The book is fun, informative and inspiring. The examples are relevant and interesting and if you follow the work of AG Lafley, you’ll thoroughly enjoy this. My Innovation and Entrepreneurship module on my MBA course was unbelievably dull, much to my surprise but this book restores my faith in the subject.
This is just one of those immensely readable books which flows smoothly like a graceful display of t’ai ch’i rather than inching towards brain atrophy to which academically minded textbooks can sometimes lead.