Lead the Change: The Executive Management Program
August 20, 2026 at Online
August 20 | Module 1 (08:00–12:00) | Online
Business Futures (with Peter Fisk)
This module explores the forces reshaping business and markets, from shifting customer
expectations and demographic change to accelerating AI and convergent technologies, plus
geopolitical and sustainability challenges. Participants will learn how to make sense of uncertainty, identify what really matters, and find clarity of purpose and direction in a changing world. Drawing on global case studies and future-thinking frameworks, the session focuses on how leaders make smart choices about where to play, what to prioritise, and what to consciously let go — turning complexity into opportunity.
August 20 | Module 2 (12:30–16:30) | Online
Growth Strategies (with Peter Fisk)
Strategy only creates value when it translates into growth. This module focuses on how winning strategies are built around sharper customer propositions, clearer positioning, and smarter go-tomarket choices. Participants will explore how leading companies align purpose, value propositions and channels to drive sustainable growth, using insight, experimentation and continuous learning. It is also about embracing new audiences (eg GenZ), agendas (eg sustainability) and new approaches (eg communities, gamification). The session emphasises focus — choosing the right customers, markets and growth pathways — and building strategic coherence across the organisation.
August 27 | Module 3 (08:00–12:00) | Online
New Business Models (with Peter Fisk)
This module dives into the reinvention of business models — how value is created, delivered and captured in new ways. Participants will apply creativity and lean innovation principles to design, test and refine new business models, especially in uncertain or resource-constrained environments.
Using real-world examples and practical tools, the session explores platform models, ecosystems, subscriptions, sustainable (circular, regenerative) and data-driven models — helping leaders unlock new sources of growth and resilience.
August 27 | Module 4 (12:30–16:30) | Online
Sustainable Innovation (with Peter Fisk)
Sustainability is the key to the business of the future.
In this module, Professor Peter Fisk explores how circular business models can create value and minimize waste. Participants learn how to integrate sustainability into strategic decision-making and drive impact that benefits both the organization and society.
September | Module 4a (08:00–12:00) | Online
Introduction to Sustainable Business & Regulation (with Sustinia)
This module provides a clear and practical introduction to sustainability as a business discipline — with a particular focus on the regulatory landscape and its implications for leadership, strategy and operations.
Participants will gain an overview of key sustainability concepts, ESG principles and the evolving EU regulatory framework, including CSRD, ESRS and related requirements. The session demystifies what companies are expected to do, why it matters, and how sustainability is becoming a core management responsibility rather than a compliance exercise.
Through concrete examples, the module shows how regulation can be used as a strategic starting point — creating transparency, prioritization and better decision-making. The focus is on building foundational understanding and confidence, enabling leaders to navigate sustainability requirements with clarity and intent.
September | Module 4b (12:30–16:30) | Online
From Regulation to Business Development (with Sustinia)
This module builds on the regulatory foundation and focuses on how sustainability requirements can be translated into business development, innovation and competitive advantage.
Participants will explore how data, reporting and sustainability priorities can be actively used to strengthen value propositions, improve efficiency, reduce risk and open new market opportunities. The session connects sustainability with strategy, customer value, partnerships and growth — showing how leading companies use CSRD and ESG insights to guide innovation and commercial decisions.
The emphasis is on practical application: how to move from obligation to opportunity, and how sustainability can become a driver of relevance, differentiation and long-term value creation rather than a cost or burden.
September 3 | Module 5 (08:00–12:00) | Online
Customer Psychology (with Jaime Veiga)
Understanding customers goes beyond data and demographics. This module explores the
psychology behind customer behaviour — attitudes, motivations, biases, preferences and
aspirations. Participants will gain insight into how customers really make decisions, how emotions shape value perceptions, and how trust, experience and meaning influence loyalty. The session connects behavioural science with practical application, helping leaders design more relevant products, services and experiences.
September 3 | Module 6 (12:30–16:30) | Online
Technology Potential (with Bernardo Crespo)
This module explores how AI, data analytics and converging technologies can transform businesses across industries. Rather than focusing on technology alone, the session emphasises practical application — where technology creates real value, improves decisions, enhances customer experiences and unlocks new business models. Participants will gain a clearer understanding of AI’s potential and limitations, and how leaders can harness technology strategically rather than reactively.
September 21 | Module 7 (08:00–12:00) | Segovia
Leading People (with Mark Fritz)
How leaders inspire, align and empower individuals and teams to perform at their best in times of change. How to build trust, foster accountability, and create cultures of ownership and engagement.
Motivation, feedback, talent development and performance through a modern leadership lens balancing empathy with high standards. How to unlock potential, strengthen collaboration and ensure people are fully committed to the organisation’s purpose and ambitions.
September 21 | Module 8 (12:30–16:30) | Segovia
Leading Change (with Jill Paine)
Change requires courage, conviction and communication. This module focuses on the human side of transformation — how leaders build belief, overcome resistance, and take people with them. Participants will explore how to lead change authentically, navigate uncertainty, and mobilise teams around a compelling vision. The session emphasises personal leadership, influence, resilience and the confidence to take the business further.
September 22 | Module 9 (08:00–12:00) | Segovia
Module 9: Building your Rocket Ship
Uri Levine is a serial entrepreneur, investor and author, best known as the co-founder of Waze, the crowd-sourced navigation app acquired by Google in 2013 for $1 billion. He is also a co-founder of Moovit, the global public-transport mobility platform later acquired by Intel, and of fintech venture FeeX, which evolved into Pontera, helping advisers manage retirement assets. Levine has founded and supported multiple technology start-ups across mobility and financial services. He is the author of Fall in Love with the Problem, Not the Solution and is widely respected for his disciplined, customer-first approach to building scalable businesses.
His workshop for start-ups and scale-ups is intensely practical and grounded in real founder experience. Designed for early-stage ventures and growth SMEs, it focuses on identifying painful customer problems, validating demand fast, and avoiding the trap of over-engineered solutions. Levine emphasises rapid experimentation, clear success metrics, and learning from failure before scaling. He guides founders through product–market fit, go-to-market choices, and the transition from early traction to sustainable growth. The workshop cuts through start-up mythology, equipping entrepreneurs with a repeatable mindset and tools to build companies that scale with purpose and discipline.
September 22 | Module 10 (12:30–16:30) | Segovia
Being the Change (with Peter Fisk)
This final module brings everything together in a call to bold leadership to navigate
an uncertain world filled with extraordinary possibilities. Peter Fisk helps you connect all the best ideas on future strategies, smarter innovation and faster growthto transform markets and deliver results. Making it happen demands thinking more strategically and innovatively at speed, while building businesses that are resilient, sustainable and deeply customer-centred. Inspired by the start-up and scale-up journeys of European entrepreneurs like AirCar and Bolt, Climeworks and Depop, the module shows how emerging technologies, new business models and ecosystem thinking are redefining what is possible.
The focus is not just on ideas, but on your leadership: how to lead yourself, to survive and thrive amid disruption, while staying strong to your purpose and ambition; how to take people and investors with you, and how to build belief when the future is unclear. It asks leaders to step up with courage, to make bold choices, and to move from incremental improvement to meaningful leaps forward. This is about accelerating growth — of the business and of the leader — by embracing curiosity, conviction and action, and learning how to boldly go where others have not gone before
This module brings strategy, innovation and leadership together to focus on business transformation. Participants will work on reinventing their business concept, engaging key stakeholders, and creating long-term value. The session explores how successful transformations are designed, communicated and sustained — balancing short-term performance with long-term ambition, and aligning stakeholders around a shared future.