Download a summary of Peter Fisk’s keynote at Rakuten’s Global Marketing Symposium: Building Next Generation Brands

We live in an incredible time.  More change in the next 10 years than in the last 250 years. New technologies transforming the ways in which we live and work. Digital platforms and blockchains, AI and robotics, 3D printing and nanotech.

These are just some of the fantastic new capabilities that enable us to innovate beyond what we can even imagine today. The future isn’t like the future used to be. We cannot just evolve or extrapolate the past. Today’s future is discontinuous, disruptive, different.

It is imagination that will move us forwards … unlocking the technological possibilities, applying them to real problems and opportunities, to drive innovation and growth in every industry, in every part of our lives.

Imagine a world where you press “print” to get the dress of your dreams, the food of your fantasies, or the spare parts for your car. Instantly, personalised and on demand. Think then what does that mean if we don’t need the huge scale of manufacturing plants, warehousing and transportation. Maybe we will even subscribe to the IP catalogues of brands, rather than buy standard products, in the ways we currently subscribe to Netflix.

Smarter innovation, faster growth

The best opportunities for brands – to find new growth, to engage consumers more deeply, to stand out from the crowd, to improve their profitability – is by seizing the opportunities of changing markets. The best way to seize these changes is by innovating – not just innovating the product or service, the customer experience or business model – but by innovating the fundemantal concept of the brand.

There are three huge challenges for brands:

  • Engage … creating more relevant and inspiring experiences
  • Enable ... helping people to achieve more, themselves and together
  • Enrich … adding more value to people’s live and the bottom line

In a digitally-fuelled world, the most successful brand innovators embrace “ideas and networks”  to drive exponential impact – like WhatsApp creating $19bn in three years, Airbnb $40bn in 9 years, Alibaba $476bn in 18 years, Amazon $740bn in 23 days.

They start from the future back, making sense of change, seeing the new patterns and possibilities, innovation pervades everything they do, rethinking the way the business and the market work, engaging consumers in a world of noise and distrust, to create new value and accelerate new growth.

Summary of keynote

Winning in an incredible world of change

  • Relentless change brings new challenges and opportunities
  • New consumers with new dreams and new expectations
  • Applying technology in smarter, human and more distinctive ways
  • Thinking bigger to solve problems, 10x not 10%
  • Marketers are best placed to make sense of this changing world

Inspired by the world’s best innovators 

  • The world’s 100 most innovative brands, shaking up the world right now
  • Amazon to Brooklyn Superhero, Glossier and Rapha, Supreme and Tesla
  • How can you make unusual connections – the power of copy, adapt, paste
  • Being more audacious, networked, collaborative, and intelligent
  • Marketers are the business innovators, creating their business futures

Building brands that can change the world

  • Starting from the future back, then delivering practically now forwards
  • Finding a bigger purpose, reframing your brand for more relevance and value
  • Delivering experiences that enable people to achieve more
  • Harnessing the power of people, connected through brand communities
  • What will you do? Time to be bold, brave and brilliant

 

Future thinking …

Splash out on dinner at Heston Blumenthal’s Fat Duck restaurant, and you might find an iPod accompanies your seafood risotto. Sounds of the sea enhance the perceived freshness and flavours, and can also affect our sense of sweetness and saltiness.

Caterpillars, already popular in Africa, contain 28mg of protein per 100g, more than minced beef, and add 35mg of iron too. If you’re in search of a calcium boost, try grasshoppers.

Rising food prices, the growing population and environmental concerns make food one of the big debates for governments, and interest areas for investors. Meat production takes up huge amounts of land, consume water, diverts crops from humans, and adds to carbon emissions.

Insects, perhaps rebranding as micro-protein, could become a staple of our diets – low cost, requiring little space or water. With 1500 edible species, we could soon be tucking into nutrititous crickets and grasshoppers, ground into burgers. Wasps are a delicacy in Japan.

If you still want meat, your next steak could be sourced from a test-tube. Strips of muscle tissue using stem cells taken from cows, a little like calamari to look at, are grown in a lab, and then shaped to expectation, similar to existing meat substitutes such as Quorn.

Of course you could just become vegetarian, and still get a balanced diet.

Another source of improved eating, is sensory-engineering. Scientists have shown that look and smell affect how we taste. Condiment Junkie, a sonic-branding company is exploring how certain frequencies can compensate for sugar in foods, thereby improving health, as well as enhancing the whole cooking and eating experience.

