Purpose-Led Strategy Masterclass with Al Ghurair
March 9, 2023 at Dubai UAE (2 days, internal event for AGI companies)
Al Ghurair Group is a diversified family-owned conglomerate based in the UAE.
The group’s origins trace back to the 1930s when Ahmad Al Ghurair and his son Saif were pearl divers in Dubai, going on to create the UAE’s first cement factory, flour mill, and sugar refinery.
There are three main lines of business – manufacturing, including petrochemicals, aluminium steel and packaging; real estate including shopping malls; and financial investments including a major stake in Mashreq Bank. The business also has an expanding global presence.
Looking to the future, the group seeks new growth opportunities with a diversifying portfolio, while adhering to its values of excellence, innovation and integrity. The group’s ambition is to triple net profits over the next 5 years, with 25% of profits coming from new activities.
Foresight and innovation will be key to unlocking assets and capabilities in new ways, guided by a purpose to enhance life. This will require new mindsets and perspectives, to link strategic horizons with ideation, to think differently about how to drive long-term, innovative growth.
Useful articles about purpose
- BlackRock’s Larry Fink’s Annual Letter to CEOs
- DSM Purpose Led Performance Driven
- Business Roundtable Statement about Purpose
- The Purpose Premium by Deloitte
- Video: Golden Circle by Simon Sinek
- Video: Leading with Purpose by Hubert Joly
Useful articles about purposeful strategy
- Purpose Led Growth of Brands by Kantar
- Purpose Driven Business by FourZero
- Put purpose at the core of your strategy: it’s how successful companies redefine their businesses (Tom Malnight et al)
- The business case for purpose: why you should put purpose at the heart of your business (EY)
- Playbook for strategy: the five essential questions at the heart of any strategy (AG Lafley et al)
- Power shifts: scenarios for the future, exploring the drivers and possible outcomes (IFTF)
- Towards a circular economy: Accelerating the shift towards a sustainable business (Ellen Macarthur Foundation)
More for business leadersfrom Peter Fisk:
- Next Agenda of best ideas and priorities for business
- Megatrends 2030 in a world accelerated by pandemic
- 49 Recodes to help you develop a better business future
- 250 innovative companies innovators shaking up the world
- 100 inspiring leaders with the courage to shape a better future
- Executive education that is innovative, issue-driven, action-driving
- Boardroom facilitation that is collaborative, strategic and innovative
- Keynote speaking that is inspiring, topical, engaging and actionable
Some of the reference videos to get you started: