Porsche: the pitch to investors
“In the beginning I looked around and could not find quite the car I dreamed of. So I decided to build it myself.“
Ferdinand Porsche founded the company in 1931, based in Kronenstraße 24 in the centre of Stuttgart. Initially, Porsche offered car design and consulting services, but did not build any cars under its own name. One of the first projects was from the German government to design a car for the people; that is, a Volkswagen. This resulted in the Volkswagen Beetle, one of the most successful car designs of all time. The Porsche 64 was developed in 1939 using many components from the Beetle.
In 1948, the Porsche brand was created. Later that year, the first Porsche model, the Porsche 356, was introduced with less than 100 cars produced the year after. Other models, like the 550 Spyder, were introduced later on, and the company grew immensely.
Volkswagen and Porsche have a long history together, of investments and management and collaborations. They merged in 2011. Volkswagen Group became the parent company, with a wide range of luxury car brands, also including Audi, Bentley, Bugatti, and Lamborghini.
https://www.youtube.com/watch?v=3dc4TyAySNs
Volkswagen is considering spinning off its profitable Porsche division into a separate company with its own stock listing. The transaction would help the German automaker raise money to invest in electric vehicles while also potentially returning more control of the high-performance carmaker to descendants of its founder.