The B2B Superpowers … ABB to Biontech, Climeworks and DSM, Fedex to Holcim, Illumina and Nvidia, Open AI to Stripe, Vestas and Waymo … Who are the most inspiring B2B companies, and how are they reinventing themselves?
March 27, 2025
B2B companies typically receive less attention than their B2C counterparts, but they possess distinctive “superpowers” that make them exceptionally well-positioned to lead innovation, sustainability, and business transformation.
One of their key strengths lies in the depth of their customer relationships. Unlike B2C companies that typically address large volumes of individual customers, B2B companies work closely with fewer, strategic clients, fostering long-term partnerships that enable co-creation and faster innovation cycles. This collaborative approach allows B2B companies to respond rapidly to evolving needs and develop tailored solutions that create significant value.
Additionally, B2B companies tend to have deep domain expertise in complex technologies or specialized industries, such as industrial automation, biotechnology, or finance. This knowledge enables them to solve critical business problems and become indispensable partners in their ecosystems.
Their position within extensive value chains gives them the power to drive sustainability improvements not only within their own operations but also upstream and downstream, influencing suppliers and customers alike.
B2B offerings are often highly customizable, providing the flexibility needed to adapt quickly to regulatory changes or shifting market demands. Financially, stable, long-term contracts provide predictable revenue streams that support bold investments in innovation and sustainability initiatives without the pressure of constant sales volatility.
Who are the most inspiring B2B companies?
So who are some of the most inspiring B2B companies today? Here are some of my favourites, who particularly showcase how innovation and sustainability are not separate agendas but deeply intertwined drivers of business growth and market leadership. From digital transformation and biotech breakthroughs to renewable energy and carbon removal, these B2B leaders are shaping a resilient, inclusive, and sustainable future on a global scale:
ABB is a global leader in electrification, robotics, and industrial automation, driving innovation in smart grids, electric vehicle infrastructure, and AI-powered solutions. The Swiss company prioritizes sustainability by aiming for carbon neutrality by 2030 and helps industries improve efficiency and reduce emissions. ABB’s digital platforms enable clients to optimise resource use and embrace Industry 4.0, positioning it as a key partner in building resilient, future-ready infrastructure worldwide.
ASML creates the photolithography systems that power the production of the world’s most advanced semiconductors. Its extreme ultraviolet (EUV) lithography machines are essential to creating the tiny, powerful chips that enable AI, cloud computing, and smart devices. Netherlands-based ASML is a future-ready industrial leader, combining nanotechnology, precision engineering, and data-driven manufacturing. It partners closely with customers like TSMC, Intel, and Samsung to push the limits of Moore’s Law.
Biontech is a pioneering biotech firm from Germany best known for developing one of the first effective mRNA COVID-19 vaccines. It focuses on immunotherapies for infectious diseases and cancer, using innovative genetic engineering and personalized medicine. Biontech embraces sustainability by advancing healthcare solutions that reduce treatment burdens and improve global health outcomes. Its agile research and development processes, combined with strategic partnerships, make it a leader in future-ready biotech innovation, accelerating drug discovery and delivery worldwide.
Climeworks develops direct air capture technology that removes CO2 from the atmosphere, addressing climate change at its source. The company’s innovative approach enables scalable carbon removal solutions, partnering with industries and governments to achieve net-zero goals. Swiss-based Climeworks focuses on sustainable impact by advancing carbon capture as a critical tool for climate mitigation. Its commitment to innovation and collaboration positions it at the forefront of the emerging carbon removal industry, helping to shape a cleaner, more sustainable future.
DBS Bank is a leading financial institution in Asia, renowned for its digital transformation and sustainability leadership. DBS integrates technology to enhance customer experience and operational efficiency while embedding ESG principles into its lending and investment decisions. The Singapore-based bank supports green finance, social impact initiatives, and innovation ecosystems, driving inclusive growth. With a forward-looking strategy, DBS is recognized for building resilience and agility in a dynamic financial landscape, enabling businesses and communities to thrive sustainably.
