Peter Fisk

Peter Fisk introduces IE Business School’s flagship executive development program, the new Global Advanced Management Program (Global AMP), over 4 weeks preparing the next generation of business leaders for the C-Suite. Uniquely amongst business schools, it is practically set in the context of a changing world – with incredible opportunities to grow in innovative ways – but also where tensions such as technology vs humanity, global vs local, and business vs consumer are challenging businesses to rethink, reinvent and refocus.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

• Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
• Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
• Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
• Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
• Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

• Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
• Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
• Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
• Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
• Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

• Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
• Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
• Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
• Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
• Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

• Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
• Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
• Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
• Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
• Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

• Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
• Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
• Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
• Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
• Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

• Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
• Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
• Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
• Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
• Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School

Peter Fisk introduces IE Business School’s flagship executive development program, the new Global Advanced Management Program (Global AMP), over 4 weeks preparing the next generation of business leaders for the C-Suite. Uniquely amongst business schools, it is practically set in the context of a changing world – with incredible opportunities to grow in innovative ways – but also where tensions such as technology vs humanity, global vs local, and business vs consumer are challenging businesses to rethink, reinvent and refocus.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

• Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
• Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
• Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
• Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
• Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

• Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
• Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
• Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
• Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
• Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

• Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
• Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
• Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
• Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
• Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

• Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
• Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
• Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
• Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
• Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

• Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
• Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
• Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
• Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
• Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

• Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
• Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
• Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
• Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
• Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School

How to create innovative strategies for business and brands in a digital and disrupted world

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing. From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.Peter started the Gamechangers project by asking 1000 business leaders to nominate the companies who they believe are creating the future in each different sector. The top 100 innovators are big and small, spread across every sector and continent, from Asia to the Americas, finance to fashion. And then we wanted to understand what they did differently.

They range from well known innovators like Amazon and Apple – the magic Dash buttons creating a direct link between consumer and brands, the ecosystems that go beyond devices – to new brands like Brazil’s Beauty’in fusing the world of food and cosmetics, or even Zespri redefining the obscure Chinese gooseberry as the superfood Kiwi fruit.

They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. They fuse digital and physical, global and local, ideas and networks. Social media drives reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.

As they say in the GoogleX moonshot factory, in seeking to reinvent everything from cars to healthcare, “Why be 10% better, when you could be 10 times better?”

MABS

Organizado por Atresmedia, MABS es el evento de Management más relevante de España al cual acuden cada año miles de directivos en búsqueda de las claves del éxito empresarial de la mano de los líderes y de los expertos mundiales más reconocidos en el ámbito de los negocio.

Innovación, liderazgo, marketing, tendencias, economía, emprendimiento, estrategia… son solo algunas de las habilidades que todo buen líder debe tener y que se tratarán durante los dos días del evento en las diferentes ponencias de nuestros “speakers”.

MABS es la cita clave para directivos españoles a la que no puedes faltar y en donde podrás generar contactos y oportunidades de negocio.

Peter Fisk

Peter Fisk es un experto en estrategia, experimentado hombre de negocios, autor, consultor y empresario. Ha trabajado durante varios años para American Express, Coca-Cola, Marks & Spencer y Microsoft. Esta considerado por la prestigiosa revista Business Strategy “como uno de los mejores nuevos pensadores de negocios a día de hoy”

Peter Fisk comenzó su carrera profesional en British Airways y actualmente es el fundador y CEO de “The Genius Works”, donde trabaja junto con los líderes del negocio más relevantes a nivel mundial, para adoptar un mejor acercamiento al sector de la estrategia y de la innovación. A su vez ofrece su apoyo a varias compañías para adoptar un acercamiento comercial e innovador y asegurar la continuidad de su modelo de negocio.

Asimismo, Peter Fisk ha sido socio colaborador de “The Foundation”, una firma estratégica sobre innovación, CEO de “The Chartered Institute of Marketing”, Director general de “The Brand Finance” y fue asesor sobre la estrategia y la comercialización del grupo asesor “PA Consulting Group”. Hoy en día continúa siendo asesor externo de un número de reputadas compañías a nivel mundial.

Es autor de varias obras entre ellas su último bestseller “Marketing Genius” que ha sido traducido a 22 idiomas. Otros de sus libros recientemente publicados son: “Business Genius” y ” The Complete CEO”. Su última publicación es: “Customer Genius” el cual será seguido por su último libro “The Good Growth Guide”.

Peter Fisk es un comunicador extraordinario con una visión muy clara del futuro de los negocios y del marketing así como en trazar estrategias exitosas para nuevos contextos.

