Iberdrola “Energy Recoded” … Future Trends and Global Vision
March 4, 2026 at San Agustin de Guadalix, Spain (invitation)
The global energy system is undergoing the most profound transformation since the invention of the steam turbine. What powered the twentieth century — a centralised, fossil-fuelled model dominated by a small number of giant plants feeding electricity one-way to millions of passive consumers — is rapidly being replaced by a flexible, decentralised, data-driven ecosystem. In this emerging system, solar and wind provide the backbone of supply, batteries and other storage technologies balance variability, grids become digitally intelligent, and consumers become active participants. The result is a multi-decade shift driven by four powerful forces: decarbonisation, decentralisation, diversification, and digitalisation.
We explore these forces in detail, examines how leading companies — from Iberdrola and Enel to NextEra Energy and Vestas — are reimagining their strategies, and considers the obstacles and opportunities shaping the next era of energy: from wind and solar to hydrogen, nuclear, storage and beyond.
1. Decarbonisation: The Defining Imperative of Our Age
Decarbonisation is no longer merely an environmental aspiration; it is a structural economic transformation. Nearly every major economy now has a long-term emissions target, many aiming for net zero by mid-century. Investors expect firms to show credible transition pathways. Corporate buyers are signing renewable power purchase agreements at record rates. And electrification is expanding into sectors once thought immune to it.
The New Energy Build-Out
The first step in decarbonisation is the massive build-out of zero-carbon generation. Solar and wind are now typically the cheapest forms of new power capacity. Their falling costs have catalysed investment not only in Europe and North America, but in Latin America, Australia, the Middle East and parts of Africa.
Yet decarbonisation requires more than simply adding renewables; it requires transforming the entire value chain:
- replacing coal and gas with wind, solar, hydro and grids
- electrifying transport (EVs, charging networks)
- decarbonising buildings via heat pumps and insulation
- supporting industry through green hydrogen and low-carbon fuels
- integrating storage to balance variable renewables
How Utilities Are Responding
Many utilities are reshaping their portfolios accordingly. A common pattern is emerging: balancing regulated, stable-return network assets with selective investment in renewables and storage.
Iberdrola is perhaps the clearest example. It has evolved into one of the world’s largest renewable energy investors while shifting even more capital toward regulated grids in the UK, US and Spain. Networks offer steady returns in volatile energy markets, and Iberdrola is betting that grid expansion — to connect offshore wind, EV chargers and distributed solar — will define the next major wave of value creation.
Enel, similarly, has embraced what it calls a “platform” model. Alongside its enormous renewable development pipeline, it is investing in digitalised grids, customer services, flexible demand solutions, and electric mobility. Enel’s strategy recognises that decarbonisation is no longer just a generation play; it is an orchestration challenge across an increasingly complex system.
NextEra Energy in the United States represents a different flavour of the same shift. It is the world’s largest private investor in renewables and a pioneer in pairing solar with utility-scale batteries. NextEra’s model focuses on developing renewables and storage, combined with regulated utility operations in Florida. Its approach is highly data-driven, disciplined on project economics, and structured to take advantage of federal incentives and long-term customer growth.
Together, these companies demonstrate that decarbonisation is creating a two-speed model: stable network investment paired with higher-growth but more competitive renewable development.
2. Decentralisation: From Centralised Plants to Distributed Energy Systems
If decarbonisation is the “what”, decentralisation is the “how”. The old paradigm — one big plant, many passive consumers — is being replaced by millions of smaller assets spread across the grid: rooftop solar, community energy schemes, home batteries, EV chargers, heat pumps, industrial microgrids, and flexible loads.
The shift is accelerating for three reasons:
Technology Costs Have Crashed
Rooftop solar now often pays back within five to seven years. Batteries are becoming mainstream household items. EV adoption is rising fast. Industrial players are installing microgrids to cut costs and improve resilience.
Consumers Want Control
Decentralisation lets households and businesses:
- generate their own electricity
- reduce bills during price spikes
- sell excess energy back to the system
- maintain power during outages
- participate in local energy markets
The consumer is becoming a producer — a “prosumer”.