However the most significant source of future food is likely to come from algae. 145 species of green, red, and brown seaweed is already eaten in huge quantities across Asia, often as a delicacy. Ground into other foods, its strong flavour can dramatically reduce the amount of salt used, for example in bread or prepared meals. Algae farming, for food as well as energy, could become the world’s largest crop industry by 2030.

Whilst 3d printing, biotechnology, genetic modification, and new business models, the future of food is also about authenticity and relevance – traceability of supply chains, natural and local ingredients, convenient and well designed packaging, and fantastic, inspiring taste

“Gamechangers” in the world of food range from those who are delivering science fiction like Aerolife’s breathable pizza, more profitable business models like Nespresso, to others who are turning commodities into brands like Zespri and richer experiences like Juan Valdez.

About Savola Foods …

Since 1979, Savola’s diverse brands have earned their spot on supermarket shelves in 30 countries and many are now market leaders in their category. Through our company Savola Foods, we offer a wide range of products including household staples such as edible oil, sugar, pasta and ghee. And we must be doing something right: the total sales volume for Savola Foods brands was in excess of 4 million tons in 2016.

Savola Foods owns operations in seven countries (Saudi Arabia, Egypt, Iran, Turkey, Algeria, Morocco and Sudan), and manages a broad portfolio of B2C food brands. These are mainly household staples such as edible oil, sugar, pasta and ghee, and many of these brands are market leaders in multiple countries.  Three decades of investment mean that output is higher today than ever before. Customer loyalty and market leadership saw Savola Foods achieve total sales volume 1.59 million tons of edible oil and 2.23 million tons of sugar in 2016.

What does the future look like for Savola Foods? It may be in a strong position right now, but we also have a clear vision for how to ensure future expansion and growth. In the coming years, Savola plans to give more and more autonomy to both entities, Savola Foods and Savola Retail, so that they can invest in improving their product portfolios. Savola Foods will move into higher-value products and product categories. For example, in 2015 it launched a range of children’s pasta under the Italiano brand and it also entered the seafood and baked goods market. In 2015, we agreed to a $50 million partnership with Thai Union which will enable Savola Foods to bring the John West seafood brand to 12 countries.

Change is a vital part of securing growth. But there are some things that never change for Savola. While our brands may each have a unique personality and history, we take pride in making sure that they operate in accordance with our ethical principles.

Peter’s keynote will include …

  • New trends in consumer behaviour in the food sector
  • Macro economics
  • e-commerce especially in food industry
  • Digital disruption and its effect on the food industry
  • Trends in people and organization culture (Millennials, Future of Work)

The European Business Forum is the premier meeting place for business leaders in Europe. It brings together the continent’s top business people with the world’s leading management gurus in “the Davos of business thinking”.

Download: NOW+NEXT Preview of the European Business Forum 2018

Peter Fisk introduces this year’s forum, EBF18, including an insight to the big trends, ideas and innovations happening right now in the business world … “NOW+NEXT” … followed by a preview of the forthcoming event and the keynote speakers and activities.

Making better choices” is the theme of EBF18, on 26-27 September 2018.

Business leaders face more choices than ever before – there are few limits to the ways a business can grow – any geographical market, any industrial sector, any business model – enabled by technology, partners, people and investment. In fact, in a world of infinite possibilities, the hardest part is often deciding what not to do – to make choices.

In the “fourth industrial revolution” it is the new generation of technologies – from digital networks and blockchain, to robotics and artificial intelligence, 3d printing and biotechnologies – that challenge business leaders to rethink what matters, how to embrace the new capabilities, and what creates sustained economic value.

Yet another challenge – how the business exists within society, and the value it adds to people, local communities and social progress – might have just as much impact on a business’ future success. What is fair, what is good, what is progress, have become huge questions – particularly for business leaders.

At the previous forum, Europe’s business leaders said “Fast change has left business out of touch with people. Leaders are complacent, and innovation is wasted.” Collectively we asked ourselves how can European business rediscover its place in the world. There was a strong and overwhelming message from participants: “Business should be a force for positive progress.” This year we build on your agenda.

“Making Better Choices” is about connecting these challenges and new opportunities – exploring how business leaders can most effectively apply these new technologies for more impact, for both people and profit. This requires new options, new choices, and smarter decisions.

