Homes are our personal cocoons, our places to relax and recover from the challenges of a fast and challenging world, to connect with family, to eat and sleep, to be ourselves.

Yet the Covid-19 pandemic has also made homes our windows on the world, a place for work, for learning, for entertainment, for exercise. When lockdown first struck we enhanced our hardware, now we are reimagining homes for good.

In this program we explore the challenge for leaders in developing the future of real estate, learning from the rapidly changing industry including smart cities and virtual living, and embracing the trends and ideas from other sectors, and consumers themselves.

https://www2.slideshare.net/geniusworks/shifting-mindsets-leading-with-vision

Session 1: Leading with Vision, 11 January 2021 (90 minutes) with Peter Fisk

  • Leadership in a complex, uncertain and rapidly changing world
  • Harnessing the megatrends, and seizing the opportunities of change
    • Insight 1: How Microsoft’s Satya Nadella “hit refresh” with a growth mindset
    • Tool 1: Growth Mindset
  • Exploring the drivers of real estate, smart cities to sustainable communities
    • Insight 2: How Amsterdam is reimagining its city as a sustainable “doughnut”
    • Tool 2: Future Radar
  • Defining your strategic purpose, in a relevant way for customers and society
    • Insight 3: How Cemex found more purpose as “builders of communities”
    • Tool 3: Inspiring Purpose
  • Capturing the strategic vision as a purposeful, distinctive and inspiring story
    • Insight 4: How Elon Musk’s bigger vision aligns and inspires stakeholders
    • Tool 4: Strategic Storytelling
  • Leading transformational change that delivers real impact
    • Insight 5: How Orsted became the world’s most sustainable company
    • Tool 5: Transformation Roadmap
  • What will you do?

Session 2: Leading through Innovation, 18 January 2021 (90 minutes) with Peter Fisk

  • Leadership that drives curiosity and courage, creativity and collaboration
  • Innovating from the future back, turning strategies into practical actions
    • Insight 6: How Orascom reimagined homes and towns in Egypt
    • Tool 6: Future Roadmap
  • Innovation is about problem solving, lean experiments and rapid development
    • Insight 7: How Airbnb sustains fast and disruptive innovation
    • Tool 7: Innovation Accelerator
  • Innovation beyond products and services, developing new business models
    • Insight 8: How Haier’s Zhang Ruimin reimagined innovative business models
    • Tool 8: New Business Models
  • Managing a strategic portfolio of innovations to deliver with agility and impact
    • Insight 9: How Fujifilm sustains innovation from beauty to healthcare
    • Tool 9: Innovation Portfolio
  • What does this mean for leaders, how do leaders need to lead differently?
    • Insight 10: How Jim Snabe is transforming leadership
    • Tool 10: The New Leadership DNA
  • What will you do?

Changing how we live

More generally we see global “megatrends” changing where and how we live:

  • shift towards urbanisation, in search of better lifestyles and services, although balanced by a desire to escape dense populations.
  • changing demographics, as populations live longer, care and support matters more, as do trends in singles and people marrying much later.
  • sustainability has become a priority, environmentally in using less and cleaner energy, and socially in supporting local communities and others.

While these megatrends may not happen overnight, they are the big shifts in our wider world, that will ultimately transform the ways in which we live.

Covid-19 has accelerated many of these trends, as we rush to reprioritise what matters in our lives, and also cope with the effects on our economies, work and health. It has driven:

  • changing work, enforced working from home will evolve into more virtual organisations, more gig working, and more fused home-work styles.
  • changing towns, the huge shift to online shopping and entertainment and education, will have lasting impact on the role and feel of towns, malls, schools and shops.
  • changing communities, our interests are shared less by people who live in physical proximity, but by those who connect socially online, for sport and much more.

So what is the future of homes, towns and cities?

Smart cities

The rush to “smart cities” has been driven by technological possibility – the ability to create clean energy-powered, intelligent service-providing new urban settlements.

A smart city, according to Forbes “is one that leverages technology to increase efficiencies and improve the quality of services and life for its residents. Smart city initiatives can cover anything from power distribution, transport systems, street lights, and even rubbish collection. The idea is to use data and technology to make everyday life easier and better for the people who live and work in the city, while maximizing the use of resources.”

From Masdar to Neom we imagined huge new technological metropolises.

 

More and more of us are living in cities – the UN predicts that 68 percent of the world’s population will live in urban areas by 2050. And this means our cities are facing growing environmental, societal, and economic challenges. By making cities smarter, we can overcome some of these challenges and make cities better places to live. One report by McKinsey Global Institute found smart city technology can improve key quality of life indicators – such as the daily commute, health issues, or crime incidents – by 10 to 30 percent.

Examples of ways in which cities have embraced technology to be “smarter” include:

  • Transport: Public transport routes can be adjusted in real-time according to demand, and intelligent traffic light systems can be used to improve congestion. In the Chinese city of Hangzhou, an AI-based smart “City Brain” has helped to reduce traffic jams by 15 percent.
  • Resources: Telefonica has been investing heavily in smart city technology in its home country, Spain. In one example, sensors are attached to refuse containers to report, in real-time, how full they are – which means refuse collectors don’t have to waste time traveling to bins that are only half-full.
  • Energy: As well as investing in clean energy sources, smart cities also use technology to help closely monitor real-time energy use and reduce energy consumption. For example, in Amsterdam, homes are being provided with smart energy meters that are designed to incentivize reduced energy consumption.
  • Safety: Wi-Fi connectivity, IoT technologies, and CCTV cameras all help to improve resident safety and boost incident response times. In New Orleans, for example, real-time video data from Bourbon Street is analyzed in order to better track and allocate resources on the ground, and improve public safety.
  • Community:  The Smart Citizen Kit can be placed in locations like balconies and windowsills to gather data on the local environment, including air pollution and noise. The data is streamed to an online platform, effectively creating a crowdsourced map of data from all over the world.

IMD’s Smart City Index 2020 again ranks Singapore as the world’s smartest city. 5 European cities – Helsinki, Zurich, Oslo, Copenhagen and Amsterdam – make the top 10, largely due a combination of digital connectivity and sustainable development, delivering both social and economic benefits to citizens and other stakeholders (business, investment, tourism, government, services).