Systems Need Flexibility
With more wind and solar on the grid, flexibility is essential. Millions of small assets can collectively provide balancing services if they are aggregated, coordinated and incentivised. This is the rise of the virtual power plant (VPP): a network of distributed devices acting in unison like a single power station.
Strategic Implications
Utilities now recognise that value is shifting toward the edge of the grid. The most forward-thinking players are investing in:
- advanced distribution networks
- dynamic pricing models
- smart meters and sensors
- software to orchestrate EVs, batteries and heat pumps
- platforms that reward flexibility
Enel has been particularly bold here, building out its “Enel X” business for electric mobility, energy management and distributed services. In the US, companies like NextEra and Duke Energy are exploring demand-side flexibility as an integral part of system planning. Across Europe, network operators are racing to build the digital intelligence required to manage millions of distributed energy resources.
Decentralisation is fundamentally changing the shape of the energy industry — from top-heavy pyramids to dynamic, multi-node networks.
3. Diversification: Many Technologies, One Integrated System
No single solution can decarbonise the global energy system. This is why diversification — across technologies, fuels, and system services — is essential.
Wind and Solar as the Foundation
Wind and solar remain the beating heart of the transition. Their costs continue to fall, they can be deployed at scale, and they benefit from enormous industrial learning. Offshore wind, in particular, is becoming a competitive global industry, although recent cost inflation has forced developers to revisit pricing and supply-chain structures.
The Rise of Storage
As renewables expand, storage becomes indispensable. Lithium-ion batteries now dominate for short-term balancing, and multi-gigawatt projects are being built across the US, UK, Australia and China. But next-generation, long-duration storage technologies — flow batteries, compressed air, thermal storage, hydrogen — will help smooth weekly and seasonal variability.
Hydrogen’s Promise and Pitfalls
Hydrogen is central to many national energy strategies, especially in Europe and Asia. It has real potential:
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fuel for heavy industry
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energy vector for long-duration storage
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feedstock for chemicals and fertilisers
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fuel for shipping and aviation
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balancing agent for renewables-rich grids
Yet the sector remains embryonic. Costs are high. Infrastructure is minimal. Many announced projects struggle to reach final investment decision. Green hydrogen’s success depends on abundant cheap renewables, stable policy and major investment in transmission, pipelines and storage. It is promising, but not guaranteed.
Nuclear’s New Moment
Nuclear energy — long controversial — is receiving renewed attention. Existing reactors provide steady, low-carbon baseload, and new small modular reactor (SMR) designs aim to cut construction times and costs. While no SMR has yet been deployed at commercial scale, several countries view them as essential for energy security and grid stability.
The New Role of Equipment Manufacturers
Companies like Vestas, long known as turbine suppliers, now position themselves as lifecycle service providers. Software-driven optimisation, performance upgrades, repowering and predictive maintenance generate steady margins and strengthen customer relationships. The future value in equipment markets lies increasingly in digital intelligence, aftermarket service, and circular supply chains — not just hardware.
Diversification does not mean abandoning a focus on renewables. It means building an integrated system where different technologies reinforce each other — electricity, hydrogen, heat, storage, mobility, and digital infrastructure all working together.
4. Digitalisation: The Nervous System of the New Energy World
Digitalisation is the least visible but most transformative force of all. Without intelligence — sensors, software, data, analytics, automation — the new energy system simply cannot function.
What Digitalisation Enables
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Smart Grids
Real-time flow management, predictive maintenance, automated reconfiguration, and improved power quality. -
Optimised Generation
AI models adjusting turbine pitch, forecasting solar output, identifying faults before they occur, and refining maintenance schedules. -
Virtual Power Plants
Aggregating millions of small assets into a single dispatchable resource. -
Dynamic Markets
Consumers can respond to price signals, charging EVs or running appliances when renewable supply is abundant. -
Decarbonisation Tools for Industry
Digital twins, process optimisation, emissions tracking, and integration of electric and hydrogen systems.