Magnífico orador, sus conferencias no dejan indiferente a nadie y sabe cómo cautivar y sorprender a la audiencia con algunos de los casos más sorprendentes en el mundo de los negocios.

Download a summary of Peter Fisk’s keynote presentation:

https://www.slideshare.net/geniusworks/spanish-gamechangers-at-mabs-2018-97921444

Disrupt or be disrupted … the global leadership challenge

Download summary: Peter Fisk’s “Gamechangers” Masterclass

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing.

From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.

We asked 1000 business leaders to nominate the companies who they believe are creating the future in each different sector. The top 100 innovators are big and small, spread across every sector and continent, from Asia to the Americas, finance to fashion. And then we wanted to understand what they did differently.

They range from well known innovators like Amazon and Apple – the magic Dash buttons creating a direct link between consumer and brands, the ecosystems that go beyond devices – to new brands like Brazil’s Beauty’in fusing the world of food and cosmetics, or even Zespri redefining the obscure Chinese gooseberry as the superfood Kiwi fruit.

They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. They fuse digital and physical, global and local, ideas and networks. Social media drives reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.

As they say in the GoogleX moonshot factory, in seeking to reinvent everything from cars to healthcare, “Why be 10% better, when you could be 10 times better?”

Do your leaders have what it takes to create the future?

Thought starters:

Inspiration 1: World Changing … making sense of the future

• The next 10 years will see more change, than the last 250 years
• How will you seize the opportunities fast-changing markets?
• Which mega trends will most effectively drive innovation and growth?
• Future forwards … Are you stretching the past, or shaping the future?

Inspiration 2: Changing the Game … rethink, refocus and reinvent

• Alibaba to Bitcoin, Sophia to Zespri … inspired by the world’s 100 most disruptive innovators
• What do the most innovators do, learning from corporates and entrepreneurs?
• How will you innovate your strategy, business model and customer experience?
• The new toolkit … future scenarios, design thinking, lean development, market multipliers

Inspiration 3: Inspired Leaders … creating tomorrow, delivering today

• Growth v fixed mindset … tomorrow’s leaders need a new mindset to be winners
• Finding a better balance – purpose and profit, human and tech, today and tomorrow
• Leaders amplify potential –  being the communicator, catalyst, connector and coach
• Be bold, be brave, be brilliant

A new program to develop your next business leaders

Peter is currently developing a fantastic new learning experience for IE Business School, their new flagship program for senior executives. It’s called the Global Advanced Management Program. And it’s all about preparing executives for the C-suite … in four intense, incredible and inspiring weeks.

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

• Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
• Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
• Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
• Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
• Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

• Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
• Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
• Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
• Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
• Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

• Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
• Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
• Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
• Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
• Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

• Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
• Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
• Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
• Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
• Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

• Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
• Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
• Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
• Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
• Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

• Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
• Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
• Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
• Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
• Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Find out more about the new Global AMP at IE Business School

Are you ready to join the circus?

Peter Fisk welcomes you to the Modern Marketing Circus. A world of marketing that has radically changed in recent years. Much more human yet sophisticated, an immersive experience rather than an entertaining show, with many new disciplines and performers.

Peter Fisk helps you innovate your market, and your marketing. To drive growth through new thinking and approaches. And the choreographed integration of all your best ideas.

Download summary of Peter Fisk’s keynote: Gamechangers of the Modern Marketing Circus

The best opportunities for brands – to find new growth, to engage customers more deeply, to stand out from the crowd, to improve their profitability – is by seizing the opportunities of changing markets. The best way to seize these changes is by innovating – not just innovating the product, or even the business itself – but by innovating the market.

In the old world we accepted markets as a given – the status quo – and competed within it, with slightly different products and services, or most usually by competing on price. Most new products were quickly imitated, leading to declining margins and commoditisation. Most companies now receognise that this is not a route to long-term success in a rapidly changing world.

Fast-changing markets demand fast-changing businesses.

Winning in this new world requires a bigger ambition – to change the game, not just play the game. Winners recognise that markets are malleable, geography is irrelevant and categories are outdated, that boundaries blur and new spaces emerge, and that practices and perceptions can be shaped to your advantage.

“The best way to predict the future is to create it” said Abraham Lincoln.

So why is marketing a circus? Because circus is experiential, unpredictable, incredible, inspiring. The modern marketing circus harnesses the power of new technologies to engage people in more human, evocative and immersive ways. Gone are the lions and elephants, the advertisers and media buyers of old, we now have a far more interesting mix of disciplines. Creating phenomenal performances.

