Achievement Award in 2013.

1130 – 1200: Tanyer Sonmezer, CEO of Management Centre Turkey

i-imagination

1200 – 1230: Didem Dinçer Başer, EVP of Digital Banking, CX and Marketing Communications, Garanti

i-innovation

1230 – 1300: Ergun Guler, General Manager at Vestel Ticaret

i-impact

1430 – 1500: Max McKeown, behavioural strategist on “Nowist Psychology”

i-innovation

Max specialises in innovation strategy, leadership and culture. He has written six books and conducts research with Warwick Business School. He is an advocate of innovation culture, arguing that failure can be positive for progress if it is viewed as part of learning. He makes a distinction between change and progress, “change is inevitable but progress is not”. His work described how “creativity doesn’t come from hiring the right people, but from creating the right conditions”. He also argues that “reacting matters as much as planning” and that strategy is effective only when it shapes events in the real world.

Free Download: The Truth about Innovation

1500 – 1530: Big Talk … Max joins the audience to explore where creativity fits into a data-driven, digitally-enabled world

Now v Future … Do we forget where we are going at our peril?
Creative v Analytics … Should we all become data scientists?
Marketing v Innovation … Is it the same thing, or different?

1530 – 1600: Mike Dover, author of Wikibrands and Dante’s Infinite Monkeys

i- identity

Mike Dover is a leading authority on social media, popular culture and the economic and social impact of technology. Dover is the author of Dante’s Infinite Monkeys: Technology meets the 7 Deadly Sins and co-author of Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace. Wikibrands won the Silver Medal for Marketing Book of the Year for 2011 by Expert Marketeer and was named one of the top ten Business Books by Booklist Magazine. He is a Professor of Marketing at Humber College in Toronto and the Managing Partner of Socialstruct Advisory Group, a boutique research firm.

1630 – 1700: Mathew Sweezey, Principal of Marketing Insights, Salesforce.com

i- technology

Mathew is a consummate researcher and thinker, featured in publications such as Mashable, VentureBeat, PCWorld, CMO.com, Information Week, Forbes, and Huffington Post, and numerous others. Mathew is a frequent speaker at conferences around the world and routinely works with the worlds largest and most well respected brands including: NATO, MIT, UPS, HomeDepot, NASCAR, Verizon, and Dell. He authors a columns for multiple publications, such as Moz, Mashable, DemandGen Report and his work is often quoted in books including “The Digital Marketer”, “The ReTargeting Playbook”, and wrote the forward to “The Complete Guide to B2B Marketing”. Mathew also is the author of Marketing Automation for Dummies, with his next book “Context”.

1700 – 1730: Big Talk … Mathew joins the audience to chat about the biggest challenges for marketing:

Digital v Human … Which matters most, and do chatbots help?
Privacy and Trust … How to win in a world of “fake news”?
Citizen Marketers … Can I take all this stuff, and just do it?

1730 – 1800: Steven van Belleghem, author of “Customers the Day After Tomorrow”

i-technology

Steven is an expert in customer focus in a digital world. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way. Steven is the author of three bestselling books. He became known for his first book, The Conversation Manager, which won the award for most innovative marketing book of 2010. Steven also wrote The Conversation Company and his most recent book, When Digital Becomes Human. When Digital Becomes Human received the award of ‘Best Marketing Book of 2015’. Over 75,000 copies of his books were sold. Steven is also an entrepreneur. He is a partner in consultancy firm Nexxworks, a co-founder of Zembro (a wearable start-up) and the co-founder of content creation company Snackbytes. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a part-time marketing professor at Vlerick Business School.

Free download: Customers the day after tomorrow

Wednesday 9 May

0930 – 0940: Peter Fisk, reflects on day 1 and looks ahead to another day of iMarketing

0940 – 0950: Ferdi Alıcı, Founder and Director of OUCHHH

i-identity

0950 – 1020: Ryan Holiday, author of “Growth Hacking”, former CMO American Apparel

i-innovation

Ryan Holiday is a strategist and writer. He dropped out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, and became director of marketing for American Apparel. His company, Brass Check, has advised clients like Google, as well as many prominent bestselling authors. His best-selling book is “Growth Hacker Marketing”. His 2013 book is Trust Me, I’m Lying has been the opportunity to discuss how messages spread, the ethics of marketing and journalism, and this new era of fake news. He has written four previous books, most recently The Obstacle Is the Way, which has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. He lives on a small ranch outside Austin, Texas.

