The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.
It’s time for leaders to step up, to create a better future
It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.
If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.
New ideas for leaders to accelerate business recovery
The Global AMP is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new business models, new ways of working, and new lifestyles.
The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.
With a more liquid learning style, more accessible and convenient
To make the Global AMP program even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more liquid learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.
The content is entirely updated, anticipating the changing needs of business and its people as we emerge from crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow. The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.
Delivered by top business leaders, thinkers and experts
I will be joined by some of the world’s most inspiring and thoughtful faculty. This year it includes
- Jim Snabe, chairman of Siemens and Maersk, former CEO of SAP, one of the world’s top leaders
- Tendayi Viki, a psychologist-based innovator, partner of Strategyzer
- Antonio Rodriguez Nieto, the world’s top project manager, and senior leader in GSK
- Christian Rangen, energy expert and expert in business transformation
- Terence Mauri, leading thinker on 3D leadership, bold and brave
- Verónica Reyero, anthropologist of a more human future.
They add to the existing IE team that includes
- Mark Esposito, leading futurist and AI pioneer
- Terence Tse, expert on the future of finance and healthcare
- Juan Carlos Pastor, leading on authentic leadership; media expert
- Lola Martinez, media expert, on storytelling and presenting
- Marcos Cajina, on the neuroscience of emotional engagement
- Steven MacGregor, on executive fitness, and many more
In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – a personal leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership – and a personal “Gamechanger” project in which we work with you over the entire duration of the program to help you develop your own blueprint for transforming the future of your business, or industry.
Starting in April 2021
Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.
Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Module 4 concludes with your graduation at IE Business School.
Module 1 (Online, half-day Fridays): April-May 2021
Module 2 (Residential- Segovia Campus): June-July 2021
Module 3 (Online, half-day Fridays): Sep-Oct 2021
Module 4 (Residential- Madrid Campus): Oct-Nov 2021
We are really excited by this new format, and also by all the enhanced content for the program. There never has been a more urgent or important time for leaders to step up, to make sense of a changing world, and prepare to create a better future.
Download a summary of the masterclass and program launch
Find out more about the Global AMP at IE Business School
The program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.
Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.
How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?
Be the disrupter, not the disrupted.
The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.
Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.
Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.
Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.
World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.
- Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
- Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
- Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
- Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
- Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.
Market Shaping: Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.
- Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
- Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
- Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
- Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
- Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community
Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.
- Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
- Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
- Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
- Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
- Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.
Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.
- Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
- Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
- Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
- Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
- Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.
Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.
- Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
- Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
- Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
- Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
- Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?
Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.
Gamechanger Projects: Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.
- Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
- Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
- Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
- Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
- Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.
Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.
Download a summary of the masterclass and program launch
Find out more about the Global AMP at IE Business School
“RE/CODE” is a new, practical accelerated program for business leaders and managers.
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.
Have you the courage to create a better future?
The program helps leaders and managers to develop the new mindset, courage and capabilities, to make sense of a world of complex and dramatic change, the new challenges and opportunities, to explore the new concepts and techniques to lead business, and to reimagine your personal and business future.
The program is based around 5 modules – future, growth, innovation, work and leadership – and delivered through 5 online modules, each including a half-day interactive seminar, plus self guided learning through additional resources.
Peter Fisk is your expert guide to this new world, helping you to prepare and to succeed in it. He is both academic and practitioner, bringing together the very latest thought-leading concepts from around the world, with the practical insights and case studies from companies leading in applying them right now, and the tools for you to do it too.
The program explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.
And learns from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
In each module you will also explore a wide range of practical tools and approaches, including toolkits and templates to take away and apply the ideas directly to your business.
Recode 1: Future Recoded
Leaders used to look to the future, based on their success in the past. Most business strategies are built on what the organisation is currently good at. Most business plans are built on doing what you did last year, but a little better. Indeed we spend far more time looking backwards, evaluating what we have done, rather than looking forwards. Anticipating, interpreting a future that is dynamic, complex and uncertain is not easy. But that is where the opportunities lie. Leadership today is about shaping the future in your own vision, and that starts by having perspective, being farsighted, and more expeditionary.
Key questions that we will explore include:
- How to make strategic choices when the future is complex and uncertain?
- What creates a good purpose statement, and how is it different from vision and strategy?
- How to balance longer-term initiatives with the obsession with short-term results?
- Where are the future opportunities, the blue oceans, the emerging uncontested markets?
- How do I engage my people in being excited about our future potential?
Recode 2: Growth Recoded
Growth used to be limited. Limited by the mental boundaries in which we saw are credibility – we were bounded by our finite description of the sector in which we operated, maybe geography too; we were bounded by doing what we were good at, and what our existing customers wanted. Today, we live in a blur, a market matrix that sees the world as our oyster. The smallest business can embrace cloud technologies to have the widest reach, and indeed many of the world’s largest platform businesses are actually very small. While “average” growth might have stagnated, there are pockets of opportunity everywhere.
Key questions that we will explore include:
- Where are my best opportunities for future growth, in new sectors or new geographies?
- How can I shape my market to my advantage, and brands to dominate my chosen spaces?
- Why do networks deliver exponential growth, and how can they apply to me business?
- How can I embrace customers more actively in developing the future together?
- Where do I start in developing a better strategic roadmap?
Recode 3: Innovation Recoded
Most innovation is still focused on developing better products, maybe services. Most innovation takes a cool new technology and tries to apply it to an old activity. Innovation applies to every aspect of business, and like the entrepreneurs who seek to disrupt established business, we need to entrepreneurial in mindset and action. That starts with hypothesis and experimentation. Ideas come from insight, not through old research, instead through deep immersion and stretch imagination. Experimentation is about rapid test and learn loops, being able to conceptualise ideas than test them quickly, to learn and then scale them.
Key questions that we will explore include:
- Where do new ideas come from, how can we more curious and creative as an organisation?
- How can I use human-centred design thinking as a catalyst for faster, smarter innovation?
- What are the alternative business models that could work in my business, and how can I adopt them?
- How do I ensure that innovations don’t lose their impact once they enter the market?
- What sustains a culture of innovation through my business?
Recode 4: Work Recoded
Most organisations were designed for stability and efficiency, not agility and change. Hierarchical layers of command and control may have worked in the days of Henry Ford, but not Elon Musk. Today’s most effective organisations are much more adaptive, like living organisms. They work in highly decentralised self-organising teams, more like start-ups under one roof. Teams need to be diverse and collaborative, learning to work at speed with high levels of trust and impact. Transformation is much more than digitalisation, it requires the whole organisation to reinvent itself, and probably to do so continuously.
Key questions that we will explore include:
- How do I design my organisation to balance freedom and control?
- What makes a great team work?
- How can we work with more partners, to achieve more together, as an ecosystem?
- What builds energy, pace and momentum inside the organisation?
- How do I drive effective change, and sustain transformation over time?
Recode 5: Leadership Recoded
Leadership is about amplifying the potential of your people, and your business. Leadership is having a clear view of the future, and engaging your people in going there with you. Leadership is heads up, not heads down. Yet leadership is often a lonely job. How do you develop the resilience to keep working at pace, overcoming challenges, being the radical optimist? Today’s leaders face more challenges, more complexity, more uncertainty and more scrutiny than ever. It takes real courage to step-up. But now is the time when we need leaders more than ever.
Key questions that we will explore include:
- What’s your leadership style, that is right for you and your organisation?
- How should you spend your time, balancing internal and external, short and long-term priorities?
- In many ways, everyone is a leader, but how does leadership change across the organisation?
- What makes a great storyteller, and how can I more effectively inspire and influence people?
- How do I have more courage to create the future, for myself and my business?
The program is supported by a range of self-learning resources, including articles and case studies, toolkits and templates. The program is highly interactive, but also stretching and challenging. It includes the development of a project in which participants develop a “gamechanger” blueprint for the future of their business or industry, supported by colleagues and coaching.
The program builds on the new book “Business Recoded”, which is available now, and free to all participants.
© Peter Fisk 2021
“RE/CODE” is a new, practical accelerated program for business leaders and managers.
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.
Have you the courage to create a better future?
The program helps leaders and managers to develop the new mindset, courage and capabilities, to make sense of a world of complex and dramatic change, the new challenges and opportunities, to explore the new concepts and techniques to lead business, and to reimagine your personal and business future.
The program is based around 5 modules – future, growth, innovation, work and leadership – and delivered through 5 online modules, each including a half-day interactive seminar, plus self guided learning through additional resources.
Peter Fisk is your expert guide to this new world, helping you to prepare and to succeed in it. He is both academic and practitioner, bringing together the very latest thought-leading concepts from around the world, with the practical insights and case studies from companies leading in applying them right now, and the tools for you to do it too.
The program explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.
And learns from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
In each module you will also explore a wide range of practical tools and approaches, including toolkits and templates to take away and apply the ideas directly to your business.
Recode 1: Future Recoded
Leaders used to look to the future, based on their success in the past. Most business strategies are built on what the organisation is currently good at. Most business plans are built on doing what you did last year, but a little better. Indeed we spend far more time looking backwards, evaluating what we have done, rather than looking forwards. Anticipating, interpreting a future that is dynamic, complex and uncertain is not easy. But that is where the opportunities lie. Leadership today is about shaping the future in your own vision, and that starts by having perspective, being farsighted, and more expeditionary.
Key questions that we will explore include:
- How to make strategic choices when the future is complex and uncertain?
- What creates a good purpose statement, and how is it different from vision and strategy?
- How to balance longer-term initiatives with the obsession with short-term results?
- Where are the future opportunities, the blue oceans, the emerging uncontested markets?
- How do I engage my people in being excited about our future potential?
Recode 2: Growth Recoded
Growth used to be limited. Limited by the mental boundaries in which we saw are credibility – we were bounded by our finite description of the sector in which we operated, maybe geography too; we were bounded by doing what we were good at, and what our existing customers wanted. Today, we live in a blur, a market matrix that sees the world as our oyster. The smallest business can embrace cloud technologies to have the widest reach, and indeed many of the world’s largest platform businesses are actually very small. While “average” growth might have stagnated, there are pockets of opportunity everywhere.