Agenda Day 1

0900 – 1015 … Technologies that will change our world

The “Odense Moonshot” explores the incredible potential of new technologies to transform every market. Whilst Bitcoin has grabbed headlines, the underlying blockchain technologies could transform the way every market works, and not just in financial services. It could transform business models and supply chains, whilst reinventing the ways in which consumers engage, and their trust in brands. This will be enhanced by other technologies, adding intelligence, speed and efficiency. Which technologies matter most to your future, and how will you embrace their potential?

  • Don Tapscott is often known as Mr Wikinomics, and is #2 in the Thinkers50 global ranking of business gurus. He has become the spokesperson of the network age – explaining the exponential potential of networks when you make them work for you (like Wikipedia, but equally by turning your customer base into a vibrant community). Now he turns his attention to Blockchain, one of the many new technologies that fascinate and baffle most business leaders. His new book is Blockchain Revolution. How will distributed, network-based transaction systems transform the way money works, and almost every other industry too?

1045 – 1200 … Social issues that will change our world

Dramatic change brings new tensions, not least in how business progress is challenging our ways of life, our society and environment. Global and local, rich and poor, fake and authentic, climate and ecology, fairness and ethics. What is the impact of your business on our world, in your local community and far across continents? At the same time, social issues provide new opportunities for business to do good. How could you innovate your business activities in a way that does more for society, engaging people more deeply and maybe even more profitable too? This is no longer about CSR, but has profound implications for every part of business.

1230 – 1330 … Big Talk: Defining the Choices

What are the biggest challenges for us all, as business leaders? The forum works together in roundtables, speakers and participants, to explore the questions, tensions and dilemmas we face in business – the role of technology in driving progress, and the impact financially and socially which they can have. Together we will create an “agenda” for European business, considering which factors are most significant together and individually. By learning from each other, we may uncover choices we didn’t even realise we had, and new opportunities to innovate and grow.

1430 – 1515 … Rethinking Purpose

Entrepreneurs have a clarity of purpose when they set out, which is often lost or confused as their businesses grow and evolve. Finding a purpose beyond profit has become the guiding path of most enlightened businesses today, rethinking “why” the business exists before “what and how” to do. Purpose gives you a north star, and source of enduring difference. By rediscovering the mindset of your founder, businesses can often rekindle their creativity, reneergise their people, and refocus their priorities. This often involves applying innovation to every aspect of the business, and its wider impact.

1545 – 1700 … Rethinking Organisations

Disruptive technologies are unlikely to thrive in traditional organisations built around hierarchies of people and products. Creativity and agility comes from new ways of working together, more flexibly and collaboratively, building new types of partnerships with new capabilities. Organisations need in many ways to mirror the new market models, speed and agility, but also human and responsible. They need to harness their connected intelligence, whilst maintain emotional agility to sustain the delivery of projects and results. How can you build the right organisation for the future? What are the big choices, and best solutions?

Agenda Day 2

0900 – 1015 … Innovation Accelerator

Innovation drives business progress. It has become core to what the organisation does, and all embracing in its scope, rethinking everything from business models to customer experiences. At the same time, the process of innovation has become smarter, faster, more collaborative and more creative. From design thinking to lean implementation, organisations seek to bring an entrepreneurial mindset to the development process. At the heart of all of this sits the business model. And often one that can be expressed on a one page canvas. So how can you develop a better business model, and in particular, one that embraces the potential of technologies for both people and profit?

  • Alex Osterwalder is popular for his Business Model Canvas, a one-page framework in which you map and then creatively explore the opportunities for rethinking every aspect of your business. With post-it notes, and a blank canvas you can play with your future business model, including how to achieve those new choices. Together with Yves Pigneur, and 470 co-creators, the Swiss innovation guru has authored three books, and is now #7 on the Thinkers50 global ranking.

1045 – 1200 … Rethinking Networks

Networks are the drivers of exponential growth – social media, distribution partners, licensing models, business ecosystems, media networks. Every additional member creates a multiplying effect through its added connections. As a result, customers trust customers, businesses work together to share capabilities, and reaching across markets is fast and easy. What are the best ways to make networks work? How can you engage business partners more effectively, and more consumers faster and more authentically?

1230 – 1330 … Big Talk: Making Better Choices

So how can we, as business leaders, make better choices? The forum works together in roundtables, speakers and participants, to address the core theme, building on the ideas of previous sessions, and the experiences of all of us. How can the new technologies help us to make better choices, in a way that delivers success for society, and profitable growth too? What are the new choices? How do we choose? What difference will it make?