1020 – 1050: Big Talk … Ryan joins the audience to discuss how to hack your marketing:

Planning v Experimenting … Is the business strategy dead?
Coders v Creatives … Has there growth hacking beyond tech?
Entrepreneur v Corporate … Can corporates be like entrepreneurs?

1050 – 1120: Anna Bunce, founder of Europe’s leading online rental website, GirlMeetsDress.com

i-ideas

Girl Meets Dress started out whilst Anna was working for Hermes as Head of UK PR when she noticed there was a gap in the market for luxury clothing and accessory rental for women, she quickly jumped on the idea. Anna’s background is in Fashion, Journalism and PR with her degree in Fashion Promotion from London College of Fashion and her skill sets meant she could start up, generate worldwide press attention and launch Girl Meets Dress. Since launching, the business has scaled to Europe, and the company raised funding from Rocket Internet’s Oliver Samwer’s new $200mn fund Global Founders Capital. Anna has been busy pioneering the way forward for rental as a new and exciting ecommerce category of its own. Anna was chosen as Management Today’s Top 6, 35 under 35 cover stars and has won many awards, including the Drapers Innovation Etail award, the Natwest Fashion Entrepreneur of the Year, and the Specsavers Everywoman in Retail Award as well as being in the ‘Online Fashion 100’, ‘Top 100 Web Start Ups’ and ‘Shell LiveWIRE Young Entrepreneur of the Year’.

https://www.youtube.com/watch?v=OQ3B_XvBMx4

1200 – 1230: Ezgi Kargan, CMO Kariyer.net

1400 – 1430: İlke Çarkçı Toptaş, Head of Agencies & Brands / Facebook Turkey

i-innovation

1430 – 1500: Tunç Berkman, CMO of Vestel Ticaret

1530 – 1600: Big Talk … Omer and Purna join the audience to reflect on what we have learnt in two days:

New v Old … What are the genuine new ideas to emerge?
Techies v Marketers … How can they work better together?
Marketing v iMarketing … What’s the difference?

1600 – 1630: Omer Wilson, APAC Marketing Director of Digital Realty

i-technology

Head of Marketing for the Asia Pacific region at Digital Realty (NYSE:DLR), a leading global provider of Data Centre, Colocation and Interconnection Solutions. Omer has held a number of Marketing Management and Product Development roles within the IT, Consulting, Real Estate & Media industries. Trained originally as a Marketing Specialist by IBM Corporation with subsequent industry experience gained in global brand development, product/company launches and marketing strategy, execution. Omer grew up in Asia to English and Turkish parents. He has worked across many sectors, and in particular brings insights from the fast-evolving digital marketing world of Asia, and the convergence of B2B and B2C models.

1630 – 1700: Purna Virji, Senior Bing Ads PPC Training Manager at Microsoft

i-impact

Named by PPC Hero in 2016 as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and the future of search. With over fifteen years in the business, she is a regular keynote speaker at conferences across the globe such as MozCon and INBOUND and is a columnist for Search Engine Land and Moz. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter.

1700 – 1800: Gamechangers Turkey Awards 2018

Find out all about the categories and contenders, how to vote and then who are the winners at www.GamechangersTurkey.com

Explore more about the state of digital marketing … some of the latest articles and books:

A Renaissance in Marketing asks David Meer
David Dubois on Digital marketing value loop
Bonin Bough’s new book Text Me Maybe
Augmented Reality, The Next Revolution
BCG’s Marketing Capabilities for the Digital Age
BCG’s Talent Revolution in Digital Marketing
So what actually is iMarketing?

More about the &Now Business and Technology Festival

Technology is at the heart of “the fourth industrial revolution” and is forcing the business World, its leaders and organisations, to change rapidly.

Half of the children starting the school today will work in unfamiliar profesions. Nearly half of today’s jobs will be replaced by automation, robots and artificial intelligence within fifteen years.

The leadership, management and learning processes of businesses are already changing and will change more. The way in which customers connect with brands, products and services, will be reninvented with methods that we do not even imagine now.

&Now is a new business experience, that builds on MCT’s twenty-five years of experience so that all business professionals can quickly adapt to this inevitable transformation, be able to take their place in the world, and take a closer look to the future.

&NOW

This is an exciting, new generation business and technology week that will cchange all perspectives , helping business people – leaders and maanagers, including specifalists in marketing and HR, to see their futures differenytly and better.

It is about visionary minds building the passion to see and guide the future.

&Now is a technology centered experience that brings together the leader names of the new world in which the concepts of leadership, marketing, and human resources are intertwined and works for developing the ideas and capabilities of future leaders.

It is a great opportunity to be able to absorb the impact of technology on business, and how it can be transformed with technology!

&Now includes well-established events such as Marketing Summit, Human Resources Summit, Gamechangers Awards, Future of Work, Digital Leadership Summit, Be Digital Experience Zone, Rock & Tech Music Festival – building on past experiences with today’s language.

It is looking for the ways to grow business “10 times, not 10 percent”, and will engage business leaders in forums to explore these opportunities

&Now brings together the people who change the technology and the people changed by the technology in the same place. With its technological spirit it has and with the management expertises, it will help eveery participant to drive innovation and growth, in more creative, more agile and more profitable ways.

It enables leaders to engage their teams in creating the future together

In particular areas where companies have presented the opportunities to experience different products or services, it will explore experiences that have not been experienced before, opening up all of our minds to the challenges and opportunities in every market, in every business.

Real innovation: It makes innovation applicable, right now.

&Now is all about harnessing the potential of technology for business success. It explores new business models and new business solutions that will enhance the existing business, and help to take in new and exciting directions

&NOW, right now, takes you closer to the future.

If you would like to contribute questions to the summit, contact me

Email: peterfisk@peterfisk.com
Twitter: @geniusworks

Download a summary of Peter Fisk’s masterclass Innovation: The Future of Luxury Brands

At the centre of Milan’s premier luxury shopping district — the Quadrilatero D’Oro, or Golden Grid — is a new opening that highlights how the luxury goods industry is responding to economic pressures.

MonteNapoleone VIP Lounge, in a palazzo between the Céline and Valentino stores, draws on nearly 150 luxury brands to tackle the problem of declining footfall. It offers private fitting services and a concierge able to obtain hard-to-find tickets. “If you want to see every red dress in a size 38 in the Quadrilatero we can bring it to the lounge for you,” says Guglielmo Miani, chief executive of fashion brand Larusmiani and boss of the Quadrilatero industry association.

Five years ago such perks were nice to have. But today, as luxury goods companies face another difficult year, they have become must-haves as brands, stores and luxury centres like Milan, London, New York and Paris fight for shoppers, Mr Miani says.

These are testing times for the luxury goods industry, worth €250bn in 2015, according to a Bain & Company study. Companies’ expectations of solid growth from emerging markets are being undermined and are embarrassing their current strategies for expansion, while developed markets look pallid and hesitant.

The LVMH conglomerate has blamed terror attacks in Paris and Brussels for weighing on sales in Europe, while the strong dollar and weakening consumer sentiment are hurting luxury sales generally in the US. Falling demand in China and Hong Kong is causing brands to rethink their tactics there. Sales growth of personal luxury goods — from handbags and shoes to prêt-à-porter — slowed to 1-2 per cent in 2015 from 7 per cent in 2013 at constant currency rates, according to Bain.

Thomas Chauvet, luxury analyst at Citi, argues that for a few years companies were “in denial” about the “reset” of the luxury goods industry triggered by the collapse of demand in China from 2013 onwards. Prada was among the brands whose sales began to slow then. “In 2015 and at the start of 2016, they have realised it is a different story,” says Mr Chauvet.

In response, the industry is adjusting to lower expectations with a variety of tactics. Cost cutting — from ending product lines and closing stores to removing well paid designers — is significant. Though not all moves were solely driven by reducing cost, several top designers have left their brands in the past year: Hedi Slimane from Yves Saint Laurent, Raf Simons from Christian Dior, Alexander Wang from Balenciaga and Alber Elbaz from Lanvin.

Instead, brands are introducing features such as concierge services, pop-up shops and art installations in stores as the lines between shopping and entertainment blur and brands compete with consumer groups.

So let’s explore what innovation really means for luxury goods today – how to innovate the concept of luxury, through to innovating heritage products and new services, and ensuring that it creates value for consumers and shareholders:

Session 1: Market disruption … how is the market for luxury goods being transformed?

Global trends … power shifts, new tribes, growth markets and new responsibilities
New consumers … Chinese to millennials, and their diverse and different aspirations
Digital technologies … online sales, new channels, personalization and social influeners
New entrants … how new and existing brands compete, niches and adjacent markets

https://www.youtube.com/watch?v=yaBNjTtCxd4

Session 2: Innovative luxury … who are the most innovative luxury brands, and why?

Learning from the most disruptive innovators – Airbnb to Netflix, Tesla and Xiaomi
Case studies … Burberry’s digital kisses and Hublot’s luxurious reinvention
Case studies … 1Atelier’s personalized luxury and 77Diamonds direct to you
What it means for the future of luxury, challenges and opportunities for Cartier

https://www.youtube.com/watch?v=FNtZ3pPun3Y&t=10s

Session 3: Business innovation … what are the different approaches to innovation?

10 types of innovation and the relevant opportunities for luxury brands
Innovative products … classic designs and new ideas, personalized and social
Innovative experiences … new services, partners and retail experiences
Innovative business models … new revenues, new processes, new solutions

https://www.youtube.com/watch?v=HFIa9wIWhGE

Session 4: Value impact … what is the business case, risk and return of innovation?

Do luxury brands need to innovate? Risks and rewards of change and no change.
Evaluating the potential risks, costs, revenues and value impact of innovations
The broader impact on business value, brand reputation and customer engagement.
How finance can effectively contribute to business innovation and profitable growth.

Download a summary of Peter Fisk’s masterclass Innovation: The Future of Luxury Brands

The best opportunities for business – to find new growth, to engage customers more deeply, to stand out from the crowd, to improve their profitability – is by seizing the opportunities of changing markets. The best way to seize these changes is by innovating – not just innovating the product, or even the business itself – but by innovating the market.

In the old world we accepted markets as a given – the status quo – and competed within it, with slightly different products and services, or most usually by competing on price. Most new products were quickly imitated, leading to declining margins and commoditisation. Most companies now receognise that this is not a route to long-term success in a rapidly changing world.

Download Peter Fisk’s keynote speech at the Qatar Business Leaders Summit:

https://www.slideshare.net/geniusworks/winning-in-a-new-world-order-peter-fisk-at-qatar-business-leaders-summit-2017

Fast-changing markets demand fast-changing businesses.

Winning in this new world requires a bigger ambition – to change the game, not just play the game. Winners recognise that markets are malleable, geography is irrelevant and categories are outdated, that boundaries blur and new spaces emerge, and that practices and perceptions can be shaped to your advantage.

“Gamechangers” innovate their market, and then innovate their business with exponential impact – like WhatsApp creating $19bn in three years, Uber $60bn in 5 years. They start from the future back, making sense of change, seeing the new patterns and possibilities, harnessing the power of ideas and digital networks to win in new ways. This requires new leadership thinking, and for the whole business to innovate.

Useful downloads:

Business leaders need a new mindset to win in today’s world.

Download Peter Fisk’s keynote at the Thinkers50 European Business Forum Preview
Explore the 15 big ideas from Thinkers50 to help business leaders win
Swedish Innovation … Fashion and music, meatballs and biotech
Hövding‘s invisible cycling helmet and more

Explore the changing world, learning from the most innovative companies, and a sneak preview of the best new ideas to explore at the Thinkers50 European Business Forum on 9-10 May in Odense. The preview events are:

15th March, 0800 – 0930: Ålborg with Væksthus Nordjylland
15th March, 1200 – 1330: Århus with KromannReumert
15th March, 1500 – 1630: Kolding with Deloitte
16th March, 1200 – 1330: Lederne in Copenhagen with Deloitte
16th March, 1700 – 1830: Tivoli Gardens, Copenhagen with IDA
17th March, 0900 – 1030: Copenhagen with KromannReumert
21st March, 1700 – 1900: Stockholm with Deloitte

Markets of relentless change, exponential technologies, social and political uncertainty, challenge every business leader. Ideas can change the world, but making sense of this change, and making new strategies happen is not easy. In fact, everything you learn’t at business school has probably changed.

In this fast, disruptive and inspiring session, bestselling author Peter Fisk will help you explore:

How the world has changed for you – and how to find the best new opportunities for growth. West to East, big to small, human and technologies, big data and imagination.

Who are the world’s most innovative companies – and what you can learn from them. Alibaba and Buzzfeed to Hyperloop and Xiaomi, shaking up every market right now.