Three specific reasons why Singapore is the world’s smartest city, according to IMD, are

  • Healthier citizens make healthier cities … How a city’s leaders shape the future of healthcare will ultimately determine how the prosperity of the city itself and of its citizens. In Singapore, a key example of this is the development of Healthcity Novena – a masterplan for community-focused health in which infrastructure such as pedestrian walkways, underground car parks and outdoor green spaces exist to complement and ameliorate the citizen-patient experience.
  • A house with a heart is a home …  Singapore’s Housing Development Board (HDB) offers all citizens access to free public housing. Furthermore, the country’s leaders have created public housing that is more than just an apartment space; it also stretches into larger community areas that integrate liveability, sustainability and growth. More than 80% of the country’s population lives in public housing, which means the provision and administration of housing is pivotal to the identity and character of a diverse city like Singapore.
  • Mobility is a shared community experience … Transportation determines much of the quality of life for residents in a smart city. In late October, the city’s Land Transit Authority (LTA) expanded a pilot area for autonomous vehicles (AVs) to cover the whole of western Singapore. The LTA is building a system of transport infrastructure in which daily commutes can integrate active mobility modes like walking and cycling with public transportation services like mass rapid transit (MRT) and buses.

https://www.youtube.com/watch?v=5NzZy36L2v4

Indeed, smart cities offer tech firms a “$2.46 trillion opportunity” according to Frost and Sullivan, who specifically focus on the technological implications of better urban living:

  • Smart cities’ spending on technology in the next six years is expected to grow at a CAGR of 22.7%, reaching $327 billion by 2025 from $96 billion in 2019. Technologies like artificial intelligence and big data will be in high demand to combat the pandemic, with growing opportunities for crowd analytics, open data dashboards, and online city services.
  • There will be more than 26 smart cities by 2025, with 16 in North America and Europe.
  • More than 70% of global smart city spending by 2030 will be from the United States, Western Europe, and China. Smart cities in the US and Europe will continue spending on 5G and autonomous and robotic technologies. Almost all smart cities in the US and Europe have already invested in open-data initiatives during the pandemic. In addition, China has renewed investments in 5G, smart grids, AI, data centers, and other smart city-related areas through the “new infrastructure initiative” introduced in 2018.
  • Growing demand for crowd management and monitoring in smart cities will lead the crowd analytics market to grow by 20%-25% by 2030. It had market revenues of $748.6 million in 2020. Crowd analytics can be used to access collective real-time data. It can help ensure proper public healthcare services, traffic movement, and security and surveillance services across the smart city.
  • Investments in smart initiatives are expected to rise over the next two years. Smart cities have already invested in contact tracing wearables and apps, open data platforms, autonomous drones, and crowd analytics to fight the pandemic. Post-pandemic, investment in smart projects like smart grids, intelligent traffic management, autonomous vehicles, smart lighting, e-governance services and data-enabled public safety and security will gain traction.

Beyond smart cities

However there is much more for cities to be “smart” about. Cities like Amsterdam seek to embrace “doughnut economics” guided by ecological and sustainable living (as first described by Kate Raworth). Amsterdam’s new City DoughnutStrategy has been galvanised by the pandemic, and the need for communities to be more.

And cities aren’t necessarily the answer. I worked recently with Orascom in Egypt who are building new communities for people to escape the mass spawn of cities like Cairo. They describe their developments as “places to live, love and laugh”. El Gouna is one example of a more village-like development on the banks of the Red Sea, planned for a more human, natural, positive lifestyle.

Indeed there are many trade-offs in considering future environments, regardless of how smart they might be:

  • Organised cityscapes v natural villagescapes
  • Affluent havens v affordable homes
  • Economic development v human wellbeing
  • Inspiring architecture v functional efficiency
  • Personal privacy v collaborative community

Architecture is an interesting one. While we have vanity projects like the Burj Khalifa, it has also acted to create an icon and central point for Dubai’s development. Equally Frank Gehry’s Guggenheim was symbolic in inspiring a reimagining of Spain’s old declined port of Bilbao. The same can work at local levels, and for homes.

Better homes

Indeed when we get to the point of homes, what happens inside, is just as important as what happens outside.

Aritco and Springwise worked together to suggest 18 innovations that we can expect to see in our homes in 2021 and beyond. The 36 page research paper Future of the Home offers a view of how our lives at home might be shifting in light of the pandemic. Examples of innovations include

  • Air purification system disguised as a piece of art
  • Windows that become solar cells when heated
  • Home radiator that uses infrared radiation to save energy
  • A bladeless ceiling fan that kills microorganisms
  • Smart circadian lightbulbs that provide personalised body clock lighting

Ultimately we create new ecosystems, whether living in dense urbanisations or more remote villages. The need to work, shop, learn, socialise, exercise, travel, and much more depends on a rich ecosystems of many different partners. These can be designed around a core idea or not, integrated or evolve more organically.

Brands will seek to influence the evolving nature of the home – brands like Amazon, (not just for shopping but everything to manage and control your home, from energy to entertainment and security), or Haier, the Chinese home appliances company who seeks to become a leader in services (give the fridge away free, then manage shopping, nutrition, cooking). Technologies will be key to accelerating this commercially-inspired change – not only home shopping and virtual working, but 3D printers will transform supply chains, IOT sensors will predict and optimise our needs, and much more.

The role of governments, local authorities, private organisations, and citizens together, also becomes key in shaping the future lifespaces which we seek. These bodies can often have conflicting goals, but can also come together with a more enlightened purpose. We need to see where and how we live with much more circular impact, on the social and economic prosperity of nations, and of society at large.

 

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s time for leaders to step up, to create a better future

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

New ideas for leaders to accelerate business recovery

The Global AMP is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new business models, new ways of working, and new lifestyles.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

https://www.youtube.com/watch?v=Yu_5Vxufidg&feature=emb_logo

With a more liquid learning style, more accessible and convenient

To make the Global AMP program even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more liquid learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow. The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

Delivered by top business leaders, thinkers and experts

I will be joined by some of the world’s most inspiring and thoughtful faculty. This year it includes

  • Jim Snabe, chairman of Siemens and Maersk, one of the world’s top leaders
  • Tendayi Viki, a psychologist-based innovator, partner of Strategyzer
  • Antonio Rodriguez Nieto, the world’s top project manager
  • Joost Minaar, half of Corporate Rebels, all about making work more fun
  • Bernard Marr, the world’s leading expert on big data, and more
  • Verónica Reyero, anthropologist of a more human future.

They add to the existing IE team that includes

  • Mark Esposito, leading futurist and AI pioneer
  • Terence Tse, expert on the future of finance and healthcare
  • Juan Carlos Pastor, leading on authentic leadership; media expert
  • Lola Martinez, media expert, on storytelling and presenting
  • Marcos Cajina, on the neuroscience of emotional engagement
  • Steven MacGregor, on executive fitness, and many more

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – a personal leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership – and a personal “Gamechanger” project in which we work with you over the entire duration of the program to help you develop your own blueprint for transforming the future of your business, or industry.

Starting in September 2020, or January 2021

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

There are two alternative start dates – September 2020 or January 2021 (for the online module 1), and both groups will then merge together in March 2021 (for the residential module 2, and all subsequent modules). This gives you the option of starting at a more gradual pace this year, or waiting until the new year, when we all hope to return to less unusual times).