Why Digitalisation Becomes the Core Business Model
Energy companies increasingly see themselves as data companies. For example:
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Enel’s digital platform strategy
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NextEra’s data-driven development and operations
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Iberdrola’s investment in grid intelligence
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Vestas’s service platform VestasOnline, which uses advanced analytics to optimise performance
Digitalisation unlocks efficiency, reliability and customer value at a scale no traditional utility could ever deliver.
Obstacles: The Frictions Slowing the Transition
The shift to clean, decentralised, diversified and digital energy is underway, but far from smooth. Major obstacles include:
Grid Congestion and Connection Delays
Perhaps the biggest structural bottleneck in many markets. Developers often wait years for grid connection approvals. Transmission build-outs lag behind renewable growth. Without accelerated planning and investment, renewable expansion will slow dramatically.
Supply Chain Instability
Offshore wind, in particular, has faced rising input costs, tight turbine manufacturing capacity, and financial pressures on developers. Without more robust supply chains, costs may fluctuate unpredictably.
Policy Uncertainty
Subsidy changes, permitting delays, shifting regulations and geopolitical tensions create investment risk. Long-term clarity is vital for capital-intensive projects, especially hydrogen, nuclear and offshore wind.
Financing Challenges
Many renewable projects, especially in emerging markets, struggle to secure finance at reasonable rates. Developers face rising interest costs, and banks must balance climate commitments with commercial risk management.
Public Acceptance
Large energy infrastructure — transmission lines, onshore wind, new nuclear — often faces local opposition. Even the clean energy transition requires social licence.
(f) Skills Gaps
The sector needs thousands more electricians, engineers, data scientists, grid planners and hydrogen specialists than are currently available. Human capital may become the next critical bottleneck.
Opportunities: The Generational Upside
Despite the challenges, the opportunities are vast — arguably greater than in any other industrial transition this century.
Global Investment Boom
Energy is becoming a growth sector again. Investment in clean energy technologies now exceeds investment in fossil fuels. By the early 2030s, annual global spending on clean energy could exceed the scale of the telecoms and automotive industries combined.
Electrification Everywhere
EVs, heat pumps, electric industrial equipment and data centres are expanding electricity demand. Utilities with strong grid positions stand to benefit enormously.
The Rise of Energy-as-a-Service
Instead of selling kilowatt-hours, companies will increasingly sell outcomes:
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guaranteed heating/cooling
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zero-emissions mobility
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optimised industrial processes
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subscription-based home energy systems
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resilience packages combining solar, storage and controls
This is a major commercial shift.
Corporate Decarbonisation Markets
Companies worldwide need credible paths to net zero. Utilities that can deliver integrated solutions — renewables, electrification, hydrogen, flexibility, storage — will capture enormous enterprise value.
Repowering and Upgrading Existing Assets
Early wind farms are reaching the age where replacement turbines can produce two to three times as much power. Repowering will become a core strategic focus for turbine manufacturers, investors and utilities.
Energy Independence and Geopolitics
Many governments now view renewables, nuclear, and domestic hydrogen as strategic assets. Energy security is becoming an economic imperative, driving faster permitting and state support.
How Leading Companies Are Navigating the New Landscape
Iberdrola
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One of the world’s largest renewables producers
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Strong emphasis on regulated grids
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Significant expansion in offshore wind
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Digitally advanced networks in the UK and US
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Strategic balance of regulated and merchant assets
Iberdrola’s model is increasingly viewed as a blueprint for the modern utility: predictable cash flows from networks, combined with selective growth in renewables and services.
Enel
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Aggressive pivot toward digitalisation
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Major renewables developer through Enel Green Power
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Large investment in smart grids
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Growing customer platform businesses
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Focus on electrification and distributed services
Enel is transitioning from traditional utility to infrastructure-and-services platform, betting heavily on data, automation and consumer integration.
NextEra Energy
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World’s major private renewables investor
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Strong battery storage leadership
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Regulated utility operations via Florida Power & Light
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Data-driven project development and portfolio management
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Disciplined focus on cost, scale and long-term contracts
NextEra exemplifies the idea that renewables + storage + grids is a winning combination in high-growth markets.
