FLIP: The Florence Innovation Project is regarded as one of the most comprehensive collections of creativity and innovation methods

September 23, 2021

The Florence Innovation Project, also known as FLIP, is our online collection of methods and includes 562 methods & tools in 6 languages.

It is therefore an indispensable tool for anyone working with innovation or creativity methods.

  • Which method do I use in which innovation phase?
  • How can I design my Design Thinking Workshops more individually?
  • What is the right micromethod in the current Design Thinking work package?
  • What works well for inexperienced or even very experienced teams?
  • How can I overcome typical obstacles that prevent me from achieving my goals?
  • What material do I need?
  • Which macro method is the right one for our challenge?
  • and much more.

Example tools

The Five Human Factors method is about studying the physical, cognitive, social, cultural and emotional factors that make up a complete customer experience. The Five Human Factors support customer observations in the field during the observation phase of an innovation project. If we grasp the five factors in a structured way and think them through in detail, we gain a target-oriented, deep understanding of the customer experience. This holistic observation increases the likelihood of finding unresolved problems and unmet customer needs that demand an innovative solution. The method breaks down a customer experience into its individual components in order to better understand them. Then the entire customer experience is reassembled in order to clearly understand the cause-effect relationships that lie hidden within it.

Forced-Relationship is an intuitive idea-finding technique that goes back to the British author Charles S. Whiting. Similar to the Force-Fit game, Forced-Relationship works with so-called stimulus words and stimulates the imagination with unusual combinations of terms. Forced-Relationship focuses in particular on the areas of product and service innovations. Irritant words are either related or nonrelated products and processes/services. With the aid of forced relationship technology, new approaches to solutions can be found, especially for imprecise questions and problems.

The Stravinsky Effect is a creative technique based on mixing ideas within a group and is a further development or variation of brainstorming. The composer Igor Stravinsky was a radical innovator of classical music at the beginning of the twentieth century. He never lost his curiosity to try something new. His stage work The Soldier’s Tale was brought to life through the cooperation of artists from various artistic genres: dancers, instrumentalists and a narrator, among others, performed and the piece became the starting point for a new style of performance. The performing artists recreate the piece from the source material – not just once, but with each performance in which the performance can be reworked experimentally. This union (Michael Michalko: cluster) of people and ideas is transferred by the creativity technique to the largely silent work within a group. In Michael Michalko’s book “thinkertoys” The Stravinsky Effect is included in the chapter “Orthodox Brainstorming”.

Squiggle Birds is a fantastic way to open up and tune in participants at the beginning of creative sessions and before creative techniques. Especially when the creative session works with drawings and sketches (e.g. Poster Session) the method is a real hit. Important: Each participant discovers that anyone can draw. The method is based on the fact that our brains recognize patterns based on a few characteristics. The method comes from gamestorming.

POEMS is a method used to study people, objects, environment, messages and services within a specific context. POEMS is an observation framework that allows the observer/researcher to understand the five elements both independently and in a coherent system. With POEMS you can especially look beyond the core object to be observed (e.g. a product) and recognize in which relationships services, news, people and the environment are related to a broader context. Observing from a broader perspective makes it easier for teams to identify systems and exciting relationships.


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