Module 1 (Online, half-day Fridays): Sep 25th – Dec 19th, 2020
Module 2 (Residential- Segovia Campus): Mar 22th – 26th, 2021
Module 3 (Online, half-day Fridays): Apr 9th- Jun 19th, 2021
Module 4 (Residential- Madrid Campus): Jun 28th -Jul 3rd, 2021

We are really excited by this new format, and also by all the enhanced content for the program. There never has been a more urgent or important time for leaders to step up, to make sense of a changing world, and prepare to create a better future.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

  • Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
  • Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
  • Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

  • Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
  • Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
  • Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
  • Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
  • Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

  • Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
  • Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
  • Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
  • Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
  • Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

  • Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
  • Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
  • Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
  • Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

  • Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
  • Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
  • Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
  • Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Gamechanger Projects: Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

  • Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
  • Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
  • Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
  • Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
  • Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s time for leaders to step up, to create a better future

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

New ideas for leaders to accelerate business recovery

The Global AMP is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new business models, new ways of working, and new lifestyles.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

https://www.youtube.com/watch?v=Yu_5Vxufidg&feature=emb_logo

With a more liquid learning style, more accessible and convenient

To make the Global AMP program even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more liquid learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow. The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

Delivered by top business leaders, thinkers and experts

I will be joined by some of the world’s most inspiring and thoughtful faculty. This year it includes

  • Jim Snabe, chairman of Siemens and Maersk, one of the world’s top leaders
  • Tendayi Viki, a psychologist-based innovator, partner of Strategyzer
  • Antonio Rodriguez Nieto, the world’s top project manager
  • Joost Minaar, half of Corporate Rebels, all about making work more fun
  • Bernard Marr, the world’s leading expert on big data, and more
  • Verónica Reyero, anthropologist of a more human future.

They add to the existing IE team that includes

  • Mark Esposito, leading futurist and AI pioneer
  • Terence Tse, expert on the future of finance and healthcare
  • Juan Carlos Pastor, leading on authentic leadership; media expert
  • Lola Martinez, media expert, on storytelling and presenting
  • Marcos Cajina, on the neuroscience of emotional engagement
  • Steven MacGregor, on executive fitness, and many more

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – a personal leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership – and a personal “Gamechanger” project in which we work with you over the entire duration of the program to help you develop your own blueprint for transforming the future of your business, or industry.

Starting in September 2020, or January 2021

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

There are two alternative start dates – September 2020 or January 2021 (for the online module 1), and both groups will then merge together in March 2021 (for the residential module 2, and all subsequent modules). This gives you the option of starting at a more gradual pace this year, or waiting until the new year, when we all hope to return to less unusual times).

Module 1 (Online, half-day Fridays): Sep 25th – Dec 19th, 2020
Module 2 (Residential- Segovia Campus): Mar 22th – 26th, 2021
Module 3 (Online, half-day Fridays): Apr 9th- Jun 19th, 2021
Module 4 (Residential- Madrid Campus): Jun 28th -Jul 3rd, 2021

We are really excited by this new format, and also by all the enhanced content for the program. There never has been a more urgent or important time for leaders to step up, to make sense of a changing world, and prepare to create a better future.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

  • Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
  • Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
  • Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

  • Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
  • Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
  • Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
  • Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
  • Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

  • Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
  • Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
  • Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
  • Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
  • Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

  • Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
  • Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
  • Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
  • Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

  • Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
  • Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
  • Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
  • Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Gamechanger Projects: Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

  • Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
  • Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
  • Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
  • Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
  • Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s time for leaders to step up, to create a better future

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

New ideas for leaders to accelerate business recovery

The Global AMP is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new business models, new ways of working, and new lifestyles.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

https://www.youtube.com/watch?v=Yu_5Vxufidg&feature=emb_logo

With a more liquid learning style, more accessible and convenient

To make the Global AMP program even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more liquid learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow. The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

Delivered by top business leaders, thinkers and experts

I will be joined by some of the world’s most inspiring and thoughtful faculty. This year it includes

  • Jim Snabe, chairman of Siemens and Maersk, one of the world’s top leaders
  • Tendayi Viki, a psychologist-based innovator, partner of Strategyzer
  • Antonio Rodriguez Nieto, the world’s top project manager
  • Joost Minaar, half of Corporate Rebels, all about making work more fun
  • Bernard Marr, the world’s leading expert on big data, and more
  • Verónica Reyero, anthropologist of a more human future.

They add to the existing IE team that includes

  • Mark Esposito, leading futurist and AI pioneer
  • Terence Tse, expert on the future of finance and healthcare
  • Juan Carlos Pastor, leading on authentic leadership; media expert
  • Lola Martinez, media expert, on storytelling and presenting
  • Marcos Cajina, on the neuroscience of emotional engagement
  • Steven MacGregor, on executive fitness, and many more

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – a personal leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership – and a personal “Gamechanger” project in which we work with you over the entire duration of the program to help you develop your own blueprint for transforming the future of your business, or industry.

Starting in September 2020, or January 2021

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

There are two alternative start dates – September 2020 or January 2021 (for the online module 1), and both groups will then merge together in March 2021 (for the residential module 2, and all subsequent modules). This gives you the option of starting at a more gradual pace this year, or waiting until the new year, when we all hope to return to less unusual times).

Module 1 (Online, half-day Fridays): Sep 25th – Dec 19th, 2020
Module 2 (Residential- Segovia Campus): Mar 22th – 26th, 2021
Module 3 (Online, half-day Fridays): Apr 9th- Jun 19th, 2021
Module 4 (Residential- Madrid Campus): Jun 28th -Jul 3rd, 2021

We are really excited by this new format, and also by all the enhanced content for the program. There never has been a more urgent or important time for leaders to step up, to make sense of a changing world, and prepare to create a better future.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

  • Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
  • Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
  • Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

  • Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
  • Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
  • Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
  • Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
  • Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

  • Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
  • Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
  • Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
  • Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
  • Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

  • Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
  • Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
  • Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
  • Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

  • Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
  • Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
  • Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
  • Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Gamechanger Projects: Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

  • Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
  • Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
  • Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
  • Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
  • Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s time for leaders to step up, to create a better future

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

New ideas for leaders to accelerate business recovery

The Global AMP is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new business models, new ways of working, and new lifestyles.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

https://www.youtube.com/watch?v=Yu_5Vxufidg&feature=emb_logo

With a more liquid learning style, more accessible and convenient

To make the Global AMP program even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more liquid learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow. The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

Delivered by top business leaders, thinkers and experts

I will be joined by some of the world’s most inspiring and thoughtful faculty. This year it includes

  • Jim Snabe, chairman of Siemens and Maersk, one of the world’s top leaders
  • Tendayi Viki, a psychologist-based innovator, partner of Strategyzer
  • Antonio Rodriguez Nieto, the world’s top project manager
  • Joost Minaar, half of Corporate Rebels, all about making work more fun
  • Bernard Marr, the world’s leading expert on big data, and more
  • Verónica Reyero, anthropologist of a more human future.

