Achtung Baby … “U2 just played the greatest show on Earth” … introducing the new Las Vegas Sphere … rethink what you mean by customer experience!

October 3, 2023

With the largest LED screen in the world, the new $2 billion Sphere venue in Las Vegas blows your mind. When U2 opened the doors for the first time, then it just gets even better.

The New York Times headlined “this is peak humanity” while CNN just said “wow, wow, wow.”

Or as Bono said “First we played clubs, then we played the biggest stadia, and now we play cathedrals.”

Ever since the colossal satellite screens of Zoo TV first crash landed into our consciousness in the early 90s, U2 have consistently pushed the technological envelope to the very edge whether that be by erecting huge LED screens, giant lemons, and more.

Now, they’ve made the much hyped Las Vegas Sphere – a $2.3bn, 18,000 seater sci-fi structure which boasts 160,000 speakers and a 54,000 m²  wraparound LED screen you’ve ever seen in your life – their new home for the next few months.

Designed by Populous (the global architectural and design practice specialising in sports facilities, arenas and convention centres), the Sphere project started development in 2018, was disrupted by Covid, but finally opened today.

U2 will perform 25 dates at the venue through to December, with the Sphere’s future to include sports events, music performances and more.