Key questions that we will explore include:
- Where are my best opportunities for future growth, in new sectors or new geographies?
- How can I shape my market to my advantage, and brands to dominate my chosen spaces?
- Why do networks deliver exponential growth, and how can they apply to me business?
- How can I embrace customers more actively in developing the future together?
- Where do I start in developing a better strategic roadmap?
Recode 3: Innovation Recoded
Most innovation is still focused on developing better products, maybe services. Most innovation takes a cool new technology and tries to apply it to an old activity. Innovation applies to every aspect of business, and like the entrepreneurs who seek to disrupt established business, we need to entrepreneurial in mindset and action. That starts with hypothesis and experimentation. Ideas come from insight, not through old research, instead through deep immersion and stretch imagination. Experimentation is about rapid test and learn loops, being able to conceptualise ideas than test them quickly, to learn and then scale them.
Key questions that we will explore include:
- Where do new ideas come from, how can we more curious and creative as an organisation?
- How can I use human-centred design thinking as a catalyst for faster, smarter innovation?
- What are the alternative business models that could work in my business, and how can I adopt them?
- How do I ensure that innovations don’t lose their impact once they enter the market?
- What sustains a culture of innovation through my business?
Recode 4: Work Recoded
Most organisations were designed for stability and efficiency, not agility and change. Hierarchical layers of command and control may have worked in the days of Henry Ford, but not Elon Musk. Today’s most effective organisations are much more adaptive, like living organisms. They work in highly decentralised self-organising teams, more like start-ups under one roof. Teams need to be diverse and collaborative, learning to work at speed with high levels of trust and impact. Transformation is much more than digitalisation, it requires the whole organisation to reinvent itself, and probably to do so continuously.
Key questions that we will explore include:
- How do I design my organisation to balance freedom and control?
- What makes a great team work?
- How can we work with more partners, to achieve more together, as an ecosystem?
- What builds energy, pace and momentum inside the organisation?
- How do I drive effective change, and sustain transformation over time?
Recode 5: Leadership Recoded
Leadership is about amplifying the potential of your people, and your business. Leadership is having a clear view of the future, and engaging your people in going there with you. Leadership is heads up, not heads down. Yet leadership is often a lonely job. How do you develop the resilience to keep working at pace, overcoming challenges, being the radical optimist? Today’s leaders face more challenges, more complexity, more uncertainty and more scrutiny than ever. It takes real courage to step-up. But now is the time when we need leaders more than ever.
Key questions that we will explore include:
- What’s your leadership style, that is right for you and your organisation?
- How should you spend your time, balancing internal and external, short and long-term priorities?
- In many ways, everyone is a leader, but how does leadership change across the organisation?
- What makes a great storyteller, and how can I more effectively inspire and influence people?
- How do I have more courage to create the future, for myself and my business?
The program is supported by a range of self-learning resources, including articles and case studies, toolkits and templates. The program is highly interactive, but also stretching and challenging. It includes the development of a project in which participants develop a “gamechanger” blueprint for the future of their business or industry, supported by colleagues and coaching.
The program builds on the new book “Business Recoded”, which is available now, and free to all participants.
© Peter Fisk 2021
“Decode the Future + Recode your Business”
Business Recoded is a new, practical accelerated program for business leaders and managers.
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.
Have you the courage to create a better future?
The program helps leaders and managers to develop the new mindset, courage and capabilities, to make sense of a world of complex and dramatic change, the new challenges and opportunities, to explore the new concepts and techniques to lead business, and to reimagine your personal and business future.
The program is based around 5 modules – future, growth, innovation, work and leadership – and delivered through 5 online modules, each including a half-day interactive seminar, plus self guided learning through additional resources.
Peter Fisk is your expert guide to this new world, helping you to prepare and to succeed in it. He is both academic and practitioner, bringing together the very latest thought-leading concepts from around the world, with the practical insights and case studies from companies leading in applying them right now, and the tools for you to do it too.
The program explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.
And learns from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
In each module you will also explore a wide range of practical tools and approaches, including toolkits and templates to take away and apply the ideas directly to your business.
Recode 1: Future Recoded
Leaders used to look to the future, based on their success in the past. Most business strategies are built on what the organisation is currently good at. Most business plans are built on doing what you did last year, but a little better. Indeed we spend far more time looking backwards, evaluating what we have done, rather than looking forwards. Anticipating, interpreting a future that is dynamic, complex and uncertain is not easy. But that is where the opportunities lie. Leadership today is about shaping the future in your own vision, and that starts by having perspective, being farsighted, and more expeditionary.
Key questions that we will explore include:
- How to make strategic choices when the future is complex and uncertain?
- What creates a good purpose statement, and how is it different from vision and strategy?
- How to balance longer-term initiatives with the obsession with short-term results?
- Where are the future opportunities, the blue oceans, the emerging uncontested markets?
- How do I engage my people in being excited about our future potential?
Recode 2: Growth Recoded
Growth used to be limited. Limited by the mental boundaries in which we saw are credibility – we were bounded by our finite description of the sector in which we operated, maybe geography too; we were bounded by doing what we were good at, and what our existing customers wanted. Today, we live in a blur, a market matrix that sees the world as our oyster. The smallest business can embrace cloud technologies to have the widest reach, and indeed many of the world’s largest platform businesses are actually very small. While “average” growth might have stagnated, there are pockets of opportunity everywhere.
Key questions that we will explore include:
- Where are my best opportunities for future growth, in new sectors or new geographies?
- How can I shape my market to my advantage, and brands to dominate my chosen spaces?
- Why do networks deliver exponential growth, and how can they apply to me business?
- How can I embrace customers more actively in developing the future together?
- Where do I start in developing a better strategic roadmap?
Recode 3: Innovation Recoded
Most innovation is still focused on developing better products, maybe services. Most innovation takes a cool new technology and tries to apply it to an old activity. Innovation applies to every aspect of business, and like the entrepreneurs who seek to disrupt established business, we need to entrepreneurial in mindset and action. That starts with hypothesis and experimentation. Ideas come from insight, not through old research, instead through deep immersion and stretch imagination. Experimentation is about rapid test and learn loops, being able to conceptualise ideas than test them quickly, to learn and then scale them.
Key questions that we will explore include:
- Where do new ideas come from, how can we more curious and creative as an organisation?
- How can I use human-centred design thinking as a catalyst for faster, smarter innovation?
- What are the alternative business models that could work in my business, and how can I adopt them?
- How do I ensure that innovations don’t lose their impact once they enter the market?
- What sustains a culture of innovation through my business?
Recode 4: Work Recoded
Most organisations were designed for stability and efficiency, not agility and change. Hierarchical layers of command and control may have worked in the days of Henry Ford, but not Elon Musk. Today’s most effective organisations are much more adaptive, like living organisms. They work in highly decentralised self-organising teams, more like start-ups under one roof. Teams need to be diverse and collaborative, learning to work at speed with high levels of trust and impact. Transformation is much more than digitalisation, it requires the whole organisation to reinvent itself, and probably to do so continuously.
Key questions that we will explore include:
- How do I design my organisation to balance freedom and control?
- What makes a great team work?
- How can we work with more partners, to achieve more together, as an ecosystem?
- What builds energy, pace and momentum inside the organisation?
- How do I drive effective change, and sustain transformation over time?
Recode 5: Leadership Recoded
Leadership is about amplifying the potential of your people, and your business. Leadership is having a clear view of the future, and engaging your people in going there with you. Leadership is heads up, not heads down. Yet leadership is often a lonely job. How do you develop the resilience to keep working at pace, overcoming challenges, being the radical optimist? Today’s leaders face more challenges, more complexity, more uncertainty and more scrutiny than ever. It takes real courage to step-up. But now is the time when we need leaders more than ever.
Key questions that we will explore include:
- What’s your leadership style, that is right for you and your organisation?
- How should you spend your time, balancing internal and external, short and long-term priorities?
- In many ways, everyone is a leader, but how does leadership change across the organisation?
- What makes a great storyteller, and how can I more effectively inspire and influence people?
- How do I have more courage to create the future, for myself and my business?
The program is supported by a range of self-learning resources, including articles and case studies, toolkits and templates. The program is highly interactive, but also stretching and challenging. It includes the development of a project in which participants develop a “gamechanger” blueprint for the future of their business or industry, supported by colleagues and coaching.
The program builds on the new book “Business Recoded”, which is available now, and free to all participants.
© Peter Fisk 2021
Week 1: The Customer Agenda
- Who is your customer? How is their world changing? Imagine you are the CEO of Nestle. What matters to you now?
- How are global supply networks changing? Belt and Road to Blockchain, Alibaba to Li and Fung
- Becoming business partners, working together in new ways, and defining the value of DP World’s activities to your customers.
- How customer value propositions drive what you do for them, and the value to you
- Evaluating customer strategies, and developing new value propositions for customers
Prework:
- Evaluate the strategies of 3 of your major customers, to be defined
Key tools: Customer insight, Customer propositions, Customer strategy
Week 2: The Innovation Challenge
- What is innovation, how can we be innovative in everything we do? 10 types of innovation, services to business models.
- Innovation is problem solving. Finding the right problem to solve. Creativity and design.
- Fast innovation driven by hypothesis, experimentation, testing and scaling
- Learning from parallels, adjacent sectors with similar challenges, and creative fusions
- Innovating the customer’s experience – reinventing our business through their eyes
- Developing a portfolio of innovations – to deliver today and create tomorrow
Prework:
- Exploring innovation in global logistics, IBM/Maersk Trade Lens, DHL Trend Radar and Future of Logistics
- Key tools: Innovation roadmap, innovation spectrum, innovation portfolio
Week 3: The Gamechanging Opportunity
- Exploring different types of business models across industries, from Xerox printers to Nespresso’s coffee
- Changing the game of logistics and supply chains, from Boxc and CargoBeacon to Freightos and Pigg
- Mapping out our current business model and using the one page canvas to identify innovation opportunities
- Selecting one customer proposition, developed in previous session, how would we deliver it?
- Team presentations and evaluation of innovations, explaining how this would “change the game” for DP World.
Prework:
- Selecting the best ideas from innovations in logistics
- Key tools: Gamechanger compass, business model canvas, innovation metrics
Explore more about business models here.
The most innovative businesses see the world differently.
They don’t just seek to imitate the success of others, to compete in the markets of today, to frame themselves by their relative differences to competitors. Instead they play their own game.
I call them “gamechangers”, and here in Dubai, I will be taking inspiration from the World Expo 2020, and also from companies all around the world who are shaking up markets, embracing radical new ideas, and changing the game.
So what’s the “game”? Well, in simple terms, it’s the market.
These companies go beyond innovating their products and services, their customer experienes and business models. They seek to innovate how their markets work.
Think of it like a sports game. How could you change the game? It could be anything from the pitch dimensions to rules of play, the team composition to the measures of success, the role of the referee to the participation of fans. Even the name of the game.
Now look at today’s most disruptive innovators – 23andMe to Alibaba, Zespri to Zidisha – they reframe, reimagine and redefine the market on their terms – who is it for, why people buy, what they pay and get, and how they work.
I’ve met and profiled over 250 “gamechanger” companies on my travels, in almost every sector, and in every part of the world. Corporate giants and start-ups, from Dubai to Berlin, Colombo to Qingdao.
There is no one way to change the game, but there are definitely some common traits:
- Audacious – Gamechangers are visionary and innovative, but also daring and original; they seek to shape the future to their advantage.
- Purposeful – They seek to make life better, in some relevant and inspiring way; they have a higher motive than just making money.
- Networked – Gamechangers harness the power of networks, digital and physical, both business and customer networks, to exponentially reach further faster.
- Intelligent – They use big data analytics and algorithms, machine learning and AI, to be smart and efficient, personal and predictive.
- Collaborative – Gamechangers work with others, from ecosystems to platforms, social networks and co-creation, to achieve more together.
- Enabling – They focus not on what they do, but what they enable people to do; and thereby redefine their marketspace, find new opportunities and redefine value.
- Commercial – Gamechangers take a longer-term perspective, adopting new business models, and recalibrating the measures of progress and success.
Do you have a future mindset?
Today’s business leaders need a future mindset. That sounds obvious, but isn’t.
Most leaders have a “fixed mindset”. They keep stretching the old models of success. They stay loyal to the model that made them great, seeking to squeeze and tweak it for as long as possible. They seek perfection – to optimise what they currently do – which leads to efficiency and incremental gains.
Instead a “future mindset” is prepared to let go of the past. To explore the future, to experiment with new ways of working and winning. Failure is a way to learn, and innovation becomes the norm. Change is relentless inside, as it is outside. Innovation is their lifeblood. Like Jeff Bezos loves to say “it is always day one”.
With a future mindset, the CEO needs new attributes:
- Sense maker – to interpret a fast and confusing world, to see new patterns and opportunities, what is relevant and not, to shape your own vision.
- Radical optimist – to inspire people with a stretching ambition, positive and distinctive, to be audacious, to see the possibilities when others only see risk.
- Future hacker – they start from the “future back”, with clarity of purpose and intent, encouraging ideas and experiments, leveraging resource and scale.
- Ideas connector – da Vinci said innovation is about making unusual connections; connecting new people, new partners, new capabilities and new ideas.
- Emotionally agile – whilst organisational agility is essential, emotional agility matters even more; to cope with change, to be intuitive in making sense, and making choices.
- Entrepreneur at large – keeping the founders mentality alive, hands-on working with project teams to infuse the mindset, to be the catalyst and coach.
- Having grit – “gamechanger” leaders need to go against the grain, to persist but know when to move on, to have self belief and confidence, guts and resilience.
The future is a better place to start
Start from the “future back”.
Trying to evolve in today’s complex and confused world is unlikely to lead you towards a bright and distinctive future. It will extend your life a little longer, but it will be tough and uninspiring, with diminishing returns.
Instead jump to the future. I tend to start with five years ahead, although it may differ by company. 5 years is long enough to change the world, but close enough to be real. Start by creating a positive, collective and inspiring vision of the future market. What will it be like? What will people want? Why? How? Where? Then consider how to win in this new world.
This is where “moonshot thinking” can be really useful. “Why be 10% better, when you could be 10 times better?” 10 times more profits, more customers, more quality, reduced cost, reduced time. Whatever. By giving yourself a “How could we do it 10x better” challenge you take a new perspective, solve problems in different ways.
Be inspired by ideas from other places.
Explore how ARM or GE, Inditex or Netflix, Glossier or Novo Nordisk have changed their markets. Choose any of my 100+ “gamechanger” companies! How did they do it? How did customers respond? (Remember, they often serve the same customers as you!). You can’t learn much from competitors, but you can learn a lot from relevant parallels.
Copy. Adapt. Paste.
Customer insight also matters. Deep dives and design thinking, exploring the emerging trends and deviant behaviours. This can enhance and validate your ideas, but the problem with most customer insight is that it is filtered by our current world. You need something to disrupt your thinking.
I have a great box of disruptive techniques. Some are really simple – like break then remake the rules, like imagine its free then find a way to make money, like reverse polarities and many more. The point is to disrupt your conventional thinking.
From this, ideas rapidly emerge. You need lots of ideas about the future. But these are fragments of the real answer. The real creativity comes in fusing together into bigger “concepts”. These could be customer solutions, or new ways of working, new revenue streams, or new business models, and new market scenarios.
Once you have a clear and collective ambition for the future, it’s time to work backwards. “If this is how we want to be in 5 years, where do we need to get to in 3 years, and then in 1 year? Therefore what do we need to start doing now?” You develop a “horizon plan” for your business; a strategy roadmap if you like, but developed backwards.
The important thing is that by working backwards, you have jumped out of the morass of today. You’ve avoided the assumptions, limitations, problems and priorities of today’s thinking. You have a more inspiring “gamechanging” future, and have started to map out the steps to get there. Most likely with different priorities in the short-term too.
Of course the steps on this journey might change, but it’s going to be an exciting adventure.
Change the way we think, resolve the conflicts
In today’s busineses, we have created artificial divides in how we think and operate. Digital and physical seem like two different worlds, global and local seem like alternative strategies that cannot combine, many still struggle to align value to customers and shareholders in a mutually reinforcing way, and short and long-termism continues to confuse our priorities.
Our thinking within business, has created separate and apparently conflicting approaches. The opportunity is to make the combination of both approaches world – “fusions” if you like – to be innovative in the way you combine apparent opposites.
Digital and physical are two sides of the same coin.
There is only one world, unless you believe Ray Kurzweil, and it is the real one. It’s human and physical. Digital technologies are incredibly powerful, enabling people to connect, to work, to learn, to play in new ways. From mobile phones to blockchains, 3D printing and augmented reality, digital allows us to do more, do it faster, do things we could never do before. But it’s still about humanity.
Start with people. How can you enable them to achieve more? To live better, to have more fun, to do better for the world. Whatever matters. I work closely with Richard Branson and his Virgin teams. Their mindset is to “start from the outside, and then work in”. Design a better customer experience. Built on your ambition and insight, and then explore how you could deliver it with new and existing capabilities.
Global and local are opportunities for every business.
I love Amazon’s “Treasure Truck” … Most of us have never connected with Amazon beyond the website and the delivery guy. Amazon is huge, global and anonymous. But the Treasure Truck is real. It travels around the country, bringing its pop-up store to local neighbourhoods, fun and games, bargains and demos. For Amazon, it’s a chance to make real connections, listen to people, and to be local.
We can all see a backlash in society against relentless globalisation, huge corporations, and social inequality. We see a lack of trust in brands, and know that authenticity matters. Etsy shows us that even the smallest and most local artisan businesses can also be global. For every business, local and global markets are within reach, however it’s also about combining scale and standardisation, with relevance and individuality.
Ideas and networks should be the core of your business.
Gamechanger businesses need a compelling idea, a core purpose, an inspiring proposition, that can spread fast and contagiously. In a digitally-fuelled world, the most innovative businesses embrace “ideas and networks” to drive exponential impact – like WhatsApp creating $19bn in three years, Airbnb $40bn in 9 years, Alibaba $476bn in 18 years, Amazon $740bn in 23 years.
Think about that concept of “exponential” … The power of networks – be it franchisees, or distributors, or customers and users – lies not in the number of members, but in the connections between them. Networks have a multiplying effect. Exponential. Consider, for example, Rapha, the sportwear brand that brings together people with a passion for cycling, who conveniently meet at their “Cycle Club” stores, and buy their premium gear. A fantastic “ideas and networks” business.
Finally this idea of short-term and long-term being in conflict with each other.
Jeff Bezos never has this problem, nor Elon Musk, nor Richard Branson. They focus on the long-term, recognising it will require some years of investment to get there. They all of course lead privately-owned companies. But every public company has the same ambition to innovate and grow. And so do most of their investors, actually.
The reality is that any company’s stock market performance is based on its future earnings potential, not its past. The better you can engage with equity analysts, journalists and investors themselves to explain why you will deliver a better future worth waiting for, then you get their support. If you don’t engage them in your future vision, plans and innovations, then they will default to looking for short-term evidence. It’s really in our hands, to work together to create a future we want to invest in. And to share the greater risk and rewards.
Time to embrace your future mindset
We live in an incredible time … More change in the next 10 years than in the last 250 years … remember? I know that sounds a little crazy, but think about Hyperloop in 3 years, a tipping point to electric cars in 5 years, Mars missions in 8 years. They are all real, and possible.
Digital platforms connecting buyers and sellers in new ways, blockchain having the potential to transform relationships and trust, 3d printing having the potential to transform value chains to deliver anything personalised and on-demand, AI and robotics giving us the capabilities to be superhuman in our minds and bodies.
These are just some of the fantastic new capabilities that enable us to innovate beyond what we can even imagine today. The future isn’t like the future used to be. We cannot just evolve or extrapolate the past. Today’s future is discontinuous, disruptive, different.
It is imagination that will move us forwards … unlocking the technological possibilities, applying them to real problems and opportunities, to drive innovation and growth in every industry, in every part of our lives.
Imagine a world where you press “print” to get the dress of your dreams, the food of your fantasies, or the spare parts for your car. Instantly, personalised and on demand. Think then what does that mean if we don’t need the huge scale of manufacturing plants, warehousing and transportation. Maybe we will even subscribe to the IP catalogues of brands, rather than buy standard products, in the ways we currently subscribe to Netflix.
Time to embrace your growth mindset … Unlock your Einstein dreams and Picasso passion … Embrace your Mandela courage and Ghandi spirit. Be more curious, be more intuitive, be more human. Ask more questions. Don’t be afraid to have audacious ideas, to challenge the old models of success, and turn future ambitions into practical profitable reality.
How else did Zespri reinvent the Chinese gooseberry as the kiwi fruit? How else will SpaceX reach Mars by 2025? How else did Netflix came to be, or NuTonomy, or Nespresso, or Nyx?
This is why 23andMe’s Anne Wojicki wont give up in her quest to make DNA analysis available to everyone, and to ultimately find a cure for cancer. And it’s why Jack Ma didn’t give up as he rose from $1000-per year English teacher to technological royalty.
The secret is the future mindset.
To realise that the future is malleable. So we need to grab hold of it, and shape it in our own vision. To our advantage.
This is what “gamechangers” do.
Week 1: The Customer Agenda
- Who is your customer? How is their world changing? Imagine you are the CEO of Nestle. What matters to you now?
- How are global supply networks changing? Belt and Road to Blockchain, Alibaba to Li and Fung
- Becoming business partners, working together in new ways, and defining the value of DP World’s activities to your customers.
- How customer value propositions drive what you do for them, and the value to you
- Evaluating customer strategies, and developing new value propositions for customers
Prework:
- Evaluate the strategies of 3 of your major customers, to be defined
Key tools: Customer insight, Customer propositions, Customer strategy
Week 2: The Innovation Challenge
- What is innovation, how can we be innovative in everything we do? 10 types of innovation, services to business models.
- Innovation is problem solving. Finding the right problem to solve. Creativity and design.
- Fast innovation driven by hypothesis, experimentation, testing and scaling
- Learning from parallels, adjacent sectors with similar challenges, and creative fusions
- Innovating the customer’s experience – reinventing our business through their eyes
- Developing a portfolio of innovations – to deliver today and create tomorrow
Prework:
- Exploring innovation in global logistics, IBM/Maersk Trade Lens, DHL Trend Radar and Future of Logistics
- Key tools: Innovation roadmap, innovation spectrum, innovation portfolio
Week 3: The Gamechanging Opportunity
- Exploring different types of business models across industries, from Xerox printers to Nespresso’s coffee
- Changing the game of logistics and supply chains, from Boxc and CargoBeacon to Freightos and Pigg
- Mapping out our current business model and using the one page canvas to identify innovation opportunities
- Selecting one customer proposition, developed in previous session, how would we deliver it?
- Team presentations and evaluation of innovations, explaining how this would “change the game” for DP World.
Prework:
- Selecting the best ideas from innovations in logistics
- Key tools: Gamechanger compass, business model canvas, innovation metrics
Explore more about business models here.
The most innovative businesses see the world differently.
They don’t just seek to imitate the success of others, to compete in the markets of today, to frame themselves by their relative differences to competitors. Instead they play their own game.
I call them “gamechangers”, and here in Dubai, I will be taking inspiration from the World Expo 2020, and also from companies all around the world who are shaking up markets, embracing radical new ideas, and changing the game.
So what’s the “game”? Well, in simple terms, it’s the market.
These companies go beyond innovating their products and services, their customer experienes and business models. They seek to innovate how their markets work.
Think of it like a sports game. How could you change the game? It could be anything from the pitch dimensions to rules of play, the team composition to the measures of success, the role of the referee to the participation of fans. Even the name of the game.
Now look at today’s most disruptive innovators – 23andMe to Alibaba, Zespri to Zidisha – they reframe, reimagine and redefine the market on their terms – who is it for, why people buy, what they pay and get, and how they work.
I’ve met and profiled over 250 “gamechanger” companies on my travels, in almost every sector, and in every part of the world. Corporate giants and start-ups, from Dubai to Berlin, Colombo to Qingdao.
There is no one way to change the game, but there are definitely some common traits:
- Audacious – Gamechangers are visionary and innovative, but also daring and original; they seek to shape the future to their advantage.
- Purposeful – They seek to make life better, in some relevant and inspiring way; they have a higher motive than just making money.
- Networked – Gamechangers harness the power of networks, digital and physical, both business and customer networks, to exponentially reach further faster.
- Intelligent – They use big data analytics and algorithms, machine learning and AI, to be smart and efficient, personal and predictive.
- Collaborative – Gamechangers work with others, from ecosystems to platforms, social networks and co-creation, to achieve more together.
- Enabling – They focus not on what they do, but what they enable people to do; and thereby redefine their marketspace, find new opportunities and redefine value.
- Commercial – Gamechangers take a longer-term perspective, adopting new business models, and recalibrating the measures of progress and success.
Do you have a future mindset?
Today’s business leaders need a future mindset. That sounds obvious, but isn’t.
Most leaders have a “fixed mindset”. They keep stretching the old models of success. They stay loyal to the model that made them great, seeking to squeeze and tweak it for as long as possible. They seek perfection – to optimise what they currently do – which leads to efficiency and incremental gains.
Instead a “future mindset” is prepared to let go of the past. To explore the future, to experiment with new ways of working and winning. Failure is a way to learn, and innovation becomes the norm. Change is relentless inside, as it is outside. Innovation is their lifeblood. Like Jeff Bezos loves to say “it is always day one”.
With a future mindset, the CEO needs new attributes:
- Sense maker – to interpret a fast and confusing world, to see new patterns and opportunities, what is relevant and not, to shape your own vision.
- Radical optimist – to inspire people with a stretching ambition, positive and distinctive, to be audacious, to see the possibilities when others only see risk.
- Future hacker – they start from the “future back”, with clarity of purpose and intent, encouraging ideas and experiments, leveraging resource and scale.
- Ideas connector – da Vinci said innovation is about making unusual connections; connecting new people, new partners, new capabilities and new ideas.
- Emotionally agile – whilst organisational agility is essential, emotional agility matters even more; to cope with change, to be intuitive in making sense, and making choices.
- Entrepreneur at large – keeping the founders mentality alive, hands-on working with project teams to infuse the mindset, to be the catalyst and coach.
- Having grit – “gamechanger” leaders need to go against the grain, to persist but know when to move on, to have self belief and confidence, guts and resilience.
The future is a better place to start
Start from the “future back”.
Trying to evolve in today’s complex and confused world is unlikely to lead you towards a bright and distinctive future. It will extend your life a little longer, but it will be tough and uninspiring, with diminishing returns.
Instead jump to the future. I tend to start with five years ahead, although it may differ by company. 5 years is long enough to change the world, but close enough to be real. Start by creating a positive, collective and inspiring vision of the future market. What will it be like? What will people want? Why? How? Where? Then consider how to win in this new world.
This is where “moonshot thinking” can be really useful. “Why be 10% better, when you could be 10 times better?” 10 times more profits, more customers, more quality, reduced cost, reduced time. Whatever. By giving yourself a “How could we do it 10x better” challenge you take a new perspective, solve problems in different ways.
Be inspired by ideas from other places.
Explore how ARM or GE, Inditex or Netflix, Glossier or Novo Nordisk have changed their markets. Choose any of my 100+ “gamechanger” companies! How did they do it? How did customers respond? (Remember, they often serve the same customers as you!). You can’t learn much from competitors, but you can learn a lot from relevant parallels.
Copy. Adapt. Paste.
Customer insight also matters. Deep dives and design thinking, exploring the emerging trends and deviant behaviours. This can enhance and validate your ideas, but the problem with most customer insight is that it is filtered by our current world. You need something to disrupt your thinking.
I have a great box of disruptive techniques. Some are really simple – like break then remake the rules, like imagine its free then find a way to make money, like reverse polarities and many more. The point is to disrupt your conventional thinking.
From this, ideas rapidly emerge. You need lots of ideas about the future. But these are fragments of the real answer. The real creativity comes in fusing together into bigger “concepts”. These could be customer solutions, or new ways of working, new revenue streams, or new business models, and new market scenarios.
Once you have a clear and collective ambition for the future, it’s time to work backwards. “If this is how we want to be in 5 years, where do we need to get to in 3 years, and then in 1 year? Therefore what do we need to start doing now?” You develop a “horizon plan” for your business; a strategy roadmap if you like, but developed backwards.
The important thing is that by working backwards, you have jumped out of the morass of today. You’ve avoided the assumptions, limitations, problems and priorities of today’s thinking. You have a more inspiring “gamechanging” future, and have started to map out the steps to get there. Most likely with different priorities in the short-term too.
Of course the steps on this journey might change, but it’s going to be an exciting adventure.
Change the way we think, resolve the conflicts
In today’s busineses, we have created artificial divides in how we think and operate. Digital and physical seem like two different worlds, global and local seem like alternative strategies that cannot combine, many still struggle to align value to customers and shareholders in a mutually reinforcing way, and short and long-termism continues to confuse our priorities.
Our thinking within business, has created separate and apparently conflicting approaches. The opportunity is to make the combination of both approaches world – “fusions” if you like – to be innovative in the way you combine apparent opposites.
Digital and physical are two sides of the same coin.
There is only one world, unless you believe Ray Kurzweil, and it is the real one. It’s human and physical. Digital technologies are incredibly powerful, enabling people to connect, to work, to learn, to play in new ways. From mobile phones to blockchains, 3D printing and augmented reality, digital allows us to do more, do it faster, do things we could never do before. But it’s still about humanity.
Start with people. How can you enable them to achieve more? To live better, to have more fun, to do better for the world. Whatever matters. I work closely with Richard Branson and his Virgin teams. Their mindset is to “start from the outside, and then work in”. Design a better customer experience. Built on your ambition and insight, and then explore how you could deliver it with new and existing capabilities.
