Do you have the courage to create a better future?
Peter Fisk is a global thought leader, award-winning author and expert advisor, on the future of business ... leadership and strategy, innovation and marketing ... Explore his new insights and ideas, events and services ... Inspiring you to create a better future, and start delivering it today.
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Recode your business: Now is the time to be courageous, to create a better future
From perma-crisis to consequences, from meta-madness to moments of optimism … Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social dist …
Future Now: The New CX of Brands and OS of Business
Success strategies are more than digital platforms, live-streaming influencers, gamified events, Insta graphics and TikTok cool. It’s time to unlock the next CX of brands, and next OS of business. We explore how businesses can survive and thrive, and m …
WaveRiders: Accelerating Positive Change
How will your business ride the relentless waves of change – addressing crisis after crisis, embracing megatrends and metaverses – to shape a better future? Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demandi …
Peter's latest book
Business Recoded: Have the Courage to Create a Better Future

Business needs a new code for success!
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.
Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow’s world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.
Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It’s about you – realising your future potential – by developing your own codes for more enlightened progress, personal and business success.
Do you have the courage to create a better future, for you and your business?
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Builders of a better world … cement creates 8% of global carbon emissions … Brimstone’s carbon-negative cement is set to revolutionise the construction industry
Cement production is responsible for about 8% of global carbon dioxide emissions and 5.5% of total global greenhouse gas emissions. Although several companies are exploring solutions, many only partially reduce emissions or end up with a product that can’t be used as a one-to-one replacement in exis …
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Kongō Gumi, the world’s oldest business … how Korean immigrant carpenter Shigemitsu Kongō found a 1400 year opportunity to build Buddhist temples in Japan
In 578 BCE, Japan’s Prince Shotoku invited three immigrant Korean carpenters to build his country’s first Buddhist temple, Shitenno-Ji. Buddhism was growing rapidly in Japan at the time, however the Japanese had no experience of building Buddhist temples, so they looked overseas for help. Shigemitsu …
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Create a better legacy … a tree you will never sit under, a clock in a Texas mountain, and 15 big questions … What is your contribution to the future?
What will you be remembered for? How will you create progress in your business and society, and leave your world a better place for those who follow you? There is a huge clock ticking deep inside a Texas mountain. It is hundreds of feet tall, and designed to tick for 10,000 years. Every once in a wh …
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Lightning Bolt … how Markus Villig’s mobility start-up from Estonia, beat Uber at its own game … and is now the fastest growing tech company in Europe
Markus Villig was a teen-tech entrepreneur, launching his startup as a 19 year old, in the same year he graduated from his Tallinn high school. He went on to become the youngest founder of a European billion-dollar company. Bolt, then known as Taxify, launched in the Estonian capital promising to ta …
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Positive Impact … Embracing a new value system for business, to deliver long-term, sustainable value for all stakeholders … Great. So how?
Yancey Strickler, the Kickstarter founder, makes a passionate argument that we can, and must, redefine the measures of success if we want a stronger society than the one we have today. He describes today’s business world as one of “crumbling infrastructure, the dominance of mega companies, and the r …
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Reinventing beer at Neuzeller Klosterbräu … German brewery creates powder to just add water, reducing carbon emissions by 90%
Neuzeller Klosterbräu, a German brewery, is revolutionising the future of beer. The Brandenburg company has created a powdered lager that mimics the look and taste of beer on tap, just by adding water. Simply add two spoons of powder into a glass, adding water and giving it a stir, then sit back and …
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ZEROe … Airbus’ bold vision to create a zero-emission future for the world of air travel … Hydrogen fuel cells, Shark fin wings, and more.
Airbus is today the world’s largest manufacturer of airport – and seeks to shape the future, as a global pioneer in the aerospace – operating in the commercial aircraft, helicopters, defence and space sectors. The Toulouse-based organisation has always been at the forefront of innovating new technol …
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Corporate Pioneers … while most leaders play politics, some leaders step up to become genuine pioneers … to explore and shape the next frontiers
Download Peter Fisk’s keynote “Pioneers and Transformers” for Airbus, March 2023. I work with many organisations – typically their boards and executive teams – to help them explore, define and shape their futures. A typical project might start with “we need a new strategy” but that would quickly b …
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The Paradoxes of Innovation … … the paradox of ideas, bringing together two opposing concepts … the paradox of process, looking beyond the machine
Thomas Edison said “I have not failed 10,000 times, I’ve successfully found 10,000 ways that don’t work.” In writing my latest book, Business Recoded, I’ve explored many fascinating stories of our changing business world, discovered some incredible organisations, and interviewed some truly inspiring …
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The Physics of Noseriding … “one of surfing’s peak moments: part fluid dynamics, part magic” … Patagonia gets passionate about surfing’s fluid dance
The noseride is one of surfing’s peak moments: part fluid dynamics, part magic. But how does noseriding actually work? What makes this suspension between sea and sky even possible? Patagonia’s short movie “The Physics of Noseriding” explores the question through the eyes of Namaala, a young surfer w …
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