Brand Lab
Brand Lab is the place to build a more inspiring brand, communicating and delivering it:
Brands are about making life better, in a relevant and inspiring way for your customers and business. They capture their priorities and aspirations, ideas they can live their lives by, and potentially enabling them to achieve more:
- Brand Canvas – to define a more inspiring purpose
- Proposition Canvas – how to make it relevant for each audience
- Engagement Canvas – how to connect with people more deeply
- Relationship Canvas – how to build loyalty with and between people
New research projects
Peter Fisk’s two main research platforms, exploring the rapidly changing world of business, right now, and bringing together the very latest ideas and insights, cases and reports, are below. They also form the basis of my latest keynote speeches, new strategic workshops, executive education programs, and my next books:
- Business Futures Project … What’s the future of business? How are business leaders reinventing organisations, and driving innovation and transformation, for future growth?
- Sustainable Futures Project … What’s the future of sustainability? How are organisation embracing social and environmental challenges to drive radical innovation and impact?
New articles and reports
Peter Fisk has also brought together over 250 resources – inspiring articles, trend reports, case studies, toolkits and more – which you can explore for inspiration as you wish. (All materials are proprietary, by Peter Fisk or other sources, however you are welcome to download and use them!)
- Future Recoded … useful resources about futures, trends, scenarios, purpose, and change
- Growth Recoded … useful resources about strategy, markets, brands, customers, sustainability
- Innovation Recoded … useful resources about innovation, creativity, design, business models
- Work Recoded… useful resources about people, organisations, teams, agility, transformation
- Leadership Recoded … useful resources about leadership, courage, and high performance
New case studies and profiles
Peter Fisk profiles over 100 business leaders, and 100 most inspiring companies, largely through one to one interviews and published in my various books. (All materials are proprietary, however you are welcome to download and use them!). You can dip into them here:
- 100 Inspiring Leaders … from Anne Wojcicki to Bernard Arnault, Cristina Junqueira to Ben Francis, Zhang Ruimin to Zhang Yimin, and many more.
- 250 Innovative Companies … from %Arabica to 1Atelier, 77 Diamonds to A Boring Life, Aerofarms to Alibaba, Babylon and and more.
- Leadership Letters … inspiring letters like Satya Nadella’s first day as CEO, Richard Branson to his grandchildren, and more.
- Leadership Videos … inspiring videos of great leaders, like Jeff Bezos, Emily Weiss, Tan Le, Tobi Lutke, and Warren Buffett
Practical canvases for brand thinking
Start with a clear and inspired vision about what your brand enables people to do, then turn that into a series of propositions about the more specific benefits to each audience. Engage them through more resonant marketing, and nurture relationships with, and most importantly, between them:
More inspiration … to build brands that make life better
Value propositions make brands relevant to customers – either by segment or individually. As the name suggests they focus on the value created (the benefits to the customer of what is enabled) and value captured (the price model):
Social marketing – personal and collaborative, mobile and local – has fundamentally changed the rules of marketing, replacing the old broadcast campaigns with new ways to build brands and engage people, faster and deeper: