Global Marketing Summit 2024 Istanbul

October 23, 2024 at Global Marketing Summit, Istanbul

Keynote

INVINCIBLE! … Building brands for profitable, sustainable growth

Superfast-gaming chips and fat-busting superdrugs, asteroid-chasing rockets and carbon-capturing technologies, health-enhancing fashions and the rebirth of the hairy mammoth. In a world of fast and relentless change, the future is already here … or simply, next is now.

Marketers are the future champions, leading their organisation forwards, seizing the new opportunities in dynamic markets, combining new customer agendas with incredible new technologies, driving new ideas and innovations, and delivering sustainable growth.

However the old ways of marketing don’t work … making more, advertising more, selling more. Customers and society expect business and brands to do more for them, to be more relevant, to address the big challenges, to define and capture the new value equations.

Colossal transforms genetics, while Novo Nordisk reinvents healthcare,  SpaceX redefines boundaries, and Climeworks eliminates carbon. Monster is the world’s fastest growing brand, while Authentic finds new life in old brands. Bad Bunny engages hearts, Schneider reinvents business models, Xiaomi redefines price points, and DoorDash delivers anything.

Marketers need the courage to step up, to inspire their business colleagues, to lead this exciting future. To be more purposeful and profitable, to address the biggest problems, to be platforms for change, to harness the new value equations, to have the courage to create new visions and ways forwards.

Invincible brands succeed with more vision, more innovation and more love. Less carbon, less waste, circular business models and social initiatives, are good but not enough. We need a new code for how business works, how brands grow, and marketers succeed.

Masterclass

HOW TO BE INVINCIBLE: How to build brands for profitable, sustainable growth

Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.

How can marketers step up to lead the business agenda?

We explore how to make sense of today’s rapidly changing world, and understanding how to prepare for, and succeed, in tomorrow’s world. We explore how businesses can survive and thrive, and move forwards to create a better future.

How to reimagine business, to reinvent markets, to reengage people. We consider what it means to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.

  • Build your “Book of Dreams” … Start from the future back. Marketers need foresight and imagination to make sense of changing markets, to address new agendas, to embrace the best new opportunities, and find purpose and direction in a world that might seem stagnant, chaotic and uncertain.
  • Create your “Platform for Change” …. Innovation can take many different forms, from new business models to ecosystem design, to reframe markets and redefine business, built on a purpose to do more, a movement that believes in this, and communities of customers. AI and big data, social and mobile, are enabling tools.
  • Deliver more “Profit with Positive Impact” …. New value systems demand new mindsets, to engage your people, customers and investors in an inspiring future story, and to accelerate its delivery – exploiting the present and exploring the future – and you – to be curious, creative and courageous as a brand and business leader.

This is an inspiring, interactive, and highly practical workshop for business leaders and brand marketers, to explore the new frameworks, toolkits and approaches that are being embraced by the world’s most enlightened companies. It is also about you as a leader, having the courage and confidence, to step up, and redefine your business future.

Peter Fisk

Peter Fisk works with business leaders to reimagine their markets and strategies for a better future. He brings together the best in strategy and innovation, brand and customer thinking to drive smarter, sustainable growth.

He leads GeniusWorks, an innovative business accelerator, based in London, and is a professor of leadership, strategy and innovation at IE Business School in Madrid, where he is responsible for the Global Advanced Management Program. He also works independently and with other business schools. He founded the annual European Business Forum, publishes the monthly ”Fast Leader” magazine, and features on the Thinkers50 guru radar of top business thinkers.

Peter’s business career was forged in a superconductivity lab deep under the Alps, accelerated by managing high-flying brands like Concorde, shaped by working in corporations in North America and Asia, evolved by leading a digital start-up, and formalised as CEO of the world’s largest marketing network.

He has over 30 years of practical business experience, working with over 300 companies and 55 countries … from Adidas’ growth into new markets to Asahi’s consumer-centric innovation, Cartier’s redefined luxury and Coca Cola’s growth strategy across markets, McKinsey’s leadership development to Microsoft’s new approach to strategic innovation, P&G’s direct to consumer strategy and Pfizer’s future scanning, Santander’s future bank vision and Sompo’s digitally-minded leaders, Suntory’s approach to strategy and innovation, Takeda’s patient- centric healthcare and Tata’s growth as a global business.

In Turkey, Peter has worked with many of the leading companies, developing their business and brand strategies, coaching their leaders, driving innovation projects and supporting their transformational growth – from Arcelik and Aster, Eczacibasi to Efes, Koc and Sabanci, Pinar and Ulker, Turkcell and Yapi Kredi.

Peter’s first book “Marketing Genius” fused the brains of Einstein and Picasso to ask how would they do business today, and was translated into 35 languages. His next 8 books explore the renaissance creativity of Leonardo da Vinci, in “Creative Genius”, how to innovate with purpose for positive impact, in “People Planet Profit”, and learning from the world’s most innovative companies, in “Gamechangers”.

His latest book “Business Recoded” challenges leaders to have the courage to create a better future, harnessing the opportunities of a post-pandemic world, through 7 shifts built on deep dives with 49 of the world’s most inspiring business leaders today. It is shortlisted for CMI Business Book of the Year, and was reviewed by the Financial Times with “Wow. The book you have to read now”.

Contact me at peterfisk@peterfisk.com

More free downloads:

More from Peter Fisk:

  • Keynote speaking: inspiring speaker on future megatrends, disruptive innovation, and courageous leadership
  • Business workshops: world class facilitation, applying the most innovative ideas practically
  • Executive education: customised, leading edge, in-house programs and with top business schools
  • Strategic consulting: expert, collaborative, facilitate support and advice to boards, executives and project teams
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