How you can change your game – transform your business, your market, and leadership. How can you lead like Elon Musk, harness the new possibilities and drive exponential growth?

What are the 50 best new ideas in business – learning from today’s top business gurus. Strategy beyond competition, organisation without hierarchy, progress above profit.

Peter will finish by explaining why you should be at The European Business Forum in Odense on 9-10 May, two incredibly exciting days together with many of Europe’s business CEOs … including the world’s #1 thinker (Michael Porter), #1 leader (Lars Rebein Sorensen), and #1 coach (Marshall Goldsmith).

“The Davos of Business Thinking” for Europe’s Business Leaders. 9-10 May 2017

The European Business Forum brings together Europe’s top business leaders and the world’s top business thinkers to explore the big issues and best ideas in business, to build new relationships, and inspire winning leadership:

What is the new agenda for Europe’s business leaders?
How to drive smarter innovation and faster growth?
Where to focus today, to win in the future?

Markets of relentless change, exponential technologies, social and political uncertainty, challenge every business leader. Ideas can change the world, but making the right choices is not easy. To help us, we bring together:

The world’s #1 business thinker, Professor Michael Porter
The world’s #1 business leader, Lars Rebien Sørensen
The world’s #1 leadership coach, Marshall Goldsmith

Odense, birthplace of Hans Christian Andersen and one of Europe’s new tech hubs, is a perfect place to create the future. We call it “the Davos of business thinking”, two days of the very best ideas, business networking, and focus on practical action.

Inspiring thinkers from top business schools, including Harvard and INSEAD
The Odense Moonshot, the big ideas to shape business in 2018 and beyond
Exponential Lab, how to lead for exponential growth by Singularity University
2017 European Business Lecture, setting the agenda for business in Europe.

Thinkers50 curates the world’s best management ideas, constantly looking for the new, disruptive, practical concepts that transform business and markets, to drive innovation and growth, through better organisations and the best leadership.

Creating a bold new agenda for business, from new technology to social progress
Making sense of the new order, migration and populism, robots and humanity
The best new approaches to strategy, innovation, projects and leadership

This is no usual event. It will be stretching, provocative, interactive, collaborative, and inspiring. Key speakers include:

Michael Porter, world’s #1 business thinker, Harvard professor of strategy
Lars Rebien Sørensen, world’s #1 business leader, former CEO of Novo Nordisk
Marshall Goldsmith, world’s #1 leadership coach, and author Triggers
Rita McGrath, the world’s leading growth expert from Columbia University
Yuri van Geest, from Singularity University, author of Exponential Organisations
Erin Meyer, professor at INSEAD business school, author The Culture Map
Jonas Ridderstrale, author of Funky Business, Sweden’s provocative academic
Mark Esposito, Harvard strategy professor, on entrepreneurship and innovation
Antonio Nieto-Rodriguez, GSK, and the world’s top project management expert
Mona Hammami Hijazi, director at the Office of Strategic Affairs, Abu Dhabi
Alexander Betts, understanding the changing world, from Oxford University
René Carayol, leadership expert, coach to global CEOs, author of Spike!
Alf Rehn, Finnish academic disrupting our world view with humor and vision
Peter Terium, CEO of German utility RWE, on making change happen
Deborah Rowland, leadership and change coach, author of Still Moving
Peter Fisk, forum host, innovation and growth expert, author of Gamechangers
Stuart Crainer and Des Dearlove, Thinkers50 founders, curating the best ideas

Business leaders need a new mindset to win in today’s world.

15th March, 0800 – 0930: Ålborg with Væksthus Nordjylland
15th March, 1200 – 1330: Århus with KromannReumert
15th March, 1500 – 1630: Kolding with Deloitte
16th March, 1200 – 1330: Lederne in Copenhagen with Deloitte
16th March, 1700 – 1830: Tivoli Gardens, Copenhagen with IDA
17th March, 0900 – 1030: Copenhagen with KromannReumert
21st March, 1700 – 1900: Stockholm with Deloitte

In this fast, disruptive and inspiring session, bestselling author Peter Fisk will help you explore:

How the world has changed for you – and how to find the best new opportunities for growth. West to East, big to small, human and technologies, big data and imagination.

Who are the world’s most innovative companies – and what you can learn from them. Alibaba and Buzzfeed to Hyperloop and Xiaomi, shaking up every market right now.

How you can change your game – transform your business, your market, and leadership. How can you lead like Elon Musk, harness the new possibilities and drive exponential growth?