Global and local are opportunities for every business.
I love Amazon’s “Treasure Truck” … Most of us have never connected with Amazon beyond the website and the delivery guy. Amazon is huge, global and anonymous. But the Treasure Truck is real. It travels around the country, bringing its pop-up store to local neighbourhoods, fun and games, bargains and demos. For Amazon, it’s a chance to make real connections, listen to people, and to be local.
We can all see a backlash in society against relentless globalisation, huge corporations, and social inequality. We see a lack of trust in brands, and know that authenticity matters. Etsy shows us that even the smallest and most local artisan businesses can also be global. For every business, local and global markets are within reach, however it’s also about combining scale and standardisation, with relevance and individuality.
Ideas and networks should be the core of your business.
Gamechanger businesses need a compelling idea, a core purpose, an inspiring proposition, that can spread fast and contagiously. In a digitally-fuelled world, the most innovative businesses embrace “ideas and networks” to drive exponential impact – like WhatsApp creating $19bn in three years, Airbnb $40bn in 9 years, Alibaba $476bn in 18 years, Amazon $740bn in 23 years.
Think about that concept of “exponential” … The power of networks – be it franchisees, or distributors, or customers and users – lies not in the number of members, but in the connections between them. Networks have a multiplying effect. Exponential. Consider, for example, Rapha, the sportwear brand that brings together people with a passion for cycling, who conveniently meet at their “Cycle Club” stores, and buy their premium gear. A fantastic “ideas and networks” business.
Finally this idea of short-term and long-term being in conflict with each other.
Jeff Bezos never has this problem, nor Elon Musk, nor Richard Branson. They focus on the long-term, recognising it will require some years of investment to get there. They all of course lead privately-owned companies. But every public company has the same ambition to innovate and grow. And so do most of their investors, actually.
The reality is that any company’s stock market performance is based on its future earnings potential, not its past. The better you can engage with equity analysts, journalists and investors themselves to explain why you will deliver a better future worth waiting for, then you get their support. If you don’t engage them in your future vision, plans and innovations, then they will default to looking for short-term evidence. It’s really in our hands, to work together to create a future we want to invest in. And to share the greater risk and rewards.
Time to embrace your future mindset
We live in an incredible time … More change in the next 10 years than in the last 250 years … remember? I know that sounds a little crazy, but think about Hyperloop in 3 years, a tipping point to electric cars in 5 years, Mars missions in 8 years. They are all real, and possible.
Digital platforms connecting buyers and sellers in new ways, blockchain having the potential to transform relationships and trust, 3d printing having the potential to transform value chains to deliver anything personalised and on-demand, AI and robotics giving us the capabilities to be superhuman in our minds and bodies.
These are just some of the fantastic new capabilities that enable us to innovate beyond what we can even imagine today. The future isn’t like the future used to be. We cannot just evolve or extrapolate the past. Today’s future is discontinuous, disruptive, different.
It is imagination that will move us forwards … unlocking the technological possibilities, applying them to real problems and opportunities, to drive innovation and growth in every industry, in every part of our lives.
Imagine a world where you press “print” to get the dress of your dreams, the food of your fantasies, or the spare parts for your car. Instantly, personalised and on demand. Think then what does that mean if we don’t need the huge scale of manufacturing plants, warehousing and transportation. Maybe we will even subscribe to the IP catalogues of brands, rather than buy standard products, in the ways we currently subscribe to Netflix.
Time to embrace your growth mindset … Unlock your Einstein dreams and Picasso passion … Embrace your Mandela courage and Ghandi spirit. Be more curious, be more intuitive, be more human. Ask more questions. Don’t be afraid to have audacious ideas, to challenge the old models of success, and turn future ambitions into practical profitable reality.
How else did Zespri reinvent the Chinese gooseberry as the kiwi fruit? How else will SpaceX reach Mars by 2025? How else did Netflix came to be, or NuTonomy, or Nespresso, or Nyx?
This is why 23andMe’s Anne Wojicki wont give up in her quest to make DNA analysis available to everyone, and to ultimately find a cure for cancer. And it’s why Jack Ma didn’t give up as he rose from $1000-per year English teacher to technological royalty.
The secret is the future mindset.
To realise that the future is malleable. So we need to grab hold of it, and shape it in our own vision. To our advantage.
This is what “gamechangers” do.
Week 1: The Customer Agenda
- Who is your customer? How is their world changing? Imagine you are the CEO of Nestle. What matters to you now?
- How are global supply networks changing? Belt and Road to Blockchain, Alibaba to Li and Fung
- Becoming business partners, working together in new ways, and defining the value of DP World’s activities to your customers.
- How customer value propositions drive what you do for them, and the value to you
- Evaluating customer strategies, and developing new value propositions for customers
Prework:
- Evaluate the strategies of 3 of your major customers, to be defined
Key tools: Customer insight, Customer propositions, Customer strategy
Week 2: The Innovation Challenge
- What is innovation, how can we be innovative in everything we do? 10 types of innovation, services to business models.
- Innovation is problem solving. Finding the right problem to solve. Creativity and design.
- Fast innovation driven by hypothesis, experimentation, testing and scaling
- Learning from parallels, adjacent sectors with similar challenges, and creative fusions
- Innovating the customer’s experience – reinventing our business through their eyes
- Developing a portfolio of innovations – to deliver today and create tomorrow
Prework:
- Exploring innovation in global logistics, IBM/Maersk Trade Lens, DHL Trend Radar and Future of Logistics
- Key tools: Innovation roadmap, innovation spectrum, innovation portfolio
Week 3: The Gamechanging Opportunity
- Exploring different types of business models across industries, from Xerox printers to Nespresso’s coffee
- Changing the game of logistics and supply chains, from Boxc and CargoBeacon to Freightos and Pigg
- Mapping out our current business model and using the one page canvas to identify innovation opportunities
- Selecting one customer proposition, developed in previous session, how would we deliver it?
- Team presentations and evaluation of innovations, explaining how this would “change the game” for DP World.
Prework:
- Selecting the best ideas from innovations in logistics
- Key tools: Gamechanger compass, business model canvas, innovation metrics
Explore more about business models here.
The most innovative businesses see the world differently.
They don’t just seek to imitate the success of others, to compete in the markets of today, to frame themselves by their relative differences to competitors. Instead they play their own game.
I call them “gamechangers”, and here in Dubai, I will be taking inspiration from the World Expo 2020, and also from companies all around the world who are shaking up markets, embracing radical new ideas, and changing the game.
So what’s the “game”? Well, in simple terms, it’s the market.
These companies go beyond innovating their products and services, their customer experienes and business models. They seek to innovate how their markets work.
Think of it like a sports game. How could you change the game? It could be anything from the pitch dimensions to rules of play, the team composition to the measures of success, the role of the referee to the participation of fans. Even the name of the game.
Now look at today’s most disruptive innovators – 23andMe to Alibaba, Zespri to Zidisha – they reframe, reimagine and redefine the market on their terms – who is it for, why people buy, what they pay and get, and how they work.
I’ve met and profiled over 250 “gamechanger” companies on my travels, in almost every sector, and in every part of the world. Corporate giants and start-ups, from Dubai to Berlin, Colombo to Qingdao.
There is no one way to change the game, but there are definitely some common traits:
- Audacious – Gamechangers are visionary and innovative, but also daring and original; they seek to shape the future to their advantage.
- Purposeful – They seek to make life better, in some relevant and inspiring way; they have a higher motive than just making money.
- Networked – Gamechangers harness the power of networks, digital and physical, both business and customer networks, to exponentially reach further faster.
- Intelligent – They use big data analytics and algorithms, machine learning and AI, to be smart and efficient, personal and predictive.
- Collaborative – Gamechangers work with others, from ecosystems to platforms, social networks and co-creation, to achieve more together.
- Enabling – They focus not on what they do, but what they enable people to do; and thereby redefine their marketspace, find new opportunities and redefine value.
- Commercial – Gamechangers take a longer-term perspective, adopting new business models, and recalibrating the measures of progress and success.
Do you have a future mindset?
Today’s business leaders need a future mindset. That sounds obvious, but isn’t.
Most leaders have a “fixed mindset”. They keep stretching the old models of success. They stay loyal to the model that made them great, seeking to squeeze and tweak it for as long as possible. They seek perfection – to optimise what they currently do – which leads to efficiency and incremental gains.
Instead a “future mindset” is prepared to let go of the past. To explore the future, to experiment with new ways of working and winning. Failure is a way to learn, and innovation becomes the norm. Change is relentless inside, as it is outside. Innovation is their lifeblood. Like Jeff Bezos loves to say “it is always day one”.
With a future mindset, the CEO needs new attributes:
- Sense maker – to interpret a fast and confusing world, to see new patterns and opportunities, what is relevant and not, to shape your own vision.
- Radical optimist – to inspire people with a stretching ambition, positive and distinctive, to be audacious, to see the possibilities when others only see risk.
- Future hacker – they start from the “future back”, with clarity of purpose and intent, encouraging ideas and experiments, leveraging resource and scale.
- Ideas connector – da Vinci said innovation is about making unusual connections; connecting new people, new partners, new capabilities and new ideas.
- Emotionally agile – whilst organisational agility is essential, emotional agility matters even more; to cope with change, to be intuitive in making sense, and making choices.
- Entrepreneur at large – keeping the founders mentality alive, hands-on working with project teams to infuse the mindset, to be the catalyst and coach.
- Having grit – “gamechanger” leaders need to go against the grain, to persist but know when to move on, to have self belief and confidence, guts and resilience.
The future is a better place to start
Start from the “future back”.
Trying to evolve in today’s complex and confused world is unlikely to lead you towards a bright and distinctive future. It will extend your life a little longer, but it will be tough and uninspiring, with diminishing returns.
Instead jump to the future. I tend to start with five years ahead, although it may differ by company. 5 years is long enough to change the world, but close enough to be real. Start by creating a positive, collective and inspiring vision of the future market. What will it be like? What will people want? Why? How? Where? Then consider how to win in this new world.