1430 – 1515 … Rethinking Leadership

Leaders are the ultimate decision makers. How has decision-making changed in today’s world? With ever greater complexity and relentless change, multiple cultures and dispersed working, how do you make better choices? Information is ubiquitous, analytics are rampant, yet making the right choices requires more than lots of data. It is about understanding the choices – what options are available; and then the impacts – the consequences of decisions. Do you have what it takes to rethink your role as leader, maybe even to disrupt yourself, and to rethink how you think, decide and lead?

1545 – 1700 … European Business Lecture 2018

The European Business Lecture defines the agenda for business across the continent in the year ahead, a seminal moment in the European business calendar. What are the priorities for business, for governments, and others? How will Europe win in a fast and dynamic world? How can smarter choices enable leaders to see their future differently, to focus on new priorities and practices, and to have more impact?  Good judgement is a rare but crucial quality in today’s business leaders. Winners, particularly in a world of new technologies and new priorities, are the ones who make great choices.

  • Roger Martin is the world’s #1 business thinker, and tops the 2017 Thinkers50 ranking of global management gurus. He is a Canadian strategist, formerly Dean of the Rotman School of Management. He is perhaps most famous for his “Playing to Win” collaboration with P&G’s former CEO AG Lafley, which defined the key choices to make in developing a great strategy. He has almost dedicated much of his time to social entrepreneurship, and has a new book just out called Creating Great Choices, which explores how “integrative thinking” can lead to solutions which are not trade-offs or compromises, but adopt a better way.

Keynote speakers

Peter Fisk will be hosting the event again, and working with my Thinkers50 colleagues Stuart Crainer and Des Dearlove to design an event that brings together the best ideas in a fresh and though-provoking. Here are some of this years top speakers who will be working together, and with you:

  • Roger Martin, author of Creating Great Choices, the world’s #1 business guru
  • Don Tapscott, author of Blockchain Revolution, the world’s #2 business guru
  • Alex Osterwalder, co-author of Business Model Generation, and #7 business guru

Together with:

  • Jim Hageman Snabe, Chairman of AP Moller-Maersk, one of Europe’s top leaders
  • Chris Zook, Bain & Co partner, and author of Founders Mentality
  • Johanna Mair, German social innovation expert from Stanford
  • Martin Lindstrom, Denmark’s Lego kid, and though leader on consumer insight
  • Erica Dhawan, from Harvard on the power of Connectional Intelligence
  • Casper von Koskull, Finnish banker and CEO of Nordea Bank
  • Nikolaj Coster Waldau, UN Ambassador and star of Game of Thrones
  • Alexandra, Countess of Frederiksborg, author of The Sincerity Edge
  • Tania de Jong, Dutch Australian operatic-singing creative catalyst
  • Ricardo Vargas, CEO of Brightline Initiative, on a mission to make strategy happen
  • Jimmy Maymann-Holler, EVP of AOL, previously CEO of Huff Post
  • Andrew Shipilov, Insead professor, and author of Network Advantage
  • Esben Østergaard, founder and CTO of Universal Robotics
  • Whitney Johnson, Harvard executive coach, author of Disrupt Yourself

The European Business Forum is the premier meeting place for business leaders in Europe. It brings together the continent’s top business people with the world’s leading management gurus in “the Davos of business thinking”.

Peter Fisk introduces this year’s forum, EBF18, including an insight to the big trends, ideas and innovations happening right now in the business world … “NOW+NEXT” … followed by a preview of the forthcoming event and the keynote speakers and activities.

Making better choices” is the theme of EBF18, on 26-27 September 2018.

Business leaders face more choices than ever before – there are few limits to the ways a business can grow – any geographical market, any industrial sector, any business model – enabled by technology, partners, people and investment. In fact, in a world of infinite possibilities, the hardest part is often deciding what not to do – to make choices.

In the “fourth industrial revolution” it is the new generation of technologies – from digital networks and blockchain, to robotics and artificial intelligence, 3d printing and biotechnologies – that challenge business leaders to rethink what matters, how to embrace the new capabilities, and what creates sustained economic value.

Yet another challenge – how the business exists within society, and the value it adds to people, local communities and social progress – might have just as much impact on a business’ future success. What is fair, what is good, what is progress, have become huge questions – particularly for business leaders.

At the previous forum, Europe’s business leaders said “Fast change has left business out of touch with people. Leaders are complacent, and innovation is wasted.” Collectively we asked ourselves how can European business rediscover its place in the world. There was a strong and overwhelming message from participants: “Business should be a force for positive progress.” This year we build on your agenda.