They add to the existing IE team that includes

  • Mark Esposito, leading futurist and AI pioneer
  • Terence Tse, expert on the future of finance and healthcare
  • Juan Carlos Pastor, leading on authentic leadership; media expert
  • Lola Martinez, media expert, on storytelling and presenting
  • Marcos Cajina, on the neuroscience of emotional engagement
  • Steven MacGregor, on executive fitness, and many more

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – a personal leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership – and a personal “Gamechanger” project in which we work with you over the entire duration of the program to help you develop your own blueprint for transforming the future of your business, or industry.

Starting in September 2020, or January 2021

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

There are two alternative start dates – September 2020 or January 2021 (for the online module 1), and both groups will then merge together in March 2021 (for the residential module 2, and all subsequent modules). This gives you the option of starting at a more gradual pace this year, or waiting until the new year, when we all hope to return to less unusual times).

Module 1 (Online, half-day Fridays): Sep 25th – Dec 19th, 2020
Module 2 (Residential- Segovia Campus): Mar 22th – 26th, 2021
Module 3 (Online, half-day Fridays): Apr 9th- Jun 19th, 2021
Module 4 (Residential- Madrid Campus): Jun 28th -Jul 3rd, 2021

We are really excited by this new format, and also by all the enhanced content for the program. There never has been a more urgent or important time for leaders to step up, to make sense of a changing world, and prepare to create a better future.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

  • Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
  • Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
  • Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

  • Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
  • Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
  • Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
  • Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
  • Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

  • Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
  • Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
  • Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
  • Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
  • Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

  • Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
  • Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
  • Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
  • Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

  • Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
  • Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
  • Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
  • Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Gamechanger Projects: Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

  • Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
  • Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
  • Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
  • Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
  • Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s time for leaders to step up, to create a better future

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

New ideas for leaders to accelerate business recovery

The Global AMP is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new business models, new ways of working, and new lifestyles.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

With a more liquid learning style, more accessible and convenient

To make the Global AMP program even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more liquid learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow. The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

Delivered by top business leaders, thinkers and experts

I will be joined by some of the world’s most inspiring and thoughtful faculty. This year it includes

  • Jim Snabe, chairman of Siemens and Maersk, former CEO of SAP, one of the world’s top leaders
  • Tendayi Viki, a psychologist-based innovator, partner of Strategyzer
  • Antonio Rodriguez Nieto, the world’s top project manager, and senior leader in GSK
  • Christian Rangen, energy expert and expert in business transformation
  • Terence Mauri, leading thinker on 3D leadership, bold and brave
  • Verónica Reyero, anthropologist of a more human future.

They add to the existing IE team that includes

  • Mark Esposito, leading futurist and AI pioneer
  • Terence Tse, expert on the future of finance and healthcare
  • Juan Carlos Pastor, leading on authentic leadership; media expert
  • Lola Martinez, media expert, on storytelling and presenting
  • Marcos Cajina, on the neuroscience of emotional engagement
  • Steven MacGregor, on executive fitness, and many more

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – a personal leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership – and a personal “Gamechanger” project in which we work with you over the entire duration of the program to help you develop your own blueprint for transforming the future of your business, or industry.

Starting in April 2021

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Module 4 concludes with your graduation at IE Business School.

Module 1 (Online, half-day Fridays): April-May 2021
Module 2 (Residential- Segovia Campus): June-July 2021
Module 3 (Online, half-day Fridays): Sep-Oct 2021
Module 4 (Residential- Madrid Campus): Oct-Nov 2021

We are really excited by this new format, and also by all the enhanced content for the program. There never has been a more urgent or important time for leaders to step up, to make sense of a changing world, and prepare to create a better future.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

Be the disrupter, not the disrupted.

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

  • Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
  • Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
  • Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

  • Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
  • Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
  • Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
  • Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
  • Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

  • Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
  • Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
  • Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
  • Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
  • Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

  • Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
  • Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
  • Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
  • Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

  • Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
  • Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
  • Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
  • Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Gamechanger Projects: Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

  • Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
  • Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
  • Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
  • Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
  • Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Download a summary of the masterclass and program launch

Find out more about the Global AMP at IE Business School

“RE/CODE” is a new, practical accelerated program for business leaders and managers.

Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.  Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.

The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.

Have you the courage to create a better future?

The program helps leaders and managers to develop the new mindset, courage and capabilities, to make sense of a world of complex and dramatic change, the new challenges and opportunities, to explore the new concepts and techniques to lead business, and to reimagine your personal and business future.

The program is based around 5 modules – future, growth, innovation, work and leadership – and delivered through 5 online modules, each including a half-day interactive seminar, plus self guided learning through additional resources.

Peter Fisk is your expert guide to this new world, helping you to prepare and to succeed in it. He is both academic and practitioner, bringing together the very latest thought-leading concepts from around the world, with the practical insights and case studies from companies leading in applying them right now, and the tools for you to do it too.

The program explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.

It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.

And learns from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.

In each module you will also explore a wide range of practical tools and approaches, including toolkits and templates to take away and apply the ideas directly to your business.

Recode 1: Future Recoded

Leaders used to look to the future, based on their success in the past. Most business strategies are built on what the organisation is currently good at. Most business plans are built on doing what you did last year, but a little better. Indeed we spend far more time looking backwards, evaluating what we have done, rather than looking forwards. Anticipating, interpreting a future that is dynamic, complex and uncertain is not easy. But that is where the opportunities lie. Leadership today is about shaping the future in your own vision, and that starts by having perspective, being farsighted, and more expeditionary.

Key questions that we will explore include:

  • How to make strategic choices when the future is complex and uncertain?
  • What creates a good purpose statement, and how is it different from vision and strategy?
  • How to balance longer-term initiatives with the obsession with short-term results?
  • Where are the future opportunities, the blue oceans, the emerging uncontested markets?
  • How do I engage my people in being excited about our future potential?

Recode 2: Growth Recoded

Growth used to be limited. Limited by the mental boundaries in which we saw are credibility – we were bounded by our finite description of the sector in which we operated, maybe geography too; we were bounded by doing what we were good at, and what our existing customers wanted. Today, we live in a blur, a market matrix that sees the world as our oyster. The smallest business can embrace cloud technologies to have the widest reach, and indeed many of the world’s largest platform businesses are actually very small. While “average” growth might have stagnated, there are pockets of opportunity everywhere.

Key questions that we will explore include:

  • Where are my best opportunities for future growth, in new sectors or new geographies?
  • How can I shape my market to my advantage, and brands to dominate my chosen spaces?
  • Why do networks deliver exponential growth, and how can they apply to me business?
  • How can I embrace customers more actively in developing the future together?
  • Where do I start in developing a better strategic roadmap?