“Gamechangers” innovate their market, and then innovate their business with exponential impact – like WhatsApp creating $19bn in three years, Uber $60bn in 5 years, Alibaba 130bn in 11 years. They start from the future back, making sense of change, seeing the new patterns and possibilities, harnessing the power of ideas and digital networks to win in new ways. This requires new leadership thinking, and for the whole business to innovate.

Key points in Peter Fisk’s Aalborg keynote will include

• Marketers create the future … they make sense of fast-changing markets, and become the driving force of disruptive innovation and future growth
• Inspired by the world’s 100 most innovative brands … shaking up every market right now. How do they reinvent markets in their own vision … “changing the game” for consumers and brands
• Who are the “Gamechangers Denmark” … the most disruptive innovators in our market, and how do you practically “change the game” of your brand and business
• Redefining markets and brands in your own vision, to find new opportunities and make the competition irrelevant, to reframe markets and reach new audiences.
• Exploring the new rules of marketing – growth hacking to design thinking, social influencers and exponential impact – inspired by next generation brands like Glossier and Supreme.
• Getting started, taking the first steps to a better future … and what practically marketers need to do to create the future and deliver today … bold, brave and brilliant

Free download of “Gamechangers” (extract in Danish)

So who so you think are the most disruptive innovators in Denmark right now?

Read more about them: Designer Danes … Who are Denmark’s most disruptive innovators?

Download summary of GAMECHANGERS keynote by Peter Fisk

Download article NOW+NEXT 2018 by Peter Fisk

Peter Fisk introduces IE Business School’s flagship executive development program, the new Global Advanced Management Program, over 4 weeks preparing the next generation of business leaders for the C-Suite. Uniquely amongst business schools, it is practically set in the context of a changing world – with incredible opportunities to grow in innovative ways – but also where tensions such as technology vs humanity, global vs local, and business vs consumer are challenging businesses to rethink, reinvent and refocus.

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the GAMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

• Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
• Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
• Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
• Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
• Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

• Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
• Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
• Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
• Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
• Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

• Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
• Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
• Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
• Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
• Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

• Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
• Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
• Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
• Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
• Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

• Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
• Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
• Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
• Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
• Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

• Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
• Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
• Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
• Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
• Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Peter Fisk introduces IE Business School’s flagship executive development program, the new Global Advanced Management Program (Global AMP), over 4 weeks preparing the next generation of business leaders for the C-Suite. Uniquely amongst business schools, it is practically set in the context of a changing world – with incredible opportunities to grow in innovative ways – but also where tensions such as technology vs humanity, global vs local, and business vs consumer are challenging businesses to rethink, reinvent and refocus.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

• Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
• Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
• Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
• Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
• Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

• Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
• Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
• Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
• Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
• Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

• Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
• Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
• Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
• Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
• Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

• Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
• Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
• Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
• Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
• Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

• Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
• Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
• Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
• Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
• Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

• Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
• Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
• Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
• Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
• Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School

Peter Fisk introduces IE Business School’s flagship executive development program, the new Global Advanced Management Program, over 4 weeks preparing the next generation of business leaders for the C-Suite. Uniquely amongst business schools, it is practically set in the context of a changing world – with incredible opportunities to grow in innovative ways – but also where tensions such as technology vs humanity, global vs local, and business vs consumer are challenging businesses to rethink, reinvent and refocus.

Download a summary of the masterclass: Disrupt or Be Disrupted

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

• Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
• Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
• Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
• Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
• Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

• Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
• Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
• Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
• Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
• Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

• Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
• Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
• Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
• Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
• Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

• Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
• Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
• Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
• Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
• Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

• Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
• Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
• Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
• Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
• Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

• Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
• Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
• Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
• Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
• Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass: Disrupt or Be Disrupted

The “Acceleration Lab” will focus on the big opportunities for fast growth – strategic initiatives that can be accelerated faster, alongside quick wins that are obvious and practical. It will do this through process and tools to be provided, and facilitated group work. The teams will present their outcomes the following day to business leaders, ready for agreed implementation. In particular, the workshop will stimulate new thinking and behaviours, learning from each other, sharing best practices, and finding best use of resources.

Format

The Acceleration Lab is designed as a high energy, focused and interactive experience. Following an initial session to reflect on the opportunities for innovation and growth, with some external inspiration, most of the day will involve teams working in “Growth Accelerators”. There will be 3-4 (as appropriate) teams, each focusing on one distinctive challenge, and all working through the stages of the growth acceleration process. The process will be facilitated by Peter Fisk, a highly experienced facilitator, consultant and thought leader with vast experience of similar challenges, including in beauty.