DSM is a global science-based company focused on health, nutrition, and sustainable living. It drives innovation by developing advanced materials, bio-based products, and nutritional solutions that improve human and animal health while reducing environmental impact. DSM integrates circular economy principles and carbon reduction targets into its operations and product development. With strong investments in biotechnology and renewable resources, DSM helps customers across food, pharmaceuticals, and industrial sectors innovate sustainably. Its commitment to purpose-driven innovation and collaboration positions DSM as a future-ready leader addressing global challenges like climate change, food security, and health.
e& (formerly Etisalat Group) is a multinational telecommunications conglomerate based in the UAE, driving digital transformation across the Middle East, Africa, and Asia. e& invests in 5G, cloud computing, AI, and IoT to empower enterprises and consumers with advanced connectivity and smart solutions. The company integrates sustainability by enhancing energy efficiency and promoting digital inclusion. With a strategic focus on innovation and regional development, e& supports economic growth and social progress, positioning itself as a future-ready digital leader in emerging markets.
Eli Lilly is a global pharmaceutical leader dedicated to discovering and delivering innovative medicines that improve patient outcomes. The company focuses on research and development in areas such as oncology, diabetes, immunology, and neuroscience. Eli Lilly embraces sustainability by reducing its environmental footprint and enhancing access to medicines worldwide. With a strong commitment to ethical practices and collaboration, it advances cutting-edge therapies through biotechnology and data-driven approaches. Eli Lilly’s focus on innovation, patient-centric solutions, and corporate responsibility positions it as a future-ready company driving health and societal progress globally.
FedEx is a global logistics and delivery powerhouse, innovating through advanced technology, automation, and sustainable fleet management. The company invests in electric vehicles, alternative fuels, and carbon-reduction programs to achieve carbon-neutral operations by 2040. FedEx uses data analytics and AI to optimize delivery routes, improve customer service, and reduce environmental impact. By integrating sustainability into its core business, FedEx is transforming logistics to be more efficient, resilient, and responsible, aligning growth with societal and environmental goals.
Hilti is a global leader in construction technology, renowned for its power tools, fastening systems, and digital jobsite solutions. Moving beyond products, Hilti delivers integrated services—tool fleet management, predictive maintenance, and on-site engineering—built around customer workflows. Its “tools-as-a-service” model transforms capex into opex, driving customer efficiency and loyalty. Hilti invests heavily in R&D and sustainability, aiming for circularity and carbon neutrality. With a strong focus on culture, learning, and inclusive leadership, Hilti exemplifies how industrial B2B companies can innovate through digitalization, service, and purpose, making construction safer, smarter, and more productive.
Holcim is a global leader in building materials, driving innovation in sustainable construction products and solutions. The company pioneers low-carbon cements, circular economy practices, and digital tools that reduce environmental impact while improving construction efficiency. Holcim’s commitment to decarbonization and resource efficiency supports global infrastructure development aligned with climate goals. Through R&D and strategic partnerships, Holcim is shaping the future of sustainable building, enabling customers to deliver greener, smarter, and more resilient projects worldwide.
Huawei is a major global provider of telecommunications equipment, consumer electronics, and cloud services. The company invests heavily in 5G, AI, and IoT technologies to enable smarter, more connected industries and cities. Huawei focuses on innovation-led growth while addressing sustainability through energy-efficient products and green manufacturing. Despite geopolitical challenges, Huawei continues to push digital transformation in Asia and beyond, empowering businesses with advanced infrastructure and digital capabilities to thrive in a rapidly evolving technological landscape.
Iberdrola is a Spanish multinational energy company and a global leader in renewable energy generation, particularly wind and hydroelectric power. Iberdrola invests heavily in clean energy infrastructure, smart grids, and energy storage technologies to accelerate decarbonization. Its sustainability agenda includes ambitious carbon neutrality targets and community engagement. Iberdrola’s innovation-driven approach combines advanced digital technologies with a commitment to social responsibility, making it a key player in the global energy transition and a model for future-ready utility companies.