Recode 3: Innovation Recoded

Most innovation is still focused on developing better products, maybe services. Most innovation takes a cool new technology and tries to apply it to an old activity. Innovation applies to every aspect of business, and like the entrepreneurs who seek to disrupt established business, we need to entrepreneurial in mindset and action. That starts with hypothesis and experimentation. Ideas come from insight, not through old research, instead through deep immersion and stretch imagination. Experimentation is about rapid test and learn loops, being able to conceptualise ideas than test them quickly, to learn and then scale them.

Key questions that we will explore include:

  • Where do new ideas come from, how can we more curious and creative as an organisation?
  • How can I use human-centred design thinking as a catalyst for faster, smarter innovation?
  • What are the alternative business models that could work in my business, and how can I adopt them?
  • How do I ensure that innovations don’t lose their impact once they enter the market?
  • What sustains  a culture of innovation through my business?

Recode 4: Work Recoded

Most organisations were designed for stability and efficiency, not agility and change. Hierarchical layers of command and control may have worked in the days of Henry Ford, but not Elon Musk. Today’s most effective organisations are much more adaptive,  like living organisms. They work in highly decentralised self-organising teams, more like start-ups under one roof. Teams need to be diverse and collaborative, learning to work at speed with high levels of trust and impact. Transformation is much more than digitalisation, it requires the whole organisation to reinvent itself, and probably to do so continuously.

Key questions that we will explore include:

  • How do I design my organisation to balance freedom and control?
  • What makes a great team work?
  • How can we work with more partners, to achieve more together, as an ecosystem?
  • What builds energy, pace and momentum inside the organisation?
  • How do I drive effective change, and sustain transformation over time?

Recode 5: Leadership Recoded

Leadership is about amplifying the potential of your people, and your business. Leadership is having a clear view of the future, and engaging your people in going there with you. Leadership is heads up, not heads down. Yet leadership is often a lonely job. How do you develop the resilience to keep working at pace, overcoming challenges, being the radical optimist? Today’s leaders face more challenges, more complexity, more uncertainty and more scrutiny than ever. It takes real courage to step-up. But now is the time when we need leaders more than ever.

Key questions that we will explore include:

  • What’s your leadership style, that is right for you and your organisation?
  • How should you spend your time, balancing internal and external, short and long-term priorities?
  • In many ways, everyone is a leader, but how does leadership change across the organisation?
  • What makes a great storyteller, and how can I more effectively inspire and influence people?
  • How do I have more courage to create the future, for myself and my business?

The program is supported by a range of self-learning resources, including articles and case studies, toolkits and templates. The program is highly interactive, but also stretching and challenging. It includes the development of a project in which participants develop a “gamechanger” blueprint for the future of their business or industry, supported by colleagues and coaching.

The program builds on the new book “Business Recoded”, which is available now, and free to all participants.

© Peter Fisk 2021

“RE/CODE” is a new, practical accelerated program for business leaders and managers.

Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.  Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.

The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.

Have you the courage to create a better future?

The program helps leaders and managers to develop the new mindset, courage and capabilities, to make sense of a world of complex and dramatic change, the new challenges and opportunities, to explore the new concepts and techniques to lead business, and to reimagine your personal and business future.

The program is based around 5 modules – future, growth, innovation, work and leadership – and delivered through 5 online modules, each including a half-day interactive seminar, plus self guided learning through additional resources.

Peter Fisk is your expert guide to this new world, helping you to prepare and to succeed in it. He is both academic and practitioner, bringing together the very latest thought-leading concepts from around the world, with the practical insights and case studies from companies leading in applying them right now, and the tools for you to do it too.

The program explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.

It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.

And learns from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.

In each module you will also explore a wide range of practical tools and approaches, including toolkits and templates to take away and apply the ideas directly to your business.

Recode 1: Future Recoded

Leaders used to look to the future, based on their success in the past. Most business strategies are built on what the organisation is currently good at. Most business plans are built on doing what you did last year, but a little better. Indeed we spend far more time looking backwards, evaluating what we have done, rather than looking forwards. Anticipating, interpreting a future that is dynamic, complex and uncertain is not easy. But that is where the opportunities lie. Leadership today is about shaping the future in your own vision, and that starts by having perspective, being farsighted, and more expeditionary.

Key questions that we will explore include:

  • How to make strategic choices when the future is complex and uncertain?
  • What creates a good purpose statement, and how is it different from vision and strategy?
  • How to balance longer-term initiatives with the obsession with short-term results?
  • Where are the future opportunities, the blue oceans, the emerging uncontested markets?
  • How do I engage my people in being excited about our future potential?

Recode 2: Growth Recoded

Growth used to be limited. Limited by the mental boundaries in which we saw are credibility – we were bounded by our finite description of the sector in which we operated, maybe geography too; we were bounded by doing what we were good at, and what our existing customers wanted. Today, we live in a blur, a market matrix that sees the world as our oyster. The smallest business can embrace cloud technologies to have the widest reach, and indeed many of the world’s largest platform businesses are actually very small. While “average” growth might have stagnated, there are pockets of opportunity everywhere.

Key questions that we will explore include:

  • Where are my best opportunities for future growth, in new sectors or new geographies?
  • How can I shape my market to my advantage, and brands to dominate my chosen spaces?
  • Why do networks deliver exponential growth, and how can they apply to me business?
  • How can I embrace customers more actively in developing the future together?
  • Where do I start in developing a better strategic roadmap?

Recode 3: Innovation Recoded

Most innovation is still focused on developing better products, maybe services. Most innovation takes a cool new technology and tries to apply it to an old activity. Innovation applies to every aspect of business, and like the entrepreneurs who seek to disrupt established business, we need to entrepreneurial in mindset and action. That starts with hypothesis and experimentation. Ideas come from insight, not through old research, instead through deep immersion and stretch imagination. Experimentation is about rapid test and learn loops, being able to conceptualise ideas than test them quickly, to learn and then scale them.

Key questions that we will explore include:

  • Where do new ideas come from, how can we more curious and creative as an organisation?
  • How can I use human-centred design thinking as a catalyst for faster, smarter innovation?
  • What are the alternative business models that could work in my business, and how can I adopt them?
  • How do I ensure that innovations don’t lose their impact once they enter the market?
  • What sustains  a culture of innovation through my business?

Recode 4: Work Recoded

Most organisations were designed for stability and efficiency, not agility and change. Hierarchical layers of command and control may have worked in the days of Henry Ford, but not Elon Musk. Today’s most effective organisations are much more adaptive,  like living organisms. They work in highly decentralised self-organising teams, more like start-ups under one roof. Teams need to be diverse and collaborative, learning to work at speed with high levels of trust and impact. Transformation is much more than digitalisation, it requires the whole organisation to reinvent itself, and probably to do so continuously.