Agenda 

Part 1: Launch Pad

• Growth opportunities  – why we need to think and act differently, exploring the opportunities of innovation and faster growth.
• Inspiration from beyond – focusing on other sectors with similar challenges, relevant insights and innovations, how other companies (eg from Amazon to Zipcars, Red Bull to Tesla) have thought and acted differently.
• Key phases of a fast and focused approach to innovation – how to ensure that it is customer-centric, creative and commercial, introducing the key tools and sequence, and why they matter.
• Introduction of three big challenges (to be definined – for example, how to integrate new businesses, how to rethink our channel mix, how to redefine relationships with customers and what they mean locally.
• Participants decide which “growth accelerators” to join for the rest of the day, each with a different challenge (there will be time during day to share ideas across groups too). Briefing of process for next 3 sessions

Part 2: The Opportunity Map

• Each group works independently, guided by a large one page templates with a series of questions to guide their process. This focuses on

1. Growth opportunities – identify options for growth and profit potential
2. Consumer insights – hypothesis of key needs and aspirations
3. Partner insights – hypothesis of key needs and aspirations
4. Define the challenge – establish a clear objective, or problem to solve
5. Priorities for focus – agree which growth opportunities matter most
6. Size of the prize – initial feel for the revenue and profit potential and time.

• Each group shares their one-page “Opportunity Map” with the other two teams, with 5 mins to present, and 5 mins for facilitator/others to give constructive feedback.

Part 3:  The Innovation Canvas

• Each group works independently, guided by a large one page templates with a series of questions to guide their process. This focuses on

1. Fast ideation – generating initial ideas, against priority growth opportinities
2. Stretch stimulus – learn from one non-beauty brand to stimulate new thinking
3. Idea fusion – connect ideas to find richer, and focus on strongest concepts
4. Consumer concept – what each idea means, as products and services
5. Partner concept – what each idea means, as products and services
6. Fast evaluation – H/M/L for revenue, cost, risk, and time to find best concept

• Each group shares their one-page “Innovation Canvas” with the other two teams, with 5 mins to present, and 5 mins for f constructive feedback.

Part 4: The Acceleration Plan

• Each group works independently, guided by a large one page templates with a series of questions to guide their process. This focuses on

1. The big idea – what’s new and better, what’s different and disruptive
2. Value proposition – the benefits to salon partners, and consumers
3. Business model – how it works, how we make money, costs and revenues
4. Implemention roadmap – key phases of deliverables, timeframes in months
5. Commercial check – high level revenues, costs, investment, risks, timeframe
6. Make the case – how to tell the story in 3 minutes using “SCQA” framework

• Each group shares their one-page “Acceleration Plan” with the other two teams, with 5 mins to present, and 5 mins for constructive feedback.

Step 5: Review and next steps

• Review of the Acceleration Lab outcomes and next steps – what else to think about, and work on, before presenting to stakeholders. This will include practical advice in terms of how to best articulate and present.
• Summary of the approach, with participants reflecting on the learning, the process and techniques used, and any key questions. Plus a high energy closing to leave them inspired.
• Groups can work in their own time during the evening to prepare for the following day. Additional blank copies of the one-page templates are availale, or they can choose their own preferred style of presentation.

“The best way to predict the future is to create it” said Abraham Lincoln.

The best opportunities for business – to find new growth, to engage customers more deeply, to stand out from the crowd, to improve their profitability – is by seizing the opportunities of changing markets. The best way to seize these changes is by innovating – not just innovating the product, or even the business itself – but by innovating the market.

In the old world we accepted markets as a given – the status quo – and competed within it, with slightly different products and services, or most usually by competing on price. Most new products were quickly imitated, leading to declining margins and commoditisation. Most companies now receognise that this is not a route to long-term success in a rapidly changing world.

Fast-changing markets demand fast-changing businesses.

More

• MMI Corporate Profile
• Article: The 10x Leader
• Article: Amplifying Potential
• Book: “Gamechangers: Are you ready to change the world?“
• Book: “Business Genius: A more inspired approach to leadership”
• Workshop: “Gamechangers Program: Leading for smarter innovation and profitable growth”
• Workshop: “Inspiring Leadership … future, people and change“
• Article: Building a bank of the future (the challenges and opportunities)
• Article:How banks can innovate for innovators (SMEs and entrepreneurs)
• Case studies: Gamechangers of Banking and Insurance