Superhuman with Marriott EMEA

October 1, 2025 at Amman, Jeddah (TBC)

Be you … finding your superpower in an accelerating world of change  … Keynote by Peter Fisk 

How will your thrive in tomorrow’s world, starting right now? How will you be connected, curious and courageous – not just to stay relevant, and keep pace – but to step up, to embrace challenge as opportunity, to harness capability as potential, and achieve more?

Change is a big word. But where does it start? Usually with an individual. Usually with a dream. Usually with somebody being brave, taking a risk, challenging the status quo. Daring to describe a different way, to encourage others, to take the first steps. Could that be you?

What do you love? What are you good at? What does the world need?. What do you get paid for? How can we achieve more together? Connect people and technology. Turn hierarchies into ecosystems. Embrace a growth mindset. Curiosity and imagination, humanity and responsibility, transformation and collaboration, fun and impact.

What does it mean to be human in a digital world?

  • Inspired by Melanie Perkins and Ben Francis, Tan Le and Hamdi Ulukaya
  • “What drives them?” buzz groups (3 mins)

What does it mean to “be you”?

  • Left brain and right brain, Imagination and intelligence
  • How can tech help you be more? How is change your opportunity?
  • What’s your superpower, and how will you use it?

So what will we do?

  • Personally and collectively, practically and possibility
  • “What could we do?” buzz groups (3 mins)

Be more

  • Are you crazy enough to change your world?

Embracing the megatrends of change

We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. Incredible technologies, expectant consumers, climate crisis, social distrust, and much more. How will you embrace the megatrends? Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; and rapid urbanisation, 33 of the 45 megacities in Asia.

  • Every market is shaken up, how pandemic accelerated the future
  • Asia to AI, GenZ and gene-editing, sustainability and the super-apps
  • Megatrends, markets and metaverses, and what they mean for me
  • What it means to be “digital” in a tech, human, changing world?
  • Customers around the world, and the new agendas and behaviours
  • What can we learn the world’s most innovative companies right now
  • Turning challenges into opportunities, driving exponential growth.

Creating a better future for your business

The old codes of business don’t work anymore. The most innovative companies – from Amazon and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines? What can you learn from Jio’s revolution in India, DBS’s transformation of banking, PingAn in insurance? How can you be inspired by courageous leaders like 23andMe’s Anne Wojcicki, Haier’s Zhang Ruimin and Citigroup’s Jane Fraser?

  • Finding purpose, driving moonshots, starting from the future back
  • Turning purpose into strategy into innovation, for relentless change
  • Business model, platforms and digital ecosystems
  • Exploring companies like Orsted to PingAn
  • The new DNA of business and leadership
  • Growth mindset, driving change and business transformation
  • Having the courage to lead a better future

More about Marriott, and being more

Marriott International is recognised as one of the top ten Fortune Media and Great Place To Work® 100 Best Companies to Work For®

“For over 95 years, Marriott has been committed to creating a culture of putting people first,” said Anthony Capuano, President and Chief Executive Officer of Marriott International. “As we focus on strengthening our culture, expanding our global workforce, and positioning the company for continued growth, we are excited to build on our people-first culture with Be. We are proud to be an employer of choice for hundreds of thousands of associates who wear the Marriott name badge around the world. Be will help us fulfill our purpose of connecting people through the power of travel by empowering and supporting our associates.”

Marriott’s Be internal brand will launch globally across Marriott’s portfolio of over 8,300 properties and 30 brands. The brand will focus on three distinct pillars: begin, belong, become. With the goal of attracting and retaining top talent, Be will empower associates to fulfill their career goals, further Marriott’s commitment to creating a culture of inclusion, and offer innovative opportunities to grow professionally and personally.

The launch of Be is the next step in Marriott’s journey of associate investment. As a pioneer in the hospitality industry, Marriott was the first to build and launch a digital learning platform, providing associates with access to a range of foundational learning programs. The company was also one of the first to introduce a global well-being program over two decades ago, focused on nurturing the physical, mental, and financial health of associates worldwide. Marriott also offers its associates a range of personal and professional growth opportunities focused on building resilience, agility, and well-being with the goal of creating more curious, courageous, and connected leaders to guide the company into the future and make a broader positive impact on Marriott, our guests, and our communities.

“We are excited to launch Be as Marriott continues to invest in our associates and attract top talent,” said Ty Breland, Executive Vice President and Chief Human Resources Officer of Marriott International. “Being recognized as a Fortune 100 Best Company for over twenty-five years reflects our commitment to our associates. Be will help us showcase that commitment as we recognize the whole person, build trust, respect, opportunity, equity, and inclusion and provide the tools and opportunities to help our associates grow.”

Marriott launched Be to capture and promote its inclusive and welcoming culture and attract talent to traditional and nontraditional roles in the hospitality industry. Be will highlight the vast opportunities within Marriott, from hotel operations and food and beverage to sales and marketing, systems engineering, and tech roles.