Illumina leads the genomics revolution by developing advanced DNA sequencing technologies that accelerate medical research and personalized healthcare. Its innovations enable faster, cheaper, and more accurate genetic analysis, supporting breakthroughs in diagnostics and treatments. Illumina emphasizes sustainability by improving healthcare outcomes and reducing resource-intensive processes in labs. The company’s integration of cutting-edge technology with scalable platforms positions it as a future-ready biotech leader driving transformative impacts across healthcare and life sciences.
JPMorgan Chase is a global financial services leader, advancing innovation through technology, data analytics, and sustainable finance. The firm invests in fintech, blockchain, and AI to enhance customer experiences and operational efficiency. JPMorgan integrates ESG principles into its lending and investment strategies, supporting the transition to a low-carbon economy. The company’s commitment to diversity, inclusion, and community development complements its innovation efforts, enabling it to deliver long-term value for shareholders while addressing social and environmental challenges worldwide.
Lendlease is a global property and infrastructure group renowned for its focus on sustainable urban development. The company integrates environmental, social, and governance (ESG) principles into all aspects of its projects, emphasizing green building, community engagement, and resilient infrastructure. Lendlease leverages innovation and technology to create smart, sustainable cities that improve quality of life while minimizing environmental impact. Its commitment to net-zero carbon targets and circular economy practices positions Lendlease as a future-ready leader in real estate development and infrastructure, delivering long-term value to investors, communities, and stakeholders worldwide.
Microsoft is a technology giant shaping the future through cloud computing, AI, and enterprise software solutions. The company leads in sustainability with ambitious carbon reduction targets, aiming to be carbon negative by 2030. Microsoft’s platforms empower organizations to innovate, scale digital transformation, and improve operational sustainability. By embedding ethical AI and inclusive design, Microsoft promotes responsible innovation. Its ecosystem approach, global reach, and focus on societal impact make it a key driver of future-ready business across sectors.
Nvidia is a global leader in graphics processing units (GPUs) and AI computing. Its technologies power advancements in gaming, data centers, autonomous vehicles, and scientific research. Nvidia’s focus on AI acceleration drives innovation in industries ranging from healthcare to automotive. The company also prioritizes sustainability by improving energy efficiency in its products and data centers. Nvidia’s leadership in cutting-edge hardware and software solutions positions it at the core of the AI-driven digital transformation reshaping business and society.
NextEra Energy is the world’s largest producer of renewable energy from wind and solar. The company invests heavily in clean energy infrastructure and innovative grid technologies to accelerate the transition to a low-carbon economy. NextEra emphasizes sustainability through aggressive emissions reductions and integration of energy storage solutions. Its commitment to innovation and scale enables it to deliver reliable, affordable clean power while generating strong financial returns, positioning NextEra as a leading force in the global energy transformation.
Novozymes specializes in industrial enzymes and microbes that improve sustainability across agriculture, bioenergy, and food industries. By enabling more efficient processes and reducing waste, Novozymes drives circular economy solutions. The company invests in biotechnology innovation and partnerships to tackle global challenges such as climate change and food security. Novozymes’ focus on sustainable biology and scalable solutions positions it as a future-ready leader in industrial biotech, delivering both environmental and commercial value.
OpenAI is an AI research and deployment company committed to ensuring artificial general intelligence benefits all of humanity. OpenAI develops advanced machine learning models that drive innovation across industries including healthcare, education, and energy. The organization emphasizes ethical AI development and broad accessibility. By pioneering foundational AI technologies and collaborating with global partners, OpenAI shapes the future of intelligent systems, helping businesses and society harness AI responsibly for transformative impact.
Orsted is a global leader in offshore wind power and renewable energy solutions. The company transitioned from fossil fuels to focus almost entirely on green energy, driving decarbonization worldwide. Orsted invests in innovative wind farm technology, energy storage, and green hydrogen. Its sustainability strategy integrates environmental stewardship with community engagement. Through scale, technology, and strong governance, Orsted enables a just energy transition, delivering reliable clean power and setting benchmarks for corporate sustainability leadership.