Key questions that we will explore include:

  • How do I design my organisation to balance freedom and control?
  • What makes a great team work?
  • How can we work with more partners, to achieve more together, as an ecosystem?
  • What builds energy, pace and momentum inside the organisation?
  • How do I drive effective change, and sustain transformation over time?

Recode 5: Leadership Recoded

Leadership is about amplifying the potential of your people, and your business. Leadership is having a clear view of the future, and engaging your people in going there with you. Leadership is heads up, not heads down. Yet leadership is often a lonely job. How do you develop the resilience to keep working at pace, overcoming challenges, being the radical optimist? Today’s leaders face more challenges, more complexity, more uncertainty and more scrutiny than ever. It takes real courage to step-up. But now is the time when we need leaders more than ever.

Key questions that we will explore include:

  • What’s your leadership style, that is right for you and your organisation?
  • How should you spend your time, balancing internal and external, short and long-term priorities?
  • In many ways, everyone is a leader, but how does leadership change across the organisation?
  • What makes a great storyteller, and how can I more effectively inspire and influence people?
  • How do I have more courage to create the future, for myself and my business?

The program is supported by a range of self-learning resources, including articles and case studies, toolkits and templates. The program is highly interactive, but also stretching and challenging. It includes the development of a project in which participants develop a “gamechanger” blueprint for the future of their business or industry, supported by colleagues and coaching.

The program builds on the new book “Business Recoded”, which is available now, and free to all participants.

© Peter Fisk 2021

“Decode the Future + Recode your Business”

Business Recoded is a new, practical accelerated program for business leaders and managers.

Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.  Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.

The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.

Have you the courage to create a better future?

The program helps leaders and managers to develop the new mindset, courage and capabilities, to make sense of a world of complex and dramatic change, the new challenges and opportunities, to explore the new concepts and techniques to lead business, and to reimagine your personal and business future.

The program is based around 5 modules – future, growth, innovation, work and leadership – and delivered through 5 online modules, each including a half-day interactive seminar, plus self guided learning through additional resources.

Peter Fisk is your expert guide to this new world, helping you to prepare and to succeed in it. He is both academic and practitioner, bringing together the very latest thought-leading concepts from around the world, with the practical insights and case studies from companies leading in applying them right now, and the tools for you to do it too.

The program explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.

It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.

And learns from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.

In each module you will also explore a wide range of practical tools and approaches, including toolkits and templates to take away and apply the ideas directly to your business.

Recode 1: Future Recoded

Leaders used to look to the future, based on their success in the past. Most business strategies are built on what the organisation is currently good at. Most business plans are built on doing what you did last year, but a little better. Indeed we spend far more time looking backwards, evaluating what we have done, rather than looking forwards. Anticipating, interpreting a future that is dynamic, complex and uncertain is not easy. But that is where the opportunities lie. Leadership today is about shaping the future in your own vision, and that starts by having perspective, being farsighted, and more expeditionary.

Key questions that we will explore include:

  • How to make strategic choices when the future is complex and uncertain?
  • What creates a good purpose statement, and how is it different from vision and strategy?
  • How to balance longer-term initiatives with the obsession with short-term results?
  • Where are the future opportunities, the blue oceans, the emerging uncontested markets?
  • How do I engage my people in being excited about our future potential?

Recode 2: Growth Recoded

Growth used to be limited. Limited by the mental boundaries in which we saw are credibility – we were bounded by our finite description of the sector in which we operated, maybe geography too; we were bounded by doing what we were good at, and what our existing customers wanted. Today, we live in a blur, a market matrix that sees the world as our oyster. The smallest business can embrace cloud technologies to have the widest reach, and indeed many of the world’s largest platform businesses are actually very small. While “average” growth might have stagnated, there are pockets of opportunity everywhere.

Key questions that we will explore include:

  • Where are my best opportunities for future growth, in new sectors or new geographies?
  • How can I shape my market to my advantage, and brands to dominate my chosen spaces?
  • Why do networks deliver exponential growth, and how can they apply to me business?
  • How can I embrace customers more actively in developing the future together?
  • Where do I start in developing a better strategic roadmap?

Recode 3: Innovation Recoded

Most innovation is still focused on developing better products, maybe services. Most innovation takes a cool new technology and tries to apply it to an old activity. Innovation applies to every aspect of business, and like the entrepreneurs who seek to disrupt established business, we need to entrepreneurial in mindset and action. That starts with hypothesis and experimentation. Ideas come from insight, not through old research, instead through deep immersion and stretch imagination. Experimentation is about rapid test and learn loops, being able to conceptualise ideas than test them quickly, to learn and then scale them.

Key questions that we will explore include:

  • Where do new ideas come from, how can we more curious and creative as an organisation?
  • How can I use human-centred design thinking as a catalyst for faster, smarter innovation?
  • What are the alternative business models that could work in my business, and how can I adopt them?
  • How do I ensure that innovations don’t lose their impact once they enter the market?
  • What sustains  a culture of innovation through my business?

Recode 4: Work Recoded

Most organisations were designed for stability and efficiency, not agility and change. Hierarchical layers of command and control may have worked in the days of Henry Ford, but not Elon Musk. Today’s most effective organisations are much more adaptive,  like living organisms. They work in highly decentralised self-organising teams, more like start-ups under one roof. Teams need to be diverse and collaborative, learning to work at speed with high levels of trust and impact. Transformation is much more than digitalisation, it requires the whole organisation to reinvent itself, and probably to do so continuously.

Key questions that we will explore include:

  • How do I design my organisation to balance freedom and control?
  • What makes a great team work?
  • How can we work with more partners, to achieve more together, as an ecosystem?
  • What builds energy, pace and momentum inside the organisation?
  • How do I drive effective change, and sustain transformation over time?

Recode 5: Leadership Recoded

Leadership is about amplifying the potential of your people, and your business. Leadership is having a clear view of the future, and engaging your people in going there with you. Leadership is heads up, not heads down. Yet leadership is often a lonely job. How do you develop the resilience to keep working at pace, overcoming challenges, being the radical optimist? Today’s leaders face more challenges, more complexity, more uncertainty and more scrutiny than ever. It takes real courage to step-up. But now is the time when we need leaders more than ever.

Key questions that we will explore include:

  • What’s your leadership style, that is right for you and your organisation?
  • How should you spend your time, balancing internal and external, short and long-term priorities?
  • In many ways, everyone is a leader, but how does leadership change across the organisation?
  • What makes a great storyteller, and how can I more effectively inspire and influence people?
  • How do I have more courage to create the future, for myself and my business?