“Making Better Choices” is about connecting these challenges and new opportunities – exploring how business leaders can most effectively apply these new technologies for more impact, for both people and profit. This requires new options, new choices, and smarter decisions.

Agenda Day 1

0900 – 1015 … Technologies that will change our world

The “Odense Moonshot” explores the incredible potential of new technologies to transform every market. Whilst Bitcoin has grabbed headlines, the underlying blockchain technologies could transform the way every market works, and not just in financial services. It could transform business models and supply chains, whilst reinventing the ways in which consumers engage, and their trust in brands. This will be enhanced by other technologies, adding intelligence, speed and efficiency. Which technologies matter most to your future, and how will you embrace their potential?

  • Don Tapscott is often known as Mr Wikinomics, and is #2 in the Thinkers50 global ranking of business gurus. He has become the spokesperson of the network age – explaining the exponential potential of networks when you make them work for you (like Wikipedia, but equally by turning your customer base into a vibrant community). Now he turns his attention to Blockchain, one of the many new technologies that fascinate and baffle most business leaders. His new book is Blockchain Revolution. How will distributed, network-based transaction systems transform the way money works, and almost every other industry too?

1045 – 1200 … Social issues that will change our world

Dramatic change brings new tensions, not least in how business progress is challenging our ways of life, our society and environment. Global and local, rich and poor, fake and authentic, climate and ecology, fairness and ethics. What is the impact of your business on our world, in your local community and far across continents? At the same time, social issues provide new opportunities for business to do good. How could you innovate your business activities in a way that does more for society, engaging people more deeply and maybe even more profitable too? This is no longer about CSR, but has profound implications for every part of business.

1230 – 1330 … Big Talk: Defining the Choices

What are the biggest challenges for us all, as business leaders? The forum works together in roundtables, speakers and participants, to explore the questions, tensions and dilemmas we face in business – the role of technology in driving progress, and the impact financially and socially which they can have. Together we will create an “agenda” for European business, considering which factors are most significant together and individually. By learning from each other, we may uncover choices we didn’t even realise we had, and new opportunities to innovate and grow.

1430 – 1515 … Rethinking Purpose

Entrepreneurs have a clarity of purpose when they set out, which is often lost or confused as their businesses grow and evolve. Finding a purpose beyond profit has become the guiding path of most enlightened businesses today, rethinking “why” the business exists before “what and how” to do. Purpose gives you a north star, and source of enduring difference. By rediscovering the mindset of your founder, businesses can often rekindle their creativity, reneergise their people, and refocus their priorities. This often involves applying innovation to every aspect of the business, and its wider impact.

1545 – 1700 … Rethinking Organisations

Disruptive technologies are unlikely to thrive in traditional organisations built around hierarchies of people and products. Creativity and agility comes from new ways of working together, more flexibly and collaboratively, building new types of partnerships with new capabilities. Organisations need in many ways to mirror the new market models, speed and agility, but also human and responsible. They need to harness their connected intelligence, whilst maintain emotional agility to sustain the delivery of projects and results. How can you build the right organisation for the future? What are the big choices, and best solutions?

Agenda Day 2

0900 – 1015 … Innovation Accelerator

Innovation drives business progress. It has become core to what the organisation does, and all embracing in its scope, rethinking everything from business models to customer experiences. At the same time, the process of innovation has become smarter, faster, more collaborative and more creative. From design thinking to lean implementation, organisations seek to bring an entrepreneurial mindset to the development process. At the heart of all of this sits the business model. And often one that can be expressed on a one page canvas. So how can you develop a better business model, and in particular, one that embraces the potential of technologies for both people and profit?

  • Alex Osterwalder is popular for his Business Model Canvas, a one-page framework in which you map and then creatively explore the opportunities for rethinking every aspect of your business. With post-it notes, and a blank canvas you can play with your future business model, including how to achieve those new choices. Together with Yves Pigneur, and 470 co-creators, the Swiss innovation guru has authored three books, and is now #7 on the Thinkers50 global ranking.

1045 – 1200 … Rethinking Networks

Networks are the drivers of exponential growth – social media, distribution partners, licensing models, business ecosystems, media networks. Every additional member creates a multiplying effect through its added connections. As a result, customers trust customers, businesses work together to share capabilities, and reaching across markets is fast and easy. What are the best ways to make networks work? How can you engage business partners more effectively, and more consumers faster and more authentically?

