Peter Fisk’s Blog

The Brand World Cup 2022 … audiences, sponsors, innovations and players brought together with a love of football … amidst the controversies of Qatar

November 21, 2022

Qatar’s hosting of the FIFA World Cup 2022 has certainly proved to be the most controversial in history – the murky bribery scandal that led to it being awarded, the $200 billion development of the infrastructure amidst the concern for migrant workers, …

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Arabian Gamechangers … Anghami to Cafu, Chalhoub and CropOne, Neom to Noon, RedSea and Savola … the Middle East has become a hub of innovation

November 17, 2022

I spend significant time working with the leaders of companies across the Middle East. It is a vibrant region, driven by its young and ambitious consumers, entrepreneurs and governments. When arriving to deliver a keynote at the UAE Prime Ministers Off …

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Inside SpaceX’s Starbase … and the 5 step development process which Elon Musk applies to rocket science, and Tesla too … clarify, simplify, optimise, accelerate, automate

November 15, 2022

How has SpaceX revolutionising its way to design, build and launch a rocket into space ? How does this technique also apply to Tesla? In a recent interview at SpaceX’s Starbase, its development location at Boca Chica in Texas, Elon Musk described the p …

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Business transformation is much more than change … it is a purposeful and progressive journey of many changes, delivering significant impact, creating a better future

November 14, 2022

Change and transformation are big words, and too often misused. I cringe when I hear companies implementing new email systems, or an efficiency drive, or a new database, or a rejigged organisation structure. And calling it transformation. Yes it’s a ch …

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Use the future to build the present … 2022 Science Breakthrough Radar … by GESDA, the Geneva Science and Diplomacy Anticipator Foundation

November 11, 2022

We cannot predict the future, but we can anticipate it … Science and technology are moving faster than ever, raising fundamental questions for humanity: Who are we, as humans? How can we all live together? How can we ensure the well-being of humankin …

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“Leaders of business. This is your wake-up call. You’ve been living on borrowed time” … What are the best new ideas to build a sustainable business, to address the climate crisis?

November 6, 2022

“Leaders of business. This is your wake-up call. You’ve been living on borrowed time. Raping the natural world of its resources, and leaving a toxic mess in its place. These weather patterns are not freaks, they are the world you have created. Blinding …

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4 scenarios to address climate change … which is the most effective pathway for business and society to limit global warming to under 2°C?

November 6, 2022

The 2015 UN Paris Agreement commits countries to limit the global average temperature rise to well below 2°C above pre-industrial levels, and to aim for 1.5°C. Scientists have said crossing the 1.5°C threshold risks unleashing far more severe climate c …

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Future Retail … What’s the future of shopping? … Jeff Johnson had the right idea, when he opened Nike’s first store in 1966 … and so did Tobi Lütke, with Shopify in the digital world

November 5, 2022

Jeff Johnson was Nike’s first-ever full-time employee. His task back in 1966, having joined Phil Knight and Bill Bowerman in the start-up sportswear business, was to create the company’s first store in Santa Monica. As Knight says in his great book “Sh …

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For Tomorrow … how innovators across the planet are accelerating progress towards the 17 Sustainable Development Goals

November 4, 2022

“For Tomorrow” celebrates and empowers people to share their creative sustainability solutions. It’s a place to connect with innovators, insights, resources, and inspiration to help build a better world for everyone. It is a new initiative to accelerat …

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Work Recoded … rethinking why and how we work … progressive and enabling, fluid and inclusive, decentralised and social … ourselves, as teams, and organisations

November 4, 2022

Pandemic lockdown was a catalyst to rethink why and how we work – how we work personally, how we contribute to teams, how we work for and as organisations and ecosystems. Hybrid working, obviously – but also more flexible to fit with your life, more co …

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