Ping An is a leading Chinese financial services and technology conglomerate known for its digital innovation in insurance, banking, and asset management. Ping An leverages AI, big data, and blockchain to enhance customer experience and operational efficiency. The company integrates ESG principles into its business model, promoting financial inclusion and sustainable investments. With a strong focus on technology-driven transformation, Ping An is a future-ready leader advancing digital finance and social impact across Asia.
Pfizer is a global pharmaceutical leader known for innovative drug development and vaccine breakthroughs, including its COVID-19 vaccine. Pfizer invests heavily in R&D, biotechnology, and precision medicine to address unmet medical needs. The company promotes sustainability through responsible manufacturing, access initiatives, and climate action goals. Pfizer’s focus on scientific innovation and global health equity positions it to deliver transformative medicines and vaccines that improve lives while advancing corporate responsibility.
Schneider Electric is a global energy management and automation leader, enabling digital transformation for sustainability and efficiency. Its EcoStruxure platform integrates IoT, AI, and energy analytics to help clients decarbonize, electrify, and digitize buildings, factories, and infrastructure. Schneider’s solutions span power distribution, smart grids, and industrial automation. Committed to net-zero operations and helping partners reduce emissions, it is widely recognized for ESG leadership. With deep client partnerships, a robust ecosystem approach, and open innovation, Schneider Electric demonstrates how B2B companies can lead in technology, sustainability, and inclusive business transformation.
Shopify is a leading e-commerce platform enabling businesses worldwide to create online stores and scale digital sales. Shopify empowers merchants with tools for marketing, payments, and logistics while fostering innovation through APIs and apps. The company embraces sustainability by supporting small businesses, promoting carbon-neutral shipping, and investing in clean energy. Canada-based Shopify’s scalable platform and entrepreneurial ecosystem make it a future-ready enabler of digital commerce and economic inclusion.
Skanska is a global construction and development company prioritizing sustainable building practices and green infrastructure. Skanska integrates innovative construction technologies, circular economy principles, and energy-efficient designs to reduce environmental impact. The company collaborates with clients and communities to deliver safe, resilient projects that support climate goals. Skanska’s leadership in sustainable construction and digitalization positions it as a key player in building the low-carbon cities and infrastructure of tomorrow.
Stripe is a technology company that builds economic infrastructure for online payments and commerce. Its platform supports businesses of all sizes with seamless payment processing, fraud prevention, and financial tools. Stripe invests in sustainability through carbon-neutral initiatives and funding climate-focused startups. By simplifying complex financial operations, Stripe enables faster innovation and global commerce growth. Its commitment to developer-friendly solutions and sustainability makes it a future-ready leader in fintech.
Tetra Pak is a global leader in food processing and packaging solutions, known for its commitment to innovation, safety, and sustainability. The company pioneered aseptic packaging, enabling safe, long-life food without refrigeration—a breakthrough that revolutionized food distribution. Today, Tetra Pak is leading the way in sustainable packaging with plant-based materials, recyclable cartons, and circular economy initiatives. It integrates digital technologies such as smart packaging and connected supply chains to enhance traceability and efficiency. Partnering with food and beverage producers worldwide, Tetra Pak supports safer, more sustainable food systems, making it a future-ready player at the intersection of health, tech, and the environment.
Ubiquitous Energy develops transparent solar technology that integrates seamlessly into windows and surfaces, enabling buildings to generate clean energy without altering aesthetics. The company’s innovative photovoltaic solutions contribute to building decarbonization and energy efficiency. Ubiquitous Energy focuses on scalable, sustainable products that reduce reliance on fossil fuels and support green building standards. Its pioneering technology positions the company as a future-ready innovator in clean energy and sustainable architecture.
Vestas is a global leader in wind turbine manufacturing and renewable energy solutions. The company drives the clean energy transition by developing highly efficient, reliable wind technologies and service solutions. Vestas emphasizes sustainability throughout its supply chain and operations while investing in digitalization and predictive maintenance. Its global footprint and technology leadership make it a key player in achieving net-zero goals and expanding access to renewable power worldwide.
