Do you have the courage to create a better future?
Peter Fisk is a global thought leader, award-winning author and expert advisor, on the future of business ... leadership and strategy, innovation and marketing ... Explore his new insights and ideas, events and services ... Inspiring you to create a better future, and start delivering it today.
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Future Now: The New CX of Brands and OS of Business
Success strategies are more than digital platforms, live-streaming influencers, gamified events, Insta graphics and TikTok cool. It’s time to unlock the next CX of brands, and next OS of business. We explore how businesses can survive and thrive, and m …
WaveRiders: Accelerating Positive Change
How will your business ride the relentless waves of change – addressing crisis after crisis, embracing megatrends and metaverses – to shape a better future? Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demandi …
Transformers Part 1: Creating the Future Business
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, rocketing inflation and global conflicts, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertai …
Peter's latest book
Business Recoded: Have the Courage to Create a Better Future

Business needs a new code for success!
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.
Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow’s world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.
Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It’s about you – realising your future potential – by developing your own codes for more enlightened progress, personal and business success.
Do you have the courage to create a better future, for you and your business?
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Fashion Recoded … 2000 gallons of water to make a pair of jeans is not sustainable … time to slip on your mushrooms, and 3D print your future shoes
The fashion industry produces almost 20% of the world’s wastewater and is responsible for 2-8% of global greenhouse gas emissions, according to the United Nations. Natural fibres like cotton and wool require significant land and water; and synthetic fibres, such as nylon, are derived from oil, gas, …
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Circular running … On, the Swiss sportswear brand, has created a fully recyclable running shoe made from castor beans, that you can regenerate every 6 months
The global economy is only 7.2% circular, according to the new Circularity Gap Report 2023 just published by Deloitte. And it’s getting worse year on year, driven by rising material extraction and use. With a circular economy, we could fulfil people’s needs with just 70% of the materials we currentl …
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Climate change is the biggest global risk to business and society, although the cost of living crisis might dominate short-term. How can you address both?
The new Global Risks Report 2023 by the World Economic Forum with Marsh McLennan is well worth a read, particularly as the world find itself as a cross-roads of so many challenges. Some have called the relentless waves of challenge, a “polycrisis” in that most have interconnections. The pandemic of …
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Trends Kaleidoscope 2023 … exploring the most interesting ideas and inspirations for the year ahead … from perma-crisis to consequences, from meta-madness to moments of optimism.
If 2022 was the year of the perma-crisis, then 2023 will be the year of consequences. The world, and business specifically, needs to address the impacts of inflation as it becomes recession, the continued war in Ukraine, high food and fuel prices, the transition to renewable energy, and China’s unce …
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Reasons to be cheerful … our world may seem uncertain, difficult, fragile … but we’ve made incredible progress in human wellbeing and economic prosperity over the last 20 years:
“Problems are inevitable. Misery is a choice” said Ann Landers, the American 1940s journalist. From the Taliban takeover of Afghanistan to the rise of Omicron, from stagflation to strained global supply chains, the mainstream media is all too eager to sell you an apocalypse-themed view of our future …
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ChatGPT proves that AI has come of age … the brilliant and weird AI-based chatbot application from OpenAI that quite possibly knows everything.
Earlier this week I noticed #ChatGPT trending on social media. We’ve become used to tech crazes – a new gadget, a new business, sometimes just a Hyperloop-style video – that zooms into our collective conscience, particularly when AI is somehow involved. That evening I investigated a little further. …
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Emotion by Design … “Never play it safe, play to win … Game face for greatness … Dare to be remembered” … Creative leadership lessons from Greg Hoffman’s life at Nike
Greg Hoffman spent a career helping Nike shape and build its brand around the world. For over 27 years, Greg held marketing, design, and innovation leadership roles at Nike, including time as the brand’s CMO. In his most recent role as Nike’s Vice President of Global Brand Innovation, he led teams t …
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Sustainable innovation “Earthprize” winners … NotPla’s non-plastic packaging from London, 44.01’s natural carbon capture in Oman, and Mukuru’s cooking stoves in Kenya
As technology transforms almost every aspect of the way we live, work, relate to one another, can it also save the world? At present, we are using resources and ecosystem services as though we had 1.7 Earths and such an ecological overshoot is possible only for a limited time before ecosystems begin …
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Innovation is an act of love … 3M and PepsiCo chief design officer Mauro Porcini explores human-centred design … “the power of people in love with people”
One of the biggest problems in innovation, in every industry and category, is that many designers, marketers, engineers, and scientists often invest vast financial, intellectual, and emotional resources, over months and months of research, processing, experimentation, and prototyping, in projects t …
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Defining Design … design is in everything – functional, artistic, distinctive – yet is one of the most intangible, difficult and misunderstood concepts.
Design is in everything – thoughtful, functional, artistic, distinctive – from the clothes we are standing in, to the keyboard we are typing on, the homes and offices we inhabit, to the natural habitat around us. Yet design is one of those difficult, misunderstood words. It’s not easy to define, and …
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