About me

Inspiring ideas, accelerating impact

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Peter Fisk is a global thought leader – a bestselling author, expert advisor and keynote speaker. He works with business leaders to reimagine their markets and strategies. He brings together the best in strategy and leadership, growth and innovation, business models and sustainability, brand and customer thinking to make sense of change, and create better futures.

He leads GeniusWorks, an innovative business accelerator, based in London, and is professor of leadership, strategy and innovation at IE Business School in Madrid, where he is responsible for executive programs. He also works independently and with other business schools, including IMD, Harvard and CEIBS in Asia. He was Thinkers50 Global Director, founded the annual European Business Forum, and publishes the monthly ”Fast Leader” magazine.

Peter’s business career was forged in a superconductivity lab deep under the Alps, accelerated by managing high-flying brands like Concorde, shaped by working on strategy and innovation in companies in North America and Asia, evolved by leading a digital start-up, and formalised in his role as CEO of the world’s largest marketing network. He then created GeniusWorks to work more flexibly with business leaders and their teams – from inspiring keynotes to strategy workshops for executives and boards, facilitating innovation projects, and much more.

He has over 35 years of practical business experience, working with more than 300 companies in over 55 countries … from Adidas’ growth into new markets to Asahi’s consumer-centric innovation, Cartier’s redefined luxury and Coca Cola’s growth strategy, McKinsey’s leadership development to Microsoft’s new approach to strategic innovation, P&G’s direct to consumer strategy and Pfizer’s future scanning, Santander’s future bank vision and Sompo’s digitally-minded insurance leaders, STC’s strategic growth and Suntory’sbrand building, Takeda’s patient-centric healthcare and Tata’s growth as a global business, UN’s sustainable innovation projects, and UNSSC’s global leadership program.

His latest book “Business Recoded” challenges leaders to have the courage to create a better future, harnessing the opportunities of a post-pandemic world, through 7 shifts built on deep dives with 49 of the world’s most inspiring business leaders today. It is shortlisted for CMI Business Book of the Year, and was reviewed by the Financial Times with “Wow. The book you have to read now”.

He has written 9 books in all, translated into 35 languages, also including “Business Genius” fusing the brains of Einstein and Picasso to ask how would they do business today. “Creative Genius” is inspired by the border-crossing creativity of Leonardo da Vinci, “People Planet Profit” focuses on how to innovate with purpose for positive impact, while the award-winning “Gamechangers” learns from the world’s most innovative companies, big and small, to develop new strategies for innovation and profitable growth.

I created this website to help you create a better future. Here are some of the most useful pages:

  • Explore my books, from Marketing Genius to People Planet Profit and most recently, Gamechangers. 
  • Watch my latest videos, including keynote speeches and interviews from around the world.
  • Get inspired by 100 case studies, real-time stories of 100 companies shaking up markets right now.
  • Book me as a keynote speaker, with insightful and inspiring talks, customised for your event and audience.
  • Join one of the workshops, both executive business school programs, or customised for your team.
  • Hire me as a consultant, to stretch and facilitate your strategy, innovation and planning workshops.
  • Read my latest blog updates, insights and ideas to inspire your thinking, and accelerate your action.
  • Check out my next events, where I am around the world, and the events I will be speaking at.
  • Sign up for my newsletter, and connect with me on LinkedIn
  • Email me at peterfisk@peterfisk.com