What are the 50 best new ideas in business – learning from today’s top business gurus. Strategy beyond competition, organisation without hierarchy, progress above profit.

“The Davos of Business Thinking” for Europe’s Business Leaders. 9-10 May 2017

What is the new agenda for Europe’s business leaders?
How to drive smarter innovation and faster growth?
Where to focus today, to win in the future?

The world’s #1 business thinker, Professor Michael Porter
The world’s #1 business leader, Lars Rebien Sørensen
The world’s #1 leadership coach, Marshall Goldsmith

Inspiring thinkers from top business schools, including Harvard and INSEAD
The Odense Moonshot, the big ideas to shape business in 2018 and beyond
Exponential Lab, how to lead for exponential growth by Singularity University
2017 European Business Lecture, setting the agenda for business in Europe.

Creating a bold new agenda for business, from new technology to social progress
Making sense of the new order, migration and populism, robots and humanity
The best new approaches to strategy, innovation, projects and leadership

This is no usual event. It will be stretching, provocative, interactive, collaborative, and inspiring. Key speakers include:

Michael Porter, world’s #1 business thinker, Harvard professor of strategy
Lars Rebien Sørensen, world’s #1 business leader, former CEO of Novo Nordisk
Marshall Goldsmith, world’s #1 leadership coach, and author Triggers
Rita McGrath, the world’s leading growth expert from Columbia University
Yuri van Geest, from Singularity University, author of Exponential Organisations
Erin Meyer, professor at INSEAD business school, author The Culture Map
Jonas Ridderstrale, author of Funky Business, Sweden’s provocative academic
Mark Esposito, Harvard strategy professor, on entrepreneurship and innovation
Antonio Nieto-Rodriguez, GSK, and the world’s top project management expert
Mona Hammami Hijazi, director at the Office of Strategic Affairs, Abu Dhabi
Alexander Betts, understanding the changing world, from Oxford University
René Carayol, leadership expert, coach to global CEOs, author of Spike!
Alf Rehn, Finnish academic disrupting our world view with humor and vision
Peter Terium, CEO of German utility RWE, on making change happen
Deborah Rowland, leadership and change coach, author of Still Moving
Peter Fisk, forum host, innovation and growth expert, author of Gamechangers
Stuart Crainer and Des Dearlove, Thinkers50 founders, curating the best ideas

How to innovate your market, your business, and drive growth through new approaches to brands, marketing and sales.

“The best way to predict the future is to create it” said Abraham Lincoln.

The best opportunities for business – to find new growth, to engage customers more deeply, to stand out from the crowd, to improve their profitability – is by seizing the opportunities of changing markets. The best way to seize these changes is by innovating – not just innovating the product, or even the business itself – but by innovating the market.

In the old world we accepted markets as a given – the status quo – and competed within it, with slightly different products and services, or most usually by competing on price. Most new products were quickly imitated, leading to declining margins and commoditisation. Most companies now receognise that this is not a route to long-term success in a rapidly changing world.

Fast-changing markets demand fast-changing businesses.

Winning in this new world requires a bigger ambition – to change the game, not just play the game. Winners recognise that markets are malleable, geography is irrelevant and categories are outdated, that boundaries blur and new spaces emerge, and that practices and perceptions can be shaped to your advantage.

“Gamechangers” innovate their market, and then innovate their business with exponential impact – like WhatsApp creating $19bn in three years, Uber $60bn in 5 years. They start from the future back, making sense of change, seeing the new patterns and possibilities, harnessing the power of ideas and digital networks to win in new ways. This requires new leadership thinking, and for the whole business to innovate.

Opening keynote on 18 October … “Gamechangers: Smarter Innovation and Fast Growth”

Marketers create the future … the driving force of disruptive innovation and future growth

Inspired by the world’s 100 most innovative brands … shaking up every market right now

How do they reinvent markets in their own vision … “changing the game” for consumers and brands

Who are the “Gamechangers Equador” … the most disruptive innovators in our market (online competition and results)

Download Peter Fisk’s Equador Keynote 1

Closing keynote on 19 October … “Are you ready to be a Gamechanger? How will you change your world?”

How do you practically “change the game” of your brand and business

Redefining your market in your own vision, to find new opportunities and make the competition irrelevant

Exploring the new rules of marketing – growth hacking to design thinking, social influencers and exponential impact

Getting started, taking the first steps to a better future … bold, brave and brilliant

Download Peter Fisk’s Equador Keynote 2

Inspirations from local companies in Ecuador

Nevado Roses … the Ecuadorian farm Nevado Roses, owned by Roberto Nevado and his son John. In 2005 John Nevado was chosen by The World Economic Forum in Davos, Switzerland, to join their Young Global Leaders Initiative for his work in sustainable agriculture. Since January 1998, Nevada produces best quality roses in two farms located at altitudes between 2750 and 2950 metres above sea level, and 140 kilometres South of Quito (Ecuador).

At the moment, the farms continue their expansion to 40 hectares with 2.8 million rose plants in 36 varieties. The nursery itself is constructed as a closed eco-system, where most waste is recycled and the fertilization is accomplished with chicken droppings.

Mashpi Lodge … a luxury cocoon in the clouds, located in the Andean cloudforest of Ecuador, close to Quito: a sanctuary for your senses. It is part of the National Geographic Unique Lodges of the World, and an unexpected oasis of urban comfort for just 47 guests in a truly unique location: a mega-biodiverse private forest reserve located within the Metropolitan District of Quito.

https://www.youtube.com/watch?v=pM3jFkeJANc

Guests at the lodge can now explore the Andean Cloudforest by Sky Bike. If you’re brave enough, you can take this human-powered, two-seat bike across the Cloudforest and see the canopy of the rainforest up close. The current bike is the result of five prototypes inspired by an article in Popular Mechanics.

https://www.youtube.com/watch?v=0fow_ni0oeg

Pacari Chocolate is a Ecuadorian family-owned company which aims to make the highest quality fine flavour chocolate in the world. Made from tree to bar in Ecuador, this fair trade, sustainable, socially responsible, certified organic dark chocolate has won over 180 International Chocolate Awards since 2012.

Santiago Peralta and Carla Barboto built a business based on socially and environmentally sustainable principles to ensure that the production of chocolate supports the well-being of the local community and the land. The word Pacari means “nature” in Quechua, an indigenous language of the Andean region.

Zero Mass Water … When a family in Guayaquil turns on the tap for water, it doesn’t flow from city pipes … there are none … instead Zero Mass Water have created a new type of solar panel that turns moisture in the air into clean drinking water.

“We started this company to provide water to everyone, everywhere,” says Cody Friesen, CEO of the startup making the new solar panel, called Source. “Everybody’s heard about the latest nanofilter this…or whatever the latest pump technology is,” he says. “None of those end up being sort of the leapfrog technology that addresses the fact that drinking water is a fundamental human right, and yet we have one person dying every 10 seconds from waterborne illness on the planet.”

Dinero Electrónico … Ecuador is the world’s first country with a public digital cash system, circulating low-fee paperless currency. M-Pesa-like products have been hailed for bringing millions of people into the formal financial system, enabling commerce between people in different locations, and cutting theft and tax avoidance.

Anyway Ecuador clothing for outdoor sports, hard and rugged from the hills south of Quito

Yachay … in Ecuador is known as the “City of Knowledge.” It’s around 120 kilometers north of the capital Quito and aims to become an international hub for high-tech innovation. A planned city for technological innovation and knowledge intensive businesses combining the best ideas, human talent and state-of-the-art infrastructure, which shall create the worldwide scientific applications necessary to achieve Good Living (Buen Vivir).

“A place that believes in dreaming and not in setting limits. Where every challenge makes us free to show our full potential, together”. A republic of opportunities, called Ecuador.

How the world’s most disruptive innovators are reshaping their and your world …

A new generation of businesses are shaking up every market, harness the potential of new markets, and the power of new technologies, to redefine the way we work, compete and win.

From Airbnb to Alibaba, Baidu to Babylon to Brewdog, Casper to Corning, Dalian Wanda to Deliveroo, Epocrates to Ethereum … and many more … these companies are “ideas and networks” companies ,built around audacious ideas which resonate with their new audiences, and then spread fast and exponentially through social and physical networks.

What can we learn from them? About how they win, but also about how we can take their best ideas and apply them to our own businesses? What does it take to think and act like these disruptors, to drive new types of innovation and growth? How can the new strategic and engagements models working with customers, be applied to employees? What will you do?

Here is a summary of the workshop to download:

https://www.slideshare.net/geniusworks/epic-gamechangers-by-peter-fisk