This is where “moonshot thinking” can be really useful. “Why be 10% better, when you could be 10 times better?” 10 times more profits, more customers, more quality, reduced cost, reduced time. Whatever. By giving yourself a “How could we do it 10x better” challenge you take a new perspective, solve problems in different ways.
Be inspired by ideas from other places.
Explore how ARM or GE, Inditex or Netflix, Glossier or Novo Nordisk have changed their markets. Choose any of my 100+ “gamechanger” companies! How did they do it? How did customers respond? (Remember, they often serve the same customers as you!). You can’t learn much from competitors, but you can learn a lot from relevant parallels.
Copy. Adapt. Paste.
Customer insight also matters. Deep dives and design thinking, exploring the emerging trends and deviant behaviours. This can enhance and validate your ideas, but the problem with most customer insight is that it is filtered by our current world. You need something to disrupt your thinking.
I have a great box of disruptive techniques. Some are really simple – like break then remake the rules, like imagine its free then find a way to make money, like reverse polarities and many more. The point is to disrupt your conventional thinking.
From this, ideas rapidly emerge. You need lots of ideas about the future. But these are fragments of the real answer. The real creativity comes in fusing together into bigger “concepts”. These could be customer solutions, or new ways of working, new revenue streams, or new business models, and new market scenarios.
Once you have a clear and collective ambition for the future, it’s time to work backwards. “If this is how we want to be in 5 years, where do we need to get to in 3 years, and then in 1 year? Therefore what do we need to start doing now?” You develop a “horizon plan” for your business; a strategy roadmap if you like, but developed backwards.
The important thing is that by working backwards, you have jumped out of the morass of today. You’ve avoided the assumptions, limitations, problems and priorities of today’s thinking. You have a more inspiring “gamechanging” future, and have started to map out the steps to get there. Most likely with different priorities in the short-term too.
Of course the steps on this journey might change, but it’s going to be an exciting adventure.
Change the way we think, resolve the conflicts
In today’s busineses, we have created artificial divides in how we think and operate. Digital and physical seem like two different worlds, global and local seem like alternative strategies that cannot combine, many still struggle to align value to customers and shareholders in a mutually reinforcing way, and short and long-termism continues to confuse our priorities.
Our thinking within business, has created separate and apparently conflicting approaches. The opportunity is to make the combination of both approaches world – “fusions” if you like – to be innovative in the way you combine apparent opposites.
Digital and physical are two sides of the same coin.
There is only one world, unless you believe Ray Kurzweil, and it is the real one. It’s human and physical. Digital technologies are incredibly powerful, enabling people to connect, to work, to learn, to play in new ways. From mobile phones to blockchains, 3D printing and augmented reality, digital allows us to do more, do it faster, do things we could never do before. But it’s still about humanity.
Start with people. How can you enable them to achieve more? To live better, to have more fun, to do better for the world. Whatever matters. I work closely with Richard Branson and his Virgin teams. Their mindset is to “start from the outside, and then work in”. Design a better customer experience. Built on your ambition and insight, and then explore how you could deliver it with new and existing capabilities.
Global and local are opportunities for every business.
I love Amazon’s “Treasure Truck” … Most of us have never connected with Amazon beyond the website and the delivery guy. Amazon is huge, global and anonymous. But the Treasure Truck is real. It travels around the country, bringing its pop-up store to local neighbourhoods, fun and games, bargains and demos. For Amazon, it’s a chance to make real connections, listen to people, and to be local.
We can all see a backlash in society against relentless globalisation, huge corporations, and social inequality. We see a lack of trust in brands, and know that authenticity matters. Etsy shows us that even the smallest and most local artisan businesses can also be global. For every business, local and global markets are within reach, however it’s also about combining scale and standardisation, with relevance and individuality.
Ideas and networks should be the core of your business.
Gamechanger businesses need a compelling idea, a core purpose, an inspiring proposition, that can spread fast and contagiously. In a digitally-fuelled world, the most innovative businesses embrace “ideas and networks” to drive exponential impact – like WhatsApp creating $19bn in three years, Airbnb $40bn in 9 years, Alibaba $476bn in 18 years, Amazon $740bn in 23 years.
Think about that concept of “exponential” … The power of networks – be it franchisees, or distributors, or customers and users – lies not in the number of members, but in the connections between them. Networks have a multiplying effect. Exponential. Consider, for example, Rapha, the sportwear brand that brings together people with a passion for cycling, who conveniently meet at their “Cycle Club” stores, and buy their premium gear. A fantastic “ideas and networks” business.
Finally this idea of short-term and long-term being in conflict with each other.
Jeff Bezos never has this problem, nor Elon Musk, nor Richard Branson. They focus on the long-term, recognising it will require some years of investment to get there. They all of course lead privately-owned companies. But every public company has the same ambition to innovate and grow. And so do most of their investors, actually.
The reality is that any company’s stock market performance is based on its future earnings potential, not its past. The better you can engage with equity analysts, journalists and investors themselves to explain why you will deliver a better future worth waiting for, then you get their support. If you don’t engage them in your future vision, plans and innovations, then they will default to looking for short-term evidence. It’s really in our hands, to work together to create a future we want to invest in. And to share the greater risk and rewards.
Time to embrace your future mindset
We live in an incredible time … More change in the next 10 years than in the last 250 years … remember? I know that sounds a little crazy, but think about Hyperloop in 3 years, a tipping point to electric cars in 5 years, Mars missions in 8 years. They are all real, and possible.
Digital platforms connecting buyers and sellers in new ways, blockchain having the potential to transform relationships and trust, 3d printing having the potential to transform value chains to deliver anything personalised and on-demand, AI and robotics giving us the capabilities to be superhuman in our minds and bodies.
These are just some of the fantastic new capabilities that enable us to innovate beyond what we can even imagine today. The future isn’t like the future used to be. We cannot just evolve or extrapolate the past. Today’s future is discontinuous, disruptive, different.
It is imagination that will move us forwards … unlocking the technological possibilities, applying them to real problems and opportunities, to drive innovation and growth in every industry, in every part of our lives.
Imagine a world where you press “print” to get the dress of your dreams, the food of your fantasies, or the spare parts for your car. Instantly, personalised and on demand. Think then what does that mean if we don’t need the huge scale of manufacturing plants, warehousing and transportation. Maybe we will even subscribe to the IP catalogues of brands, rather than buy standard products, in the ways we currently subscribe to Netflix.
Time to embrace your growth mindset … Unlock your Einstein dreams and Picasso passion … Embrace your Mandela courage and Ghandi spirit. Be more curious, be more intuitive, be more human. Ask more questions. Don’t be afraid to have audacious ideas, to challenge the old models of success, and turn future ambitions into practical profitable reality.
How else did Zespri reinvent the Chinese gooseberry as the kiwi fruit? How else will SpaceX reach Mars by 2025? How else did Netflix came to be, or NuTonomy, or Nespresso, or Nyx?
This is why 23andMe’s Anne Wojicki wont give up in her quest to make DNA analysis available to everyone, and to ultimately find a cure for cancer. And it’s why Jack Ma didn’t give up as he rose from $1000-per year English teacher to technological royalty.
The secret is the future mindset.
To realise that the future is malleable. So we need to grab hold of it, and shape it in our own vision. To our advantage.
This is what “gamechangers” do.
Week 1: The Customer Agenda
- Who is your customer? How is their world changing? Imagine you are the CEO of Nestle. What matters to you now?
- How are global supply networks changing? Belt and Road to Blockchain, Alibaba to Li and Fung
- Becoming business partners, working together in new ways, and defining the value of DP World’s activities to your customers.
- How customer value propositions drive what you do for them, and the value to you
- Evaluating customer strategies, and developing new value propositions for customers
Prework:
- Evaluate the strategies of 3 of your major customers, to be defined
Key tools: Customer insight, Customer propositions, Customer strategy
Week 2: The Innovation Challenge
- What is innovation, how can we be innovative in everything we do? 10 types of innovation, services to business models.
- Innovation is problem solving. Finding the right problem to solve. Creativity and design.
- Fast innovation driven by hypothesis, experimentation, testing and scaling
- Learning from parallels, adjacent sectors with similar challenges, and creative fusions
- Innovating the customer’s experience – reinventing our business through their eyes
- Developing a portfolio of innovations – to deliver today and create tomorrow
Prework:
- Exploring innovation in global logistics, IBM/Maersk Trade Lens, DHL Trend Radar and Future of Logistics
- Key tools: Innovation roadmap, innovation spectrum, innovation portfolio
Week 3: The Gamechanging Opportunity
- Exploring different types of business models across industries, from Xerox printers to Nespresso’s coffee
- Changing the game of logistics and supply chains, from Boxc and CargoBeacon to Freightos and Pigg
- Mapping out our current business model and using the one page canvas to identify innovation opportunities
- Selecting one customer proposition, developed in previous session, how would we deliver it?
- Team presentations and evaluation of innovations, explaining how this would “change the game” for DP World.
Prework:
- Selecting the best ideas from innovations in logistics
- Key tools: Gamechanger compass, business model canvas, innovation metrics
Explore more about business models here.
The most innovative businesses see the world differently.
They don’t just seek to imitate the success of others, to compete in the markets of today, to frame themselves by their relative differences to competitors. Instead they play their own game.
I call them “gamechangers”, and here in Dubai, I will be taking inspiration from the World Expo 2020, and also from companies all around the world who are shaking up markets, embracing radical new ideas, and changing the game.
So what’s the “game”? Well, in simple terms, it’s the market.
These companies go beyond innovating their products and services, their customer experienes and business models. They seek to innovate how their markets work.
Think of it like a sports game. How could you change the game? It could be anything from the pitch dimensions to rules of play, the team composition to the measures of success, the role of the referee to the participation of fans. Even the name of the game.
Now look at today’s most disruptive innovators – 23andMe to Alibaba, Zespri to Zidisha – they reframe, reimagine and redefine the market on their terms – who is it for, why people buy, what they pay and get, and how they work.
