O Boticario
Small Brazilian pharmacy to a global beauty leader
"O Boticário was created with one word in mind: Love.
Love for nature. Love for the planet. Love for the people. O Boticário not only infuses love into each and every product, but we also give that love back to the environment in a number of ways."
O Boticário is a beloved Brazilian beauty brand.
Founded in 1977 by pharmacist Miguel Krigsner, O Boticário began as a small pharmacy driven by the alchemy of cosmetics and human relationships. Miguel’s dream was to create a 100% Brazilian beauty brand with high-quality products, inspired by love and care for people. His vision transformed the small business into an O Boticário store, which is now the most loved beauty brand in Brazil.
O Boticário focuses on innovation and sophistication. Their portfolio caters to diverse needs: Innovative and sophisticated products enhance your unique glow, accessible and complete offerings allow freedom in creating desired beauty, leading-edge technology transforms lives through accessible products, and omnichannel retailing, e-commerce, and distribution.
It is part of the Boticário Group, one of the largest business groups in Brazil. With 4,000+ physical stores across 40+ countries, they’ve become a global beauty powerhouse.
Through their map of the future, O Boticário identifies acting territories and directs innovation projects. They create products and experiences aligned with trends mapped by the Future of Beauty.