1230 – 1330 … Big Talk: Making Better Choices

So how can we, as business leaders, make better choices? The forum works together in roundtables, speakers and participants, to address the core theme, building on the ideas of previous sessions, and the experiences of all of us. How can the new technologies help us to make better choices, in a way that delivers success for society, and profitable growth too? What are the new choices? How do we choose? What difference will it make?

1430 – 1515 … Rethinking Leadership

Leaders are the ultimate decision makers. How has decision-making changed in today’s world? With ever greater complexity and relentless change, multiple cultures and dispersed working, how do you make better choices? Information is ubiquitous, analytics are rampant, yet making the right choices requires more than lots of data. It is about understanding the choices – what options are available; and then the impacts – the consequences of decisions. Do you have what it takes to rethink your role as leader, maybe even to disrupt yourself, and to rethink how you think, decide and lead?

1545 – 1700 … European Business Lecture 2018

The European Business Lecture defines the agenda for business across the continent in the year ahead, a seminal moment in the European business calendar. What are the priorities for business, for governments, and others? How will Europe win in a fast and dynamic world? How can smarter choices enable leaders to see their future differently, to focus on new priorities and practices, and to have more impact?  Good judgement is a rare but crucial quality in today’s business leaders. Winners, particularly in a world of new technologies and new priorities, are the ones who make great choices.

  • Roger Martin is the world’s #1 business thinker, and tops the 2017 Thinkers50 ranking of global management gurus. He is a Canadian strategist, formerly Dean of the Rotman School of Management. He is perhaps most famous for his “Playing to Win” collaboration with P&G’s former CEO AG Lafley, which defined the key choices to make in developing a great strategy. He has almost dedicated much of his time to social entrepreneurship, and has a new book just out called Creating Great Choices, which explores how “integrative thinking” can lead to solutions which are not trade-offs or compromises, but adopt a better way.

Keynote speakers

Peter Fisk will be hosting the event again, and working with my Thinkers50 colleagues Stuart Crainer and Des Dearlove to design an event that brings together the best ideas in a fresh and though-provoking. Here are some of this years top speakers who will be working together, and with you:

  • Roger Martin, author of Creating Great Choices, the world’s #1 business guru
  • Don Tapscott, author of Blockchain Revolution, the world’s #2 business guru
  • Alex Osterwalder, co-author of Business Model Generation, and #7 business guru

Together with:

  • Casper von Koskull, Finnish banker and CEO of Nordea Bank
  • Royan Slat, Dutch founder of Ocean Clean Up social enterprise
  • Nikolaj Coster Waldau, UN Ambassador and star of Game of Thrones
  • Alexandra, Countess of Frederiksborg, author of The Sincerity Edge
  • Chris Zook, Bain & Co partner, and author of Founders Mentality
  • Johanna Mair, German social innovation expert from Stanford
  • Erica Dhawan, from Harvard on the power of Connectional Intelligence
  • Tania de Jong, Dutch Australian operatic-singing creative catalyst
  • Claus Risager, CEO of Blue Ocean Robotics, Europe’s leading robotics company
  • Ricardo Vargas, CEO of Brightline Initiative, on a mission to make strategy happen
  • Jimmy Maymann-Holler, EVP of AOL, previously CEO of Huff Post
  • Andrew Shipilov, Insead professor, and author of Network Advantage
  • Erin Meyer, Insead professor, and author of The Culture Map (is back!)
  • Whitney Johnson, Harvard executive coach, author of Disrupt Yourself

Introducing the new Global Advanced Management Program from IE Business School

Peter Fisk introduces IE Business School’s flagship executive development program, the new Global Advanced Management Program (Global AMP), over 4 weeks preparing the next generation of business leaders for the C-Suite. Uniquely amongst business schools, it is practically set in the context of a changing world – with incredible opportunities to grow in innovative ways – but also where tensions such as technology vs humanity, global vs local, and business vs consumer are challenging businesses to rethink, reinvent and refocus.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

Introduction and inspirational masterclass

Peter Fisk, program director and lead professor on the Global AMP, will lead this initial event which will give you a flavour of this new and innovative program, together with an opportunity to ask questions and discuss the benefits to individuals and organisations

  • 0930 – 1100
  • 1130 – 1230

Changing World

  • World changing – the next 10 years of incredible challenge and opportunity
  • Resolving paradoxes – resolving the tensions of a fragmented, chaotic world
  • Global innovators – learning from the world’s 100 most disruptive innovators

Future Leaders

  • Disrupt or be disrupted – the mindset required to shape and lead the future
  • Think different – from the future back, outside in, logic and intuition
  • Courageous leaders – how to be bold, brave, and brilliant

Global AMP

  • Who is it for – senior executives moving to the C-suite, functional to organisational leader
  • How is it different – context of the changing world, change drivers and being the change
  • Why you need it now – individuals in driving the future, and organisations in leading it

 

Introducing the new Global Advanced Management Program from IE Business School

Peter Fisk introduces IE Business School’s flagship executive development program, the new Global Advanced Management Program (Global AMP), over 4 weeks preparing the next generation of business leaders for the C-Suite. Uniquely amongst business schools, it is practically set in the context of a changing world – with incredible opportunities to grow in innovative ways – but also where tensions such as technology vs humanity, global vs local, and business vs consumer are challenging businesses to rethink, reinvent and refocus.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

Introduction and inspirational masterclass

Peter Fisk, program director and lead professor on the Global AMP, will lead this initial event which will give you a flavour of this new and innovative program, together with an opportunity to ask questions and discuss the benefits to individuals and organisations

  • 0900 – 0930: Introduction
  • 0930 – 1100: Changing World (Peter Fisk)
  • 1130 – 1300: Future Leaders (Peter Fisk)
  • 1400 – 1530: Change Drivers (Mark Esposito)
  • 1600 – 1700: Strategy into Action (Mark Esposito)
  • 1800 – 1900: Panel (Peter, Mark and guests)

Changing World

  • World changing – the next 10 years of incredible challenge and opportunity
  • Resolving paradoxes – resolving the tensions of a fragmented, chaotic world
  • Global innovators – learning from the world’s 100 most disruptive innovators

Future Leaders

  • Disrupt or be disrupted – the mindset required to shape and lead the future
  • Think different – from the future back, outside in, logic and intuition
  • Courageous leaders – how to be bold, brave, and brilliant

Global AMP

  • Who is it for – senior executives moving to the C-suite, functional to organisational leader
  • How is it different – context of the changing world, change drivers and being the change
  • Why you need it now – individuals in driving the future, and organisations in leading it

 

Introducing the new Global Advanced Management Program from IE Business School

Peter Fisk introduces IE Business School’s flagship executive development program, the new Global Advanced Management Program (Global AMP), over 4 weeks preparing the next generation of business leaders for the C-Suite. Uniquely amongst business schools, it is practically set in the context of a changing world – with incredible opportunities to grow in innovative ways – but also where tensions such as technology vs humanity, global vs local, and business vs consumer are challenging businesses to rethink, reinvent and refocus.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

Introduction and inspirational masterclass

Peter Fisk, program director and lead professor on the Global AMP, will lead this initial event which will give you a flavour of this new and innovative program, together with an opportunity to ask questions and discuss the benefits to individuals and organisations.

  • 0900 – 1030 : Zain Group
  • 1100 – 1230 : Boubyan Bank
  • 1400 – 1530 : KFAS
  • 1830 – 2100: Public Session

Making sense of a changing world

  • World changing – the next 10 years of incredible challenge and opportunity
  • Resolving paradoxes – resolving the tensions of a fragmented, chaotic world

Disrupt or be disrupted

  • Global innovators – learning from the world’s 100 most disruptive innovators
  • Disrupt or be disrupted – the mindset required to shape and lead the future

How will you lead the future?

  • Think different – from the future back, outside in, logic and intuition – from fixed to growth mindset
  • Courageous leaders – have the confidence to shape the future in your own vision … to be bold, brave, and brilliant

Global AMP

  • Who is it for – senior executives moving to the C-suite, functional to organisational leader
  • How is it different – context of the changing world, change drivers and being the change
  • Why you need it now – individuals in driving the future, and organisations in leading it

Download a summary of day 1:

The Gamechanger: Innovative Strategies for Accelerating Growth

Download a summary of day 2:

The Innovator: Creative Disruption for more Radical Innovation

“The best way to predict the future is to create it” said Abraham Lincoln.

The best leaders have the courage to create a better future … to think bigger and smarter, to shape the future to their advantage, to drive innovation across the business in a way that reinvents markets and organisations.

The best opportunities for business – to find new growth, to engage customers more deeply, to stand out from the crowd, to improve their profitability – is by seizing the opportunities of changing markets. The best way to seize these changes is by innovating – not just innovating the product, or even the business itself – but by innovating the market.

