Peter Fisk’s Blog
The New Growth Playbook … Unlocking the new growth engines that enable businesses to thrive … accelerating growth in a world of relentless change and incredible opportunity
September 22, 2025
How do you find growth in stagnant, disrupted and uncertain markets? For decades, growth in business was treated as a linear journey. Companies extended existing products, squeezed efficiency, expanded to new geographies, and pursued predictable market …
Danish Innovators … Denmark is a quiet superpower of innovation, from Lego and Mærsk, Ørsted and Vestas, to Ganni and Pleo, Topsøe and Trustpilot … where science meets design, purpose and profit
September 22, 2025
Denmark has long been a quiet superpower of innovation. A small nation with just under six million people, it has repeatedly reshaped global markets — from wind energy and shipping to enzymes, toys and pharmaceuticals. Its innovation model is distincti …
Eyes on Tomorrow … What leaders must see before everyone else … Exploring the critical megatrends, changing markets and new leadership mindset
September 19, 2025
In an age of accelerating disruption, every company faces a choice: adapt, transform, or fade away. The next decade will be defined not by incremental progress but by seismic shifts in how the world works. Megatrends aren’t background noise; they’re th …
Investing in Innovation for Better Lives … How smarter investments can empower private companies and multiply their positive environmental and social impact
September 15, 2025
In today’s rapidly evolving global landscape, the convergence of technological advancements, environmental imperatives, and social equity has redefined the role of private sector investments. Beyond mere financial returns, investors are increasingly se …
Space Thinking … How do you define your market, and business? … forget sectors, think spaces … instead of products, define yourself around people, and their lives … to drive more innovation and growth
September 15, 2025
Do customers care about banks, or about their wealth? Do they care about insurance, or their protection and peace of mind? Do they care about cars, or travel? Michelin got it right. The French tyre brand always said it was about the journey, not the ru …
Engaging Gen Z Consumers … from polished to playful, aspirational to ironic, cool to real … Bilibili and Duolingo, Rappi and Ryanair, Wendy’s and Zomato … the rise of cringe culture, and 5 rules for brands
September 11, 2025
Gen Z, born roughly between 1997 and 2012, is the first generation to grow up fully immersed in the digital world. They don’t know a reality without smartphones, social platforms, or instant access to global information. This shapes not only how they c …
The Super Innovators … 10 radical ways to disrupt conventions, embrace deeper insights, unlock valuable assets, and stretch innovation for more dramatic impact … time to reinvent the future, and yourself
September 3, 2025
Innovation has become surprisingly conventional. Most companies are locked into group think, short-termism, blinkered perspectives and risk aversion. When innovation should be the rocket fuel of reinvention, it becomes the habit of incrementalism. In a …
FLUX Strategy … How to develop a business strategy in a world of relentless change … combining a strong, enduring direction with micro-moves that adapt quickly to emerging shifts
September 1, 2025
The pace of change is not just accelerating—it’s relentless. From technological disruption to geopolitical shocks, from shifting customer expectations to climate urgency, leaders face a world in constant motion. Traditional business strategy, built on …
“Human Umami” … what humans can offer, and AI cannot … like the “fifth taste” in cooking, human umami is subtle yet essential … it’s what gives augmented intelligence depth, richness, and resonance
August 22, 2025
AI is reshaping the way we live, work, and create. Algorithms now draft marketing copy, suggest medical treatments, trade stocks, and design products. In the rush to harness these tools, a fear lingers: what remains for humans to contribute? Yet, inste …
La Renaissance of Growth … from Adyen to ASML, Hermes and LVMH, Schneider and Spotify …. how Europe’s best companies are reinventing themselves to find new growth
August 18, 2025
For years, Europe has carried a reputation for economic maturity rather than dynamism—steady, but slow. The narrative often cast Silicon Valley as the engine of global innovation, while Europe seemed weighed down by regulation, fragmentation, and tradi …