I’ve met and profiled over 250 “gamechanger” companies on my travels, in almost every sector, and in every part of the world. Corporate giants and start-ups, from Dubai to Berlin, Colombo to Qingdao.
There is no one way to change the game, but there are definitely some common traits:
- Audacious – Gamechangers are visionary and innovative, but also daring and original; they seek to shape the future to their advantage.
- Purposeful – They seek to make life better, in some relevant and inspiring way; they have a higher motive than just making money.
- Networked – Gamechangers harness the power of networks, digital and physical, both business and customer networks, to exponentially reach further faster.
- Intelligent – They use big data analytics and algorithms, machine learning and AI, to be smart and efficient, personal and predictive.
- Collaborative – Gamechangers work with others, from ecosystems to platforms, social networks and co-creation, to achieve more together.
- Enabling – They focus not on what they do, but what they enable people to do; and thereby redefine their marketspace, find new opportunities and redefine value.
- Commercial – Gamechangers take a longer-term perspective, adopting new business models, and recalibrating the measures of progress and success.
Do you have a future mindset?
Today’s business leaders need a future mindset. That sounds obvious, but isn’t.
Most leaders have a “fixed mindset”. They keep stretching the old models of success. They stay loyal to the model that made them great, seeking to squeeze and tweak it for as long as possible. They seek perfection – to optimise what they currently do – which leads to efficiency and incremental gains.
Instead a “future mindset” is prepared to let go of the past. To explore the future, to experiment with new ways of working and winning. Failure is a way to learn, and innovation becomes the norm. Change is relentless inside, as it is outside. Innovation is their lifeblood. Like Jeff Bezos loves to say “it is always day one”.
With a future mindset, the CEO needs new attributes:
- Sense maker – to interpret a fast and confusing world, to see new patterns and opportunities, what is relevant and not, to shape your own vision.
- Radical optimist – to inspire people with a stretching ambition, positive and distinctive, to be audacious, to see the possibilities when others only see risk.
- Future hacker – they start from the “future back”, with clarity of purpose and intent, encouraging ideas and experiments, leveraging resource and scale.
- Ideas connector – da Vinci said innovation is about making unusual connections; connecting new people, new partners, new capabilities and new ideas.
- Emotionally agile – whilst organisational agility is essential, emotional agility matters even more; to cope with change, to be intuitive in making sense, and making choices.
- Entrepreneur at large – keeping the founders mentality alive, hands-on working with project teams to infuse the mindset, to be the catalyst and coach.
- Having grit – “gamechanger” leaders need to go against the grain, to persist but know when to move on, to have self belief and confidence, guts and resilience.
The future is a better place to start
Start from the “future back”.
Trying to evolve in today’s complex and confused world is unlikely to lead you towards a bright and distinctive future. It will extend your life a little longer, but it will be tough and uninspiring, with diminishing returns.
Instead jump to the future. I tend to start with five years ahead, although it may differ by company. 5 years is long enough to change the world, but close enough to be real. Start by creating a positive, collective and inspiring vision of the future market. What will it be like? What will people want? Why? How? Where? Then consider how to win in this new world.
This is where “moonshot thinking” can be really useful. “Why be 10% better, when you could be 10 times better?” 10 times more profits, more customers, more quality, reduced cost, reduced time. Whatever. By giving yourself a “How could we do it 10x better” challenge you take a new perspective, solve problems in different ways.
Be inspired by ideas from other places.
Explore how ARM or GE, Inditex or Netflix, Glossier or Novo Nordisk have changed their markets. Choose any of my 100+ “gamechanger” companies! How did they do it? How did customers respond? (Remember, they often serve the same customers as you!). You can’t learn much from competitors, but you can learn a lot from relevant parallels.
Copy. Adapt. Paste.
Customer insight also matters. Deep dives and design thinking, exploring the emerging trends and deviant behaviours. This can enhance and validate your ideas, but the problem with most customer insight is that it is filtered by our current world. You need something to disrupt your thinking.
I have a great box of disruptive techniques. Some are really simple – like break then remake the rules, like imagine its free then find a way to make money, like reverse polarities and many more. The point is to disrupt your conventional thinking.
From this, ideas rapidly emerge. You need lots of ideas about the future. But these are fragments of the real answer. The real creativity comes in fusing together into bigger “concepts”. These could be customer solutions, or new ways of working, new revenue streams, or new business models, and new market scenarios.
Once you have a clear and collective ambition for the future, it’s time to work backwards. “If this is how we want to be in 5 years, where do we need to get to in 3 years, and then in 1 year? Therefore what do we need to start doing now?” You develop a “horizon plan” for your business; a strategy roadmap if you like, but developed backwards.
The important thing is that by working backwards, you have jumped out of the morass of today. You’ve avoided the assumptions, limitations, problems and priorities of today’s thinking. You have a more inspiring “gamechanging” future, and have started to map out the steps to get there. Most likely with different priorities in the short-term too.
Of course the steps on this journey might change, but it’s going to be an exciting adventure.
Change the way we think, resolve the conflicts
In today’s busineses, we have created artificial divides in how we think and operate. Digital and physical seem like two different worlds, global and local seem like alternative strategies that cannot combine, many still struggle to align value to customers and shareholders in a mutually reinforcing way, and short and long-termism continues to confuse our priorities.
Our thinking within business, has created separate and apparently conflicting approaches. The opportunity is to make the combination of both approaches world – “fusions” if you like – to be innovative in the way you combine apparent opposites.
Digital and physical are two sides of the same coin.
There is only one world, unless you believe Ray Kurzweil, and it is the real one. It’s human and physical. Digital technologies are incredibly powerful, enabling people to connect, to work, to learn, to play in new ways. From mobile phones to blockchains, 3D printing and augmented reality, digital allows us to do more, do it faster, do things we could never do before. But it’s still about humanity.
Start with people. How can you enable them to achieve more? To live better, to have more fun, to do better for the world. Whatever matters. I work closely with Richard Branson and his Virgin teams. Their mindset is to “start from the outside, and then work in”. Design a better customer experience. Built on your ambition and insight, and then explore how you could deliver it with new and existing capabilities.
Global and local are opportunities for every business.
I love Amazon’s “Treasure Truck” … Most of us have never connected with Amazon beyond the website and the delivery guy. Amazon is huge, global and anonymous. But the Treasure Truck is real. It travels around the country, bringing its pop-up store to local neighbourhoods, fun and games, bargains and demos. For Amazon, it’s a chance to make real connections, listen to people, and to be local.
We can all see a backlash in society against relentless globalisation, huge corporations, and social inequality. We see a lack of trust in brands, and know that authenticity matters. Etsy shows us that even the smallest and most local artisan businesses can also be global. For every business, local and global markets are within reach, however it’s also about combining scale and standardisation, with relevance and individuality.
Ideas and networks should be the core of your business.
Gamechanger businesses need a compelling idea, a core purpose, an inspiring proposition, that can spread fast and contagiously. In a digitally-fuelled world, the most innovative businesses embrace “ideas and networks” to drive exponential impact – like WhatsApp creating $19bn in three years, Airbnb $40bn in 9 years, Alibaba $476bn in 18 years, Amazon $740bn in 23 years.
Think about that concept of “exponential” … The power of networks – be it franchisees, or distributors, or customers and users – lies not in the number of members, but in the connections between them. Networks have a multiplying effect. Exponential. Consider, for example, Rapha, the sportwear brand that brings together people with a passion for cycling, who conveniently meet at their “Cycle Club” stores, and buy their premium gear. A fantastic “ideas and networks” business.
Finally this idea of short-term and long-term being in conflict with each other.
Jeff Bezos never has this problem, nor Elon Musk, nor Richard Branson. They focus on the long-term, recognising it will require some years of investment to get there. They all of course lead privately-owned companies. But every public company has the same ambition to innovate and grow. And so do most of their investors, actually.
The reality is that any company’s stock market performance is based on its future earnings potential, not its past. The better you can engage with equity analysts, journalists and investors themselves to explain why you will deliver a better future worth waiting for, then you get their support. If you don’t engage them in your future vision, plans and innovations, then they will default to looking for short-term evidence. It’s really in our hands, to work together to create a future we want to invest in. And to share the greater risk and rewards.
Time to embrace your future mindset
We live in an incredible time … More change in the next 10 years than in the last 250 years … remember? I know that sounds a little crazy, but think about Hyperloop in 3 years, a tipping point to electric cars in 5 years, Mars missions in 8 years. They are all real, and possible.
Digital platforms connecting buyers and sellers in new ways, blockchain having the potential to transform relationships and trust, 3d printing having the potential to transform value chains to deliver anything personalised and on-demand, AI and robotics giving us the capabilities to be superhuman in our minds and bodies.
These are just some of the fantastic new capabilities that enable us to innovate beyond what we can even imagine today. The future isn’t like the future used to be. We cannot just evolve or extrapolate the past. Today’s future is discontinuous, disruptive, different.
It is imagination that will move us forwards … unlocking the technological possibilities, applying them to real problems and opportunities, to drive innovation and growth in every industry, in every part of our lives.
Imagine a world where you press “print” to get the dress of your dreams, the food of your fantasies, or the spare parts for your car. Instantly, personalised and on demand. Think then what does that mean if we don’t need the huge scale of manufacturing plants, warehousing and transportation. Maybe we will even subscribe to the IP catalogues of brands, rather than buy standard products, in the ways we currently subscribe to Netflix.
Time to embrace your growth mindset … Unlock your Einstein dreams and Picasso passion … Embrace your Mandela courage and Ghandi spirit. Be more curious, be more intuitive, be more human. Ask more questions. Don’t be afraid to have audacious ideas, to challenge the old models of success, and turn future ambitions into practical profitable reality.
How else did Zespri reinvent the Chinese gooseberry as the kiwi fruit? How else will SpaceX reach Mars by 2025? How else did Netflix came to be, or NuTonomy, or Nespresso, or Nyx?
This is why 23andMe’s Anne Wojicki wont give up in her quest to make DNA analysis available to everyone, and to ultimately find a cure for cancer. And it’s why Jack Ma didn’t give up as he rose from $1000-per year English teacher to technological royalty.
The secret is the future mindset.
To realise that the future is malleable. So we need to grab hold of it, and shape it in our own vision. To our advantage.
This is what “gamechangers” do.
Sompo is one of Japan’s top insurance companies, and seeks to be a “Theme Park for Security, Health & Wellbeing”.
Kengo Sakurada, the Sompo Group CEO says that it is mainly engaged in the four businesses of domestic P&C insurance, overseas insurance, domestic life insurance, and nursing care & healthcare.
“To prevail in an age of VUCA – the current “volatile, uncertain, complex and ambiguous” era – we have embraced a Group Management Philosophy that calls on us “to contribute to the security, health, and wellbeing of our customers and society as a whole by providing insurance and related services of the highest quality possible,” and thereby contribute to society. Guided by this Group Management Philosophy, we seek to realize a globally unparalleled, unique, and progressive “Theme Park for Security, Health & Wellbeing.”
https://www.youtube.com/watch?v=GE2AXAskp58
What’s your future potential?
Our potential is what lies ahead … how we can be more, do more, achieve more.
Think of some of the great people who have changed to realise their potential:
JK Rowling was a secretary at a publishing firm. On her way to and from work, she used to dream of writing a novel, sketching out plots in her head. As a secretary, her potential was conventionally limited to roles in administrative support. But then she threw in her job, took the bold step to write her first manuscript, and her potential was transformed.
Eliud Kipchoge was a very good runner. He was one of the hundreds of African endurance athletes who competed around the world, picking up medals at major events. But then, realising that his career was drawing to a close, he wanted to leave more of a mark. He switched to the marathon. Olympic champion, world record holder. The first man under 2 hours.
“Future potential” is the desire and ability to be more. Individually and organisationally, it is typically driven by three factors:
- Future courage… Do we dare to be more than we currently are? Future potential demands personal ambition and drive to go beyond our current world, to let go of what we know, to go further, to enter the unknown.
- Future vision… Do we know where we are heading, and is it the right direction? Future potential demands more scope, opportunity space, more fertile ground to support new growth, to stretch further and wider ahead.
- Future capacity… Do we have the talent, creativity and resources to get there? Future potential demands that we become more, dig deeper into ourselves, to develop new mindsets and future-relevant capabilities.
In a sense, it is moving from what might seem impossible to seeing them as possible, and then through our courage and capability, making them plausible.
I work with many organisations, and it is quickly apparent which have the greater “future potential”. The organisations who do, typically see the future beyond the frames of today, they look to go beyond their sector, innovate new business models, disrupt the current game.
In 2017, Tesla reframed itself as an energy company not just an auto business, giving it so much more potential, and investors saw likewise, as its stock market performance rose. Orsted, was a Danish coal-based electricity generator, but within 10 years has transformed itself from black to green, now a renewable energy business, with huge growth potential.
The companies who don’t have future potential, compete within their existing space, seek improved products and operational efficiencies, but are essentially happy to play the old game. Vodafone, for example, is obsessed with being a telecoms business, focused on handsets and tariff plans, while the rest of the world is more interested in convergent platforms and the content on them. Or Ford, battling to survive in an auto sector, that is quickly been redefined by new forms of mobility.
Similarly for individuals, it is quickly apparent who has the greater “future potential”.
People who seek to be more than they currently are – not just ambitions to climb corporate hierarchies and attain greater positions, more power – but the ones who are constantly learning, curious and creative, they want to improve themselves, searching for new ideas, new initiatives, new ways to move forwards.
Future potential is closely aligned with change, and with growth. An organisation is unlikely to achieve significant change, unless people are prepared to change too. The future potential of leaders has a huge influence on their organisation’s future potential. Without the right leaders, organisations are stuck in today.
Change in mindset, in activities, in capabilities. And as a result of that, organisations are unlikely to achieve significant growth, beyond just working harder-type of growth, unless they see personal growth as a prerequisite.
How much “future potential” do you have?
- How farsighted are you, to dare to look beyond the horizons of today?
- What proportion of time do you spend looking forwards, compared to looking back?
- Is your business purpose a limiting or liberating definition of why you exist?
- Does most of your innovation exploit the core, or seek to explore the edges?
- Is your business largely defined by your current products, and existing competitors?
- Do you typically think more in terms of probabilities, or possibilities?
- Are performance metrics driven by what you have done, or by what you could do?
- Is your market value a reflection of what you could do, or what you have done?
- Do you have leaders with the potential to unlock your future potential?
Finding your future potential requires a shift in your business, a more forwards orientation, a growth mindset, a reframing of where you are going and what is possible. And it requires a stretch to make the mental and physical shift. It needs a catalyst to open minds, it needs energy to break out of today, and it needs courageous leadership to take it to a place you don’t yet know.
Without “future potential” you and your business are unlikely to find a better future.
Download a summary of my keynote: Winning with a Growth Mindset
Electrolux says “Our future is determined by the way we all live our lives. That’s why we strive to improve everyday life for millions of people and the world around us. It is embodied in everything we do. In every idea, every product and every human interaction.
We believe that outstanding taste experiences should be easy for everyone. That there is always a better way to care for our clothes to make them look and feel new longer. That the home should be a place for wellbeing, a place to care for ourselves and our loved ones.
To succeed, we continuously rethink and improve our ways of working – internally, and together with our customers and partners. By creating desirable solutions and great experiences that enrich peoples’ daily lives and the health of our planet, we want to be a driving force in defining enjoyable and sustainable living.
“Shape living for the better.”
“Still, we consume energy and water like never before. We throw away fully edible food. We throw out clothes that should have stayed in our wardrobes. We fill oceans with plastics and we pollute the air we breathe.
Now, more than ever, we need to start making better choices in our everyday. For 100 years, Electrolux has been determined to make the everyday better for millions of people around the world.
Sustainability has always been part of our DNA; perhaps that’s why we have been industry leaders in sustainability for over a decade. But we can — and will — do more.
From now until 2030, we are committed to working towards a set of bold targets, aiming to inspire and empower people, employees and business partners to make better choices. And to drive that change we are launching the Better Living Program: a list of 100 actions to shape better and more sustainable living.
The Better Living Program is a 11-year action plan by Electrolux that aims to shape better and more sustainable living around the world. Its focus is an evolving list of 100 bold actions that we pledge to undertake by 2030. These actions represent our commitment to the four clear targets we have defined across the categories of Better Eating, Better Garment Care, Better Home Environment and Better Company.”
Learn more on: www.betterlivingprogram.com
Winning with a growth mindset
I’ve spent much of the last few years working with the business leaders at Microsoft. Walking into their offices at their sprawling Redmond campus just outside of Seattle, I was struck by a child-like wonder in what is a relatively old technology company. In the past they would accept the technology in their hands, and focus on sales, today they constantly challenged themselves as to why they did it, and how they could do better.
Culturally this was no longer a technology company, but a business with a much bigger imagination, and a deeper conscience. As Microsoft leads the way in the latest AI-based innovations, they are as interested in the ethical implications of such human-redefining capability, as well as what it could practically do to increase business performance.
I realised that Satya Nadella, CEO of the business which had just become the world’s most valuable company, after a near 30-year gap, had instilled a new mindset. As the executives talked, it became clear that this “growth mindset” had had a profound effect on them as individuals, and their business practice.
Gone was the head-down obsession with selling at any cost, characterised by the Steve Balmer years. Now they were much more interested in doing what was right, creating progress for their customers, but equally for society. They wanted to explore and experiment with new ideas, to pause and consider alternatives, to embrace diversity, ethics and sustainability. It felt enlightened.
Nadella says we need to move from trying to be expert “know it all” to being constant students, or “learnt it all”. Whilst the past can give useful insights, it is a focus on the future that matters, he says. “If you keep your eyes focused on the rear-view mirror, you’re going to crash. You need to keep focused on what’s ahead.”
Grow yourself, and your business
When Carol Dweck was a graduate student in the early 1970s, she began to study how children cope with failure, she quickly realised that cope was the wrong word, they realised. Now a psychology professor at Stanford, she has spent several decades studying this dichotomy which she initially termed “incremental theory”.
She eventually found a better language – the “fixed” and “growth” mindset. Her book Mindset: The New Psychology of Success became a bestseller.
Dweck applies the concept to every walk of life – from children’s education and parenting, to sports coaching and mental performance. She argues that a growth mindset leads to higher achievement, whilst a fixed mindset actively plateaus an individual’s progress. She also applies the idea to teams and organisations. Those who for example, like to single out star performers are more fixed in their mindsets, rather than embracing everyone with their different contributions over time.
A “fixed mindset” suggests that some people are creative and others not, some are intelligent and others not. As a result, we become more concerned about how we look to others, we avoid failure at all costs in fear of exposing ourselves, we play safe and avoid risks, we feel threatened by others success, and we become obsessed with our fragile reputations.
- We become trapped in a black-and-white world of success and failure
- We seek easy options, because we fear failure
- We accept mediocrity, and reject change
- We blame others and avoid responsibility
- We play it safe
A “growth mindset” recognises that our personal and collective progress is achieved through development and learning. We embrace change as an opportunity, we seek out challenges to stretch us, we work through obstacles to find new solutions, we listen to alternative opinions and criticism, we embrace fear and risk as part of moving forwards, we accept failure and success as equally important parts of our journey, and we value effort not just accomplishment.
- We live in a world of potentials, of new opportunities and possibilities
- We seek challenges, without fear of failure
- We embrace change, and reject mediocrity
- We take responsibility and listen to other viewpoints
- We seek progress
Of course, mindsets are not black and white, and we might find ourselves fluctuating between them in different aspects of our lives. We should also recognise that everyone is different, in their strengths and capabilities, and how they project themselves. The role of a team still matters, with its strength in combining differences. The role of a leader matters even more, creating a context for growth mindsets to thrive.
Explore more:
- Download a summary of my keynote and workshop: Winning with a Growth Mindset
- More about Peter Fisk’s new book: Business Recoded: Have the courage to create a better future
- New online program for business leaders: The Recode Program: Accelerating your business future