Do you have the courage to create a better future?
Peter Fisk is a global thought leader, award-winning author and expert advisor, on the future of business ... leadership and strategy, innovation and marketing ... Explore his new insights and ideas, events and services ... Inspiring you to create a better future, and start delivering it today.
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Recode your business: Now is the time to be courageous, to create a better future
From perma-crisis to consequences, from meta-madness to moments of optimism … Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social dist …
Future Now: The New CX of Brands and OS of Business
Success strategies are more than digital platforms, live-streaming influencers, gamified events, Insta graphics and TikTok cool. It’s time to unlock the next CX of brands, and next OS of business. We explore how businesses can survive and thrive, and m …
WaveRiders: Accelerating Positive Change
How will your business ride the relentless waves of change – addressing crisis after crisis, embracing megatrends and metaverses – to shape a better future? Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demandi …
Peter's latest book
Business Recoded: Have the Courage to Create a Better Future

Business needs a new code for success!
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.
Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow’s world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.
Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It’s about you – realising your future potential – by developing your own codes for more enlightened progress, personal and business success.
Do you have the courage to create a better future, for you and your business?
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ZEROe … Airbus’ bold vision to create a zero-emission future for the world of air travel … Hydrogen fuel cells, Shark fin wings, and much more.
Airbus is today the world’s largest manufacturer of airport – and seeks to shape the future, as a global pioneer in the aerospace – operating in the commercial aircraft, helicopters, defence and space sectors. The Toulouse-based organisation has always been at the forefront of innovating new technol …
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Corporate Pioneers … while most leaders play politics, some leaders step up to become genuine pioneers … to explore and shape the next frontiers
Download Peter Fisk’s keynote “Pioneers and Transformers” for Airbus, March 2023. I work with many organisations – typically their boards and executive teams – to help them explore, define and shape their futures. A typical project might start with “we need a new strategy” but that would quickly b …
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The Paradoxes of Innovation … … the paradox of ideas, bringing together two opposing concepts … the paradox of process, looking beyond the machine
Thomas Edison said “I have not failed 10,000 times, I’ve successfully found 10,000 ways that don’t work.” In writing my latest book, Business Recoded, I’ve explored many fascinating stories of our changing business world, discovered some incredible organisations, and interviewed some truly inspiring …
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The Physics of Noseriding … “one of surfing’s peak moments: part fluid dynamics, part magic” … Patagonia gets passionate about surfing’s fluid dance
The noseride is one of surfing’s peak moments: part fluid dynamics, part magic. But how does noseriding actually work? What makes this suspension between sea and sky even possible? Patagonia’s short movie “The Physics of Noseriding” explores the question through the eyes of Namaala, a young surfer w …
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The Human Algorithm … a digital anthropological view of how technology is changing the way in which we engage with each other, business, and the world
ChatGPT has dominated the tech headlines of recent months. The OpenAI interface has become a symbol of progress for the ways in which knowledge is evolving, and challenging human minds. Of course AI is all around us. Wake up to check your health on your Apple Watch. Click on the weather forecast. Or …
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Achieving Peak Performance … find your future flow … play to your strengths … build endurance and agility … have resilience, and be inspired by Invictus
Imagine that you are an Olympic athlete in the midst of competition. As you prepare for the greatest race of your life, you imagine the moments ahead, anticipate what might happen, consider alternative strategies. And maybe just dare to dream. In reality, you need to be ready for anything. It’s no u …
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How to be ingenious (inspired by Takashi Murakami) … What is imagination, creativity and innovation? … And where do the best ideas come from?
Takashi Murakami is often called the next Andy Warhol, fusing high and low art, combining ideas from both Japan’s rich artistic heritage, and its vibrant consumer culture. But whilst the American icon created multi-million dollar works of art, Murakami is much more interested in creating everyday ob …
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Winning in the Market Matrix … Amazon disrupts fashion, Alphabet disrupts travel, Apple disrupts healthcare … as boundaries blur, markets evolve into multi-dimensional, liquid spaces
Keanu Reeves described his 1999 movie “The Matrix” as a wake-up call to the speed of our changing world. Two decades later we can see many of the movie’s themes in our everyday lives – the primacy of the individual, disregard for the old system, anti-corporate backlash, the blur of fake and reality. …
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Infinite and invincible … building a “growth portfolio” that drives transformational change … exploiting today while also exploring tomorrow
Shigetaka Komori, CEO of Fujifilm has a mantra, “never stop transforming.” As a result, the Japanese business has created innovative solutions in a wide variety of fields, leveraged its imaging and information technology to become a global presence known for innovation in healthcare, graphic systems …
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What’s your future potential? … How your everyday behaviours can transform the opportunities that lie ahead, for you and your business
As 1999 ended, optimism was sky high as a new millennium of possibilities approached. For me it was particularly exciting as my first child, Anna, was born just weeks before the start of 2000. As clocks chimed to ring in the new year, my wife Alison and I stood outside our home at midnight, our new …
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