Waymo is a pioneer in autonomous vehicle technology, developing self-driving systems to transform mobility and transportation. The company leverages AI, machine learning, and sensor technology to improve safety, accessibility, and efficiency. Waymo’s innovations aim to reduce traffic emissions and congestion, contributing to smarter, more sustainable cities. Through strategic partnerships and pilot programs, Waymo is advancing the future of mobility and reshaping urban transportation ecosystems.
How are B2B reinventing themselves for the future?
Though less visible, B2B companies have unique superpowers—from deep customer intimacy and technical expertise to value chain influence and financial stability—that empower them to be fast, effective innovators and sustainability leaders. By embracing digital and sustainable transformation, reimagining business models, and sometimes going direct to end users, they can deliver superior shareholder returns and meaningful positive impact on society and the planet.
- Digitally Enabled Ecosystems: B2B companies have a unique opportunity to build and orchestrate powerful digital ecosystems. Leveraging AI, IoT, cloud platforms, and data integration, they can connect suppliers, customers, and partners in real time. This enables smarter supply chains, predictive maintenance, dynamic pricing, and embedded intelligence across products and services. Digital platforms not only drive efficiency but also open up new value streams and customer engagement models.
- Net Positive Business Models: Sustainability is no longer a compliance issue—it’s a business imperative. B2B firms are ideally positioned to lead in net positive strategies, designing circular systems, offering low-carbon products, and embedding ESG metrics into their value propositions. From regenerative materials to decarbonized logistics and sustainable infrastructure, they can create measurable environmental and social value while generating long-term economic returns.
- Service and Solution Innovation: The shift from product to service is revolutionizing B2B markets. Companies are moving to “outcome-as-a-service” models—such as uptime guarantees, energy efficiency contracts, or subscription-based equipment. This builds recurring revenue, deeper customer loyalty, and competitive advantage. Leaders like Hilti and Schneider Electric exemplify how bundling hardware, software, and service delivers integrated, higher-margin solutions.
- Deep Client Partnerships: B2B companies thrive on long-term relationships. The opportunity now lies in deepening these partnerships through co-innovation, tailored offerings, and integrated services. By embedding themselves in their clients’ operations and strategy, B2B firms can become indispensable problem solvers—advisors, not just vendors. This leads to greater resilience, trust, and joint value creation.
- Global and Niche Market Expansion: Rapid industrial growth in emerging markets, especially in Asia, Africa, and Latin America, creates enormous potential for B2B expansion. At the same time, specialized B2B firms can dominate niche markets with deep expertise and tailored solutions. Whether scaling globally or owning a category, the key is agile models that adapt to regional needs and opportunities.
- Industrial AI and Data Monetization: B2B companies sit on vast, underutilized data. With industrial AI, they can optimize operations, enhance product performance, and offer predictive insights as a value-added service. Leaders like GE and Honeywell are creating entirely new revenue streams by turning operational data into monetizable intelligence—shifting from machines to insights, from assets to outcomes.
- Leadership Transformation: To seize these opportunities, B2B leaders must evolve. Future-ready leadership demands agility, cross-disciplinary thinking, purpose-driven decision-making, and the ability to lead innovation and change. Building cultures of collaboration, entrepreneurship, and digital fluency is essential. Companies that invest in their people and foster empowered, diverse teams will be the ones shaping the future.
These capabilities enable B2B companies to deliver superior returns to shareholders while driving positive societal and environmental impact. By leading with innovation and sustainability, they command pricing power and customer loyalty, reduce risks associated with regulatory or environmental challenges, and create shared value that benefits multiple stakeholders.
Purpose-driven B2B firms also attract top talent and ESG-conscious investors, further accelerating growth and enhancing their reputation. In sum, B2B companies’ unique strengths—such as deep customer intimacy, technical expertise, value chain influence, and financial resilience—empower them to innovate quickly and effectively, reimagine business models, and lead the way toward a sustainable, future-ready economy.
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