“Fisk succeeds in providing an entertaining, lucid and innovative analysis of disruptive companies that are transforming the landscape of all global industries. Highly recommendable for those entrepreneurs aiming at changing the rules of the business game as well as for managers whose mature businesses are threatened by new entrants.”

‘Customers, brands and marketing should sit at the heart of every business’s strategy and performance today. Peter Fisk explains why this matters more than ever, and how to achieve it for business and personal success.’

“Unlike any business book you’ve ever read, celebrated brand guru Peter Fisk asks you “are you ready to play the game?” Fisk argues that “the best business go to where the future is, then he takes you on a kaleidoscopic tour of that very future, opening-up a multitude of new horizons. In a world limited ” only by your imagination”, Gamechangers invites you to stretch your own imagination, so as to advance in the competition for new ideas. Warning: while you are reading this, others are changing your game!”

“Peter Fisk is one of the great marketing polymaths of our age. From nuclear physicist to creative guru Peter is unique in his ability to blend left and right brain thinking and to inspire both creative and commercial stakeholders. Gamechangers is the latest brilliant episode in his crusade to transform the way marketing creates sustainable business and brand value. A tour de force and a must for every self respecting CEO”

“Peter is the Einstein of marketing and has just solved the elusive theory of business success.   This book is like a magical lens that will allow you to see a world in business in which you can always win.  You will think differently, see links that you never saw before and play the ‘game’ knowing you cannot lose.  Peter goes one step further by proving how ordinary people have created extraordinary businesses – it is impossible to imagine business success without this book.”

“At Thinkers 50 we aim to identify the best business thinkers. We have featured Peter Fisk because his work consistently challenges the status quo. He seeks out best practice wherever it may be and shares it with the world. Gamechangers is far-ranging and important.  It delivers on its promise.”

“At Thinkers 50 we aim to identify the best business thinkers. We have featured Peter Fisk because his work consistently challenges the status quo. He seeks out best practice wherever it may be and shares it with the world. Gamechangers is far-ranging and important.  It delivers on its promise.”

“At Thinkers 50 we aim to identify the best business thinkers. We have featured Peter Fisk because his work consistently challenges the status quo. He seeks out best practice wherever it may be and shares it with the world. Gamechangers is far-ranging and important.  It delivers on its promise.”

“Gamechangers is a book of our times. And your future. It describes a blueprint for the 21st century business, and how to make it happen. Exceptional!”

“Gamechangers sets a new record for brilliant ideas per page. If you can’t find inspiration from the brilliant strategies of 100 gamechanging companies, you might want to consider another line of work.”