In the old world we accepted markets as a given – the status quo – and competed within it, with slightly different products and services, or most usually by competing on price. Most new products were quickly imitated, leading to declining margins and commoditisation. Most companies now receognise that this is not a route to long-term success in a rapidly changing world.

Fast-changing markets demand fast-changing businesses.

Leadership … Be the change

Leaders amplify potential by enabling teams to achieve more. They do this through a more collaborative and coaching approach, rather than top-down management.

Their starting point however, is the future. Leaders are the drivers of vision and change, but also enablers of innovation and growth. They create an inspiring vision of the future, make sense of change, build a sense of possibility. They make new connections, bringing together diverse talent, activities and partners. As Ghandi said, the challenge is to “be the change” – to change yourself, and to be the starting point for others.

Leadership comes in my different styles. Inspiring, empowering, quiet, humble. One thing for certain is that it has to be real, to be authentic, and that means finding the right style for you, as well as your people. Elon Musk leads through vision, but mostly by getting stuff done. Jack Ma leads through provocation and challenge, and with cult following. Mark Parker leads with collaborative innovation, one of the team who stepped up. Mark Zuckerberg leads by doing stuff. Every leader leads a little differently, and leadership itself can be found at every level of the organization.

The 21st century business leader is different. Whilst past leaders won through hierarchy and power, the world has changed. Technology enables new ways of working, organization structures have inverted, and organisations win through collaboration inside and out. The old model was about 2C – command and control. The new model is about 4C – catalyst, coach, connector and communicator.

World Changing … We live in a time of incredible opportunity.

  • We will see more change in next 10 years than last 250 years
  • In every sector, change is fast disruption, challenge and possibility
  • What can we learn? Alibaba to Amazon, GE to GoogleX, SpaceX to Xiaomi
  • How do you make sense of this world? How do you innovate? How do you win?
  • Success today is not just about stady state, its about speed, agility and exponential
  • For Koc, the opportunity is huge, but its about delivery, from potential into profit

Disruptive Innovation … Driving innovation and growth … creating the future.

  • The mindset shift – “fixed mindset” to “growth mindset” – head up or head down
  • Real leaders – Jeff Bezos, Jack Ma, Indra Nooyi, Elon Musk – What’s their secret?
  • The 4Cs of Leadership – catalyst, communicator, connector and coach
  • How does this work in a multi-sector business like Koc?
  • Smarter choices, sense and respond, give and take, deliver today and tomorrow
  • So what does Koc 2.0 mean for you? What does it demand of its leaders?

Courage … We are all in the future business … time to find your greatness.

  • We can talk at length about it, but its about you – “be the change you want to see”
  • Leadership Compass – What will you change? Retain? Improve? Accept?
  • Difference is our strength, harness the best of our past, create the future together
  • Consider your “ikigai” (personal drive) and “ubunto” (what we can do together)
  • We are all in the future business – it will take grit, passion, vision and courage
  • Time to find your greatness … What’s the brave thing you will do differently?

Download a summary of the keynote:

Peter Fisk introduces IE Business School’s flagship executive development program, the new Global Advanced Management Program (Global AMP), over 4 weeks preparing the next generation of business leaders for the C-Suite. Uniquely amongst business schools, it is practically set in the context of a changing world – with incredible opportunities to grow in innovative ways – but also where tensions such as technology vs humanity, global vs local, and business vs consumer are challenging businesses to rethink, reinvent and refocus.

Download a summary of Peter Fisk’s opening session on Future Leaders

Find out more about the new Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

  • Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
  • Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
  • Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

  • Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
  • Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
  • Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
  • Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
  • Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

  • Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
  • Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
  • Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
  • Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
  • Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

  • Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
  • Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
  • Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
  • Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

  • Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
  • Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
  • Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
  • Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

  • Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
  • Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
  • Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
  • Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
  • Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School

Peter Fisk introduces IE Business School’s flagship executive development program, the new Global Advanced Management Program (Global AMP), over 4 weeks preparing the next generation of business leaders for the C-Suite. Uniquely amongst business schools, it is practically set in the context of a changing world – with incredible opportunities to grow in innovative ways – but also where tensions such as technology vs humanity, global vs local, and business vs consumer are challenging businesses to rethink, reinvent and refocus.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

  • Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
  • Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
  • Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

  • Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
  • Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
  • Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
  • Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
  • Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

  • Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
  • Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
  • Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
  • Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
  • Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

  • Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
  • Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
  • Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
  • Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

  • Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
  • Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
  • Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
  • Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

  • Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
  • Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
  • Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
  • Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
  • Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass and program launch

Find out more about the new Global AMP at IE Business School