Change is dramatic, pervasive and relentless. Leaders face a maelstrom of challenges – stagnating growth and uncertain futures, environmental crisis and social distrust, demanding customers and disruptive entrepreneurs. Companies struggle to survive, and leaders are under pressure to find new ways to succeed. The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.

Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and who want to create the organisations that will thrive in tomorrow’s world. The book explores how to build a better future, reimagine your business, reinvent markets and energise your people. It describes how to combine profit with purpose, intelligent technologies with creative people and radical innovation with sustainable impact.

The book dives deep into the minds of some of today’s most inspiring business leaders, including Anne Wojcicki and Jeff Bezos, Satya Nadella and Emily Weiss; and learns from the innovative strategies of incredible companies, such as Alibaba and Amazon, Babylon and BlackRock, Patagonia and PingAn, Spotify and Supercell, and many more.

The book is built on seven seismic shifts to drive a more enlightened future of business, unlocking 49 codes that define a new DNA for organisations and their leaders. Organisations must develop their own codes to realise future potential, progress and business success.

Do you have the courage to create a better future for you and your business?

Peter Fisk has created a unique “playbook” for businesses seeking to create a more inspiring purpose, to drive sustainable innovation, and find more enlightened growth.

It brings together all the best tools for sustainable transformation in your organisation:

  • Define your inspiring purpose (inspired by the Golden Circle and Ikigai)
  • Choose your wicked problem (inspired by Wicked 7 systems thinking)
  • Align with the 17 SDGs (including the Good Life Goals)
  • Embrace your diversity (created by Above and Beyond)
  • Create a Circular Ecosystem (inspired by Ellen MacArthur Foundation)
  • Build a Platform for Change (inspired by Marc Benioff)
  • Flip your Future (created by Mark Esposito)
  • Drive your Transformation (created by Chris Rangen)
  • Define your Project Canvas (created by Antonio Nieto Rodriguez)
  • Step up to Lead the Future (created by Peter Fisk)

The playbook is most effectively used alongside a two-day workshop for business leaders and teams, exploring the many dimensions, inspired by world’s leading companies and experts, and applied to your business.

You can download the playbook here:

What will matter most to consumers over the next decade? In an extract from his new book “Business Recoded”, Peter Fisk explores the big themes that will most influence people, and how brands and businesses need to respond.

Fast Leader is the magazine and newsletter from Peter Fisk, a curation of his best ideas and insights to inspire business leaders. It includes his latest articles, book excerpts, as well as snippets of the latest business news, reports, articles, rankings, books and much more. Sign up to receive a copy by email, or sign up on LinkedIn in order to receive more frequent short editions.

Kasper writes about Adidas’s achievements over the last 70 years, and how the brand now seeks to use sport as a positive transforming force in society.

Indra Nooyi stepped down from CEO of Pepsico after 12 years in the hot seat. In this emotional farewell letter, she talks about what the job and the business have meant to her, and her hopes for Pepsico’s future.

Satya Nadella stepped up to become Microsoft’s CEO in 2014. This is his “day one” email to employees introducing himself, his vision and values. He has gone to reinvent the business, culturally and strategically, and make it a $2 trillion company.

Elon Musk has been the relentless driving force of Tesla, as it challenge technologists and regulators to “accelerate the world’s transition to clean energy”. But it’s been a rocky road, with many tough moments, like this one.

Jack Ma was the energising leader who created Alibaba, who jumped onto the stage at annual meetings as a rockstar, who challenged the Chinese government perhaps once too often. And in his letter, steps down to go back to being a teacher.

Jack has never been a conventional CEO, but he has navigated Twitter – and his other businesses, such as Square – through some difficult times. Here he talks to staff, in one of those difficult moments.