The program is supported by a range of self-learning resources, including articles and case studies, toolkits and templates. The program is highly interactive, but also stretching and challenging. It includes the development of a project in which participants develop a “gamechanger” blueprint for the future of their business or industry, supported by colleagues and coaching.

The program builds on the new book “Business Recoded”, which is available now, and free to all participants.

© Peter Fisk 2021

Week 1: The Customer Agenda

  • Who is your customer?  How is their world changing? Imagine you are the CEO of Nestle. What matters to you now?
  • How are global supply networks changing? Belt and Road to Blockchain, Alibaba to Li and Fung
  • Becoming business partners, working together in new ways, and defining the value of DP World’s activities to your customers.
  • How customer value propositions drive what you do for them, and the value to you
  • Evaluating customer strategies, and developing new value propositions for customers

Prework:

  • Evaluate the strategies of 3 of your major customers, to be defined

Key tools: Customer insight, Customer propositions, Customer strategy

Week 2: The Innovation Challenge

  • What is innovation, how can we be innovative in everything we do? 10 types of innovation, services to business models.
  • Innovation is problem solving. Finding the right problem to solve.  Creativity and design.
  • Fast innovation driven by hypothesis, experimentation, testing and scaling
  • Learning from parallels, adjacent sectors with similar challenges, and creative fusions
  • Innovating the customer’s experience – reinventing our business through their eyes
  • Developing a portfolio of innovations – to deliver today and create tomorrow

Prework:

  • Key tools: Innovation roadmap, innovation spectrum, innovation portfolio

Week 3: The Gamechanging Opportunity

  • Exploring different types of business models across industries, from Xerox printers to Nespresso’s coffee
  • Changing the game of logistics and supply chains, from Boxc and CargoBeacon to Freightos and Pigg
  • Mapping out our current business model and using the one page canvas to identify innovation opportunities
  • Selecting one customer proposition, developed in previous session, how would we deliver it?
  • Team presentations and evaluation of innovations, explaining how this would “change the game” for DP World.

Prework:

  • Key tools: Gamechanger compass, business model canvas, innovation metrics

Explore more about business models here.

The most innovative businesses see the world differently.

They don’t just seek to imitate the success of others, to compete in the markets of today, to frame themselves by their relative differences to competitors. Instead they play their own game.

I call them “gamechangers”, and here in Dubai, I will be taking inspiration from the World Expo 2020, and also from companies all around the world who are shaking up markets, embracing radical new ideas, and changing the game.

So what’s the “game”? Well, in simple terms, it’s the market.

These companies go beyond innovating their products and services, their customer experienes and business models. They seek to innovate how their markets work.

Think of it like a sports game. How could you change the game? It could be anything from the pitch dimensions to rules of play, the team composition to the measures of success, the role of the referee to the participation of fans. Even the name of the game.

Now look at today’s most disruptive innovators – 23andMe to Alibaba, Zespri to Zidisha – they reframe, reimagine and redefine the market on their terms – who is it for, why people buy, what they pay and get, and how they work.

I’ve met and profiled over 250 “gamechanger” companies on my travels, in almost every sector, and in every part of the world. Corporate giants and start-ups, from Dubai to Berlin, Colombo to Qingdao.

There is no one way to change the game, but there are definitely some common traits:

  • Audacious – Gamechangers are visionary and innovative, but also daring and original; they seek to shape the future to their advantage.
  • Purposeful – They seek to make life better, in some relevant and inspiring way; they have a higher motive than just making money.
  • Networked – Gamechangers harness the power of networks, digital and physical, both business and customer networks, to exponentially reach further faster.
  • Intelligent – They use big data analytics and algorithms, machine learning and AI, to be smart and efficient, personal and predictive.
  • Collaborative – Gamechangers work with others, from ecosystems to platforms, social networks and co-creation, to achieve more together.
  • Enabling – They focus not on what they do, but what they enable people to do; and thereby redefine their marketspace, find new opportunities and redefine value.
  • Commercial – Gamechangers take a longer-term perspective, adopting new business models, and recalibrating the measures of progress and success.

Do you have a future mindset?

Today’s business leaders need a future mindset. That sounds obvious, but isn’t.

Most leaders have a “fixed mindset”. They keep stretching the old models of success. They stay loyal to the model that made them great, seeking to squeeze and tweak it for as long as possible. They seek perfection – to optimise what they currently do – which leads to efficiency and incremental gains.

Instead a “future mindset” is prepared to let go of the past. To explore the future, to experiment with new ways of working and winning. Failure is a way to learn, and innovation becomes the norm. Change is relentless inside, as it is outside. Innovation is their lifeblood. Like Jeff Bezos loves to say “it is always day one”.

With a future mindset, the CEO needs new attributes:

  • Sense maker – to interpret a fast and confusing world, to see new patterns and opportunities, what is relevant and not, to shape your own vision.
  • Radical optimist – to inspire people with a stretching ambition, positive and distinctive, to be audacious, to see the possibilities when others only see risk.
  • Future hacker – they start from the “future back”, with clarity of purpose and intent, encouraging ideas and experiments, leveraging resource and scale.
  • Ideas connector – da Vinci said innovation is about making unusual connections;  connecting new people, new partners, new capabilities and new ideas.
  • Emotionally agile – whilst organisational agility is essential, emotional agility matters even more; to cope with change, to be intuitive in making sense, and making choices.
  • Entrepreneur at large – keeping the founders mentality alive, hands-on working with project teams to infuse the mindset, to be the catalyst and coach.
  • Having grit – “gamechanger” leaders need to go against the grain, to persist but know when to move on, to have self belief and confidence, guts and resilience.

The future is a better place to start

Start from the “future back”.

Trying to evolve in today’s complex and confused world is unlikely to lead you towards a bright and distinctive future. It will extend your life a little longer, but it will be tough and uninspiring, with diminishing returns.

Instead jump to the future. I tend to start with five years ahead, although it may differ by company. 5 years is long enough to change the world, but close enough to be real. Start by creating a positive, collective and inspiring vision of the future market. What will it be like? What will people want? Why? How? Where? Then consider how to win in this new world.

This is where “moonshot thinking” can be really useful. “Why be 10% better, when you could be 10 times better?” 10 times more profits, more customers, more quality, reduced cost, reduced time. Whatever. By giving yourself a “How could we do it 10x better” challenge you take a new perspective, solve problems in different ways.

Be inspired by ideas from other places.

Explore how ARM or GE, Inditex or Netflix, Glossier or Novo Nordisk have changed their markets. Choose any of my 100+ “gamechanger” companies! How did they do it? How did customers respond? (Remember, they often serve the same customers as you!). You can’t learn much from competitors, but you can learn a lot from relevant parallels.

Copy. Adapt. Paste.

Customer insight also matters. Deep dives and design thinking, exploring the emerging trends and deviant behaviours. This can enhance and validate your ideas, but the problem with most customer insight is that it is filtered by our current world. You need something to disrupt your thinking.

I have a great box of disruptive techniques. Some are really simple – like break then remake the rules, like imagine its free then find a way to make money, like reverse polarities and many more. The point is to disrupt your conventional thinking.

From this, ideas rapidly emerge. You need lots of ideas about the future. But these are fragments of the real answer. The real creativity comes in fusing together into bigger “concepts”. These could be customer solutions, or new ways of working, new revenue streams, or new business models, and new market scenarios.

Once you have a clear and collective ambition for the future, it’s time to work backwards.  “If this is how we want to be in 5 years, where do we need to get to in 3 years, and then in 1 year?  Therefore what do we need to start doing now?” You develop a “horizon plan” for your business; a strategy roadmap if you like, but developed backwards.

The important thing is that by working backwards, you have jumped out of the morass of today. You’ve avoided the assumptions, limitations, problems and priorities of today’s thinking. You have a more inspiring “gamechanging” future, and have started to map out the steps to get there. Most likely with different priorities in the short-term too.

Of course the steps on this journey might change, but it’s going to be an exciting adventure.

Change the way we think, resolve the conflicts

In today’s busineses, we have created artificial divides in how we think and operate. Digital and physical seem like two different worlds, global and local seem like alternative strategies that cannot combine, many still struggle to align value to customers and shareholders in a mutually reinforcing way, and short and long-termism continues to confuse our priorities.

Our thinking within business, has created separate and apparently conflicting approaches. The opportunity is to make the combination of both approaches world – “fusions” if you like – to be innovative in the way you combine apparent opposites.

Digital and physical are two sides of the same coin.

There is only one world, unless you believe Ray Kurzweil, and it is the real one. It’s human and physical. Digital technologies are incredibly powerful, enabling people to connect, to work, to learn, to play in new ways. From mobile phones to blockchains, 3D printing and augmented reality, digital allows us to do more, do it faster, do things we could never do before. But it’s still about humanity.

Start with people. How can you enable them to achieve more? To live better, to have more fun, to do better for the world. Whatever matters. I work closely with Richard Branson and his Virgin teams. Their mindset is to “start from the outside, and then work in”. Design a better customer experience. Built on your ambition and insight, and then explore how you could deliver it with new and existing capabilities.

Global and local are opportunities for every business.

I love Amazon’s “Treasure Truck” … Most of us have never connected with Amazon beyond the website and the delivery guy. Amazon is huge, global and anonymous. But the Treasure Truck is real. It travels around the country, bringing its pop-up store to local neighbourhoods, fun and games, bargains and demos. For Amazon, it’s a chance to make real connections, listen to people, and to be local.

We can all see a backlash in society against relentless globalisation, huge corporations, and social inequality. We see a lack of trust in brands, and know that authenticity matters. Etsy shows us that even the smallest and most local artisan businesses can also be global. For every business, local and global markets are within reach, however it’s also about combining scale and standardisation, with relevance and individuality.

Ideas and networks should be the core of your business.

Gamechanger businesses need a compelling idea, a core purpose, an inspiring proposition, that can spread fast and contagiously. In a digitally-fuelled world, the most innovative businesses embrace “ideas and networks” to drive exponential impact – like WhatsApp creating $19bn in three years, Airbnb $40bn in 9 years, Alibaba $476bn in 18 years, Amazon $740bn in 23 years.

Think about that concept of “exponential” … The power of networks – be it franchisees, or distributors, or customers and users – lies not in the number of members, but in the connections between them. Networks have a multiplying effect. Exponential. Consider, for example, Rapha, the sportwear brand that brings together people with a passion for cycling, who conveniently meet at their “Cycle Club” stores, and buy their premium gear. A fantastic “ideas and networks” business.

Finally this idea of short-term and long-term being in conflict with each other.

Jeff Bezos never has this problem, nor Elon Musk, nor Richard Branson. They focus on the long-term, recognising it will require some years of investment to get there. They all of course lead privately-owned companies. But every public company has the same ambition to innovate and grow. And so do most of their investors, actually.

The reality is that any company’s stock market performance is based on its future earnings potential, not its past. The better you can engage with equity analysts, journalists and investors themselves to explain why you will deliver a better future worth waiting for, then you get their support. If you don’t engage them in your future vision, plans and innovations, then they will default to looking for short-term evidence. It’s really in our hands, to work together to create a future we want to invest in. And to share the greater risk and rewards.

Time to embrace your future mindset

We live in an incredible time … More change in the next 10 years than in the last 250 years … remember? I know that sounds a little crazy, but think about Hyperloop in 3 years, a tipping point to electric cars in 5 years, Mars missions in 8 years. They are all real, and possible.

Digital platforms connecting buyers and sellers in new ways, blockchain having the potential to transform relationships and trust, 3d printing having the potential to transform value chains to deliver anything personalised and on-demand, AI and robotics giving us the capabilities to be superhuman in our minds and bodies.

These are just some of the fantastic new capabilities that enable us to innovate beyond what we can even imagine today. The future isn’t like the future used to be. We cannot just evolve or extrapolate the past. Today’s future is discontinuous, disruptive, different.

It is imagination that will move us forwards … unlocking the technological possibilities, applying them to real problems and opportunities, to drive innovation and growth in every industry, in every part of our lives.

Imagine a world where you press “print” to get the dress of your dreams, the food of your fantasies, or the spare parts for your car. Instantly, personalised and on demand. Think then what does that mean if we don’t need the huge scale of manufacturing plants, warehousing and transportation. Maybe we will even subscribe to the IP catalogues of brands, rather than buy standard products, in the ways we currently subscribe to Netflix.

Time to embrace your growth mindset … Unlock your Einstein dreams and Picasso passion … Embrace your Mandela courage and Ghandi spirit. Be more curious, be more intuitive, be more human. Ask more questions. Don’t be afraid to have audacious ideas, to challenge the old models of success, and turn future ambitions into practical profitable reality.

How else did Zespri reinvent the Chinese gooseberry as the kiwi fruit? How else will SpaceX reach Mars by 2025? How else did Netflix came to be, or NuTonomy, or Nespresso, or Nyx?

This is why 23andMe’s Anne Wojicki wont give up in her quest to make DNA analysis available to everyone, and to ultimately find a cure for cancer. And it’s why Jack Ma didn’t give up as he rose from $1000-per year English teacher to technological royalty.

The secret is the future mindset.

To realise that the future is malleable. So we need to grab hold of it, and shape it in our own vision. To our advantage.

This is what “gamechangers” do.