Coca‑Cola is inviting consumers to imagine what the future tastes and feels like with a limited-edition drink and new AI-powered experience.
The “Coca‑Cola Y3000 Zero Sugar” was co-created with human and artificial intelligence by understanding how people envision the future through emotions, aspirations, colours, flavours and more.
Consumer perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca‑Cola to create the unique taste of Y3000.
“We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock?” said Oana Vlad, Senior Director, Global Strategy at Coke.
“The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.”
The zero-sugar offering will be available for a limited time in select markets including the United States, Canada, China, Europe and Africa. Consumers in the United States and Canada can also reach for an original taste version of Coca‑Cola Y3000.
The drink is made to evoke a “positive future,” with a label that has “a futuristic feel,” due to its colour palette of silver, violet, magenta, and cyan. The Coca-Cola logo on the Y3000 bottle is made of “fluid dot clusters that merge to represent the human connections of our future planet.” Customers can scan a QR code on the bottle to open a website that uses the AI model Stable Diffusion to turn photos of their surroundings into images with a similar color scheme and sci-fi aesthetics. In these images, the future looks sleek and very pink.
Consumers can scan an on-pack QR code to access the Coca‑Cola Creations Hub, where they can filter photos through the custom Y3000 AI Cam to envision what their current reality could look like in the future. And the futuristic fun will continue IRL through the Y3000 capsule collection, co-created with the genre-defying fashion brand AMBUSH founded by designer Yoon Ahn. Inspired by a vision of the year 3000, the limited-edition collection includes a necklace resembling the top of a Coca‑Cola can, a graphic tee featuring AMBUSH and Coca‑Cola logos, and a silver sequin shirt that spotlights a futuristic version of the Coca‑Cola can on the back.