Vestas
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Leading global turbine manufacturer
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Strong service business with recurring revenue
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Focus on digital optimisation, predictive maintenance
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Supply chain improvements to protect margins
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Clear strategy around lifecycle value, not just hardware
Vestas demonstrates how equipment manufacturers can evolve into system partners.
The Shape of the Future Energy System
The future energy system is neither a simple extension of the past nor a utopian break from it. It is a hybrid: cleaner, smarter, more distributed, more electrified, and more integrated. It blends gigawatt-scale offshore wind farms with rooftop solar, nuclear with hydrogen, batteries with AI, and grids with millions of flexible devices. It is a system in which energy becomes:
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clean, because carbon has a cost
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decentralised, because resilience and flexibility demand it
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diversified, because no single technology can do everything
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digital, because intelligence is now the core asset
Companies like Iberdrola, Enel, NextEra and Vestas are not simply adapting to this future — they are helping shape it. They understand that the transition is not just technological; it is structural, cultural and economic. The winners will be those that think in systems rather than silos, that build partnerships rather than empires, and that invest in flexibility as much as in capacity.
The future of energy is not a distant vision. It is a rapidly emerging reality — one that will redefine industries, reshape geopolitics, create new economic winners, and determine the quality of life on a warming planet. The challenge now is to accelerate what is already underway, remove the bottlenecks, scale the solutions, and ensure that the benefits of the new energy world are shared broadly and equitably.
The transition is vast, complex and difficult. But it is also the greatest opportunity of our time.
Iberdrola 2025 Strategic Plan
Objectives
- Explore the drivers of future change, learning from the world’s most innovative companies
- Consider the challenges and opportunities of disruption, and specifically related to data
- Evaluate alternative future scenarios, and how we help our clients develop better futures
- Explore what innovation and transformation, means for every part of our business
- Reflect on what it takes to lead today and tomorrow, to be a performer and transformer.
Agenda
Session 1: World Changing
- Riding the waves of change – purpose, profits and value creation
- Customer agendas, health to home, social to sustainable
- Rethinking everything, discontinuities and disruptors
- Inspired by SpaceX and Biontech, Jio and DBS
Session 2: Future Scenarios
- Exploring alternative futures, change drivers and uncertainties
- Strategies and plans, making choices from the future back
- Building a future portfolio, to exploit and explore
- Inspired by the rapidly changing world of mobility
Session 3: Moonshot Innovation
- Moonshots and Gamechangers, breaking free of old mindsets
- Human and tech, customer and brands, sustainable and better
- Rethinking the future of energy, beyond traditional boundaries
- Inspired by Google and Twelve, Northvolt and Lanzatech
Session 4: Business Models
- 10 types of innovation, new business models and ecosystems
- Business models as a source of competitive advantage
- Dynamic business modelling and transformation
- Inspired by Seimens and Tesla, Schneider and Orsted
Session 5: Performer Transfomers
- What it takes to be a “Performer Transformer” – in mindset, roles and actions
- Creating tomorrow while delivering today, turning purpose into practical action
- Using the catalyst of external change to drive and guide your internal change
- Inspired by Satya Nadella, Anne Wojcicki, Melanie Perkins and Hamdi Ulukaya
The energy sector has been undergoing significant transformations, with emerging business models reflecting the changing landscape. Here are some new and evolving business models in the energy industry:
- Energy as a Service (EaaS): This model involves providing energy solutions as a service rather than a commodity. Companies offer comprehensive energy services, including generation, storage, and management, with customers paying for outcomes rather than infrastructure.
- Virtual Power Plants (VPPs): VPPs aggregate the capacities of multiple distributed energy resources (DERs) like solar panels, wind turbines, and energy storage systems. By centrally managing these resources, VPPs can provide grid services, optimize energy use, and enhance reliability.
- Blockchain-Based Energy Trading: Blockchain technology enables transparent and secure peer-to-peer energy transactions. Consumers with renewable energy sources can sell excess energy directly to others on a decentralized platform, bypassing traditional energy providers.
- Demand Response Platforms: These platforms enable consumers to adjust their energy consumption based on real-time pricing or grid demand. Businesses and individuals can receive incentives for reducing energy usage during peak periods or when the grid is under stress.
- Community Solar: Community solar projects allow individuals or businesses to invest in or subscribe to a shared solar facility. Participants receive credits on their electricity bills based on the energy generated by the communal solar installation.
- Energy Storage as a Service (ESaaS): This model involves offering energy storage solutions on a subscription or pay-as-you-go basis. Customers can benefit from energy storage without the upfront costs and complexities of ownership.
- Microgrids and Nanogrids: Microgrids are localized energy systems that can operate independently or in conjunction with the main grid. Nanogrids are even smaller, serving a single building or a small community. These systems enhance resilience, provide energy security, and support the integration of renewables.
- Peer-to-Peer Energy Trading Platforms: Platforms enable individuals or businesses with renewable energy sources to directly sell excess energy to nearby consumers. Blockchain technology or other secure systems facilitate transparent and automated transactions.
- Energy Efficiency as a Service (EEaaS): Companies provide energy efficiency solutions to businesses on a subscription or performance-based model. Customers pay based on the energy savings achieved through implemented efficiency measures.
- Circular Economy Models: Companies are exploring circular economy principles, where energy systems are designed for longevity, reuse, and recycling. This involves a shift from a linear “take, make, dispose” model to a more sustainable and circular approach.
Here are some of the players at the forefront of shaping the future of energy:
Solar in South Korea
South Korea is developing what will become the world’s largest floating solar power installation, located near Saemangeum on the Yellow Sea coast. The project forms part of an enormous renewable energy cluster planned for the region, with the floating solar farm alone expected to deliver 2.1 GW of capacity and the wider initiative targeting up to 3 GW. Once fully operational, the development is projected to supply enough clean electricity to power roughly one million homes, while showcasing how large-scale floating solar can unlock new generation space for densely populated nations with limited land availability.
Geothermal in Iceland
Iceland remains a global pioneer in geothermal energy, with around 85% of its total energy needs met through geothermal and hydropower. Its flagship facility, the Hellisheiði Geothermal Power Plant, is one of the largest of its kind worldwide, producing 303 MW of electricity in addition to providing heating for much of the capital region. Geothermal energy taps the Earth’s natural heat, offering a near-continuous, low-emission source of power and heat — a model increasingly studied by countries seeking stable and sustainable alternatives to fossil fuels.
Tidal in Scotland
Scotland is home to one of the world’s most ambitious tidal energy projects: MeyGen, located in the Pentland Firth. This stretch of water experiences some of the strongest tidal currents on the planet, making it an ideal natural testbed for marine turbines. The project ultimately aims for a capacity of up to 398 MW, sufficient to power around 175,000 homes. MeyGen demonstrates the vast potential of tidal energy as a predictable, long-term renewable source — one that complements intermittent wind and solar.
Hydrogen in Japan
Japan has positioned itself at the forefront of the hydrogen economy, promoting the deployment of fuel cell vehiclesthrough manufacturers such as Toyota and Honda. These vehicles emit only water vapour and are seen as a long-term option for sectors where battery technology may be less practical. Beyond transport, hydrogen is advancing in rail: in Germany, the Coradia iLint has become the world’s first passenger train powered entirely by hydrogen fuel cells, offering a range of up to 600 miles on a single tank and providing a zero-emission alternative for non-electrified rail lines.
Bioenergy in United Kingdom
The UK is exploring the next frontier of negative-emissions technology through Bioenergy with Carbon Capture and Storage (BECCS). At the Drax Power Station in North Yorkshire — one of the country’s key biomass facilities — plans are under way to integrate carbon capture technologies that would trap CO₂ produced during biomass combustion and store it safely underground. If delivered at scale, BECCS could result in net-negative emissions, actively removing carbon dioxide from the atmosphere and providing a crucial tool for meeting long-term climate goals.
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